The rise of the visual web Dirk Singer presented statistics showing the growing importance of images and video on the internet and mobile devices. Some key points: - Mobile internet use will surpass desktop by 2014/2015. - Half of smartphone users rely solely on their phones' cameras instead of dedicated cameras. - Digital camera and camcorder sales are down 29% and 21%. - Instagram has over 56 million users and is the largest international mobile social network. - Pinterest and Tumblr are growing rapidly in popularity and referral traffic. - Visual content engages users more on social media. - Businesses need visual content and social media strategies to engage customers online.

1. Dirk Singer
@dirktherabbit
The rise of the visual web
SXSE London - 3 July 2012

2. I like stats I like iphoneography
(my blog - liesdamnedliesstatistics.com) (though I don’t claim to be good at it)
About me

3. So I’m going to subject you to 10 (and a bit) stats
on pictures (....on the internet)

4. “A noticeable trend this year
is beautiful apps or websites.
It's all part of a larger trend
that I'm calling The Visual
Web, meaning that images and
video are becoming an
increasingly important part of
what we consume online.”
(Richard McManus, Read Write
Web)
“Welcome to the
imagesphere”
(Luminate)
The visual web?

5. Mobile Internet should overtake Phone calls the 7th most popular
desktop use by 2014 /2015 activity on smartphones...social media
(Microsoft) 2nd (02)
The shift to an ‘imagesphere’ is tied up with the
overall shift to the Internet becoming more mobile

6. According to Mintel - Half of us
rely on our smartphones, 1/10
of camera owners would just
use their smartphone if their
camera broke
Digital Camera sales are down 29%

7. July 2011 - 10 million users
December 2011 - 16 million users
March 2012 - 26 million users
May 2012 - 50 million users
30 June 2012 - 56.2 million users
Instagram is now the largest international mobile
social network worldwide

8. Camcorder sales are also down 21%

9. Socialcam - 6.3 million daily users, 83.6
million monthly users (or 40 million
depending on who you believe!)
Viddy - 1.6 million daily users, 20.9 million
monthly users
(App Data)
Socialcam and Viddy - The Instagram of video?

10. Tumblr should overtake blog
as a search term in October
Tumblr is now the world’s most popular
blogging platform

11. At least in the US,
Pinterest is estimated to
have passed Tumblr with
each between 20-50
million monthly (US) A year ago Pinterest
visitors accounted for less than
1% of social media e-
Last year Pinterest grew commerce referrals. Now
4377%, Tumblr 188% it accounts for 26%
The rise of Pinterest

12. Posts on
60% of 67% of
Facebook that
consumers are consumers say
include an
more likely to the image of a
album, picture
contact a product is very
or video increase
business if an important, 53%
engagement by
image shows up say the online
180%, 120% and
in search reviews
100%
A picture really does say 1000 words

13. Three things you
need to do
1 - Develop a visual content
plan
2 - Have a visual social
media strategy (and not
only the usual suspects -
niche networks like Tadaa
also worth looking into)
3 - Think about referral
traffic / landing pages

14. Image - @miss_lucifer_ (Instagram)
Think your business isn’t visual? Think again

15. More on those stats (see slideshare.net/therabbitagency later)
• Digital camera sales down 29% http://www.mirror.co.uk/news/uk-news/digital-
camera-sales-slump-as-more-944296
• Socialcam and Viddy users - http://www.forbes.com/sites/anthonykosner/
2012/06/24/socialcam-vs-viddy-and-the-curious-calculus-of-picking-the-most-
popular-app/
• Tumblr to overtake blog as a search term - http://thenextweb.com/media/
2012/04/17/whod-have-thought-tumblr-to-soon-overtake-blog-on-google-searches/
• Has Pinterest overtaken Tumblr? http://royal.pingdom.com/2012/06/28/pinterest-
overtaken-tumblr-united-states/
• Facebook posts that include an album have 180%+ engagement http://
www.adverblog.com/2012/04/28/visual-social-network-infographic/
• Six reasons why images are important - http://www.business2community.com/
marketing/6-powerful-reasons-why-you-should-include-images-in-your-marketing-
infographic-0185560#
• Pinterest now accounts for 26% of social media e-commerce referrals http://
liesdamnedliesstatistics.com/2012/06/facebook-still-dominant-in-numbers-less-so-
in-referrals.html

16. #findingbeautyofoutshit #powerlineporn #sneakycommutershot
(x 3941) (x 9620) (x 3500)
@brandonturner80 @chrysti @linalemontree
Finally - will leave you with three favourite tags

17. Thank you! Where to find me
dirktherabbit - (also Streamzoo and Tadaa)
https://plus.google.com/118036273792362407949
http://uk.linkedin.com/in/dirktherabbit
Blog - liesdamnedliesstatistics.com

18. Creative commons credits
• http://www.flickr.com/photos/mediaflex/5190930741/sizes/z/in/photostream/
• http://www.flickr.com/photos/bcostin/2770127896/
• http://www.flickr.com/photos/michaelspencer/3081186947/sizes/z/in/
photostream/
• http://www.flickr.com/photos/87719210@N00/3526434869/sizes/z/in/
photostream/
• http://www.flickr.com/photos/anirudhkoul/2535955996/sizes/z/in/photostream/
• http://www.flickr.com/photos/elithebearded/2598268226/sizes/z/in/
photostream/