While there have been many different applications of social media data in the marketing field, one that is not well known but is arguably the most interesting, is Virtual Ethnography.
Virtual Ethnography is the process of conducting and constructing an ethnography using the virtual, online environment as the site of the research. With Virtual Ethnography, a market researcher can study a community online to gather insights within the context of marketing strategies and/or initiatives.
John Song & Jen Kersey, share their insights into Virtual Ethnography and illustrate them with a case study for the beloved marshmallow candy Peeps . The findings are both entertaining and quite insightful from a marketing perspective.
Studying young people’s online social practices - Combining virtual ethnography, participant observation, online conversations and questionnaire data.
Guest lecture by Malene Charlotte Larsen, Assistant Professor at Aalborg University, at the PhD course: Mixed Methods Research: Theory and Practice, AAU, Jan 31 2013
Netnography: Overview and How to (Schulich School of Business, MBA class, Soc...elpinchito
This is a slide deck used for 'Netnography: Overview & How-to' presentation on Feb. 15, 2012. The presentation (watch the YouTube video below) was a part of the class assignments for "Social Media Marketing" class taught by Robert Kozinets at Schulich School of Business, York University. In this presentation, topics such as why netnography is useful for marketing research and what the researchers have to keep in mind are explored with some specific examples.
The video on the first slide is a teaser for this presentation.
The link to the recorded presentation: https://www.youtube.com/watch?v=UWApBu2ERTU&context=C31c1b83ADOEgsToPDskJO-DQt8ZUtzIA-tdvMiOHd
This presentation gives you a short introduction to online ethnography, the history of the methodology and a few tips and tricks about ethics and everyday practises.
ESS Digital Sociology Conference presentation.
I provide an overview of methodological opportunities, challenges, and solutions to consider for sociologists who are thinking about delving into the world of online ethnography.
In Netnography, online observations and interactions are valued as a cultural reflection that yields deep human understanding. Like in Ethnography, Netnography is naturalistic, immersive, descriptive, intuitive, adaptable, and focused on context.
Studying young people’s online social practices - Combining virtual ethnography, participant observation, online conversations and questionnaire data.
Guest lecture by Malene Charlotte Larsen, Assistant Professor at Aalborg University, at the PhD course: Mixed Methods Research: Theory and Practice, AAU, Jan 31 2013
Netnography: Overview and How to (Schulich School of Business, MBA class, Soc...elpinchito
This is a slide deck used for 'Netnography: Overview & How-to' presentation on Feb. 15, 2012. The presentation (watch the YouTube video below) was a part of the class assignments for "Social Media Marketing" class taught by Robert Kozinets at Schulich School of Business, York University. In this presentation, topics such as why netnography is useful for marketing research and what the researchers have to keep in mind are explored with some specific examples.
The video on the first slide is a teaser for this presentation.
The link to the recorded presentation: https://www.youtube.com/watch?v=UWApBu2ERTU&context=C31c1b83ADOEgsToPDskJO-DQt8ZUtzIA-tdvMiOHd
This presentation gives you a short introduction to online ethnography, the history of the methodology and a few tips and tricks about ethics and everyday practises.
ESS Digital Sociology Conference presentation.
I provide an overview of methodological opportunities, challenges, and solutions to consider for sociologists who are thinking about delving into the world of online ethnography.
In Netnography, online observations and interactions are valued as a cultural reflection that yields deep human understanding. Like in Ethnography, Netnography is naturalistic, immersive, descriptive, intuitive, adaptable, and focused on context.
In this presentation, I will tap into my experience in both academic and business sector in applying ethnography in service and business design. I will introduce the background of the methodology, how it fits in the service design context and what are the current problems in the industry.
Digital Ethnography: New Ways of Knowing Ourselves and Our CultureRuss Nelson
Presentation given at the Web 2.0 Expo in New York on Nov 11, 2009.
Online advertisers and web analysts are awash in a sea of data: pageviews, CPMs sold, subscriptions, sentiment, friends, fans, click-through rates, comments, posts, re-tweets… These metrics are great at identifying the “Who?” and “What?” of online behavior but they often leave out the “How?”, “Where?”, and “Why?”.
Unlike traditional market research, ethnography uses observation to focus on what people do, not on what they say they do. Ethnography communicates a social story, pulling the audience into the daily lives of the respondents. Despite the introduction of new technologies like social media, humans are still telling the same, vivid stories, just in different ways.
