Virgin atlantic

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Navnirman Institute OfManagement
Human Resource Management
Submitted By,
Group No:-_____ SYBBA DIV: - D
Harsh Shah (2197) (Captain)
Raj Rupareliya (2181) (Co-pilot)
Akash Sharma (2206) (Flight crew)
Vishva Shah (2204) (Cabin crew)
Kailash Saini (2185) (Flight engineer)
Submitted To, Ms. Nidhi Dave
Navnirman Institute of Management
(NIM-BBA College), Bharthana, Surat
Affiliated to VNSGU
Academic Year 2014-15

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Acknowledgement
I owe a great many thanks to a great many people who helped and
supported me during the writing of this Assignment.
My deepest thanks to Lecturer, MS. Nidhi Dave the Guide of the project
for guiding and correcting various documents of mine with attention and
care. She has taken pain to go through the project and make necessary
correction as and when needed.
I express my thanks to the Principal of, Navnirman Institute of
Management, for extending his support.
I would also thank my Institution and my faculty members without
whom this assignment would have been a distant reality. I also extend
my heartfelt thanks to my family and well wishers.

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Synopsis
 Introduction
 Richard Branson (founder of Virgin Atlantic)
 Virgin Atlantic Airways
 Inside the Airplanes
 Economy Class
 Premium Economy Class
 Upper Class
 Recruitment and Selection process
 CV & covering letter
 Assessment
 Interview location
 Pre-employment screening
 Training
 Benefits of employees
 Virgin Atlantic Innovations
 Virgin launches glass-bottomed plane
 Virgin Atlantic launches industry’s first wearable technology
 Swot Analysis of Virgin Atlantic
 A word from Richard
 Bibliography

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Richard Branson(founder of Virgin Atlantic)
Branson was born in Blackheath, London. His father was barrister Edward James Branson (10
March 1918 – 19 March 2011). His grandfather, the Right Honourable Sir George Arthur Harwin
Branson, was a judge of the High Court of Justice and a Privy Councillor. Branson was educated
at Scaitcliffe School (now Bishopsgate School) until the age of thirteen. He then attended Stowe
School until the age of sixteen. Branson has dyslexia and had poor academic performance as a
student, but later discovered his ability to connect with others. On one of Branson's last days at
school, his headmaster, Robert Drayson, told him he would either end up in prison or become a
millionaire.
At the age of sixteen his first business venture was a magazine called Student. In 1970, he set up
a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later
known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up
Virgin Atlantic and expanded the Virgin Records music label.
Branson formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, and Virgin
Blue in Australia (now named Virgin Australia) in 2000. He was ninth in the Sunday Times Rich
List 2006, worth slightly more than £3 billion

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Virgin Atlantic Airways
Virgin Atlantic Airways Ltd. (running as Virgin Atlantic) is an airline that is based in the United
Kingdom. Virgin Atlantic is owned by 2 companies, Virgin Group and Singapore Airlines. Virgin
Atalntic flies airplanes from its main base or hub at London HeathrowAirport and London Gatwick
Airport to many places like the USA,the Caribbean, Africa, the Middle East,Asia and Australia.
Virgin Atlantic flew 5.1 million people in 2007 and made a profit of £46.8 million in 2007.
Where Virgin Atlantic Flies
Over 75% of Virgin Atlantic's flights fly from London HeathrowAirport. Most of the rest fly from
London Gatwick Airport, Manchester Airport or GlasgowAirport.
Virgin flies to nine cities in the USA, nine cities in the Caribbean, five cities in Africa, five cities in
Asia,and to Sydney in Australia.
Partners
Virgin Atlantic has lots of partners. Here is a list of them:
Air New Zealand
All Nippon Airways
Gulf Air
Hawaiian Airlines
LIAT
Malaysian Airlines
Scandinavian Airlines
US Airways
BMI
Virgin Atlantic has been talking to Lufthansa about BMI. Lufthansa has said that it wants to sell BMI
because it is not making enough money. BMI is part of the Star Alliance (a group of airlines that help
each other), but Virgin Atlantic is not. If Virgin Atlantic buys bmi, they may join Star Alliance. This
means that they can compete against British Airways on the London HeathrowAirport to John F.
Kennedy International Airport route. British Airways is part of oneworld (a rival airline group).

