Hybrid Meetings:
     All Business,
     No Batteries
Midori Connolly, Chief AVGirl
                                 An
Pulse Staging and Events, Inc.
Twitter: AVGirlMidori
http://www.pulsestaging.com      Production
Open Mind
 Share the Floor
   Co-Create
 Share the Love:


 @AVGirlMidori
#EliteMtgsAlliance
   #eventprofs
Today’s Plan
Today’s Plan

Defining a
 Hybrid
Today’s Plan

Defining a
 Hybrid




   Strategy
Today’s Plan

Defining a
 Hybrid
               Engagement



   Strategy
Today’s Plan

Defining a                   Technology
 Hybrid
               Engagement



   Strategy
Today’s Plan

Defining a                      Technology
 Hybrid
               Engagement



                            Business
   Strategy
                            Results
Defining a Hybrid Meeting
       Does it get good mileage?
A Virtual Event means
        what?
A Virtual Event means
              what?
First, define an event:
A Virtual Event means
              what?
First, define an event:

A gathering of individuals for a common
  purpose at a specific time and
  duration of time.
A Virtual Event means
               what?
First, define an event:

A gathering of individuals for a common
  purpose at a specific time and
  duration of time.
Then, a virtual event is:
A Virtual Event means
               what?
First, define an event:

A gathering of individuals for a common
  purpose at a specific time and
  duration of time.
Then, a virtual event is:

An event that takes place with participants
 who collaborate and interact
 without being physically present.
So, a Hybrid Meeting
           would be:

An event that combines a physically
 present, “f2f” audience with an
 active, engaged remote audience
 through a technological platform.

               Also referred to as a Blended Meeting
Main Event




 Remote Viewers:
Pods or Individuals
Main Event




 Remote Viewers:
Pods or Individuals
STRATEGY
If technology doesn’t serve a purpose, it’s just toy!
Why Choose
a Hybrid Meeting?
Why else choose
 to go Hybrid?
Participation

       “Psychological Safety”
Accountability and Feedback
R-O-I
ROI - Monetization
•   Sponsors
     ★   Introductions before speakers (possible video)
     ★   Longevity
     ★   Interviews in between sessions (virtual
         emcees)

•   Members/Attendees

•   CEUs
ADA
ADA
• Closed captioning
ADA
• Closed captioning
ADA
• Closed captioning


• Potentially easier to interact using tools at home
ADA
• Closed captioning


• Potentially easier to interact using tools at home
ADA
• Closed captioning


• Potentially easier to interact using tools at home


• No travel required
New Markets
New Markets
• Generational
New Markets
• Generational
  – Millenials, X,Y
New Markets
• Generational
  – Millenials, X,Y
  – Baby Boomers?
New Markets
• Generational
  – Millenials, X,Y
  – Baby Boomers?
New Markets
• Generational
   – Millenials, X,Y
   – Baby Boomers?


• Cultural/International
ENGAGEMENT
Develop a relationship between two audiences, content and the
                      onsite experience.
Engagement Strategies
           at EMA
• Backchannel: Tech Moderator
• Custom Programming
• Speaker Coaching and Remote Instruction
Communication Goals
What is the BackChannel?
BackChannel
BackChannel
Channels
• Twitter (public)
• TodaysMeet.com (semi-private)
• Webcasting Platform chat feature (private)
• Yammer (private)
• Any IM Platform (public)
• Polleverywhere.com (public or private)
Monitor


Moderate


Respond
TECH Moderator

           Laptop, possible seat at
            Production Table,
          Microphone or access to
            Downstage Monitors


T
Visual Tweets




@MichaelMcCurry
Custom Agenda
Speaker Instruction
Further Ideas for Engagement

 • Video Participation
 • Regional Pods/Viewing Parties
 • Virtual Emcee
 • Polling/Games
 • Schwag Bags
Remote
Main Event   Participant/
              Speaker
Basic Needs
Basic Needs
1. VTC (VideoConferencing) platform allowing
   communication both ways.
2. Display of the speaker
3. Display of speaker’s content
4. Ensure you have an alternative method of
   reaching them in case of technical difficulties
   (ie mobile #)
VTC’s
• Skype
• ooVoo
• Vidyo
• Google+
• Adobe Connect
 Video Conferencing v. Web Conferencing
Meeting Pods/Viewing Parties
PCMA GMC Pods:
Increased Audience Size from 220 to 350+


                 Chicago 220




          Worldwide            Pods
             80                 85
Virtual Emcees
@GlennThayer   @EmelieBarta
Polling/Games


•   In-platform

•   Polleverywhere.com
FUN!

