Since the launch of Passbook onto Apple IOS 6.0 mid 2012, there has been a lot of confusion of what it is and what it does? At first glance, most people think that it’s just another Apple App that functions as a mobile promotional channel. The actual initiative of Passbook is to serve the ever-increasing demand and acceptance of the “electronic wallet”. Still confused? In this Info session, we will demystify Apple’s Passbook, the demand for the electronic wallet and how businesses, marketers and mobile developers can un-tap this new technology.
Takeaways
1) Tearing down the myths and wrong perceptions around the “electronic wallet”, specifically Apple Passbook
2) Understand the barriers to entry for any business wanting to implement mobile passes
3) Understand the massive opportunities for marketers and mobile developers to take on Passbook technology as a value added service to their clients
For more information on creating your own mobile marketing campaign with Passbook, visit www.PassKit.com.
Understand and overcome mobile web performance challengesAriel Weil
I presented together with Adrian Mendoza, Co-founder of Marlin Mobile to provide guidance on how to improve the performance of your mobile site.
People who watched the presentation:
* Learned about the performance pitfalls of mobile sites
* Found out how to gain insight into desktop and mobile site performance, including how to get details on particular devices, carriers and locations.
* Gained useful tips to improve page load times and multi-device user experiences.
* Plus, learned the value of performance measurement tools like Marlin Mobile, a solution built specifically for mobile sites, and Yottaa, a cloud platform that drives user engagement to increase conversions and revenue. By measuring performance on real devices in the wild, users get the details they need to diagnose a slow mobile site and to fix it.
Payments Landscape: A Merchants Perspective - Presentation at Payments Innova...TheEmob.org
presentation delivered at #CFOPayments - Payments Innovation Summit in Chicago, IL on June 11-12. by Eli Katz, of TheEmob.org - discusses various entrants in payments in particular online and mobile, who is disrupting and who is being disrupted.
How technology will change the way we shop?
Throughout history changes in technology have changed the way consumers interact with and buy products. Google Beacon, Amazon Go and the rise of IoT (Internet of Things) could have a large effect on the retail industry.
Välkommen på frukostseminarie med tema "Morgondagens E-handel"
Kan du se in i framtiden? Det kan inte vi heller, men vi har några goda idéer om hur kraven på morgondagens e-handel kommer att se ut. Kom och låt dig inspireras, få värdefulla tips och inte minst knyt nya kontakter.
Börja diskutera Morgondagens E-handel redan nu #eBAD14
Program
08.15 - 09:00 Frukost och mingel
09:00 - 09:15 Framgångsrik omnichannel, Jonni Harrius, Ateles
09:15 - 09:30 Framtiden är redan här, Patrik Müller, DIBS
09:30 - 09:45 Valmöjligheter och enkelhet, Johan Holgersson, Bring
09:45 - 10.30 Mingel och nätverkande
Understand and overcome mobile web performance challengesAriel Weil
I presented together with Adrian Mendoza, Co-founder of Marlin Mobile to provide guidance on how to improve the performance of your mobile site.
People who watched the presentation:
* Learned about the performance pitfalls of mobile sites
* Found out how to gain insight into desktop and mobile site performance, including how to get details on particular devices, carriers and locations.
* Gained useful tips to improve page load times and multi-device user experiences.
* Plus, learned the value of performance measurement tools like Marlin Mobile, a solution built specifically for mobile sites, and Yottaa, a cloud platform that drives user engagement to increase conversions and revenue. By measuring performance on real devices in the wild, users get the details they need to diagnose a slow mobile site and to fix it.
Payments Landscape: A Merchants Perspective - Presentation at Payments Innova...TheEmob.org
presentation delivered at #CFOPayments - Payments Innovation Summit in Chicago, IL on June 11-12. by Eli Katz, of TheEmob.org - discusses various entrants in payments in particular online and mobile, who is disrupting and who is being disrupted.
How technology will change the way we shop?
Throughout history changes in technology have changed the way consumers interact with and buy products. Google Beacon, Amazon Go and the rise of IoT (Internet of Things) could have a large effect on the retail industry.
