2. LEARNING OBJECTIVES
•ARTICULATE ISSUES PERTAINING TO ACCESSIBILITY AND
ACCOMMODATION.
•ENUMERATE TIPS IN THE PROPER INTERPRETATION OF HERITAGE SITES AND
ATTRACTIONS.
•EXPOUND ISSUES PERTAINING TO SAFETY , SECURITY, AND SANITATION
SITES.
3. ACCESSIBILITY OF HERITAGE SITES
•A NATION IS RECOGNIZED BY A RANGE OF ITS SIGNIFICANT HISTORICAL, CULTURAL, AND
NATURAL PROPERTIES. THESE PROPERTIES ARE GENERALLY PRESERVED AND MAINTAINED
EITHER BY NATIONAL ADMINISTRATION OR BY PRIVATE OWNERS AND CHARITABLE TRUSTS
DUE TO THE HIGHER VALUE OF THEIR CULTURAL INHERITANCE AND TERMED GLOBALLY AS
HERITAGE OR HISTORIC SITES. HERITAGE SITES ARE SIGNIFICANT ASSETS; THEY ARE
UNIQUE AND IRREPLACEABLE RESOURCES THAT REFLECT A RICH AND DIVERSE EXPRESSION
OF PAST SOCIETIES AND FORM AN INTEGRAL PART OF LOCAL, REGIONAL, AND NATURAL
CULTURAL IDENTITY .
4. ACCESSIBILITY IS A MAJOR FACTOR TO CONSIDER WHEN
MARKETING HERITAGE SITES OR CULTURAL ATTRACTIONS
• THE FOLLOWING ARE THE TYPICAL QUESTIONS YOU MAY ASK :
1. HOW IS THE HERITAGE SITES ACCESSIBLE (LAND, SEA, OR AIR ) ?
2. WHAT IS THE NEAREST GATEWAY (AIRPORT OR SEAPORT) ?
3. ARE THERE DIRECT FLIGHTS ? DOES IT ENTAIL SEVERAL CONNECTING FLIGHTS , LONG LAND TRIPS , OR BOAT
RIDES TO GET TO THE HERITAGE SITE ?
4.WHAT ARE THE FREQUENCY OF THE TRIPS TO NEAREST GATEWAY ( DAILY OR WEEKLY ) ?
5, ARE THERE GOOD ROADS LEADING TO THE HERITAGE SITE ?
5. 6. ARE THERE SIGNAGES LEADING TO THE SITE THAT ARE EASY TO FOLLOW ?
7. WHAT IS THE AGGREGATE COST TO TRAVEL TO THE HERITAGE SITE ?
8. HOW LONG DOES IT TAKE TO REACH THE SITE FROM THE COUNTRY OF ORIGIN ?
9. ARE THE MODES OF TRANSPORTATION TO THE HERITAGE SITE CONVENIENT ,SAFE AND EFFICIENT ?
10. IS IT EASY TO GET A TOURIST VISA ?
11.ARE THE TOURIST SITES ACCESSIBLE , CONVENIENT , AND CAN BE ENJOYED BY PERSONS WITH
DISABILITIES ?
7. • ACCESSIBILITY IS AN IMPORTANT FACTOR IN MARKETING A HERITAGE SITE PROPERTY AND ENCOURAGES
MORE TOURISTS TO EXPERIENCE THE TOURIST ATTRACTION. ACCESSIBILITY IS A KEY DRIVER OF
TOURIST ARRIVALS TO THE COUNTRY WHERE THE HERITAGE SITE IS LOCATED . IT ALSO DRIVES THE LEVEL
OF AWARENESS , PATRONAGE, AND REVENUES EARNED BY THE HERITAGE SITE OR ATTRACTION.
• TRAVEL TIME ,AGGREGATE TRANSPORTATION COST, CONNECTIVITY, DIVERSITY, QUALITY OF MODES OF
TRANSPORTATION, PRESENCE OF MAJOR GATEWAY OR PORTS OF ENTRY, VISA REQUIREMENTS, AS WELL
AS PROVISIONS FOR PERSON WITH DISABILITIES ARE ESSENTIAL COMPONENTS OF ACCESSIBILITY .
BACKERS AND SIMILAR TYPES OF TOURISTS ARE AMONG THE MOST RESOURCEFUL TRAVELERS IN
ADDRESSING ACCESSIBILITY ISSUES OF HERITAGE SITES AS THEIR CONSTRAINED BUDGET DOES NOT
ONLY ENABLE THEM TO FIND WAYS TO REACH THEIR DESTINATION OR ITINERARY BUT ALSO AFFORDABLY
OR INEXPENSIBLY.
8. ACCOMMODATION IN HERITAGE DESTINATIONS
• THE ASPECT OF ACCOMMODATION INCLUDES PROXIMITY TO THE GATEWAY OR PORT OF ENTRY, AVAILABILITY
OF TRANSFERS TO THE HOTEL OR RESORT, PROXIMITY TO THE HERITAGE SITE, CAPACITY AND AGGREGATE COST
OF TOURIST ACCOMMODATION , AND DIVERSITY AND QUALITY OF SERVICES.
