The document discusses visual rhetoric and design for student writers. It covers topics such as choosing fonts, using color, incorporating images and graphics, and designing for print versus web. The key aspects of design discussed are using visual elements to effectively convey information and arguments, selecting design components that fit the purpose and context of a document, and creating a layout that guides the reader's eyes in a clear way.

1. Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue

5. Font Personalities Example

7. Font Choice Example 1

8. Font Choice Example 2

10. Headline & Body Text Example

13. Font Contrast Example

15. More Color Examples

17. Clip Art Examples

21. Photo Examples