Välkommen på frukostseminarie med tema "Morgondagens E-handel"
Kan du se in i framtiden? Det kan inte vi heller, men vi har några goda idéer om hur kraven på morgondagens e-handel kommer att se ut. Kom och låt dig inspireras, få värdefulla tips och inte minst knyt nya kontakter.
Börja diskutera Morgondagens E-handel redan nu #eBAD14
Program
08.15 - 09:00 Frukost och mingel
09:00 - 09:15 Framgångsrik omnichannel, Jonni Harrius, Ateles
09:15 - 09:30 Framtiden är redan här, Patrik Müller, DIBS
09:30 - 09:45 Valmöjligheter och enkelhet, Johan Holgersson, Bring
09:45 - 10.30 Mingel och nätverkande
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
K connelly presentation texpo non bank payment systems revolution 2015 fKevin H. Connelly
Non-Bank payments revolution is changing the way we pay for goods and services. Kevin will be providing an updated version of his presentation this year at the TEXPO and Windy City Summit Conferences
My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
Apple pay within apps - An introductionJudo Payments
Apple pay within apps - An introduction
Judo payments discusses the benefits and core functionality around Apple Pay.
Mobile payments with Judo Payments and Apple Pay couldn't be easier.
The Millennial Renter is Here! Are You Ready? (Property Management Industry)AppFolio
Millennials have taken rental housing by storm, making up more than 40% of the market. If you’re not prepared to attract and retain this modern renter, you’re going to lose out to a competitor that will--it’s that simple! In this presentation Aimee Miller, VP of Marketing from AppFolio shares statistics and data that will help you understand how the modern renter communicates and thinks, what's important to them and what you should be doing to attract and serve this growing demographic. Flip through the slides to learn more!
Masabi, the leader in mobile ticketing and innovative fare collection for transit, invites you discover what the latest updates from Apple - Apple Pay - mean in the context of mobile ticketing, NFC and Open Payments.
If you are looking for that one piece of technology that will give you an edge in your or your client's business, this class will unveil the endless marketing opportunities with Apple's native mobile app "Passbook". As with any new technology, proof of user adoption is a key factor in deciding whether to move forward but the early adopters of new technology are most often the ones that benefit the most and the people who wait are left behind to catch up.
The shift is already happening where both small and large brands around the world are already responding to consumer demand for paperless tickets and coupons and making payments using their mobile device. In this class, you will learn how you can get your brand into your client's mobile device via Apple's Passbook.
TAKEAWAYS
1) Understand how specific industries (travel, food and beverage and retail) are successfully using Apple Passbook to quickly market with increased effectiveness to their customers
2) Develop a deployment process map to deliver a beautiful user experience and fully integrated marketing campaign with Apple Passbook
3) Create your own simple marketing campaign to promote an electronic loyalty program pass, promote a coupon and quickly deliver marketing messages targeting your customer preferences
4) Confidently design and issue your first Passbook Pass (you will issue one during the workshop) and following the workshop you will be able to send something to your customers before the beginning of May (depending on the complexity of your campaign).
How to Build a Future-Ready Mobile Wallet PlatformPanamax, Inc
Gone are the days when you had to carry a fat, heavy wallet in your pocket. Mobile Wallets have rapidly become a preferred choice, especially for those who are constantly on the go. As mobile wallets have revolutionized the way we use our money. No matter what we buy, a payment wallet is handy in the modern day and age. Let's the emergence of mobile wallets, popularity, and important things to consider while creating a future-ready mobile wallet platform.
How to Accept Bitcoins and Any Type of Credit Card from anyone in the world?KANNAN RENGARAJAN
Review of Mobile Payments Platforms created by Circle Plus Payments. Learn as a small business owner how to process payments without contracts and without paying fees! visit www.circlepluspay.com
POV: The Present and Future of Mobile PaymentIPG Media Lab
With the introduction of Apple Pay, mobile payment is poised to hit the mainstream. The general public feels optimistic about its future, too. Survey reveals that over two-thirds of people believed that it’s likely that mobile payments will become a major way people make payments in stores in the next five years.
But look around. Hardly anyone you know is paying with their smartphones. Why?
Find out the reasons and more about mobile payment by reading our newest POV here.