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Airplanes
Virgin Atlantic owns 25 Airbus A340 aeroplanes and 13 Boeing 747 aeroplanes. It also has three orders:
one order is for 6 Airbus A380 aeroplanes,another order is for 10 Airbus A330 aeroplanes and the last
order is for 15 Boeing 787 aeroplanes. The 787 aircraft should be delivered first in the year 2011. The
A380 aircraft should be delivered in the year 2013. The A330 aircraft should be delivered in 2011.
Virgin Atlantic used to have some other aircraft too. It used to own 5 Airbus A320s,3 Airbus A321s,1
Boeing 747-100,22 Boeing 747-200s and 4 Vickers Viscounts. Virgin Atlantic's first plane was a
Boeing 747-200.
Inside the Airplanes
Virgin Atlantic uses three different classes on their aeroplanes:
 Economy
 Premium Economy
 Upper Class

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Economy Class
Economy class is the standard class on Virgin Atlantic aircraft. It is the cheapest part of the airplane to
travel in. Passengers usually get a free meal, some drinks and a bag with gifts in like a toothbrush. The
seats in this class have a maximum pitch of 31 in, but this depends on what airplane you go in.

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Premium Economy Class
Passengers that use Premium Economy have their own check-in area,get to board before Economy
passengers,a drink before the flight, get their own cabin crew and get a better seat. The seat it wider and
has a larger pitch.
In November 2006, Virgin made a newseat. It is wider than the old one and has a plug for laptops. It is
being put on all planes and now, all Airbus A340s and all Boeing 747s that fly from London Heathrow
Airport have the new seats.

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Upper Class
Upper Class is the name for Virgin Atlantic's business class. They do not have a first class service.
Virgin says the seats are the biggest lie flat beds on any business class (it is 202 cm long and 84 cm
wide), but Air Canada and Singapore Airlines have said this too. The seats have plugs for laptops and
iPods.
Upper Class passengers can also have their own chauffeur, drive-thru check-in, and their own security
points at some airports, access to the Virgin Clubhouse (a special VIP area,with a bar and seats),a larger
menu for in-flight meals and a bar that passengers can stand up or sit down at in flight.

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In-flight Entertainment
All the seats on all the aircraft have screens in the back of the seats to provide entertainment for
passengers. Most airplanes have a newer system where the passengers can choose what they want to
watch called V: Port. Older systems called "Odyssey" and "Super Nova"just offers different channels for
the passengers to pick from. The screens on the older systems are also smaller.
Other Virgin Airlines
 V Australia
 Virgin America
 Virgin Blue
 Virgin Express
 Virgin Sun Airlines
Virgin Atlantic’s vision &mission
Virgin Atlantic has a very simple mission. The mission itself has been divided into three parts-
 To grow a profitable airline.
 To be an airline in which people love to travel.
 Where people (employees) love to work.

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Recruitment and Selection process
Recruitment journey of virgin airways
CV & covering letter:-
Covering letters are a great chance for candidate to
demonstrate to them why they're the right person for the job.
Quite often this is the first thing they read.
Assessment:-
So once candidate get the good news that their
application has been successful. Virgin use a wide
variety of assessment methods, because they hire all
sorts of different people to do different kinds of jobs.
Candidate can rest assured that each assessment
method they'll be using is carefully designed around
the requirements of each role. They'll give candidate
the opportunity to show them all the necessary
experience, qualities and skills they need.