Online-Ethnography : Penggunaan Facebook pada Multi-Sited Fieldwork dalam Pen...fujiriang
This slide of presentation written in Bahasa Indonesia is presented at Indonesian Scholar Talks in Den Haag talking about the methodological issue of using Facebook to be applied at Multi-Sited Fieldwork in the case of Suriname-Javanese Diasporic People in the Netherlands. The forum is held by Indonesian Student Associations, Indonesian embassy, and etc to mediate Indonesian scholars talking about their idea that can be contributed to the development of Indonesia.
Learn research methods used by pros. Kaleidoscope Principal Researcher Ami Becker, PhD. has created a SlideShare presentation to demonstrate some of the top methods used in consumer ethnography.
The most essential element of user-centered design is a deep understanding of users’ attitudes, behaviors and needs. Product and service companies looking for a leading edge, build an empathetic connection to create an outstanding user experience, support consumers in achieving their goals, and build brand loyalty.
Design Research professionals leverage observational and ethnographic methods to understand how consumers interact with products, systems and services in the actual context of use. Applied successfully, these methods inspire empathy among the team and lead to key opportunities for innovation.
In this SlideShare, Becker provides tools and techniques, observational styles and 5 top methods honed from her experience creating detailed research plans through her Kaleidoscope innovation consulting firm work for some of the top consumer brands today.
Brief Intro to Digital Anthropology for Consumer InsightsKatie
This is a presentation I gave to the New York Anthropology Tech group. It's meant for presenting so there isn't a lot of words on the slides, but it's a good general framework.
Be here when - communities and how they use technology to design themselvesJohn David Smith
Using the example of a church that is both a community and an organization to examine how technology shapes identity, togetherness, and competence. Brings together Hidalgo's framework on computation with Wenger's community of practice theory. Discusses how organizations can be intimately intertwined with the communities that they serve.
Macroscopes and Distant Reading: Implications for Infrastructures to Support ...Trevor Owens
A talk exploring the implications for digital library infrastructures in the face of developments in how humanities scholars are engaging in computational research of library collections.
People, Communities and Platforms: Digital Cultural Heritage and the WebTrevor Owens
Libraries, archives and museums are sites of community memory. The first public computerized bulletin board system was called community memory. Trevor’s talk will explore the connections between the development of the web as a global knowledge base, the open source software movement, and digital strategy for libraries, archives and museums. This keynote talk will synthesize research on the history of online community software with practical experience working on open source digital library projects. This exploration underscores the essential role cultural heritage institutions need to play in this era of the web and some important distinctions between how the concept of community is deployed in discussions of the web.
Update on the iterative Kokonohashi project.
The kokonohanashi (「ここの話」 lit. 'talking about here') project works locally with a combination of analogue (notebooks, pens, laminated A4 posters, wire, legwork) and open low-tech digital tools (QR codes, stripped down Wordpress, email, smart-and-not-so-smart-phones) to investigate the development of a platform for discussion about, and positive action in, city space by the people who most matter - those who experience and use the place in their everyday lives.
It is run by Tokyo-based research and creation unit a-small-lab.
Please contact Chris Berthelsen at a-small-lab with all questions, comments, ideas, requests:
chris@a-small-lab.com
Follow a-small-lab on twitter @a_small_lab
In this presentation, I will tap into my experience in both academic and business sector in applying ethnography in service and business design. I will introduce the background of the methodology, how it fits in the service design context and what are the current problems in the industry.
Digital Ethnography: New Ways of Knowing Ourselves and Our CultureRuss Nelson
Presentation given at the Web 2.0 Expo in New York on Nov 11, 2009.
Online advertisers and web analysts are awash in a sea of data: pageviews, CPMs sold, subscriptions, sentiment, friends, fans, click-through rates, comments, posts, re-tweets… These metrics are great at identifying the “Who?” and “What?” of online behavior but they often leave out the “How?”, “Where?”, and “Why?”.
Unlike traditional market research, ethnography uses observation to focus on what people do, not on what they say they do. Ethnography communicates a social story, pulling the audience into the daily lives of the respondents. Despite the introduction of new technologies like social media, humans are still telling the same, vivid stories, just in different ways.