UX Design for Mobile Payment ExperiencesSkip Allums
O'Reilly Webcast: Oct 14, 2014
With mobile devices emerging as new tools for transactions and identification, designers face challenging interactions and user expectations from payment scenarios. Consumers expect mobile payment experiences to be frictionless and familiar, while faithfully protecting their financial data. Falling short on any of these aspects will cause users to drop out, or worse, compromise their financial privacy. In this webcast, we'll look at ten emerging UX design best practices for mobile payment interactions.
References:
Apps mentioned:
http://www.paywithisis.com
http://www.squareup.com
https://www.google.com/wallet/
https://www.venmo.com
http://www.thelevelup.com
http://www.capitalone.com/online-banking/mobile/wallet/
https://www.lyft.com/
https://www.groupon.com
https://www.uber.com/
https://www.coinbase.com/
https://www.simple.com/
https://www.paypal.com/
https://www.apple.com/iphone-6/apple-pay/
http://www.starbucks.com/coffeehouse/mobile-apps/mystarbucks
Merchant Category codes
http://www.irs.gov/irb/2004-31_IRB/ar17.html#d0e1647
PCI DSS Compliance
https://www.pcisecuritystandards.org/security_standards/documents.php?document=pci_dss_v2-0#pci_dss_v2-0
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
K connelly presentation texpo non bank payment systems revolution 2015 fKevin H. Connelly
Non-Bank payments revolution is changing the way we pay for goods and services. Kevin will be providing an updated version of his presentation this year at the TEXPO and Windy City Summit Conferences
My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
Apple pay within apps - An introductionJudo Payments
Apple pay within apps - An introduction
Judo payments discusses the benefits and core functionality around Apple Pay.
Mobile payments with Judo Payments and Apple Pay couldn't be easier.
The Millennial Renter is Here! Are You Ready? (Property Management Industry)AppFolio
Millennials have taken rental housing by storm, making up more than 40% of the market. If you’re not prepared to attract and retain this modern renter, you’re going to lose out to a competitor that will--it’s that simple! In this presentation Aimee Miller, VP of Marketing from AppFolio shares statistics and data that will help you understand how the modern renter communicates and thinks, what's important to them and what you should be doing to attract and serve this growing demographic. Flip through the slides to learn more!
Masabi, the leader in mobile ticketing and innovative fare collection for transit, invites you discover what the latest updates from Apple - Apple Pay - mean in the context of mobile ticketing, NFC and Open Payments.
If you are looking for that one piece of technology that will give you an edge in your or your client's business, this class will unveil the endless marketing opportunities with Apple's native mobile app "Passbook". As with any new technology, proof of user adoption is a key factor in deciding whether to move forward but the early adopters of new technology are most often the ones that benefit the most and the people who wait are left behind to catch up.
The shift is already happening where both small and large brands around the world are already responding to consumer demand for paperless tickets and coupons and making payments using their mobile device. In this class, you will learn how you can get your brand into your client's mobile device via Apple's Passbook.
TAKEAWAYS
1) Understand how specific industries (travel, food and beverage and retail) are successfully using Apple Passbook to quickly market with increased effectiveness to their customers
2) Develop a deployment process map to deliver a beautiful user experience and fully integrated marketing campaign with Apple Passbook
3) Create your own simple marketing campaign to promote an electronic loyalty program pass, promote a coupon and quickly deliver marketing messages targeting your customer preferences
4) Confidently design and issue your first Passbook Pass (you will issue one during the workshop) and following the workshop you will be able to send something to your customers before the beginning of May (depending on the complexity of your campaign).
How to Build a Future-Ready Mobile Wallet PlatformPanamax, Inc
Gone are the days when you had to carry a fat, heavy wallet in your pocket. Mobile Wallets have rapidly become a preferred choice, especially for those who are constantly on the go. As mobile wallets have revolutionized the way we use our money. No matter what we buy, a payment wallet is handy in the modern day and age. Let's the emergence of mobile wallets, popularity, and important things to consider while creating a future-ready mobile wallet platform.