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Interview location
If candidate succeed in assessment. Virgin gives them interviewlocation
Gatwick Airport Heathrow Airport
Crawley, West Sussex Gorleston, Norfolk
Manchester Swansea

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Pre-employment screening
At Virgin Atlantic, it's important they candidate fun, work hard and enjoy life, but their number one
priority is the safety and security of their staff and customers. The nature of the airline industry means
they need to be very thorough, so the referencing standards that they follow meet and in a number of
areas,exceed the standards laid down by the UK Department for Transport.
Once they've offered someone a job, they start their pre-employment referencing process,which a
specialist external agency helps them to manage. If candidate have been successfulin getting a position,
full details of what they require for referencing will be provided in candidate offer letter, but here's a
quick overview of what candidate can expect.
Referencing
Candidate will be sent an email inviting candidate to go to a website where candidate will be asked to
provide their career history, education details and everything they have been doing over the last five
years.
Basic disclosure
All new staff are required to get a Basic Disclosure Certificate, also known as a Criminal Record Check
or CRC. When candidate are registering on-line for your pre-employment screening, candidate will be
asked to pay a fee of £25 by debit or credit card to cover the cost of candidate Basic Disclosure.
Security interview
(for Airside Pass Holders only i.e. Cabin Crew, Pilots, Engineering & Airport staff)
The UK airport authorities (BAA,MAG and GIP) require that all staff who need an airside ID go through
a security interview. Virgin Atlantic will conduct the interview, which will take place as one of the final
stages of your recruitment process.

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Training
SUPERB FACILITIES FOR TRAINING
Our facilities include:
 - Large spacious training rooms interconnected by courtyard break out areas
 - All rooms have mood lighting and the latest technology
 - All catering requirements can be covered by our coffee bar or restaurant
 - Auditorium able to seat up to 200 people, with an 8m by 6mfront projection paneland a state
of the art control room.

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Pictures of training:-

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Benefits of employees
They look after their people as well as their passengers...
Their pioneering spirit and passion keeps their brand alive. That's why they give thier people
the recognition and rewards they truly deserve for the hard work they do.
Just as they work hard, when it comes to playtime, the rewards are there to help them enjoy life to the
full. Indeed,our full-time employees receive up to seven concessionary standby flights a year to any of
our glamorous global destinations - this should be more than enough to satisfy the most extreme
wanderlust!
Beyond a whole world of other travel opportunities with their friends at Virgin Holidays and other
leading travel operators - once employees are fully on board with us thier also offer a very very long list
of benefits...
Pension
Whether the age employee wishes to take his pension is a long way off or rapidly approaching, it's always
a good time to start planning ahead financially. The aim of a personal pension plan is to put money aside
to provide them with an income when employee takes his pension. If employee want to change jobs
before take his pension, it's important that a pension plan is flexible and portable. The Virgin Atlantic
Group PersonalPension Plan does this and more.
Life assurance and Spouse & dependants benefits
And Virgin Atlantic thinks of the things they don't want to think of... they are there for employee loved
ones for death in service.
Income Protection
Provides long-term income protection benefit in the event that employees are unable to work due to
illness or injury.

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Airshare - profit share
Employees have the opportunity to share in the success of the business.
Private Medical Plan
They will pay the annual subscription premium for private health care for employee and employees
loved ones (a taxable benefit again here).
Also take advantage of the special discounted rates for private dental care.
Bike-4-Work
Get 'on bike' with them and exchange part of employee salary in return for the lease of a bike for work ,
employee don't pay income tax or National Insurance on the price of employee new bike so he could
typically save anything between 32% and 42% off the normal retail price!
Childcare benefit
Virgin Atlantic offer a childcare voucher scheme via salary sacrifice. They are family friendly and this is
for all UK employees with children under the age of 16.
Holiday purchase
Exchange part of employee salary & request to purchase up to one extra week's holiday a year - more
opportunity to use those standby tickets!
Season Ticket Loan
And to help employee get to and from work they'll lend them the season ticket cost - interest free - and
deduct it from your salary over the next 12 months.
Staff Store, Salon and Gym
Thier very own VAA Store has a wide selection of lower priced cosmetics and beauty products,
greetings cards, leisure wear,travelaccessories and the Salon offers discounted hair and beauty
treatments. The subsidised staff Gym offers great facilities at a fraction of the cost, so with us you can
buy cheap and look great!

