We analyzed how hundreds of brands use color on Instagram. To do so, we looked at the pictures each account published in 2015, distilled each down to its most dominant color, and created a "color pinwheel."
Here's what we found.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
The Web is getting more visual - this is what brands need to do about it Visible
Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the growing adoption of smartphones.
Head Rabbit Dirk Singer (@dirktherabbit) gave a talk on the subject at the annual 'World Routes' conference in Abu Dhabi. Though the presentation cites airline examples, its applicable for just about any industry sector
We analyzed how hundreds of brands use color on Instagram. To do so, we looked at the pictures each account published in 2015, distilled each down to its most dominant color, and created a "color pinwheel."
Here's what we found.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
The Web is getting more visual - this is what brands need to do about it Visible
Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the growing adoption of smartphones.
Head Rabbit Dirk Singer (@dirktherabbit) gave a talk on the subject at the annual 'World Routes' conference in Abu Dhabi. Though the presentation cites airline examples, its applicable for just about any industry sector
TikTok, the video-based social media app, usually conjures visions of teens mimicking the latest dance craze, but it’s probably better described as short attention span YouTube. In 2017, ByteDance, the Chinese-owned parent company of TikTok, acquired the Musical.ly app, which had gained a toehold with an under-18 demographic by becoming a replacement for the comedy-oriented Vine app along with a burgeoning lip-synching community.
The demands on Utility companies today are increasing substantially. Ageing workforces, recruitment and retention issues are at the forefront of these demands and compounding that, Utilities are increasingly looked on as being boring. On the other hand, start-ups in the social technology space are seen as innovative, customer focussed and fun organisations.
Can the lessons and technologies from these companies be used by Utilities? Smart social strategies can radically change an organisation’s image - do you want to make your Utility sexy once more?
How social can help Utilities overcome image related issues
How social mediums can alleviate some of the aging workforce, recruitment and retention difficulties
Engaging customers to reduce their energy requirements and building increased awareness of their usage
Your organisation can use social software to communicate better with customers
Social technologies can help utilities get their mojo back
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
FETC24 24 or 2024 Dr. Maureen Brown Yodermaureenyoder
As presented on January 26, 2024 at the FETC conference in Orlando. Please send any questions or comments to myoder@lesley.edu
Hope to see you next year! Maureen
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
TikTok, the video-based social media app, usually conjures visions of teens mimicking the latest dance craze, but it’s probably better described as short attention span YouTube. In 2017, ByteDance, the Chinese-owned parent company of TikTok, acquired the Musical.ly app, which had gained a toehold with an under-18 demographic by becoming a replacement for the comedy-oriented Vine app along with a burgeoning lip-synching community.
The demands on Utility companies today are increasing substantially. Ageing workforces, recruitment and retention issues are at the forefront of these demands and compounding that, Utilities are increasingly looked on as being boring. On the other hand, start-ups in the social technology space are seen as innovative, customer focussed and fun organisations.
Can the lessons and technologies from these companies be used by Utilities? Smart social strategies can radically change an organisation’s image - do you want to make your Utility sexy once more?
How social can help Utilities overcome image related issues
How social mediums can alleviate some of the aging workforce, recruitment and retention difficulties
Engaging customers to reduce their energy requirements and building increased awareness of their usage
Your organisation can use social software to communicate better with customers
Social technologies can help utilities get their mojo back
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
FETC24 24 or 2024 Dr. Maureen Brown Yodermaureenyoder
As presented on January 26, 2024 at the FETC conference in Orlando. Please send any questions or comments to myoder@lesley.edu
Hope to see you next year! Maureen
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
Similar to Beyond Instagram and Pinterest - ten visual networks that should be on your radar (20)
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
Social media doesn't drive sales. Or does it?Visible
IBM research around the US thanksgiving holiday suggested social media had a tiny effect on sales. This presentation shows how it does have a commercial effect, but says we are measuring the wrong thing anyway.
bmibaby #myeurope Instagram case study - Eye For Travel Conference 2012Visible
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
How much attention does the average TV ad get, and is it true that more and more consumers are off the grid as far as TV is concerned? For more details, see the accompanying blog post - http://liesdamnedliesstatistics.com/2012/06/offthegrid.html
A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile
Show me the sales! How social media impacts the bottom lineVisible
This presentation provides ten proof points to try and definitively answer the question of how social media marketing impacts sales.