• THE PRESENCE OF GOOD AND DIVERSE TOURIST ACCOMMODATION NEAR A HERITAGE SITE IS IMPORTANT
PARTICULARLY TO TOURIST WHO INTEND TO STAYED OVERNIGHT OR SEVERAL NIGHTS. IF A TOURIST
ACCOMMODATION IS WITHIN 5 KILOMETERS ON THE SITE , THEN IT IS CONVENIENT.IT IS COMMON TO NOTE
THAT HOTELS , RESORTS, INNS AND B&B ACCOMMODATIONS THRIVE WHENEVER A HERITAGE SITE BECOMES
POPULAR AND WELL-ADVERTISED . IN SOME CASES , THEY ARE BUILT-IN CLUSTERS BY PRIVATE OWNERS OR BY
THE GOVERNMENT .
• THE TYPES OF TOURIST ACCOMMODATION MUST BE DIVERSE ENOUGH TO CATER VARIOUS MARKET SEGMENTS .
MARKET SEGMENTS MAY BE CATEGORIZED BASED ON THE ECONOMIC CAPABILITY OF TOURISTS TO PAY . SOME
MAY AFFORD LUXURIOUS VILLAS , WHILE OTHERS MAY NOT OPT FOR A BACKPACKERS ‘ INN . THERE IS A
GROWING TREND FOR MID-MARKET TOURIST ACCOMMODATIONS AS THEY ARE CONVENIENT AND HAVE A
GOOD AMENITIES BUT ARE NOT PRICEY .
9. HELVETIA HOTEL
• MEANWHILE , FIRST- CLASS HOTELS AND RESORTS HAVE
VERY GOOD FACILITIES AND AMENITIES BUT NOT
NECESSARILY COMPLETE , BEAUTIFUL GUESTROOMS , A
MORE TONED-DOWN AMBIANCE , AND GOOD MEALS IN A
LIMITED NUMBER OF F&B OUTLETS. EXAMPLES OF FIRST-
CLASS ACCOMMODATION ARE HELVETIA HOTEL IN ST.
PETERSBURG , RUSSIA , HOTEL MARINA EL CID SPA AND
BEACH RESORT IN CANCUN , MEXICO , AND GRAND HOTEL
TAKSIM AND SPA IN STANBUL , TURKEY
JADE MOUNTAIN
10. WHEEL GARDEN
RESIDENCE
(CAMBODIA)
• STANDARD HOTELS AND RESORTS HAVE BASIC
GUESTROOMS WITH LIMITED AMENITIES AND FACILITIES
AND HAVE NO-FRILLS AMBIANCE . THEIR MEALS ARE
REGULAR OR COMMON INTERNATIONAL AND LOCAL
ENTREES . EXAMPLES OF STANDARDS HOTELS AND
RESORTS ARE WHEEL GARDEN RESIDENCE IN SIEM REAP ,
CAMBODIA , THE EDISON HOTEL IN AMSTERDAM ,
NETHERLANDS , AND HOTEL MAGNOLIA IN SANTIAGO, CHILE.
.
11. • TOURIST CLASS ACCOMMODATION IS USUALLY THE CHOICE OF FAMILIES AND TRAVELERS ON A BUDGET .
THEY HAVE THE BAREST BASIC AMENITIES LIKE CHEAP TOILETRIES , A HOMEY AMBIANCE , AFFORDABLE
SET MEALS , AND MULTITASKING PERSONNEL . EXAMPLES OF THIS TYPE OF ACCOMMODATION ARE CLAY
HOTEL IN JAKARTA , INDONESIA , HOLLYWOOD EXPRESS INN SOUTH IN LOS ANGELES , CALIFORNIA USA ,
AND RAZIOTEL KYIV IN KIEV , UKRAINE.
• LASTLY , ECONOMY ACCOMMODATION IS THE LOWEST CATEGORY AND IS USUALLY THE CHOICE OF
BACKPACKERS . THESE ARE TYPICALLY SMALL INS WITH SPARTAN-LIKE ACCOMMODATIONS WITH A
COMMON BATHROOM AND DINING AREA .
12. • ANOTHER IMPORTANT CONSIDERATION IS THE PROXIMITY OF THE TOURIST ACCOMMODATION TO THE
HERITAGE SITE. IDEALLY , THE TRAVEL TIME FROM THE HOTEL SHOULD NOT BE MORE THAN ONE HOUR.ONE
MUST ALSO ANTICIPATE AND BE PREPARED TO HANDLE FACTORS THAT MAY HINDER EFFICIENT TRAVEL TO
THE HERITAGE SITE , E.G. , TRAFFIC , BAD WEATHER , POLICE CHECKPOINTS , AND ACCIDENTS .
• LONG -STAYING GUESTS ARE USUALLY GIVEN A SPECIAL DISCOUNT OR A CONTRACTED RATE , E.G. , 25%
OFF OR A WEEKLY OR MONTHLY RATE . SOME EUROPEANS TRAVEL TO ASIA STAYING FOR 14 DAYS UP TO 5
WEEKS . THEY MAY BE TRAVELLING FOR BUSINESS PURPOSES , ON A SPECIFIC WORK ASSIGNMENT , ON A
PLANNED LONG HOLIDAY , OR SIMPLY WANT TO GET IMMERSED IN THE LOCAL CULTURE . SOME RETIREES
ARE EVEN SCOUTING FOR A COUNTRY WHERE THEY WOULD EVENTUALLY RETIRE FOR GOOD ; HENCE , THEY
STAY FOR A COUPLE OF MONTHS TO TRY OUT THE CULTURE AND EXPERIENCE DAILY LIVING WITH THE
COMMUNITY . IF THEY LIKE IT, THEN THEY DECIDE TO PURCHASE A PROPERTY .