Online-Ethnography : Penggunaan Facebook pada Multi-Sited Fieldwork dalam Pen...fujiriang
This slide of presentation written in Bahasa Indonesia is presented at Indonesian Scholar Talks in Den Haag talking about the methodological issue of using Facebook to be applied at Multi-Sited Fieldwork in the case of Suriname-Javanese Diasporic People in the Netherlands. The forum is held by Indonesian Student Associations, Indonesian embassy, and etc to mediate Indonesian scholars talking about their idea that can be contributed to the development of Indonesia.
Learn research methods used by pros. Kaleidoscope Principal Researcher Ami Becker, PhD. has created a SlideShare presentation to demonstrate some of the top methods used in consumer ethnography.
The most essential element of user-centered design is a deep understanding of users’ attitudes, behaviors and needs. Product and service companies looking for a leading edge, build an empathetic connection to create an outstanding user experience, support consumers in achieving their goals, and build brand loyalty.
Design Research professionals leverage observational and ethnographic methods to understand how consumers interact with products, systems and services in the actual context of use. Applied successfully, these methods inspire empathy among the team and lead to key opportunities for innovation.
In this SlideShare, Becker provides tools and techniques, observational styles and 5 top methods honed from her experience creating detailed research plans through her Kaleidoscope innovation consulting firm work for some of the top consumer brands today.
Brief Intro to Digital Anthropology for Consumer InsightsKatie
This is a presentation I gave to the New York Anthropology Tech group. It's meant for presenting so there isn't a lot of words on the slides, but it's a good general framework.
Be here when - communities and how they use technology to design themselvesJohn David Smith
Using the example of a church that is both a community and an organization to examine how technology shapes identity, togetherness, and competence. Brings together Hidalgo's framework on computation with Wenger's community of practice theory. Discusses how organizations can be intimately intertwined with the communities that they serve.
Macroscopes and Distant Reading: Implications for Infrastructures to Support ...Trevor Owens
A talk exploring the implications for digital library infrastructures in the face of developments in how humanities scholars are engaging in computational research of library collections.
People, Communities and Platforms: Digital Cultural Heritage and the WebTrevor Owens
Libraries, archives and museums are sites of community memory. The first public computerized bulletin board system was called community memory. Trevor’s talk will explore the connections between the development of the web as a global knowledge base, the open source software movement, and digital strategy for libraries, archives and museums. This keynote talk will synthesize research on the history of online community software with practical experience working on open source digital library projects. This exploration underscores the essential role cultural heritage institutions need to play in this era of the web and some important distinctions between how the concept of community is deployed in discussions of the web.
Update on the iterative Kokonohashi project.
The kokonohanashi (「ここの話」 lit. 'talking about here') project works locally with a combination of analogue (notebooks, pens, laminated A4 posters, wire, legwork) and open low-tech digital tools (QR codes, stripped down Wordpress, email, smart-and-not-so-smart-phones) to investigate the development of a platform for discussion about, and positive action in, city space by the people who most matter - those who experience and use the place in their everyday lives.
It is run by Tokyo-based research and creation unit a-small-lab.
Please contact Chris Berthelsen at a-small-lab with all questions, comments, ideas, requests:
chris@a-small-lab.com
Follow a-small-lab on twitter @a_small_lab
Congreso SAIMO-CEIM: Presentación Tendencias Innovadoras en Investigación de ...Pablo Sánchez Kohn
Presentación realizada en el Congreso Saimo-Ceim 2013 (Buenos Aires, Argentina) por Pablo Sánchez Kohn, Director de Innovación en DatosClaros - New Market Research
Durante la ponencia se expusieron resultados de la encuesta GRIT sobre Tendencias en la Industria de Investigación de Mercados, un análisis de contenido de más de 250 papers difundidos en los principales congresos de inv. de mercados de América Latina entre 2007 y 2012, todo ello en el marco de 5 macrotendencias que afectan al sector.
Beyond measuring buzz at WARC Next Generation ResearchInSites on Stage
Beyond measuring buzz: Drawing Deeper Insights through social media research (by Simon McDonald - InSites Consulting and Krista Cornelis - RTL Nederland), presented at the WARC Next Generation Research on Thursday January 17, 2013.
Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong
Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.
Event Agenda: http://www.tinyurl.com/gov20-agenda
The deep nature of Online Communication - Exploring Digital CulturesNicola Giusto
Nicola Giusto, Ma in Digital Communication and Cultures
The University of Sydney, NSW, Australia
Ontological and political implications of Network Theory
It is self-evident how information and communications technologies play a central role in social and cultural transformations in many universes: media, language, social actors, politics and public administration, thought and space.