How to Accept Bitcoins and Any Type of Credit Card from anyone in the world?KANNAN RENGARAJAN
Review of Mobile Payments Platforms created by Circle Plus Payments. Learn as a small business owner how to process payments without contracts and without paying fees! visit www.circlepluspay.com
POV: The Present and Future of Mobile PaymentIPG Media Lab
With the introduction of Apple Pay, mobile payment is poised to hit the mainstream. The general public feels optimistic about its future, too. Survey reveals that over two-thirds of people believed that it’s likely that mobile payments will become a major way people make payments in stores in the next five years.
But look around. Hardly anyone you know is paying with their smartphones. Why?
Find out the reasons and more about mobile payment by reading our newest POV here.
UX Design for Mobile Payment ExperiencesSkip Allums
O'Reilly Webcast: Oct 14, 2014
With mobile devices emerging as new tools for transactions and identification, designers face challenging interactions and user expectations from payment scenarios. Consumers expect mobile payment experiences to be frictionless and familiar, while faithfully protecting their financial data. Falling short on any of these aspects will cause users to drop out, or worse, compromise their financial privacy. In this webcast, we'll look at ten emerging UX design best practices for mobile payment interactions.
References:
Apps mentioned:
http://www.paywithisis.com
http://www.squareup.com
https://www.google.com/wallet/
https://www.venmo.com
http://www.thelevelup.com
http://www.capitalone.com/online-banking/mobile/wallet/
https://www.lyft.com/
https://www.groupon.com
https://www.uber.com/
https://www.coinbase.com/
https://www.simple.com/
https://www.paypal.com/
https://www.apple.com/iphone-6/apple-pay/
http://www.starbucks.com/coffeehouse/mobile-apps/mystarbucks
Merchant Category codes
http://www.irs.gov/irb/2004-31_IRB/ar17.html#d0e1647
PCI DSS Compliance
https://www.pcisecuritystandards.org/security_standards/documents.php?document=pci_dss_v2-0#pci_dss_v2-0
Mobile & emerging payments (CXPA event at qvik)Matias Pietilä
The presentation held at CXPA Finland meetup hosted at Qvik on 28.2.1018. Credit card tokenization, mobile wallets and new possibilities enabled by PSD2.
DIBS Breakfast: How to create frictionless payment experiences Matias Pietilä
Slides for my presentation held at DIBS breakfast event 28.11. in Stockholm.
Mobile devices tend to cater for the major part of browsing on most consumer web services already.
When it comes to sales, however, the situation is worse. We often see mobile sales lag between one fourth and one third of total sales.
Thiks presentation contains some tips for improving the payment experience, especially in the mobile channel. Topics covered: credit card tokenisation, mobile wallets (especially Swish) and some PSD2 implications.
The 10 most promising payment and card solution providers Merry D'souza
The 10 most promising payment and card solution providers, September 2020; CIO Look admire their contribution in the evolution to local and global businesses.
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
Mobile payments apps have witnessed a major increase in demand lately. Wallet apps like Paytm, PayPal and others have revolutionized the online world. If you want to develop an e-wallet, watch this presentation now!
Digital wallets largely eliminating the need to carryJatin Sapra
Top mobile app development agencies have found potential in digital wallet technology. According to an assessment of customers' use of mobile wallet services in the United States, Google Wallet has a 14% utilisation reach.
If you're looking to develop a digital wallet app, this guide is for you. In this comprehensive guide, we'll take you through the entire process of developing a digital wallet app, from conceptualization to deployment.
Are you tired of looking for a fast turnaround from your graphics person? Are you not yet proficient with industry graphic tools like Adobe Photoshop or Illustrator?
If so, this presentation gives a quick and easy start to understanding graphics and covering a couple of tools to quickly create professional looking graphics (logos, social media posts, banners, photos with text.
The tools covered are:
www.canva.com
www.picmonkey.com
Google Analytics is essentially your lifeline for your digital marketing efforts. If you have no visibility in how your users are using your website or mobile app, you will have no idea of how to make smart decisions in your business.
With proper planning and clear objectives and strategies, you can gain powerful insight into what users demand. Having an clear understanding of the user allows you to position your marketing messages, design, etc. to drive the outcome you want.
