Facebook Portal allows companies to advertise directly on Facebook to attract users to their websites. It works similarly to pay-per-click ads, where companies pay Facebook a fee each time a user clicks their ad. By advertising on Facebook, companies can reach the over 1 billion Facebook users and divert them to the company website with just a click, making it an effective way to drive traffic without needing users to search externally. Facebook Portal gives businesses a way to leverage Facebook's massive user base for promotional purposes.

1. Facebook Portal
Presented By
Group 3
FT13110 Ankita Singh
FT13120 Chitvan Keith
FT13197 Yagnesh Desai
FT13283 Tilak Kumar Shrivastava
FT13402 Akash Agamya

2. What is it? Can you divert FB user to company’s portal?
 Yes, You Can! Have you guys experienced it?

3. Facebook Portal Utility
 With technology advancement and rise of Internet
people are more inclined towards online
communication than voice or face to face
communication
 The survey, commissioned by Norton, says an
average Indian spends 9.7 hours a week on social
networking sites like Facebook and chatting on other
applets
 One of the most popular online social networking
sites around the world. It adds around 250,000 new
users daily. It has around 1.01 billion users worldwide.
 Houses more than 100,000 business pages

4. Facebook Portal Utility
 Ads on FB page attracts impulse buying, Even
we have experienced it
 Better than searching on google and clicking link
to get re-directed to company’s portal
 Like pay-per-click ads on search engines, when
a consumer clicks on your Facebook ad, the
advertiser are asked to pay a set rate for that
click -- anywhere from 5 cents to 25 cents

5. On Facebook you can get a Facebook Badge which you can use to
link your website to Facebook.