Unit 6 cruise, airline


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Unit 6 cruise, airline

  1. 1. TRANSPORTATION SERVICES OBJECTIVES 1. Discuss the selection of tourist travel modes 2. Explain the role of water-based and air transport 3. Identify the growth of air transport and scope of airline regulation
  2. 2. Transportation Mode <ul><li>Cost, traveling time, safety, convenience, comfort, availability, frequency of trips, ground services, terminal facilities and locations, status and prestige and departure and arrival times </li></ul>
  3. 3. 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE <ul><li>1. FUNCTIONAL UTILITY – expected performance for a specific purpose </li></ul><ul><li>Ex. Departure and arrival times, safety records, directness of the trip, number of stops or transfers </li></ul><ul><li>2. AESTHETIC/EMOTIONAL – fear, social concern, style, luxury, comfort and personal feeling that the form of transportation might evoke </li></ul>
  4. 4. 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE <ul><li>3. SOCIAL/ORGANIZATIONAL – the frequent users of certain kind of transportation are stereotyped according to sex, racial origin, income, price/cost and education </li></ul><ul><li>Ex. Those who take bus trips are usually perceived to be female, either young or old, while those who take bus tours and cruises are generally retired people. </li></ul>
  5. 5. Transportation Mode <ul><li>4. SITUATION – how conveniently located the particular mode of transportation and its terminal facilities are for the traveler </li></ul><ul><li>5. CURIOSITY UTILITY – refers to the traveler’s perceived need to do something new and creative </li></ul><ul><li>Ex. Flying translantic on Concorde may have a high curiosity value for many business travelers. </li></ul>
  6. 6. Water-based transport <ul><li>CRUISE SHIPS </li></ul><ul><li>Travelers can satisfy their desire to experience new environments and see new cultures and still bring with them the comfort, safety and convenience. </li></ul><ul><li>There is no changing of hotels, airports, food and beds which may cause sleeplessness and other problems. </li></ul>
  7. 7. Water-based transport <ul><li>CRUISE SHIPS </li></ul><ul><li>A cruise ship is both a floating hotel and resort because the guests are housed, fed, and entertained. </li></ul><ul><li>Food is offered throughout the day from 7 course meals to themed event dinners. </li></ul><ul><li>Cruises are promoted and sold on the basis of health, recreation and leisure. </li></ul>
  8. 8. Water-based transport <ul><li>CRUISE SHIPS </li></ul><ul><li>Cruise enthusiasts prefer this type of vacation because it combines fresh air, plenty of good food, a variety of activities and visits to exotic places. </li></ul><ul><li>Theme cruises are popular such as culinary cruises, historic voyages, stock market seminars, movie and music festivals. </li></ul>
  9. 9. Water-based transport <ul><li>CRUISE SHIPS </li></ul><ul><li>The Carribbean is the world’s largest cruise destination. Other major cruise destinations include the Mediterranean, Scandinavia, Alaska and the Pacific. </li></ul><ul><li>Cruises are announced several months before the departure and are also sold mostly by travel agents as packages. </li></ul>
  10. 10. CRUISE MARKET FOR THE PHILIPPINES <ul><li>Subic Bay with day trips around Subic, Clark and Bataan </li></ul><ul><li>Puerto Princesa with day trips to the PPUR, islands of Honda Bay </li></ul><ul><li>Iloilo with day trips of the historic areas of the city and Guimaras Island </li></ul>
  11. 11. CRUISE TOURISM <ul><li>A product of medium grade importance, given its limited economic impact but quick access to revenue generation </li></ul><ul><li>Dependent on the prior development of other tourism products, since most cruise activities are based on nature, culture and beach attractions. </li></ul>
  12. 12. CRUISE TOURISM <ul><li>2 TYPES </li></ul><ul><li>CONVENTIONAL CRUISE </li></ul><ul><li>Large cruise ships, most popular and common type of cruise line </li></ul><ul><li>Cater for 850 to 3,000 passengers </li></ul><ul><li>Referred to as floating resorts </li></ul><ul><li>Restaurants, arcades and shopping facilities </li></ul><ul><li>Casinos, evening entertainment shows, libraries and spas </li></ul>