13. INTERPRETATION OF HERITAGE SITES AND
ATTRACTIONS
• A VITAL ASPECT OF A TOURIST’S EXPERIENCE IN A HERITAGE SITE OR ATTRACTION IS THE ABILITY OF A TOUR
GUIDE OR THE INTERACTIVE FEATURES OF THE EXHIBIT , ATTRACTION , OR EVENT . FOR EXAMPLE , A HUMOROUS
AND ANIMATED TOUR GUIDE AT THE PUERTO PRINCESA UNDERGROUND RIVER IN PALAWAN CREATES A MORE
LIVELY PRESENTATION OF THE STALICTITES AND STALAGMITES DURING 30- MINUTE PADDLE-BOAT CRUISE.
• SIGNAGES - A BILINGUAL OR MULTI LINGUAL SIGN IS THE REPRESENTATION ON A PANEL OF TEXTS IN MORE
THAN ONE LANGUAGE . THIS MAY BE IN THE FORM OF AN INFORMATIONAL SIGN , SAFETY SIGN , OR TRAFFIC
SIGN . THE USE OF BILINGUAL OR MULTI LINGUAL SIGNAGES IS IMPLEMENTED WHEN THERE IS A LAW THAT
SUPPORTS OR REQUIRES THAT NEED TO DO SO OR THERE IS A HIGH DEGREE OF BILINGUALISM OR
MULTILINGUALISM ARISING FROM IMMIGRATION AS WELL AS HEAVY AND CONTINUES INFLUX OF MAJOR
TOURIST MARKETS.
14. MARKETING COLLATERALS
• THIS PERTAINS TO THE SET OF MEDIA USED TO
SUPPORT THE SALES AND PROMOTION OF A
PRODUCT OR SERVICE (E.G. , BROCHURES ,
FLYERS , PAMPHLETS , MAPS, STICKERS ,
POSTCARDS , INFORMATION SETS, FACTSHEETS ,
AND PRESS KITS.) TOURISTS ARE SOMETIMES
GIVEN COLLATERALS , WHICH ARE SOURCE OF
BASIC INFORMATION ABOUT THE HERITAGE
ATTRACTION.
TOUR GUIDING
• A TOUR GUIDE (OR TOURIST GUIDE AS REFERRED TO
IN EUROPE) IS A PERSON WHO ASSISTS AND
PROVIDES INFORMATION ON CULTURAL ,
HISTORICAL , AND CONTEMPORARY HERITAGE TO
PEOPLE ON ORGANIZED TOURS AND INDIVIDUAL
CLIENTS AT RELIGIOUS AND HISTORICAL SITES ,
MUSEUMS , GALLERIES , FESTIVALS , NATURE TREKS ,
AND VILLAGE OR WALKING TOURS. TOUR GUIDING
HAS BEEN PROFESSIONALIZED IN MOST
COUNTRIES , REQUIRING ASPIRING TOUR GUIDES
TO UNDERGO RIGID TRAINING BEFORE ISSUANCE
OF A LICENSE TO OPERATE OR CONDUCT TOURS AND
PERFORM TOUR GUIDING FUNCTIONS.
15. STORYTELLING AND ANECDOTES
• THE STORIES TOUR GUIDES NARRATE CAN BE FULL OF HISTORY, DRAMA , FANTASY, MYSTERY, TRIVIA , AND
LIFE LESSONS – SOMETHING TO KEEP THE VISITORS OR TOURISTS GLUED AND ATTENTIVE . WHILE
TREKKING THE VERY STEEP TAKTSANG MONASTERY ( ALSO CALLED TIGER’ S NEST ) IN PARO , BHUTAN ,
THE TOUR GUIDE NARRATES THE REVERED LEGEND ON THE FASTING OF LORD BUDDHA IN THE DEEP
CAVERNS OF THE MOUNTAIN AFTER BEING FLOWN IN BY A MYTHICAL WINGED TIGER.
16. DEMONSTRATION
TOUR GUIDES EXPOSE THE TOURISTS TO
CRAFTSMEN , ARTISANS , CULINARIANS ,
AND OTHER SKILLED ARTISTS TO A LIVE
DEMONSTRATION OF SPECIFIC PRODUCTS
IN A PARTICULAR HERITAGE SITE OR LOCAL
COMMUNITY. HIGHLY SKILLED
WOODCARVERS IN THE SUBURBS OF
BANKOK , THAILAND DEMONSTRATE HOW
THEY PRODUCE MAGNIFICENT
HANDICRAFTS AND DECORS IN FULL VIEW
OF THE TOURISTS WHO ARE ALSO INVITED
TO PURCHASE SOUVENIRS.
