OptimalBI - Approach to Segmentation

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OptimalBI Limited

A short overview on how we tell the story about Analytical Segmentation models

Data & Analytics

AN OPTIMAL SEGMENTATION
April 2016

WHAT IS ANALYTICS?

ANALYTICS IMPROVES
DECISIONS BY ANSWERING
DEEPER QUESTIONS

UNDERSTAND
THE PRESENT
DISCOVER
WHAT’S NEXT
CHANGE
THE FUTURE
ANALYTICS HAS
THREE OBJECTIVES

INSIGHT
Insight delivers deeper understanding of the present.
Use your wealth of data to uncover what is driving
your current business.
PREDICTION
Prediction productionises insight. Use what you
currently know about your business to discover
what will happen next.
OPTIMISATION
Optimisation turns analytics into action. Let data
bolster your business intuition and help narrow
down many alternatives to the best.

REPORTS & KPIsINSTINCT
INTUITION
INSIGHT
PREDICTION
OPTIMISATION
ANALYTICS
DATA NEEDS
NO DATA

SEGMENTATION
STORY

WHAT DECISIONS ARE
YOUR CURRENT FOCUS?
Are we making or losing money on a customer?
If we are losing Money what behavior do we need
to change to make money?

SEGMENTATION
MODEL

CUSTOMER
DEMOGRAPHICS
CUSTOMER
BEHAVIOUR

TOTAL
PRODUCT
UNIT
PRICE
CHANGE
REFUND
UNITS %
METER
READS
INSTALLS
EVER
LOGINS
CHANGE
CURRENT
MONTH
DEFAULT
PRODUCT
SIMPLE
SAVER
LOGIN
SIMPLE
SAVER
2CLICK
AGE
% OF
SPECIAL
UNITS
SPECIAL
PRODUCT
UNITS
BILLED
TENURE
CREDIT
CARD
REFUND
UNITS %
HIGH
VARIABLEMEASURE
LOW
CHURN DRIVERSHIGHEST

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DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK

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