This paper attempts to clarify the present time, analyzing social network paradigm and its relation with the so called digital culture from a critical prospective.
In particular, it preliminary stresses the relationship between any kind of network, power, knowledge and technology (Heidegger, Foucault), then it presents a critical analysis of the most recent studies and ideas (SNT, SNA, the Small world theory, the Network effect, Innovation, Information cascade and logic of diffusion). In part III, two different kinds of realist social ontology are presented and evaluated (Latour’s work and DeLanda’s Assemblage theory) in the attempt to move towards a new philosophy of relation.
The last part explores social and political implications of living embodied in a complex global social network where governance is everyday more managed by technical protocols, apparatus and machines (Deleuze, Castells, Agamben, Galloway).
More information on:
http://www.culturedigitali.org
http://www.lefthandedstudio.com
Design For Online Community: Beyond the HypeLynn Cherny
Reviews academic (anthro, socio, linguistic) definitions of online and offline community, followed by principles for creating them online and measuring their success. (My Ph.D. was an early study of online community. I do data mining/vis now at @arnicas/www.ghostweather.com.)
Alterian Summit Social Media Analysis via IntrepidAlterian
At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, direct mail, social media, web, etc; due to the socialization of their brands.
This is the analysis done by Intrepid on the conversation surrounding the Alterian Engaging Times Summit.
At our January 19, 2009, meeting, David Hinds, noted expert on digital communities and Assistant Professor of Decision Sciences in the Nova Southeastern University Huizenga School of Business, spoke about the types of platforms, processes, and culture that lead to vibrant digital communities.
Brittany Ransom is an artist exploring how technology, nature and social creatures (like people, insects, and dogs) co-exist in today's world, and what we can learn from each other. By using insects, people and their pets, software, electronics and social media, she helps us all explore what it means to be a human in a multi-species world.
In this Hands-On Ideas session, she shares her inspiration, how she goes about her work, what it's revealed, and how you can build on it to explore these ideas more deeply.
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
At the Merkle CRM Executive Summit one of the many themes that was shared with other presenters was the shift that marketers have to make as our consumers become more empowered and in control. There were many discussions at the conference around terms like engagement and relevance and many presenters talked about the need for measurement and metrics in this new era of marketing.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
Spring has sprung and we are finally seeing the sun again. But even as we turn our attention outdoors, another highly anticipated sign of summer is emerging -The return of Summer Blockbuster season! This year promises to bring plenty of action and thrills to the theater, but will it be enough to entice movie-goers?
Alterian analyzed the conversations happening online to determine the most highly anticipated Summer Blockbusters. Will the big buzz equal box office returns? Watch this Alterian webinar and find out!
Our Analysis for the first webinar covered May and June Movie releases including:
• Thor
• Pirates of the Caribbean: On Stranger Tides
• Kung Fu Panda 2
• Hangover 2
• Cars 2
• Fast Five
• Green Lantern
• X-Men: First Class
• Super 8
Social Media Analysis - NFL Lockout will the Fans StayAlterian
The NFL draft looms just around the corner, players, teams and fans are becoming increasingly nervous about the lockout. Just how much chaos the lockout will wreak on the draft remains to be seen, but one thing is clear. No one is happy about the lockout, least of all the fans, who wonder whether a money dispute will shut down the most profitable sports league in the world.
What is at risk for NFL fans? Where are they directing their ire – at the teams, at the league or at the players’ union? Which team’s fans are the most up in arms about the lockout? And how are fans grappling with million and billion dollar squabbles in the midst of a continuing recession?
Watch Alterian’s Hot Topic analysis of the NFL Lockout!
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Virtual Ethnography: Bridging the Gap between Market Research and Social Media
1. Virtual Ethnography:
Bridging the Gap between
Market Research & Social Media
#sm2ROIseries
Jen Cardew Kersey @JenKersey
John Song @JohnSong
thinkintrepid.com
21. SHARE THE INSIGHT: FAN CULTURE PROFILE
#sm2ROIseries
finally, work hard to make the outputs accessible, engaging, and
meaningful
Shelly S is a female librarian from New York
She has 57 peeps photos which attracted 5945 views in
total. And all of these photos are classified as fan
culture
The concept of her photos are toys/food diorama
21
27. How can you use virtual ethnography to
gain insight for your marketing needs?
#sm2ROIseries
Jen Cardew Kersey @JenKersey
John Song @JohnSong
thinkintrepid.com