  13. 13. CRUISE TOURISM <ul><li>2 TYPES </li></ul><ul><li>POCKET CRUISE </li></ul><ul><li>Less than 250 passengers </li></ul><ul><li>Maintains same level of amenities </li></ul><ul><li>Offers passengers more intimate atmosphere and cruise experience </li></ul><ul><li>Cabins are large and well furbished </li></ul>
  14. 14. CRUISE TOURISM <ul><li>Small scale or pocket cruise are certainly the right formats the Philippines could profit from the cruise booming global and regional trend. </li></ul><ul><li>Requires development in key destinations in order to prepare for the new further arrivals it could be generating. </li></ul>
  15. 15. Exercises <ul><li>You are working for a travel agency and have a family in your office. You realize early in the conversation that the wife is very interested in a cruise but the husband has some definite reservations. After probing for several minutes, the husband identifies the following concerns and questions he has about cruises: </li></ul><ul><li>I will get bored and fell confined. </li></ul><ul><li>I am afraid I will get seasick. </li></ul><ul><li>Cruises are only for rich people. </li></ul><ul><li>What can you do with kids on the a ship? </li></ul><ul><li>What is there to do at night? </li></ul><ul><li>How would you address these concerns/questions in order to sell this family a cruise? </li></ul>
  16. 16. Case Problem <ul><li>The Rotary Club Program chairman has asked you to give a talk on the advantages of cruises. He has also hinted the club members might be interested in taking a group cruise with their spouses and children. What would you include in your talk? </li></ul>
  17. 17. NAUTICAL TOURISM <ul><li>Brings together sports, recreational activities and tourism </li></ul><ul><li>Navigation and journeying of tourists/boaters in vessels (yachts, boats, sailing, motorboat, charter boat etc.) </li></ul><ul><li>Involves marinas or boat shelters and water based activities on or off the vessels navigating in closed areas, rivers, lakes overseas and oceans </li></ul>
  18. 18. NAUTICAL TOURISM <ul><li>Tourists may arrive on their own private boat, or just lease it upon arrival </li></ul><ul><li>Has strong potential in the Philippines </li></ul><ul><li>Implementation would be very time consuming, requires high amount of professional and skilled labor, additional infrastructures and strong compliance with safety and marine asset. </li></ul>
  19. 19. Airline Regulation <ul><li>International tourism requires a system of international air transportation. </li></ul><ul><li>This system requires negotiation between nations and carriers in the form of bilateral agreement. </li></ul><ul><li>Airlines may be assessed overflight charges for the privilege of flying over other nations including countries which do not have formal diplomatic relations with each other. </li></ul>
  20. 20. Airline Regulation <ul><li>Lending rights, fuel purchase agreements, maintenance provisions and other considerations require bilateral negotiation. </li></ul><ul><li>Bilateral air agreement – airline service could not be offered between a nation of origin and one of destination unless there was a specific agreement between the two nations regarding the details of service. </li></ul>
  21. 21. Airline Regulation <ul><li>The need for bilateral agreement was intensified because small nations felt that they should have their own national airline or flag carrier. </li></ul><ul><li>INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) </li></ul><ul><li>Democratic organization whose membership is open to any member of the United Nations </li></ul><ul><li>Purpose is to establish a system of international rates and fares </li></ul><ul><li>The airlines enter, into agreements concerning rates, conditions of service, routes to be given to each airline </li></ul>
  22. 22. Air transport <ul><li>The factors associated with the recent boom in air travel include the world economy, rising standard of living and the quality of air service. </li></ul><ul><li>Assignment: </li></ul><ul><li>Site Name: Air Transport Association (ATA) </li></ul><ul><li>URL: Http://www.airlines.org </li></ul><ul><li>1. What does the site say about airline safety? </li></ul><ul><li>2. What is the forecast for future air travel? </li></ul>