If it's to drive collection of emails and data, the fewest clicks to make a decision and buy or simply to drive more traffic and consistent recurring visits or app usage, Google Analytics can help you figure out what you need to do.
In this presentation, which was delivered in front of a group of Hong Kong Business owners and freelancers, the goal was to give a foundation course within an hour to clearly understand core concepts and value that Google Analytics provides as a tool.
Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
Social Media, Mobile and Digital Trends: Now and Future.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
When and how to use Print vs. Digital media to promote your business.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
Using images on your webiste, blog, EDMS & social media channels have been a proven method to drive traffic and promote your business. People love the simplicity of a message relayed in an image and sometimes these images include text. It's much easier to capture attention and incite engagement.
We will look at different ways to create simple but effective images that can be used to promote your business. We will also cover how to integrate Instagram and Pinterest into your social media and marketing campaigns. Simple and effective.
Your contact database is arguably your most precious asset, but it can't realize its full potential unless it is properly organized, managed, and tracked. In this class, we will cover various tools and methods that will help you create a comprehensive contact management process. You will learn how to make the most out of your business contacts by effectively using programs like Mailchimp and Social Media to track e-mail campaigns, lead generation, and conversion rates.
TAKEAWAYS
• Identify and evaluate various tools/methods for managing your contact database
• Understand how Mail Chimp integrates contact management and e-mail campaigns
• How to market to targeted contacts via Social Media
Every business has a different unique selling proposition to stay fit amongst competitors, but is it a strong enough position to get you paid your target price? The mistake many businesses make is under pricing their product and service in order to gain customer testimonials, satisfaction and experience. In some cases, business are over pricing and not getting enough customers. So how do you create a pricing model that is both flexible and makes sense for the demand of the market?
In this lean start up session, we will look at:
1) Creating a pricing model that is not only competitive, but also flexible enough for negotiations
2) Avoiding the Price Wars…undercutting your price to win customers
3) Positioning your service/product to focus more on value and building strong relationships for increased profitability
Effective target marketing to reach a specific audience allows a higher probability to acquire your ideal client or customer. With changing technology and consumer behaviors, it has become increasingly hard to achieve results. As a lean start-up: Where do you start? How much money should you spend?
In this session, we will discuss the most effective strategies to perform local and global market research. This includes sizing up your competitors and figuring out whom you want to reach and where you need to market.
With this information, you are enabled to clearly define the features and benefits of your product and service. You are also able to create a stronger branding message that resonates with your target client or customer and effectively increase sales conversion.
One of the biggest mistakes of failed entrepreneurs is coming up with a product/service that THEY BELIEVE is in demand, which is based on perception or personal influence. Time and money are spent working to produce a product offering and when brought to market, they find out that their prospective customers really don’t care for the idea. So how do you avoid this without putting too much capital at risk? The answer is to test your idea by pre-marketing to your perspective customer.
There are many ways to test your idea to understand if it is not only sell-able but also sustainable. Even if your strategy is to ride a trend with an exit strategy to sell your company in a short time, you need to test market your idea and then take the feedback to either redevelop your idea or throw it in the trash and start again.
In our first of seven “Lean Startup” series, where we focus on how to come up with your business idea and how to test its attraction to your intended customer. We focusing on using technology to gain insight and to test market an idea. This session will help you take an existing or new idea and creating a model that is sustainable for long term growth.
1) Coming up with an idea (Brainstorming and attracting your most valuable skills) Note: Ideas generating worksheet provided
2) Researching your idea (Using the internet(social media channels, forums, blogs etc to gain intimate knowledge of what your competition is doing and improve your offering.)
3) Testing to see if your idea sells (What is your idea worth and can it sustain. How can you pre-sell your idea as if it’s already ready to market.)
Your call to action is to take your idea and further test market it to your prospective customer. Based on the research and feedback provided, you would be much better positioned to create something that has more value than where you started.
Let's face it, people think Social Media is this great platform to market to prospective customers and it's cost effective because it's seen as FREE. The time and commitment to get the results you want takes time, which essentially is using your potential "billable" hours, so therefore the point is that it is not really FREE.
