This document discusses how the annual Scott Coffee Rotary Run was converted to a virtual race due to the COVID-19 pandemic. Some key points include: the race has historically had 800-1000 participants; by going virtual, organizers aimed to still engage the community and raise money for charities while saving costs; registration was converted to a virtual format with flexible completion dates; organizers designed new shirts, handled shipping and pickup options, and rebranded the website to promote the virtual race experience. Marketing efforts like emails, social media, and coupons helped boost engagement with no budget. Sponsors were maintained to preserve relationships. Technology like RaceJoy and virtual bibs helped replicate a real race experience.