FILM SHOWING
ONE OF EFFECTIVE WAY OF EDUCATING
VISITORS IS BY SHOWING SHORT
DOCUMENTARY FILMS OR VEDIOS THAT
DEPICT THE CULTURE OR HERITAGE OF A
PARTICULAR PLACE . DURING A 2 HOUR
EDUCATIONAL TOUR OF THE INTERNATIONAL
RICE RESEARCH INSTITUTE IN LOS BANOS ,
LAGUNA IN THE PHILIPPINES , STUDENTS
ARE SHOWN 25-MINUTE DOCUMENTARY TO
IMPRESS THE LEGACIES OF THE INSTITUTE
TO THE INSTITUTE TO THE AGRICULTURAL
HERITAGE OF THE COUNTRY AND OF ASIA.
17. GUSTATORY EXPERIENCE
WHEN TOURING VISITORS TO A SITE OR LOCALITY WHERE FOOD AND
BEVERAGE PLAY AN IMPORTANT ROLE IN THE HERITAGE OF THE PLACE ,
TOUR GUIDES ARE MOST LIKELY GOING TO INCORPORATE FOOD
SAMPLING , WINE TASTING , AND SIMILAR ACTIVITIES IN THE TOUR
CHECKLIST TO CREATE VISITOR ENGAGEMENT . THE OYSTER FESTIVAL
IN GALWAY , IRELAND IS NOT COMPLETE WITHOUT A PLATTER OF
CHILLED OYSTERS SEASONED WITH LEMON AND PAIRED WITH SCONES
AND HOT SOUP SERVED TO CRAVE CURIOS VISITORS.
18. SYMPOSIUM OR PEP TALK
ONE TRADITIONAL TECHNIQUE IN TOUR GUIDING IS GIVING THE
VISITORS A BRIEF SYMPOSIUM OR A PEP TALK . THERE IS A USUALLY A
Q&A SESSION AT THE END OF THE TALK. STUDENTS VISITING THE MONEY
MUSEUM AND SUMPREME COURT IN MANILA IN THE PHILIPPINES ARE
GIVEN PEP TALKS ON THE HISTORY OF MONEY AND THE LOCAL
CURRENCY AND THE JUDICIAL SYSTEM OF THE COUNTRY.
19. TRIVIA QUIZ
THE TOUR GUIDE INVITES
VISITORS TO ANSWER SEVERAL
QUESTIONS , IN SOME CASES ,
THOSE WITH CORRECT
ANSWERS WIN A SMALL PRIZE.
THIS TECHNIQUE ELICITS
EXCITEMENT AND FUN . IT ALSO
AROUSES HEIGHTENED
ATTENTIVENESS IN SUCCEEDING
LEGS OF THE TOUR.
PARLOR OR FUN GAMES
THE TOUR GUIDE INVITES VISITORS
TO PARTICIPATE IN A BRIEF PARLOR
GAME , AND THE WINNERS ARE
GIVEN INCENTVES . DURING A TOUR
OF A GEM FACTORY AND MUSEUM IN
MACAU , CHINA , A TOUR GUIDE
INSTRUCTED VOLUNTEER
PARTICIPANTS TO SHOCK OYSTERS ,
AND IF EVER THEY FIND A PEARL
INSIDE (EITHER WHITE PEARL OR
BLACK PEARL ) ,THEY MAY KEEP IT
AS A SOUVENIR.
INFORMATION KIOSK
MANY MUSEUMS AND HERITAGE
SITES HAVE ELECTRONIC
KIOSKS WHERE TOURISTS CAN
SPEND A GOOD TIME SCROLLING
AND READING VALUABLE
INFORMATION ESSENTIAL TO
THE TOUR.
20. COSPLAY OR COSTUME AND ROLE
PLAY
ONE OF THE MOST ENGAGING AND FUN TECHNIQUES A TOUR
GUIDE CAN APPLY IS ALLOWING THE VISITORS TO DO COSTUMES
AND DO ROLE PLAY FOR A FEW MINUTES . THE KOREAN
PENINSULA HAS THE SEVERAL HERITAGE SITES ( I . E . , PALACES
AND MUSEUMS ) THAT ENCOURAGE TOURISTS TO WEAR
TRADITIONAL COSTUMES AND HAVE THEIR PHOTOS TAKEN
MIMICKING KOREAN ROYALTY.
21. HUMOR AND SATIRE
• A HIGHLY SKILLED AND SEASONED TOUR GUIDE TYPICALLY WOULD HAVE A LIGHT SPIEL FULL OF
ANECDOTES INJECTING FUNNY PUNCHLINES THAT WOULD ELICIT AMUSEMENT AND JOY AMONG VISITORS.
AT A SPECIALIZED WALKING TOUR OF THE RED-LIGHT DISTRICT OF AMSTERDAM IN THE NETHERLANDS ,
THE GUIDE OCCASIONALLY CRACKS ADULT JOKES WHICH MAKES THE VISITORS BLUSH AND AT TIMES,
BURST INTO LAUGHTER.