Art Lee has attended a total of 15 Social Media Week events in Hong Kong this year and what people are doing and how people are utilizing Social Media channels is very much experiential. The reason is because every company had a brand that customers relate to in a different way.
In this presentation, Art Lee will share everything that he as learned from the Social Media scene here in Hong Kong and specifically, where Freelancers and SMEs should focus their time and efforts.
What is covered:
1) Which are the most used Social Media channels used in Hong Kong and how they are being used
2) How companies are integrating Social Media into their marketing efforts
3) How Social Applications are being integrated and developed on Mobile Devices
With most businesses, we look at where are skill sets lie and then go out to market to see if there is a demand. What if we already knew where the demand is and how much they are willing to pay? If this is the case, you'd better be sure that your product/service offering is positioned to attract your target clients, otherwise you will be wasting a lot of time on leads for work you don't even want to do.
Leveraging Video Marketing in Hong Kong. This presentation covers why use video marketing to gain an edge over your competitors and how it helps to increase your organic rankings on search engines. It also covers the top 10 market segments that could get the most use out of video marketing. If you like this presentation, take the opportunity to learn from Art Lee as the host of meetup.com's Hong Kong Marketing for Internet Domination http://www.meetup.com/HKInternetMarketing. This group provides free education on digital marketing to local businesses. It covers all internet marketing strategies and the content is localized to be relevant to the Hong Kong market.
Presentation made to Canadian Chamber in Hong Kong. Speaker Art Lee of Internetmarketingcoach.hk. Covering localized content on lead generation strategies.
Art Lee, Internet Marketing Strategist in Hong Kong.
Learn some very creative and low cost marketing strategies (referred to as Guerrilla tactics) to implement and drive customers to engage with your company. Strategies are just one aspect because you still need to convert. We will talk about some follow up strategies you can employ so that you can track and follow up on leads and make sure you maximize the opportunity.
This presentation was used for HK Marketing for Internet Domination. We take how businesses are successfully using Facebook to generate leads online and also apply how they work in Asia.
This presentation given by Art Lee, Strategic Marketing Director for Asia's Internet Marketing Coach Limited.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
1. Paul Tomes - Founder, CEO PassKit
Art Lee - CEO Internet Marketing Coach
DEBUNKING APPLE
PASSBOOK
1
2. OBJECTIVES
INCREASE YOUR KNOWLEDGE
2
‣ Speak confidently
about the “electronic
wallet” and the
capabilities of Apple
Passbook
‣ Identify and remove
the barriers to entry
for any business
wanting to implement
mobile passes
‣ Understand &
articulate the massive
opportunities for
marketers and mobile
developers to take on
Passbook technology
Text
2
4. WHAT IS PASSBOOK
RATE YOUR CURRENT UNDERSTANDING
‣ How bad are you hurting to know more?
4
source: ahutton.com
4
5. WHAT IS PASSBOOK
LEATHER WALLET
‣ Invented in late 1600’s after paper currency was introduced
‣ Content: Currency, credit card, identification cards, store valued cards,
membership cards, business cards, notes, receipts
‣Shift already moving to
electronic
5
5
6. WHAT IS PASSBOOK
DEFINITION OF THE ELECTRONIC WALLET
6
Digital/Electronic
Wallet
Electronic device that
allows individuals to
make electronic
transactions (not always
currency, i.e. coupons,
tickets, reward points
Online/Virtual Wallet
Program or web service that
allows users to store and
control online shopping
information details in one
place (login info, password,
address, credit card) - i.e.
