The document discusses how the web is better with social connections and friends. It highlights how popular social games like CityVille achieved hundreds of millions of users by being designed for social engagement from the start. Statistics are provided on Facebook's growth to over 750 million users across 2.5 million websites and 250 million mobile users. The document encourages building social features into applications and websites from the beginning. It also notes Facebook's progress in addressing developer support issues, having reduced open bugs by over half between January and August 2011.