22. PHOTO WALLS OR PICTURE TAKING
WITH MASCOTS AND PERFORMERS
A POPULAR TECHNIQUE IN TOUR GUIDING IS ALLOWING VISITORS TO
TAKE PICTURES BY THE SETUP PHOTO WALL WITHIN THE HERITAGE SITE
OR WITH LIVE MASCOTS AND PERFORMERS ALL IN THE SPIRIT OF FUN .
POSING FOR A SOUVENIR PHOTO WITH IGOROT NATIVES IS A POPULAR
TOURIST ACTIVITY AT THE BOTANICAL GARDEN IN BAGUIO CITY IN THE
PHILIPPINES WHEREIN TOURIST GAMELY DON TRADITIONAL NATIVE
COSTUMES.
23. GIVEAWAYS OR SAMPLING
TOUR GUIDES CAN DELIGHT THEIR VISITORS
WITH SOUVENIRS OR SAMPLES OF LOCAL
PRODUCTS . AFTER A HALF DAY TOUR OF
MASSIVE TEA PLANTATIONS IN SRI’LANKA
JUST OUTSIDE THE CAPITAL CITY OF COLOMBO,
THE TOUR GUIDES DISTRIBUTES SMALL BOXES
CONTAINING DILMAH DARJEELING TEA.
VICARIOUS TOURIST
PARTICIPATION OR STIMULATION
ONE EXCITING TECHNIQUE IS ALLOWING THE
VISITOR TO ENGAGE IN ACTIVITIES TYPICALLY
DONE IN THE COMMUNITY FOR THEM TO
EXPERIENCE THE LOCAL WAY OF LIFE . ONE MAY
JOIN THE STREET DANCING AND CHEERING IN A
FESTIVAL OR SIMPLY BE A PASSIVE SPECTATOR
TAKING PICTURES AND WAVING AT THE
CROWDS.
24. EFFECTIVE TOUR GUIDING TIPS :
• MANAGE THE SIZE OF THE TOUR GROUP – USE AUDIO-VISUAL EQUIPMENT WHENEVER NECESSARY .
• ORGANIZE LOGISTICS – MEALS , GADGETS , WARDROBES , TRANSPORTATION , GIVEAWAYS , KITS AND ETC
• IMPORTANT REMINDERS – BEHAVIORS , TIME MANAGEMENT , SAFETY AND SECURITY , HOUSEKEEPING , NOISE LEVEL , ETC.
• ENGAGE THE TOURIST – PROVIDE FOR MULTI SENSORY INVOLVEMENT TO THE TOURIST
• CREATE IMAGERY – USE DESCRIPTIVE NARRATIVE WITH CONCRETE NOUNS , ADJECTIVES , AND VERBS TO CAPTURE YOUR
VISITOR’S IMAGINATION .
• SEEK FEEDBACK AND SOLICIT QUESTIONS OR COMMENTS – DO NOT DOMINATE THE TALK TIME BY ASKING TOURISTS IF
THEY HAVE ANY QUESTIONS OR REQUEST AT INTERVALS .
• KEEP IT SIMPLE AND PERSONALIZED – RELATE TO THE TOURIST’S EXPERIENCE AND USE BASIC AND EASY-TO – UNDERSTAND
ENGLISH FOR NON – ENGLISH SPEAKER.
• ENSURE COHESIVENESS OF SPIEL –THE SCRIPT MUST BE CONCISE , INFORMATIVE , AND INTERESTING .
• CHEERFUL , RESPECTFUL , AND PROFESSIONAL DECORUM – AVOID GUTTER LANGUAGE , HAVE A LIVELY TONE AND BE ETHICAL
DURING THE ENTIRE TOUR. ONE MUST ALSO MANAGE HIS/HER HUMOR.
25. THE PRESENTATION STYLE OF EXHIBITS ,
STRUCTURES, TRADITIONS
• THEY ARE MANY WAYS HERITAGE AND CULTURAL EXHIBITS , STRUCTURES , AND TRADITIONS . THE CHOICE OF STYLE MUST
BE BASED ON (A) WHAT IS MOST APPEALING TO THE TARGET MARKET ; (B) POTENTIAL FOR TOURIST INTERACTION AND
EXPERIENTIAL LEARNING ; (C) COST TO MOUNT OR IMPLEMENT ; (D) ADHERENCE TO HEALTH , SAFETY , AND SECURITY
STANDARDS ; AND (E) PHYSICAL ND ECONOMIC CAPABILITY OF TOURISTS .
• THE FOLLOWING EXAMPLES ARE
1. MULTI LINGUAL STIMULATED RECORDING OF GUIDED TOUR SPIELS
2. INTER ACTIVE DISPLAYS
3. AUDIO-VISUAL PRESENTATION
4. PARADES
5. WALKING TOURS
26. SAFETY, SECURITY, AND SANITATION
• A PRIMARY CONCERN IN TOURING AROUND VISITORS IN HERITAGE SITE , ATTRACTION , OR EVENT , IS
ENSURING THEIR SAFETY , SECURITY ,AND SANITATION OF THE PLACE . THE REALITY IS THAT NOT ALL
TOURISTS ARE WELL-BEHAVED AND DISCIPLINED . SOME TOURISTS CAN BE MISCHIEVOUS AND ROWDY .