Google Wallet, PayPayl
6
7. PROCESS MAPPING
REPLACING THE CURRENT WALLET ECOSYSTEM
7
‣ wallet content producer
‣ merchant
‣ the wallet
‣ wallet content
7
8. WHAT IS PASSBOOK
WORLD OF ELECTRONIC WALLET
8
OPEN CLOSED
Install
Startups
Trust
No install
Inherent
Trust
Cloud
SIM based
Client side
authenticate
Specific to
channel
i.e. Google
Wallet
Native
3rd
Party
8
10. KEY OBJECTIVE(S) AGENDA
RESOURCESDELIVERABLE
EXERCISE
Define commonly accepted use
of the traditional leather wallet
Time 1. Group identification of what is placed into their
wallet
2. Collectively discuss content pieces that are
already, or soon to be migrated to the mobile phone
Distill what content is replaced
by electronic wallet
Post it notes
Flip chart
10
10
12. KEEPING IN PROCESS
AIRLINE BOOKING EXPERIENCE
‣ From booking to boarding
12
Future
1990s
TODAY
1950’s
12
13. KEEPING IN PROCESS
PROCESS DOES NOT CHANGE
‣ Post or pickup (paper)
‣ Email, to print out (paper/digital)
‣ Document on mobile (digital)
‣ Travel Pass via Passbook (digital)
‣ Process essentially same for over 100+ years, the way
tickets are created, distributed, managed has changed
13
13
14. KEEPING IN PROCESS
CURRENT METHOD - MEMBERSHIP CARD
14
CREATE
‣ Design and
production
house
(electronic
strip, chip,
name,
DISTRIBUTE
‣ Cards
delivered via
Postal Service
MANAGE ‣ User receives card and decides when to put in wallet
‣ Merchant distributes related content via (email, website, etc.)
14
15. KEEPING IN PROCESS
OTHER PASSBOOK PASSES
15
CREATE
‣ Developer or
via Application
(i.e. PassKit)
DISTRIBUTE
‣ Cards are
delivered to
Smartphone
MANAGE
‣ User receives and decides when to ADD/DELETE in wallet
‣ Merchant distributes related content via Pass + email, website, etc.
15
16. KEY OBJECTIVE(S) AGENDA
RESOURCESDELIVERABLE
EXERCISE
To demonstrate how passes are
created, distributed and
manages via PassKit
Time 1. Show and tell demonstration
2. Create via Pass Designer (front and back design)
3. Email, QR Code, SMS. Deliver to attendee’s
phones
4. Management scan, send an update, statistics
Attendees receive a pass on
phone for next session.
Internet access and laptop
16
16
19. WHY NOW?
USER DEMAND AND ADOPTION
‣ Native App on all IOS 6 - Full support, cannot delete
‣ Passes accessible on Android, Windows, Blackberry
‣ Acceptable for items with low security risk
‣ Concerns of merchants accessing data from phone
‣ Opt-In, user controls via pass acceptance
19
Cash to Credit
Card
Paper
Email
Text
19
20. WHY NOW?
MARKET OPPORTUNITY
‣ Is there a demand?
20
App Store Madness
‣ Demand for
better, quality
apps
‣ Best social &
messenger
features
WeChat
Dominance
Launch Jan 2011
300 Million Users,
Mar 2013
July 2008
App Store
Introduced
CUSTOMER MORES
‣ More Quality
‣ More Value
‣ More Convenience
‣ More Relevance
‣ More Security
‣ More ME!
= Better Life!
20
21. WHY NOW? 21
Apple SVP of Marketing Phill Schiller
announces 300M devices now on iOS6+
Jan, 2013
source: insidemobileapps.com
Samsung Native Wallet
expected to launch on
phones May 2013.
21
22. WHY NOW?
TANGIBLE BENEFITS
‣ (Example: Facebook Connect Infographic)
22
Reduce
Operational,
Marketing
Costs
Concept to
Cash - Speed
to Market
Increase Online
to Offline
Integrated,
creative
marketing
Better Connect
& Understand
Customer
Brand Elevation
- Leading Edge
22
23. WHY NOW?
RESPECT THE OPPORTUNITY
‣ Create Relevant Messaging
‣ Not mass market strategy, one-to-one relationships
‣ Avoid getting tuned out
‣ Allow users a choice/control
23
23
24. WHAT IS PASSBOOK 24
source: speechbuddy.com
HISTORY IS
WRITTEN BY THE
VICTORS
-WINSTON CHURCHILL
24
27. OBJECTIVES
INCREASE YOUR KNOWLEDGE
27
‣ Speak confidently
about the “electronic
wallet” and the
capabilities of Apple
Passbook
‣ Identify and remove
the barriers to entry
for any business
wanting to implement
mobile passes
‣ Understand &
articulate the massive
opportunities for
marketers and mobile
developers to take on
Passbook technology
27