Virgin atlantic airways
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Virgin Group is one of the largest private companies in the UK. Its highest profile business is Virgin Atlantic Airways, founded in 1984 by Richard Branson. In 1984, British Airways was a strong competitor as it was already established with access to major routes and operating from Heathrow Airport, while Virgin Atlantic was new to the market, operating from Gatwick Airport with only one leased aircraft. Virgin Atlantic adopted a strategy of market penetration through offering lower prices and extensive advertising to increase its market share.
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Ryanair entered the airline industry in 1985 with the goal of becoming a low-cost leader through maintaining low fares and operating efficiencies. To achieve this, Ryanair focused on three key strategies: 1) Offering fares that were significantly lower than competitors to stimulate demand, 2) Prioritizing reliable customer service to distinguish itself, and 3) Providing frequent short-haul flights to regional airports to maximize profitability. Ryanair aimed to keep costs low by avoiding fees associated with baggage transfers and connecting flights, having direct routes, and tightly controlling expenses related to customer service, personnel, and aircraft.
Vinni nadageri British Airways ppt
Some of BA's internal capabilities include its large aircraft fleet that can access over 300 destinations, training facilities for staff, and premium services. External capabilities include strong customer relationships, alliances with other airlines, and corporate social responsibility programs. A SWOT analysis identifies strengths like its strong brand but also weaknesses such as high costs and labor issues. Porter's Five Forces analysis found competitive rivalry and supplier power to be high threats. Five strategic goals are outlined around customers, service, network growth, London presence
Car ppt kingfisher (1)
This document provides an overview of the aviation industry and Kingfisher Airlines. It includes sections on industry structure, company analysis, competitor analysis, consumer analysis, promotional ventures, SWOT analysis, and the BCG matrix. The introduction outlines the history of aviation from the Wright brothers to deregulation. Kingfisher is positioning itself as a premium brand offering passengers an "experience" over competitors. However, high costs and failing to break even pose weaknesses. Opportunities exist in tourism growth, but threats include rising fuel prices and economic slowdowns.
History Of British Airways
British Airways is the largest international airline in the world based in London. It was formed through the merger of multiple smaller airlines starting in the early 20th century. British Airways' earliest predecessor was founded in 1916 and inaugurated the world's first international air service in 1919. Through further mergers and reorganizations, British Overseas Airways Corporation (BOAC) was formed in 1939. BOAC served as Britain's national carrier for overseas routes.
Kfa Ppt
This document summarizes information about Kingfisher Airlines and its in-flight magazine Air Premiere. Kingfisher Airlines is an airline based in Bangalore, India that operates new aircraft and aims to provide a premium passenger experience. It targets wealthy travelers between 25-45 years old. The in-flight magazine Air Premiere is published exclusively for Kingfisher Airlines passengers and includes articles on travel, luxury goods and lifestyle topics. It has a circulation of over 300,000 copies.
Airline Industry Marketing Ppt
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
16Virgin Atlantic SWOT AnalysisIntrodu
The document provides a SWOT analysis of Virgin Atlantic airline. It discusses the company's strengths such as its strong brand value and focus on quality customer service. Weaknesses include financial challenges from Brexit and poor differentiation from competitors. Opportunities include changing customer preferences and growing business travel. Major threats include increased competition from other airlines and economic conditions from Brexit. The conclusion emphasizes Virgin Atlantic's strengths in branding and customer experience while needing to address weaknesses like financial issues and lack of differentiation from rivals.
Similar to Virgin atlantic airways (13)
Virgin atlantic airways
- 1. Virgin Group One of the UK`s Largest Private Company Virgin Atlantic Airways
- 12. EXTERNAL ANALSYSIS (porter 5 forces)
- 17. ANY QUESTION