Visual Marketing with Instagram and Pinterest
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Using images on your webiste, blog, EDMS & social media channels have been a proven method to drive traffic and promote your business. People love the simplicity of a message relayed in an image and sometimes these images include text. It's much easier to capture attention and incite engagement. We will look at different ways to create simple but effective images that can be used to promote your business. We will also cover how to integrate Instagram and Pinterest into your social media and marketing campaigns. Simple and effective.
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8 reasons why you are not getting business from linked in slideshare v2
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Ncfa Craig Asano Jan 8 equity and funding presentation
Ncfa Craig Asano Jan 8 equity and funding presentation
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015
More from Internet Marketing Coach Limited
Create Graphics Easy with Online Tools
Are you tired of looking for a fast turnaround from your graphics person? Are you not yet proficient with industry graphic tools like Adobe Photoshop or Illustrator?
If so, this presentation gives a quick and easy start to understanding graphics and covering a couple of tools to quickly create professional looking graphics (logos, social media posts, banners, photos with text.
The tools covered are:
www.canva.com
www.picmonkey.com
Google Analytics - Foundation for Success
Google Analytics is essentially your lifeline for your digital marketing efforts. If you have no visibility in how your users are using your website or mobile app, you will have no idea of how to make smart decisions in your business.
With proper planning and clear objectives and strategies, you can gain powerful insight into what users demand. Having an clear understanding of the user allows you to position your marketing messages, design, etc. to drive the outcome you want.
If it's to drive collection of emails and data, the fewest clicks to make a decision and buy or simply to drive more traffic and consistent recurring visits or app usage, Google Analytics can help you figure out what you need to do.
In this presentation, which was delivered in front of a group of Hong Kong Business owners and freelancers, the goal was to give a foundation course within an hour to clearly understand core concepts and value that Google Analytics provides as a tool.
Integrated Marketing for Opt-In Efficiency
Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
Social Media, Mobile and Digital Trends
Social Media, Mobile and Digital Trends: Now and Future.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
How to Use Print and Digital Media
When and how to use Print vs. Digital media to promote your business.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
Do's and Dont's of Networking: Learn effective networking for sales
This document provides tips for effective networking. It advises networking attendees to focus on being a resource to others rather than immediately asking for referrals. When following up, people should qualify meetings and determine a specific reason for getting together. The document also recommends networking with a variety of people from different industries, having business cards and an elevator pitch ready, and following up with action items to maintain relationships. Key characteristics for building strong relationships include respect, clear communication, decisiveness, and awareness of right and wrong. The document encourages ongoing networking through various online and offline means.
Mobile Marketing with Apple Passbook
This document discusses using Apple Passbook for mobile marketing. It begins with an introduction and objectives of increasing knowledge of Passbook and how companies can use it for marketing. It then discusses what Passbook is, comparing it to a physical wallet. Examples are given of how Passbook could be used in different industries like travel, food/beverage and retail. The document outlines the process of creating, distributing and managing passes. It stresses collecting customer data and providing enhanced experiences. Process mapping is presented as a way to plan Passbook campaigns with the goal of driving offline sales and understanding customer behavior.
Debunking Apple Passbook
Since the launch of Passbook onto Apple IOS 6.0 mid 2012, there has been a lot of confusion of what it is and what it does? At first glance, most people think that it’s just another Apple App that functions as a mobile promotional channel. The actual initiative of Passbook is to serve the ever-increasing demand and acceptance of the “electronic wallet”. Still confused? In this Info session, we will demystify Apple’s Passbook, the demand for the electronic wallet and how businesses, marketers and mobile developers can un-tap this new technology.
Takeaways
1) Tearing down the myths and wrong perceptions around the “electronic wallet”, specifically Apple Passbook
2) Understand the barriers to entry for any business wanting to implement mobile passes
3) Understand the massive opportunities for marketers and mobile developers to take on Passbook technology as a value added service to their clients
For more information on creating your own mobile marketing campaign with Passbook, visit www.PassKit.com.
Tools for Effective Contact Management
This document discusses effective contact management. It begins by introducing the presenter, Art Lee, and his experience in digital marketing. It then discusses how contacts are the most valuable asset for most businesses but are poorly managed. It provides tips on segmenting contacts and targeting them with customized messaging. Tools for contact management are then reviewed, including spreadsheets, email programs, Salesforce, and Mailchimp. Mailchimp is demonstrated in more detail. The key lessons are to keep contact management simple, allow for segmentation and tracking, and test campaigns on focused niches.