SOME NEED SPECIAL ATTENTION LIKE THE ELDERLY , THOSE WITH PHYSICAL DISABILITIES , SMALL
CHILDREN , PREGNANT WOMEN , AND LARGE GROUPS . IT IS PARTICULARLY CHALLENGING TO IMPOSE
RULES ON SITES WITH VERY STRICT RULES LIKE THOSE THAT ARE CONCERNED , FOR EXAMPLE , WITH THE
CARBON FOOTPRINT , CARRYING CAPACITY , AND DISTURBING THE ECOLOGY . ONE IMPORTANT
INDICATOR OF A SUCCESSFUL HERITAGE TOUR IS HAVING ZERO ACCIDENTS.
27. SAFETY
• ACCIDENT–PRONE AREAS –A CONSCIENTIOUS HERITAGE SITE MANAGER WILL ENSURE THAT ALL ATTRACTIONS
AND EXHIBITS , AS WELL AS THEIR LOCATIONS , ARE SAFE FOR ALL TOURISTS. STAIRWELLS , DARK AREAS , LOW
CEILINGS WET FLOORS, OPEN AND DANGLING WIRES OR CABLES , WALLS WITH PROTRUDING NAILS , OR SHARP
CORNERS OR EDGES ARE CONSTANTLY CHECKED AND FIXED TO PREVENT ACCIDENTS .
• FIRST AID /TRAINING AND KITS –THE TOUR GUIDE AND ALL HERITAGE SITE PERSONNEL SHOULD IDEALLY BE
TRAINED ON FIRST AID TO BE ABLE TO RESPOND TO EMERGENCIES AND ACCIDENTS BEFORE PROFESSIONAL
MEDICAL HELP ARRIVES.
• EMERGENCY RESPONSE –THE HERITAGE SITE OR EVENT PLANNER ( IN THE CASE OF A FESTIVAL , CONCERTS , OR
RELIGIOUS ACTIVITY ) MUST HAVE A RELIABLE FUNCTIONING COMMUNICATION SYSTEM TO BE ABLE TO
RESPOND QUICKLY TO EMERGENCIES , E.G ; SUMMONING THE FIRST AIDER , CALLING AMBULANCE SERVICE OR
NEAREST HOSPITALS , ETC.
• DISASTER MANAGEMENT –HERITAGE PERSONNEL AND TOUR GUIDES SHOULD BE WELL TRAINED IN MANAGING
OR RESPONDING TO DIFFERENT TYPES OF NATURAL OR MAN-MADE DISASTERS.
28. SECURITY
• INFRASTRUCTURE AND TECHNOLOGY –THE PHYSICAL STRUCTURE OF A HERITAGE SITE OR THE VENUE
FOR A PARTICULAR CULTURAL EVENT MUST BE CAREFULLY EXAMINED AND BE MADE FREE FROM
POTENTIAL SECURITY RISKS . IDEALLY THE HERITAGE SITE OR THE CULTURAL EVENT SHOULD BE
COMPLETELY WIRED WITH ADEQUATE CCTV COVERAGE WITH COMPETENT SECURITY PERSONNEL
CONSTANTLY MONITORING THE MOVEMENT OF VISITOR AND ADDRESSING A QUICKLY UNUSUAL
OBSERVATIONS.
• STAFF TRAINING – ALL HERITAGE SITE PERSONNEL AND TOUR GUIDES SHOULD BE TRAINED ON SECURITY
CONSCIOUSNESS AND RESPONDING CORRECTLY WHEN THE SECURITY OF VISITORS AND PROPERTY IS
BREACHED . THEY SHOULD KNOW WHAT TO DO WHEN THERE IS A BOMB THREAT , OR WHEN A VISITOR TO
THE SITE IS INTOXICATED , OR WHEN MOTHER REPORTS HER CHILD TO BE MISSING , OR WHEN A PARCEL
IS LEFT UNATTENDED IN PUBLIC AREA.
29. SECURITY PROTOCOLS AND POLICIES.
• THE HERITAGE SITE MANAGER SHOULD FAMILIARIZE ALL PERSONNEL AND TOUR GUIDES WITH SECURITY
PROTOCOLS AND POLICIES ESPECIALLY THOSE RELATED TO FOLLOWING:
• BOMB THREATS AND PRANK CALLS
• THEFT, SNATCHING, SHOPLIFTING, LOOTING, AND PICKPOCKETING
• FRAUD
• LOST AND FOUND ITEMS
• POSSESSION OF FIREARMS AND DEADLY WEAPONS
• POSSESSION OF ILLEGAL DRUGS AND SUBSTANCES
• MISSING PERSONS
• VANDALISM
30. DOCUMENTATION
SECURITY-RELATED INCIDENTS SHOULD
ALWAYS BE DOCUMENTED AND REPORTED
IN THE SECURITY DEPARTMENT OF THE
HERITAGE SITE OR THE HEAD OF SECURITY
OF A CULTURAL EVENT . SUCH A RECORD
WOULD BE HELPFUL FOR FUTURE
REFERENCE OR ACTION BY INTERESTED
PARTIES.
