Visual Rhetoric, Feb 4, 2013


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Visual Rhetoric, Feb 4, 2013

  1. 1. TODAY1) American Cultures in English: Let’s talk print project2) Break3) Icebreaker4) Planning session/Print Project map-out5) Team formation6) Brainstorming7) (time permitting) Design Activity talk8) Homework
  2. 2. To start off…With us today is Dr. Jim Porter, the director of Miami University’sAmerican Cultures and English program. He’s going to talk to us abit today about the needs that he and his program have for printdocuments as we begin our major print-based project.I am going to introduce you all to Dr. Porter, then I’m going toyield him the floor for a few minutes to talk to all of you aboutwhat ACE would like from us.Ask good questions!
  3. 3. ICEBREAKERLet’s all go around and share our name andour dream job.
  4. 4. And now…This can still change, of course, but now we should have a goodsense of what ACE wants and hence what we will be creating. SoI’m going to open a Word document so we can develop first the“official” assignment prompt for the print project and the criteriafor evaluation, then we will in a separate document begindeveloping a plan of action.
  5. 5. TeamsI’d like to see us work in teams of 3 minimum-4maximum. As you form your team, think aboutthe skills you have and the skills others have(this will require some talking about skills,obviously). Also think about things like whenyou can work, when you can meet, etc. Class willserve as a central hub for this project, but youwill need to talk to each other more than once aweek. So keep that in mind.
  6. 6. Brainstorming…As a group, let’s brainstorm out what we’d like to create andwhat all of us want to generate/procure.Bear in mind that individual groups can modify this and work asthey wish, but this is a chance for all of us to speak as a collective.
  7. 7. TeamsNow, as a team, look over what we’ve comeup with and talk about how you want toapproach the oncoming tasks.
  8. 8. Make a plan…I’d like you to, as best you can, form a preliminary “plan ofaction.”Today is February 4th. The final versions of these documents aredue March 4th. That gives us one month to work on these, with aworkshop day in just two weeks to look at preliminary designsand ideas.Figure out what you need to gather, what you need to find out,who you need to talk to, etc.Think through it all carefully, form a team timeline, and then sendthat timeline to me.
  9. 9. DesignYou’ve done some reading on design, andwe’ll talk much more about design principlesnext week. But to get us started, I want tolook at one poorly designed flyer and talkabout how we might make it better.Prepare thyself!
  10. 10. From
  11. 11. Design choices I’m not sure I precisely understand it, but there’s sort of a sub-genre of party flyers that look a bit like this one. Knowing that, I don’t want to act as if this is absolutely hideous, but I think you can safely say, based on our readings so far, that this is not a well designed flyer. When addressing a flyer like this, we want to collect some key information. So let’s break down what we actually have here.
  12. 12. ElementsText:Images:Color:What is “essential?”:
  13. 13. As teams, hop on a machineAnd make a better version of this flyer.You can do it!
  14. 14. HomeworkThe major homework, obviously, is to coordinate with your team andget the first portion of your design work done for the print project.You also need to read: Williams non-designers design book Chapters9-11, Kimball & Hawkins Chapters 5 and 6, Golombisky & Hagenchapter 8, “What Typeface Goes with That” and “Typography 101”from How to Design Cool Stuff and Chapter 8 in Lynch and HortonAll the readings are about type. :)And don’t forget to keep up on your design tasks. I’m going to gradeblog entries this week, so if you’re behind, catch up by around 2tomorrow when my office hours start.