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And there's even more
Employee will also get discounts through 'Tribe' - a great Virgin Group discount scheme so they can get
money off loads of Virgin products, services and experiences,and access to other major airlines' discount
travel, including European airlines.

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Virgin Atlantic Innovations
Virgin launches glass-bottomedplane
Im thrilled to announce that Virgin has created another world-first with the introduction of the technology
required to produce the worlds first glass-bottomed plane. This technological innovation coincides with
the start of Virgin Atlantic Airways first ever domestic service to Scotland.
In 1984 we started the wonderful airline that is Virgin Atlantic. I am incredibly proud of yet another
aviation breakthrough which has been years in the making. I cant wait to experience the first flight for
myself with my family and other natural born explorers.

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2012 was a year of celebrating what is brilliant about Great Britain and Im excited that in 2013 we are
continuing this uplifting spirit by developing an experience that will enable Little Red passengers to
appreciate the beauty of the British landscape. And with an unrivalled view of Scotland I hope this gives
Scottish tourism an even bigger boost.
We hope to trial the glass bottom technology with other Virgin airlines in time and have asked other
Virgin companies to support this innovative trial and launch our new domestic Scottish route. This
really is a team effort from all corners of Virgin.

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Virgin Atlantic launches industry’s first wearable technology
The Future Travel Experience events are renowned for being the place where airlines and airports
launch forward-thinking, passenger-focused solutions, and at FTE Europe 2014, Ian Baigent-Scales,
Virgin Atlantic’s Global Customer Systems Manager,Airport Strategic Development, will provide
delegates with insight into the thinking behind the trial and how it is performing at the half-way point in a
presentation entitled: ‘Wearable technology – how Virgin Atlantic is using smartwatches and Google
Glass in its Upper Class Wing at Heathrow to provide next-generation customer service to passengers’.

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Swot Analysis of Virgin Atlantic
Strengths
 Cost advantage
 Asset leverage
 Effective communication
 High R&D
 Innovation
 Online growth
 Loyal customers
 Market share leadership
 Strong management team
 Strong brand equity
 Strong financial position
 Supply chain
 Pricing
 Real estate
 Reputation management
 Unique products
Weaknesses
 Bad communication
 Diseconomies to scale
 Over leveraged fiancial position
 Low R&D
 Low market share
 No online presence
 Not innovative
 Not diversified
 Poor supply chain
 Weak management team
 Weak real estate
 Weak, damaged brand
 Ubiquitiouegory, products, services
Opportunities
 Acquisitions
 Asset leverage
 Financial markets (raise money through debt,
etc)
 Emerging markets and expansion abroad
 Innovation
 Online
 Product and services expansion
 Takeovers
Threats
 Competition
 Cheaper technology
 Economic slowdown
 External changes (government, politics, taxes,
etc)
 Exchange rate fluctuations
 Lower cost competitors or imports
 Maturing categories, products, or services
 Price wars
 Product substitution

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A word from Richard
"The people who make up Virgin Atlantic make Virgin Atlantic."
Their commitment to their people is something that's ingrained in the very fabric of our business. They've
always treated their employees as the single most important part of Virgin Atlantic. And that's a pledge
that goes all the way to the top, as Richard Branson explains:
"This isn't a company that just talks about putting employees first or glibly claimsthat our people are
our greatest asset. This is a company that simply wouldn't exist without the energy, the determination,
the wit and the wisdom of our people."

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Bibliography
 http://en.wikipedia.org/wiki/Richard_Branson
 http://en.wikipedia.org/wiki/Virgin_Atlantic
 http://careersuk.virgin-atlantic.com/recruitment-journey/
 http://www.futuretravelexperience.com/2014/02/virgin-atlantic-launches-industrys-
first-wearable-technology-trial-london-heathrow-airline-exclusively-discuss-
findings-lessons-learned-fte-europe-2014/
 http://www.virgin.com/richard-branson/virgin-launches-glass-bottomed-plane

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