LIASON WITH AUTHORITIES
THE HEAD OF SECURITY OF THE HERITAGE
SITE SHOULD HAVE A CLOSE LINK WITH
PROPER AUTHORITIES, SUCH AS THE
PHILIPPINE NATIONAL POLICE, NATIONAL
BUREAU OF INVESTIGATION, BOMB SQUAD,
FIRE DEPARTMENT, PHILIPPINE DRUG
ENFORCEMENT AGENCY, ETC., TO BE ABLE TO
ADDRESS AND RESOLVE SWIFTLY SECURITY
ISSUES.
31. SANITATION
GOOD HOUSEKEEPING
ALL HERITAGE SITES MUST UPHOLD AND PRACTICE
GOOD HOUSEKEEPING PRACTICES. THERE MUST BE
AMPLE GARBAGE BINS AT EACH SECTION OF THE
BUILDING OR SITE. THERE MUST BE SUFFICIENT
WARNING SIGNS AGAINST LITTERING AND
UNHYGIENIC HABITS TO TOURISTS. THERE MUST BE
DEDICATED PERSONNEL TO REGULARLY UPKEEP ALL
AREAS DURING BUSINESS HOURS OF THE HERITAGE
SITE. ALL TYPES OF WASTES ACCUMULATED DURING
THE DAY MUST BE DISPOSED OF SAFELY AND PROPERLY
DAILY.
STAFF HYGIENE AND
GROOMING
ALL PERSONNEL OF THE HERITAGE SITE,
AS WELL AS TOUR GUIDES, MUST BE
HYGIENIC AND WELL-GROOMED WHEN
REPORTING FOR DUTY. UNHYGIENIC
MANNERISMS (E.G., PICKING ONE'S
NOSE OR TEETH, SCRATCHING,
SPITTING, COUGHING, AND SNEEZING)
SHOULD BE AVOIDED, PARTICULARLY IN
THE PRESENCE OF VISITORS.
32. SANITATION
PREVENTING AND MANAGING HEALTHY
OUTBREAKS AND EPIDEMICS
DISEASE CONTROL IS ONE VITAL AND TIMELY AREA
OF CONCERN IN HERITAGE SITES. ALL HERITAGE
SITE PERSONNEL SHOULD BE TRAINED ON HEALTH
PROTOCOLS TO PREVENT CONTAMINATION AND
INFECTION OF VISITORS BY OBSERVING SOCIAL
DISTANCING, WEARING OF FACEMASKS WHEN
NEEDED, OBSERVING COUGH ETIQUETTE, WASHING
HANDS, ETC.
POLLUTION
THERE ARE NUMEROUS TYPES OF
POLLUTION THAT IMPACT HERITAGE SITES
AND ATTRACTIONS SUCH AS SOLID WASTE
POLLUTION, AIR POLLUTION, AND WATER
POLLUTION.
33. VISITOR MANAGEMENT PLAN
• IT IS IMPERATIVE THAT EVERY HERITAGE SITE OF CULTURAL EVENT HAS A VISITOR MANAGEMENT PLAN.
IN THE CASE OF CULTURAL EVENTS, IT IS SOMETIMES REFERRED TO AS AN EVENT PLAN.
• THE THREE MAIN PURPOSES OF A VISITOR MANAGEMENT PLAN ARE:
• (A) TO PROVIDE THE VISITORS AN ORGANIZED HERITAGE TOUR OR ACTIVITY AND MINIMIZE WORRIES,
HASSLES, AND OTHER ANTICIPATED POTENTIAL PROBLEMS;
• (B) TO ADDRESS THE NEEDS OF THE VISITORS PARTICULARLY THOSE STIPULATED IN THE CONTRACT OF
SALE OR AGREEMENT; AND
• (C) TO ENSURE A SATISFACTORY CULTURAL EXPERIENCE AND GOOD VALUE FOR MONEY FOR THE VISITORS
OF HERITAGE SITES AND ATTRACTIONS
• THE FORMAT OF A VISITOR MANAGEMENT PLAN MAY VARY SLIGHTLY; BUT THE ESSENTIAL COMPONENTS
ARE AS FOLLOWS:
34. BUSINESS HOURS
• THIS PROVISION INDICATES THE DAYS AND
TIMES THE SITE IS OPEN TO THE PUBLIC.
• WHAT TIME DOES THE SITE OR EVENT OPEN TO
THE PUBLIC DURING WEEKDAYS AND WEEKENDS?
• WHEN IS THE SITE CLOSED TO THE PUBLIC?
• IS THIS INFORMATION REFLECTED AT THE
ENTRANCE OF THE SITE AND ON ITS WEBSITE?
ENTRY REQUIREMENTS
• THIS SECTION IDENTIFIES THE QUALIFICATIONS
OR CHARACTERISTICS OF VISITORS AND THE
DOCUMENTATION NEEDED TO ENTER THE
PREMISES.
• IS THERE AN AGE LIMIT OR HEIGHT LIMIT? -WHAT
TYPES OF PEOPLE MAY NOT BE ALLOWED ON THE
PREMISES?
• IS THERE AN ENTRANCE FEE?
• WHAT IDENTIFICATION CARD OR DOCUMENT IS
NEEDED AT THE ENTRANCE?
35. CAPACITY
• THIS PERTAINS MAINLY TO THE CARRYING
CAPACITY OF A HERITAGE SITE OR CULTURAL EVENT
WHICH MUST BE OBSERVED BY THE MANAGEMENT,
SECURITY PERSONNEL, AND EVENT ORGANIZERS.
