The document explores the concept of language, particularly visual language, and its impact on perception through typography, color, and shape. It discusses the responsibilities of typographers and the effects of simultaneous contrast in color interactions. Additionally, it touches on semiotics and the significance of signs and symbols in visual communication.

1. What is language?
VizComm
How Does visual Language influence us?

2. Carina Nebula, 2022
James Webb Infrared Telescope

3. Earthrise, 1968
Apollo 8

4. Baton Rouge, 2016
BLM Protest

6. “This bus is driven by a German driver”

10. Blackletter is used to
describe the scripts of
the Middle Ages in
which the darkness of
the characters
overpowers the
whiteness of the page.

11. Typography
The typographer’s task is to interpret and communicate the text:
the typographer is to the text as the theatrical director to the
script or the musician to the score.

13. Color
Form
Depth
Movement
&

14. What
Do
Colors
Mean
To You?
Sociological Uses of Color

15. as a graphic design element

17. COLOR
INTERACTIONS
Two colors, side by side,
interact with one another and
change our perception
accordingly. The effect of this
interaction is called
simultaneous contrast.
Since we rarely see colors in
isolation, simultaneous contrast
affects our sense of a color.

19. How does everything relate?
Type
Fonts
Images
Colors
Paper
Hierarchy
Message
Organization
Photographs
Style

20. THE IMPORTANCE OF
SHAPE
in visual communication

21. The relationship between
shapes can:
- trigger feelings
- convey messages
- engage an audience
- add emphasis to a portion
of a layout and create
movement
SHAPE
THE PSYCHOLOGY OF

23. grid DESIGN

24. SEMIOTICS
STUDY OF IMAGES AS SIGNS & SYMBOLS
TRIES TO UNDERSTAND THE SIGNS WE USE

25. Cat
}Sign
Signified
Signifier

26. 3 Types of Signs
Icon Index Symbol