Ex Machina op MPJC 2011

Tijdens het Mediapark Jaarcongres 2011 op 23 juni presenteerde Ex Machina zich in de sessie Hollands Glorie.

Technology Business

Ex Machina PlayToTV Overview E jeroen@exmachinagames.com T @jeroen020

Ex Machina We like games, TV and social media HQ in Amsterdam, US office in San Francisco Customers & partners in entertainment & brands TV + Social Media + Games = PlayToTV

TV Proprietary operator boxes (‘Red Button’) Connected TV, Boxee, Apple TV, Google TV, Xbox, … Laptop Browser Smartphone Browser, apps Tablet Browser, apps Ex Machina 2010 From 1 to 4 Screens

TV is an event Live or linear The art of programming Artificial Scarcity Episodical content Game mechanics Collect, earn points, get feedback, exchange, customize Rewarding loyalty and achievements Ex Machina 2010 Gamification of TV: Beyond Check In

Ex Machina 2010 PlayToTV Social network integration Poll, Rate, Vote & Predict Q&A/Quiz/Trivia, Info push Chat & Twitter aggregation Stars (achievements/badges) Advertising interaction Product placement Skill & sweepstakes

December 2010, 90 minutes, pre-recorded About 800K viewers Features: Real Time Q&A, Predictions, Bonus Questions, Post to Twitter/Facebook >1% participation rate Ex Machina 2010 Case: NationaleWetenschapsquiz

Call To Action hugely important Bonus questions overlooked HTML5 works well The power of iPad: 12% of users Experienced internet users (FF, Chrome) (Pre-)registration not important Ex Machina 2010 Lessons Learned

Ex Machina 2010 Case: Germany’s Next Top Model

Semi-final & final, January 2011, 120 minutes, live Features: live rating (personal / national), post to Twitter/Facebook Website takeover ‘widget’ About 3 Million viewers >26.000 ratings/episode Live production console Ex Machina 2010 Case: The voice of Holland Live Rating

Accurate prediction of finalists Talent doesn’t look at the clock CTA: TV explanation tripled users 7% iPad, 7% smartphones Tweak rating algorithm & controls Embedding vs destination Friends friendsfriends Twitter, facebook integration Ex Machina 2010 TVOH Lessons Learned

Launch quick & iterate Metrics, metrics, metrics Pilot, episodes, seasons Artificial scarcity works Make the moment matter Interaction over form Balance show-specific features and generic social networks Ex Machina 2010 Recommendations 1/2

A TV is a TV, not a computer Register optionally & at any moment Support all screens Be careful with apps Sync: live, schedule, on-demand/auto Make technology invisible but make it scale Say it loud, say it often, say it proud! 2% Conversion is very doable, 10% achievable Ex Machina 2010 Recommendations 2/2

Viewers that interact are engaged more and will zap away less, even during ad breaks Can be integrated into own online strategy Going online doesn’t cannibalize ratings or ads People interacting will tell and show their friends Receive extra lead generation, product placement & pay-per-play revenues New formats: user created, daytime, game-to-TV, … Ex Machina 2010 Opportunities for TV Companies

HighRoad Solution Presents a #HighRoadU Webinar: In this webinar, we take a high-level look at the different ways that you can disseminate information to your members. We cover everything from a Tele-Seminar, Webinars/WebCasts, Hybrid Events up to full-blown Virtual Events, Conventions and Tradeshows. Along this tour, we provide best practice tips you can use immediately as well as outline common pitfalls to avoid. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

Los fonemas (Nathan 2008)

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Este documento discute los fonemas como la unidad fundamental de la fonología. Explica que los fonemas son categorías mentales de sonidos que los hablantes perciben y almacenan, mientras que los alófonos son las variaciones físicas de los sonidos. También describe métodos como pares mínimos y distribución complementaria para identificar fonemas en una lengua. Finalmente, señala que los inventarios fonemáticos tienden a incluir sonidos que son claros y fáciles de percibir debido a las limitaciones anatómic

Kristina Bradshaw Resume

Kristina Bradshaw

Kristina Bradshaw is a marketing professional with over 10 years of experience in B2B marketing. She has extensive experience in marketing communications, account management, project management, business development, and strategic planning. Her background includes roles managing marketing operations and client relationships for various companies. She is skilled in analytics, product development, and adapting to changing business needs.

Station 43 analysis

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This document provides an analysis and summary of the opening scenes of a thriller film. It summarizes how the opening establishes conventions of the thriller genre through tension-building elements like counting and questions about an ominous figure. It describes shots that show a happy young couple before a mysterious man in black is seen following them and boarding their train. The analysis notes how a climactic encounter between the couple and the man is portrayed in an intentionally ambiguous way through distorted exposure and sound effects. After the title card, the ending shots continue building mystery around the number 43 and where the train is headed next while hinting there will be backstory to explore.

El acercamiento generativo a la fonología

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Este documento resume los orígenes y conceptos fundamentales de la fonología generativa. La FG surgió en los años 1960 como una reacción al análisis fonémico tradicional. Halle propuso explicar las regularidades fonológicas mediante rasgos en lugar de fonemas. Chomsky y Halle publicaron The Sound Pattern of English en 1968, estableciendo las bases de la FG y analizando la fonología del inglés a través de reglas. La FG abandona los conceptos de fonema y alófono en favor de una representación abstracta subyac

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Metodología imágenes formas Rosa

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This document contains a scoring sheet for assessing office ergonomics risks called the Rapid Office Strain Assessment (ROSA). It evaluates various areas of a workstation setup including the chair, monitor, telephone, mouse, keyboard and other peripherals. Scores are given in each area and then combined using charts to determine an overall ROSA score. A high score indicates higher ergonomic risk and need for adjustments to reduce strain. Guidelines are provided on how to use the various sections and combine the scores to evaluate ergonomic risks and identify areas for improvement.