• WHAT ARE THE IDEAL NUMBER AND THE MAXIMUM
NUMBER OF PERSONS THAT THE HERITAGE SITE
CAN ACCOMMODATE AT ANY GIVEN TIME?
• HOW WILL FRONTLINERS TURN AWAY TOURISTS
WHO CANNOT BE ACCOMMODATED ON THE
PREMISES?
• WHAT ARE THE DOS AND DON'TS FOR TOURISTS
INSIDE THE PREMISES OF THE HERITAGE
TOUR ROUTE
• THIS IS A SUGGESTED SEQUENTIAL ROUTE TO BE
FOLLOWED TO MAXIMIZE THE TIME UTILIZATION
AND SATISFACTION OF BOTH TOUR GUIDES AND
VISITORS.
• WHAT IS THE BEST AND MOST LOGICAL SEQUENCE
OF THE TOUR ROUTE CONCERNING THE LAYOUT OF
THE EXHIBITS, DISPLAYS, AND TOURIST ACTIVITIES?
• IS THERE AN ADDITIONAL OPTIONAL FEE ON
CERTAIN SEGMENTS OF THE TOUR NOT COVERED BY
THE ENTRANCE FEE?
36. • Are there special announcements that need to be made for the information of the
tourist on the specific segments or phrases of the tours?
• How will tourist moves from one section of the heritage site to another?
• Is there adequate provision for person with disabilities or special needs in terms of
mobility from one section of the site to another?
• If a heritage site cover a large area are there sufficient transport service units?
• Is there a break during the tour for restroom and meals break can tourists not follow
the tour route can the tour guide or tourist modify the tour route can a tourist halt the
tour at any point
37. B. BABYSITTING
• ARE INFANTS AND SMALL CHILDREN ALLOWED
ENTRY INTO THE HERITAGE SITE?
• DO THE RESTROOMS HAVE PROVISIONS FOR
DIAPER CHANGING AND BREASTFEEDING BY
MOTHERS?
• IS THERE A LUNCH OR AREA NEAR THE
ENTRANCE OF THE HERITAGE SITE WHERE
MOTHERS WITH THEIR INFANTS CAN REST AND
WAIT UNTIL THE END OF THE TOUR?
• DOES THE HERITAGE SITE PROVIDE A
BABYSITTING SERVICE OR FACILITY? AT WHAT
PRICE?
C. .CONCEIRGE/INFORMATION DESK
• WHERE IS THE CONCEIGE OR INFORMATION DESK LOCATED?
• IS THE LOCATION OF THE CONCEIRGE OR INFORMATION DESK VISIBLE AND
ACCESSIBLE?
• IF IT IS CONVENIENT TO ACCOMMODATE A GOOD NUMBER OF VISITORS OR
TOURISTS ?
• ARE THERE SATELLITE DESK LOCATED IN THE OTHER SECTION OF THE
HERITAGE SITE?
• IS INFORMATION DESK ALWAYS MANNED?
• IS THE RECEPTIONIST OR CUSTOMER RELATIONS STAFF ON DUTY WELL
TRAINED TO ANSWER QUERIES AND HANDLE REQUESTS AND COMPLAINTS
OF TOURIST?
• IS THE INFORMATION DESK EQUIPPED ADEQUATELY WITH SUPPLIES AND
GADGET?
• (E.G. PAGING DEVICE, WALKIE-TALKIE RADIO, CELLPHONE,FORMS,ETC.) IS
THERE A CLEAR-CUT PROCEDURE FOR HANDLING QUERIES REQUESTS AND
COMPLAINTS OF TOURIST?
38. D.STORAGE
FACILITIES/LOCKERS/BAG PARCEL
DEPOSIT
• IS THERE A LOCKER FOR TOURISTS TO DEPOSIT
THEIR BAGS , PARCELS OR DISALLOWED ITEMS
INSIDE THE HERITAGE SITE?
• IS THERE A PROCEDURE FOR SWIFT RETRIEVAL AND
THE TURN OF DEPOSITED ITEM?
• IS THERE A DEDICATED STAFF HANDLING THE
LOCKERS?
• ARE THE LOCKERS WELL MAINTAINED AND CLEANED
DAILY?
• IS THERE A PROCEDURE ON UNCLAIMED ITEMS AT
THE END OF EACH DAY?
E.LOUNGE OR RESTING AREAS
• IS THERE AN AREA FOR TIRED VISITORS TO REST?
• IS THERE AREA COMFORTABLE TO REST AND WELL
VENTILATED
• ARE THERE ADEQUATE RESTROOM IN THE ENTIRE
HERITAGE SITES
• ARE THESE LOUNGES ,RESTING AREAS, AND
RESTROOM WELL-LIT, WITH RUNNING WATER, AND
REGULARLY CLEANED AND MAINTAINED BY
HOUSEKEEPING PERSONNEL?
• F THESE FACILITIES ARE NOT AVAILABLE E.G.
CLEANING TIME OR OUT OF ORDER, IS THERE
VISIBLE SIGNAGE INDICATING IT?
