Art Lee, Internet Marketing Strategist in Hong Kong. Learn some very creative and low cost marketing strategies (referred to as Guerrilla tactics) to implement and drive customers to engage with your company. Strategies are just one aspect because you still need to convert. We will talk about some follow up strategies you can employ so that you can track and follow up on leads and make sure you maximize the opportunity.

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Your Host: Art Lee
For: HK Marketing for Internet Domination

2. * Attendees will be Muted During Presentation
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3. * Business Exchange Club - Business Networking
* HK Social Media
Current Social Media Trends
* Hongkongwebanalytics.com – Kenneth Kwok
* webwednesday.hk – Napoleon Biggs
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4. * 16+ Yrs Technology Consultant
* 12 Years in Silicon Valley U.S., 4 Years in Asia
* Business Owner since 1987
* Currently operates several website blogs and online
community membership sites
* Member of Canadian Chamber of Commerce,
Business Exchange Club
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6. *What is Guerilla Marketing
*Lead Generation Strategies
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7. *Relies on Time, Energy and Imagination
*Unexpected & Unconventional
*Objective: Create Unique, Engaging and
Thought Provoking Campaigns to Generate
Buzz and turn Viral
*Unconventional marketing intended for
maximum results from minimal resources
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8. Traditional Guerilla
Invest money Invest imagination,
knowledge & energy
68% business loss to Don’t ignore
customers being ignored customer/fervent follow-up
All about ME All about YOU
How much profit How many new relationships
Broadcasting to largest group Nanocasting to focused indiv
Sell ppl what they WANT Sell ppl what they NEED
Sell features/benefits Sell solutions/problems
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9. * Repeat Customers
* Search Engine Listings
* Press Release
* Google Places
* Facebook Page
* Customer Engagement
* Mobile Marketing
* Seasonal Promotion
* Print Ads
* Groupon (Group Buying)
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10. * Continue to offer something of value
* Min. One touch point per week
* Offer bundle with business partner
* Offer bundle info with business partner
* Discounts and promotions
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11. * Keyword targeting
* Select keyword(s) with limited competition
* Use same keywords on everything
* Yahoo Answers
* Linked in Answers
* Articles
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13. * Build Credibility
* Partner press releases
* Use testimonials
* Promote product, event, person
* Use keywords
* Always promote website and social media
channels
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15. * Free listing for local businesses
* Google Places great for location based services
* Great for mobile strategy, mobile searches
increasing everyday
* Free promotion of website
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17. * Free
* Promote events, blog postings, twitter postings
* Apps and add ins
* Top Social Media platform in Hong Kong
* Mobile Usage of Facebook higher than PC
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19. * Get more customers to engage with you
* Deals
* Games
* News
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21. * Top for lead generation
* Ads
* Text Messaging
* Focus on apps heavily used on phone to use as
marketing channels
* Create an app and promote to other business
for ad placement
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22. * Create a seasonal promotion
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23. * Linkedin – Business Partners, Others to promote
your company
* Facebook Groups – Lots of good results and
people find it as an easier medium to stay in
touch
* When selling online, Asia consumers are
critical. Overcome using social media channels
to build credibility
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24. *Mashable.com
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25. * List Facebook Profiles
* Offer Discounts
* Present something of value
* Prepare campaign before making an ad
* Target your ads
* Track results
* Set budget
* Shared Advertising Opportunities
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26. * Package a larger bundle with a business
partner
* May not make a lot of money but get a lot of
leads to upsell, not cost upfront for the
campaign, just discounted services and
products
* Great to get a build your list
* If they are bargain hunters, then create
products of bargain for continual selling
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28. Get Busy Doing
or
Get Busy Losing!
*Contact Art Lee at:
*Facebook.com/artglee
*Twitter: @artstribe
*Linkedin.com/in/artglee
*Email:
artlee@internetmarketingcoach.hk
*Web: InternetMarketingCoach.hk
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