It also questions whether sales are useful to look at in isolation, showing a number of other metrics.
Links and sources for the presentation can be found at http:// liesdamnedliesstatistics.com/showmethesales.html
The latest in our series of Rabbit Feeds looks at SoundCloud and similar sound based communities. We've uploaded all previous guides and presentations at - http://www.therabbitagency.com/rabbitlibrary
The second in a series of monthly social media stats round-ups, from Rabbit (www.therabbitagency.com) Dirk Singer, more details on his blog - liesdamnedliesstatistics.com
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
2. I like stats I like iphoneography
(my blog - liesdamnedliesstatistics.com) (though I don’t claim to be good at it)
About me - @dirktherabbit
3. Why image-led social
networks matter
• Digital camera sales are down 29%
over the past five years (Mintel)
• Camcorder sales are down 21%
• Smartphones are increasingly the
camera of choice - smartphone users
are also increasingly online with
making calls only the seventh most
popular activity (02)
• At 56 million users, Instagram is the
world’s largest international mobile
social network
• 31 billion photos are taken a month,
six billion end up on Facebook
(Nokia)
Kicki Holmen
http://www.fotopedia.com/items/flickr-5476416281
4. Pinterest - only Google Tumblr - The world’s Instagram - grew from
organic searches, Facebook most popular blogging 10 to 50+ million in a
drive more referral traffic platform year
We all know about
6. The next tier of visual social networks -
broadly grouped into
Photo-sharing sites
Video sharing sites
Story telling sites and platforms
7. Jux
Tadaa
EyeEm
500px
Cowbird
Storywheel
Picle
Socialcam /
Viddy
Cinemagram
Snapguide
Ten to look out for
This is a subjective list of ten that caught our eye at Rabbit - but they are
representative of the different types of visual social networks
8. Check out this user: https://taniamartinez.jux.com/
Jux - A highly visual alternative to Tumblr
We like: It looks fantastic, easy to use, built in social sharing
9. Check out this user: http://www.tadaa.net/tokyogyango/
Tadaa - High-end mobile (iOS) photo-sharing network
We like: High quality content, excellent in-app editing features
10. Check out this user: http://www.eyeem.com/u/lobobobo
EyeEm - Mobile photo sharing network
We like: Interesting features, nice to use app. Extends to Windows, Android, iOS
11. Check out this user: http://500px.com/serebro56
500px - A high end Flickr
We like: The amazing images, recent investments such as bringing in a
recommendation engine
12. Check out this story: http://cowbird.com/stories/featured/#!/32692
Cowbird - An invite only story-telling app
We like: The way it combines the written word, visuals, audio. The
range of stories on site
13. Picle - Add 10 secs of sound to your images
We like: A simple idea that adds a story-telling layer on top of your
photos
14. Storywheel - Narrated photo slide shows
We like: Like the modern equivalent of a 70s or 80s old school
slide show
15. http://socialcam.com/u/2u1C0dET
http://viddy.com/justinbieber
Socialcam and Viddy - The ‘Instagrams’ of mobile video
We like: A concept that has already gained critical mass, a natural extension of online
video and an alternative to always defaulting campaigns to YouTube
16. Cinemagram - Animated photos
We like: The way its been turned into an art form, how users are interpreting quite a simple idea -
the animated gif
17. Snapguide - Photo ‘how to’ guides
We like: Guides range from the quirky to genuinely useful under topics ranging from food to DIY
18. Or find me at:
http://statigr.am/dirktherabbit
http://tadaa.net/dirktherabbit
http://eyeem.com/u/dirktherabbit
http://greenwicholympicdiary.jux.com
Thank you - Tweet me @dirktherabbit