Facebook for Business (Hong Kong, Asia w/General Assembly)
This document provides an overview and agenda for a presentation on using Facebook for business. It discusses perspectives on opt-in marketing and generating engagement on Facebook. It also covers defining marketing objectives, generating leads, using blogging and social media, email automation, search optimization, and lead management. Additional sections provide examples on driving content and defining audiences on Facebook. The presentation emphasizes listening to customers, focusing on engagement, and using visual content to drive virality. It also briefly discusses using paid promotion and apps on Facebook.
Position Your Product/Service for Maximum Profitability: Lean Start Up Hong Kong
Position Your Product/Service for Maximum Profitability: Lean Start Up Hong KongInternet Marketing Coach Limited
Every business has a different unique selling proposition to stay fit amongst competitors, but is it a strong enough position to get you paid your target price? The mistake many businesses make is under pricing their product and service in order to gain customer testimonials, satisfaction and experience. In some cases, business are over pricing and not getting enough customers. So how do you create a pricing model that is both flexible and makes sense for the demand of the market?
In this lean start up session, we will look at:
1) Creating a pricing model that is not only competitive, but also flexible enough for negotiations
2) Avoiding the Price Wars…undercutting your price to win customers
3) Positioning your service/product to focus more on value and building strong relationships for increased profitability
Researching Your Target Market - Lean Start Up Hong Kong
Effective target marketing to reach a specific audience allows a higher probability to acquire your ideal client or customer. With changing technology and consumer behaviors, it has become increasingly hard to achieve results. As a lean start-up: Where do you start? How much money should you spend?
In this session, we will discuss the most effective strategies to perform local and global market research. This includes sizing up your competitors and figuring out whom you want to reach and where you need to market.
With this information, you are enabled to clearly define the features and benefits of your product and service. You are also able to create a stronger branding message that resonates with your target client or customer and effectively increase sales conversion.
Is Your Product/Service Viable? - Lean Startup Hong Kong
One of the biggest mistakes of failed entrepreneurs is coming up with a product/service that THEY BELIEVE is in demand, which is based on perception or personal influence. Time and money are spent working to produce a product offering and when brought to market, they find out that their prospective customers really don’t care for the idea. So how do you avoid this without putting too much capital at risk? The answer is to test your idea by pre-marketing to your perspective customer.
There are many ways to test your idea to understand if it is not only sell-able but also sustainable. Even if your strategy is to ride a trend with an exit strategy to sell your company in a short time, you need to test market your idea and then take the feedback to either redevelop your idea or throw it in the trash and start again.
In our first of seven “Lean Startup” series, where we focus on how to come up with your business idea and how to test its attraction to your intended customer. We focusing on using technology to gain insight and to test market an idea. This session will help you take an existing or new idea and creating a model that is sustainable for long term growth.
1) Coming up with an idea (Brainstorming and attracting your most valuable skills) Note: Ideas generating worksheet provided
2) Researching your idea (Using the internet(social media channels, forums, blogs etc to gain intimate knowledge of what your competition is doing and improve your offering.)
3) Testing to see if your idea sells (What is your idea worth and can it sustain. How can you pre-sell your idea as if it’s already ready to market.)
Your call to action is to take your idea and further test market it to your prospective customer. Based on the research and feedback provided, you would be much better positioned to create something that has more value than where you started.
Selecting the Right Social Media Channels in Hong Kong
This document provides information on selecting the right social media channels in Hong Kong. It discusses how over 90% of Hong Kong SMEs believe they should be using social media. Popular channels in Hong Kong include Facebook, Instagram, and Weibo. The document also covers trends in mobile marketing and how social media can be used for both business to business (B2B) and business to consumer (B2C) purposes. It emphasizes finding the right channel for your business and provides tips on creating influence through social media.
Creating a strategy_to_reach_your_target_market
With most businesses, we look at where are skill sets lie and then go out to market to see if there is a demand. What if we already knew where the demand is and how much they are willing to pay? If this is the case, you'd better be sure that your product/service offering is positioned to attract your target clients, otherwise you will be wasting a lot of time on leads for work you don't even want to do.
Leveraging Video Marketing in Hong Kong
Leveraging Video Marketing in Hong Kong. This presentation covers why use video marketing to gain an edge over your competitors and how it helps to increase your organic rankings on search engines. It also covers the top 10 market segments that could get the most use out of video marketing. If you like this presentation, take the opportunity to learn from Art Lee as the host of meetup.com's Hong Kong Marketing for Internet Domination http://www.meetup.com/HKInternetMarketing. This group provides free education on digital marketing to local businesses. It covers all internet marketing strategies and the content is localized to be relevant to the Hong Kong market.
