MoFirst is an enterprise mobility and mobile application development company. With a total focus on mobile technology integration with enterprise platforms, MoFirst creates industry-leading products and solutions that enhance productivity, business agility and drive revenue growth for our customers. MoFirst's unmatched expertise of understanding, integrating and extending complex enterprise systems with the mobile platform makes it the preferred and trusted mobility partner. MoFirst's early mover advantage, vast experience and focus on remaining at the ‘bleeding edge’ of all forms of mobile technology has enabled it to develop a wide range of mobile solutions for customers in various industry verticals spread across 4 continents. MoFirst won Red Herring Asia Top 100 award. Specialties Mobile Strategy, Turning Idea into Mobile product, Porting mobile application, Mobile Designing, Backend integration with mobile

1. © MoFirst Solutions
ISO 9001:2008 Company
Corporate Presentation
© MoFirst Solutions

2. Snapshot
Founded in Clients across Application
December 2008, US, Europe, Development
by IIT alumni, Middle East and expertise on all
first generation South Asia. major mobile
entrepreneurs. application
platform
MoFirst is tapping India’s next
wave in outsourcing
© MoFirst Solutions 2

3. Capability Overview
Strong understanding Experience of Rapid application
of mobile application developing Utility, development
development Enterprise, Security, leading to
environments across Entertainment and accelerated GTM
platforms Gaming applications
Android iPhone BlackBerry
Symbian Java Windows
Mobile © MoFirst Solutions 3

4. What We Do
Understand
The business needs
Conceptualize
Winning strategy
Integrate
Existing complex backend
Mobilize
The Solution
Cross End to End
Enterprise Platform Strategy Mobility Mobility
Applications Application and Design Frameworks Management
Development
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5. Platforms
Symbian J2ME
Palm
Android
WebOS
Windows
Blackberry Mobile
Smartphone
platforms we
iPhone BREW
have worked
with
© MoFirst Solutions © MoFirst Solutions

6. Domains
1 Media & Entertainment
2 Retail
3 Healthcare
Industry
verticals 4 Telecom
we have
5 Capital Markets
worked
with
6 Banking & Financial Services
7 Real Estate
8
Travel
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7. Case Study: Retail
The Dubai Mall iPhone Application
Interactive mobile application with maps, information
directory, parking information and offers to helps you easily
navigate through the mall and enhance your mall experience
© MoFirst Solutions 7

8. Case Study: Cinema Ticket Booking
Reel Cinemas
Movie ticket booking application with for Middle's Largest
Cinemas Multiplex, Reel Cinemas. Book tickets by selecting
seats and we can share our movie experience with friends
through Twitter and Facebook.
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9. Case Study: Media and Entertainment
PBLV (Plus Belle La Vie)
PBLV is very popular show in France with a huge fan base.
Proposed application will provides videos, episode teasers,
news about the show. Community, Location based Chat and
Merchandising Sale are other features
© MoFirst Solutions 9

10. Case Study: Entertainment
 Datpiff
 Platform: iPhone, Android and BlackBerry
Music and videos streaming application for famous R&B portal
© MoFirst Solutions 10

11. Case Study: Location and
Business Apps
 Homes by GPS
 Platform: iPhone, Android and BlackBerry
A LBS app for real estate space, that uses GPS functionality
of iPhone to show locations of properties available for sale
and rent.
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12. Case Study: Social Networking
Friends Aloud
It reads aloud our latest Facebook news feed posts and their
associated comments. It provides an intuitive play, pause,
and skip forward/back buttons.
Ranked under Top 100 application on iTunes
© MoFirst Solutions 12

13. Case Study: Enterprise Mobility
Client Objective Solution
Al Shirawi, a Dubai based Extending Oracle application BlackBerry application ready
large 32 company group usage to the mobile users to for installation on the
with operations in improve efficiency. Example: phone, which is integrated
manufacturing, trading and Mobilization of PO Approval with Oracle and can be used
logistics processes to manage purchase order.
Features
Secure login Home screen Header screen with Detailed screen
interface which similar to Oracle basic details, with line by line
uses existing portal which lists option to Accept description
Oracle user down pending and Reject PO and of various
credentials notifications. submit comments. items of PO.
© MoFirst Solutions 13

14. PO Approval Application
User Interface
Benefits
 Critical and timely access to
enterprise information and
databases.
 Real-time impact on back end
systems when approval is
executed from mobiles.
 Excellent user interface which
is intuitive and engaging.
 Drives efficiency, cut costs
and improves productivity.
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15. Global strategy
Global offices
Middle East
(Dubai), UK
(London) and
Strategy towards
US
becoming a world-class
solution provider
Partners
Well-proven on-
shore/off-shore model Taiwan, France
Focusing on local
business practices to
establish long-term
strategy
© MoFirst Solutions
© MoFirst Solutions 15

16. Clients
© MoFirst Solutions 16

17. Partners
© MoFirst Solutions 17

18. Thank you
© MoFirst Solutions 18