L'INfanterie | Ados et innovation

THE INSPERIENCE.CO

This document discusses interactive television and games as a service. It notes that single player games are just the individual against algorithms while social games connect people. It asks questions about how games collect points, provide feedback, allow exchanges, and customize experiences. The document discusses the rise of data-driven design and highlights that not everything will be available on-demand. It argues that games are becoming social objects and are influencing other media like television.

TV & Second Screen (at MediaFutureWeek 2011)

This document discusses the evolution of television and the rise of social television. It notes that people are increasingly watching TV while using other devices like computers and smartphones. New formats are emerging that incorporate social media and interactivity to engage viewers. Examples of early social TV shows and games in the document demonstrate increasing viewership and participation rates. The document advocates for embracing these new forms of interactive and social television.

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Mivesta is a social media platform that allows users to cook along with chefs or friends through real-time interactive video streams. It aims to connect people online to create, share, and learn in an experiential way. Mivesta sees an opportunity in the large market of people who enjoy cooking and watching cooking shows. It plans to launch with invited food bloggers and local chef events, then expand its user base through word of mouth and targeted advertising. Mivesta will use an agile development process driven by user feedback to continuously improve the platform. It is pursuing an ad-supported freemium model and seeking angel investment to fund further development and marketing.

Mivesta5minpitch

The document discusses the opportunity to create an online social network called Mivesta that connects people to cook and share recipes together in real time. It describes the large market of people who enjoy cooking at home and watching cooking shows. Mivesta would allow users to cook along with chefs or friends using interactive video streams and tools for video chat, text, and audio. The document outlines Mivesta's team members and competitors, and provides a plan for an initial launch and funding opportunities.

CMC Cross Media Formats - Jeroen Elfferich Ex Machina

1) Ex Machina is a company based in Amsterdam and San Francisco that specializes in second screen experiences and social TV, integrating TV, social media, and games. 2) They have created several interactive TV formats and case studies, including for shows like Nationale Wetenschapsquiz, The Voice of Holland, and Germany's Next Top Model. 3) Their PlayToTV platform allows for features like live polling, ratings, questions and answers, chat, and advertising/product placement interactions across multiple screens.

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Lumi mobile tv engagement & insight

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Lumi Mobile provides real-time mobile engagement technologies that generate audience insights for live broadcast events. Their platform allows audiences to interact through polling, chatting, and sharing opinions. Results are reported and analyzed in real-time, enabling further audience testing. The technology works across all mobile and connected TV devices. Case studies found participating audiences watched substantially longer and enjoyed the experience more.

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SLUX Special - Apple Messages for Business with BrandyIM.pdf

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Introducing Apple Messages for Business which allows companies to have branded accounts in the Messages app. This provides businesses with a recognizable identity and fosters trust with customers. The document discusses how businesses can connect with customers through various entry points like websites and Apple Maps. It also highlights the rich communication features available like forms, payments and surveys. Brandy.IM is introduced as a platform that can handle communications across multiple channels and provides tools for advanced automation through chatbots and AI. Pricing options are provided for the Apple Messages setup and Brandy.IM platform subscription. Real world examples of businesses using Messages for Business are also listed.

#online tuesday The Floor is Yours: Igor van gemert

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This document discusses Ex Machina, a social gaming company that has been operating since 2001. It provides multiplayer and cross-platform gaming across web, mobile, TV, and console. It integrates social gaming and broadcasting by allowing people to play games with friends while watching shows. Ex Machina has experience developing multiplayer applications and for mobile. It offers scalable client/server technology and acquired another company to expand its TV integration capabilities. The document then discusses several potential monetization strategies for social gaming including premium/freemium models, advertising, data mining, and promotions.

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Testing is a crucial enabler for the success of chatbots and voice assistants. Doing it manually requires enormous time and effort. As DevOps and furthermore AIOps grow in importance, automated testing will remain critical to ensure that bots actually do what their designers intend. Unlike traditional software where the application follows a predefined flow, a chatbot runs without any restrictions. Talking to a chatbot has no barriers. Combining this with an unpredictable user behavior, it becomes utmost difficult to verify the correctness of conversational AI. Training data and test sets are infinitely large. In fact, quantity plays a mature role in quality assurance for bots but makes it impossible to test manually. We will tackle the main questions arising: “Why are bots failing?”, “What and how should you test?” and of course mainly “How can we automate the testing and training?”. In addition, you will get hands-on experience in running your first automated tests using Botium.

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Faced.me is a mobile application that uses facial recognition technology to instantly tag and connect people to their social networks. It aims to make networking easier by eliminating the need to exchange contact information. The company sees opportunities in the growing markets for smartphones and social media. It plans to generate revenue by offering paid premium services and points that users can earn and spend within the app. Faced.me believes its proprietary facial recognition technology provides a barrier for competitors and has filed international patents.

Giant Step - Engaging Audiences Online

giantstep

This document summarizes Giant Step's approach to digital marketing. It discusses using online experiences to engage audiences across digital platforms. Key aspects include creating branded online environments, designing them to be social and fun, integrating with social media, continuously interacting with audiences, and learning from the experiences. Technology, marketing, and design must be integrated to provide ongoing meaningful experiences. This involves activities, incentives for participation, managing user generated content and data, and adjusting strategies based on engagement levels. An example of their work with Gogo's Crazy Bones is provided, where they created an online club to drive regular visits, sharing, and user participation.

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