Guerilla Online Marketing (Creative and Low Cost Strategies)
Art Lee, Internet Marketing Strategist in Hong Kong.
Learn some very creative and low cost marketing strategies (referred to as Guerrilla tactics) to implement and drive customers to engage with your company. Strategies are just one aspect because you still need to convert. We will talk about some follow up strategies you can employ so that you can track and follow up on leads and make sure you maximize the opportunity.
Creating a Sales Funnel System Online Hong Kong
This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
Using Facebook to Generate Leads
The document discusses how to use Facebook effectively to generate leads and close sales. It provides tips on understanding user behavior on Facebook and how to commit to a Facebook marketing strategy. Specific tactics covered include creating a Facebook fan page for a business, using lists and subscriptions to target audiences, engaging fans through contests and discounts, and leveraging the power of likes and sharing to spread content virally. The presentation also discusses using Facebook ads and groups to find and influence prospects, as well as tracking analytics to understand what content performs best.
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Do's and Dont's of Networking: Learn effective networking for sales
Do's and Dont's of Networking: Learn effective networking for sales
Facebook for Business (Hong Kong, Asia w/General Assembly)
Facebook for Business (Hong Kong, Asia w/General Assembly)
Position Your Product/Service for Maximum Profitability: Lean Start Up Hong Kong
Position Your Product/Service for Maximum Profitability: Lean Start Up Hong Kong
Researching Your Target Market - Lean Start Up Hong Kong
Researching Your Target Market - Lean Start Up Hong Kong
Is Your Product/Service Viable? - Lean Startup Hong Kong
Is Your Product/Service Viable? - Lean Startup Hong Kong
Selecting the Right Social Media Channels in Hong Kong
Selecting the Right Social Media Channels in Hong Kong
Guerilla Online Marketing (Creative and Low Cost Strategies)
Guerilla Online Marketing (Creative and Low Cost Strategies)
Recently uploaded
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.GraphRAG for Life Science to increase LLM accuracy
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Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
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Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Generating privacy-protected synthetic data using Secludy and Milvus
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
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Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Visual Marketing with Instagram and Pinterest
- 1. Visual Marketing Your Host: Art Lee xpressinstagramservices.com www.edudemic.com 1
- 2. Our Sponsor, the Hive 2
- 3. Purpose Learn Value Meet Like Minded Promote Talent 3
- 4. Feedback Grow Members Extend your Network 4
- 5. How to Connect • Hong Kong Freelance & SME Group • Hong Kong Marketing for Internet Domination 5
- 6. The Lazy Era • Bombarded with content • Message must be simple • Low retention • Scroll and View 6
- 7. Why • More engagement • Catches attention compared to text (mobile) • Drive more traffic • People are visual beings 7
- 8. Simplify 8
- 9. Explain 9
- 10. Express Data 10
- 11. Promote 11
- 12. Visual Blog 12
- 13. Get Attention 13
- 17. Post Content 17
- 18. What do you prefer? 18
- 20. • Facebook purchased for 1 Billion USD • 100 Million Users • Trend to Visual Storytelling/Documentation • No difference between Personal or Business accounts 20
- 21. • Verified accounts for businesses • Pinterest buyers spend more than any other top global social media sites • Pinterest sends more traffic to other businesses than Google+, YouTube, & Linkedin combined. • www.pinterest.com/source/domain name, to see content pinned from any site 21
- 22. • Traffic • Branding • Awareness • Community • Resource • Research How it is used 22
- 23. X Promote • Use social networks your clients are using • Connect to offline marketing • Connect to other social networks (Instagram, Pinterest, Facebook, Twitter, YouTube) 23
- 24. How • Find influencers to build brand/conversation • Must work for audience participation (must engage) • Use Hashtags # • Top Tags web.stagram.com/hot/ 24
- 25. Create #ashtags -1,2,3 • Check what others are using first (hashtags.org) • Create a relevant hashtag • Promote/Publicise Hashtag to own it! (anyone can use) 25
- 26. Personal or Business • Decide if you are your company’s personality or create one • Create both = more work • Keep personal & business networks separate • image: posterchildprints.com 26
- 28. Awesome Views 28
- 29. Tell a Story 29
- 31. • Create & Edit your own photos • Create for Social Networks for image sharing (focus on mobile more than web) • Users love mobile, but with videos and photos, tablets and PCs give better experience. • Have simple message, drive them somewhere • Images used to grab attention, like a headline 31
- 32. 32