• Custom Menus/Recipes
• Desk Yoga
• Schwag
TECHNOLOGY
What do we need to plan and execute a hybrid?
Technology Requirements:
Broadcasting to
a Live Audience
Technology Requirements:
Broadcasting to
a Live Audience
Bandwidth and
   Connectivity
 CAPTURE      SQUEEZE     EXPAND
Profession    Tiny Hose    Remote
 al Video         =       Audience
             “Bandwidth    Screen
                  ”
Best Questions to Ask
Best Questions to Ask
1. What Internet access is
   available for your meeting
   room?
2. How fast is your Internet
   connection? (T1)
3. How much will it cost?
Adequate power for
 AV equipment &
    attendees
Production Notes
Production Notes
1. Cameras should be
   operated by people
   – volunteer is okay!
2. If you have an AV
   system, ask for a
   direct audio feed
   from the sound
   board.
3. “Decent” lighting is
   adequate.
Online Video Streaming
          Provider

• Free with paid/premium options




• Paid platform – quality, cataloguing, registration, etc.

              http://bit.ly/pulsetools
DIY
DIY
1. Camera – needs to connect via
   firewire or USB
Audio and Video + Slide deck
  = Media Rich streaming
DIY
DIY
1. Camera – needs to connect via
   firewire or USB
DIY
1. Camera – needs to connect via
   firewire or USB
2. Use a tripod
DIY
1. Camera – needs to connect via
   firewire or USB
2. Use a tripod
3. Check for audio quality – paramount
   importance
DIY
1. Camera – needs to connect via
   firewire or USB
2. Use a tripod
3. Check for audio quality – paramount
   importance
4. Connect to your streaming platform
DIY
1. Camera – needs to connect via
   firewire or USB
2. Use a tripod
3. Check for audio quality – paramount
   importance
4. Connect to your streaming platform
5. Record the presentation to the
   platform
BUSINESS RESULTS
  What gets measured gets managed.
Results

★ Ongoing Reporting


★ INSTANT Survey


★ Questions RELATIVE to goals!
Success of PCMA GMC
100%	

	

 added value to membership
100% 	

 would like to do it again
 78%	

 	

 more inclined to attend an event or 	

 	

 join
  association


Scale of 1-5 for value of improving connectivity with other
  members:
 36%	

 	

 Level 4
 64%	

	

 Level 5
From Strategy to Technology:
Your ONLY end-to-end solution for Hybrid Meetings


       Midori Connolly, Chief AVGirl
          Pulse Staging and Events
      http://twitter.com/AVGirlMidori
         Midori@pulsestaging.com
               619- 517-5916
  http://bit.ly/pulsetools

Hybrid Meetings: All Business, No Batteries

Editor's Notes

  • #2 \n
  • #3  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #4  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #5  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #6  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #7  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #8  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
  • #9  Phones or laptops = YES!\n (Don’t forget to turn off your ringer)\n Live Polling\n Twitter: #eventprofs #md10 @GreenA_V (me)\n Engage!\n Move and Stretch \n This is YOUR experience\n
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  • #16 I restructured my presentation so that we will cover the one question that most people seemed to have according to the poll results – what is a hybrid anyways?\nBut first we must define a Virtual Event.\n
  • #17 I restructured my presentation so that we will cover the one question that most people seemed to have according to the poll results – what is a hybrid anyways?\nBut first we must define a Virtual Event.\n
  • #18 I restructured my presentation so that we will cover the one question that most people seemed to have according to the poll results – what is a hybrid anyways?\nBut first we must define a Virtual Event.\n
  • #19 I restructured my presentation so that we will cover the one question that most people seemed to have according to the poll results – what is a hybrid anyways?\nBut first we must define a Virtual Event.\n
  • #20 Okay, everyone doing okay?\nGot your water and a comfy seat? We’re going to hit a long stretch of presentation mode here but please ask questions at any time!\n
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  • #23 Economy\nBudget and travel restrictions\nEnvironment\nWWF report calculated the impact of employee travel on a company's total carbon footprint – 50% or more for non-manufacturing companies\nWith increasing environmental regulations, large organizations are looking at ways to reduce their carbon footprint and travel is an easy target.\n\nBut the primary reason is that you are filling some need within your organization. List the top three challenges for your organization and see where a virtual or hybrid meeting can fill the void.\nMost of the organizations who need f2f attendance are holding meetings to increase revenue.\nIf not, then maybe it’s to SAVE money or improve educational offerings.\n
  • #24 Engagement: Interacting virtually can actually lead to a phenomenon referred to as “Psychological Safety” As we know, there is a detachment from the emotions one could feel while face to face. This can be a drawback while simultaneously lead to \n\nNew markets: international, middle management or employee w/o travel budget\n
  • #25 Engagement: Interacting virtually can actually lead to a phenomenon referred to as “Psychological Safety” As we know, there is a detachment from the emotions one feels while face to face. We usually consider this to be a drawback. But can lead to a new boldness from normally reserved individuals. Pull new ideas and concepts from your audience members who wouldn’t otherwise be willing to talk.\n\nFACT ON WILLINGNESS TO PARTICIPATE\n
  • #26 Most platforms will allow for post-presentation testing and/or reporting of how long viewers stayed tuned in. If you have viewers logging out after a short time, you can evaluate the delivery methodology.\n
  • #27 Introductory videos – short commercials before streaming begins or introduce speakers.\nHave their graphics up as the hold image in between sessions.\n\nNew data and demographics to be captured unlike a f2f audience. Track their interest and click throughs.\n
  • #28 Content capture and repurpose\nBlogworld charges $250 for access to their recordings\n
  • #29 You might have had audiences with disabilities that made travel difficult and perhaps not worth the effort.\nCould be new opp’s.\nWhich leads us to…\n
  • #30 You might have had audiences with disabilities that made travel difficult and perhaps not worth the effort.\nCould be new opp’s.\nWhich leads us to…\n
  • #31 You might have had audiences with disabilities that made travel difficult and perhaps not worth the effort.\nCould be new opp’s.\nWhich leads us to…\n
  • #32 You might have had audiences with disabilities that made travel difficult and perhaps not worth the effort.\nCould be new opp’s.\nWhich leads us to…\n
  • #33 You might have had audiences with disabilities that made travel difficult and perhaps not worth the effort.\nCould be new opp’s.\nWhich leads us to…\n
  • #34 New generations of attendees who do not have budget to travel.\n\nExecutives who don’t have time to travel.\n\nInternational markets.\n
  • #35 New generations of attendees who do not have budget to travel.\n\nExecutives who don’t have time to travel.\n\nInternational markets.\n
  • #36 New generations of attendees who do not have budget to travel.\n\nExecutives who don’t have time to travel.\n\nInternational markets.\n
  • #37 New generations of attendees who do not have budget to travel.\n\nExecutives who don’t have time to travel.\n\nInternational markets.\n
  • #38 New generations of attendees who do not have budget to travel.\n\nExecutives who don’t have time to travel.\n\nInternational markets.\n
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  • #42 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
  • #43 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
  • #44 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
  • #45 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
  • #46 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
  • #47 Let’s talk about engagement strategies: Keeping an audience engaged means they will stay tuned in longer and become a part of the experience. Their learning retention increases and they are active participants.\n
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  • #75 Your ideal connection is a wired, \n
  • #76 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
  • #77 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
  • #78 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
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  • #80 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
  • #81 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
  • #82 T1 is ideal\nAt the minimum, ask for a wired Internet connection\nWifi for attendees\n
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  • #93 100% of the members who attended virtually felt this was an added value to their PCMA membership and would like to do it again. When asked if they would be more inclined to attend an event or join PCMA, 78% of the non-members who attended virtually replied, “Yes, PCMA is a forward-thinking and exciting association”.And, from a networking aspect; when asked if this event helped connect to PCMA members on a scale of 1-5 (5 being strongest), 36% of virtual attendees replied “Come to think of it, I guess so (level 4)” and 64% replied “Yes! Thanks for the increased networking opportunity (level 5)”. \n
  • #94 \n