Emirates is the world's largest international airline, flying to 158 destinations in 85 countries using 269 aircraft, mostly Airbus A380s and Boeing 777s. Emirates is known as one of the world's best carriers due to its fantastic service across all classes and modern aircraft. The airline's marketing strategy focuses on products in first, business, and economy class, a global network of over 3,500 weekly flights, premium pricing, and advertising, sponsorships, and digital promotions. Emirates' vision is to maintain international recognition as a leading aviation company, while its mission focuses on safety and security for customers, staff, and assets.

1. EMIRATES
AIR LINE
GROUP MEMBERS:
• Anoosha Khan BB-7745
• Tayyaba Kashif BB-7697
• Muntaha Khan BB-29328
• Abbas Hassan BB-29286

2. INTRODUCTION
Emirates is the world's largest international
airline, flying to 158 destinations in 85 countries.
Emirates operates 269 aircraft and is the world's largest
operator of the Airbus A380 and Boeing 777 family of
aircraft
SPECIAL ABOUT EMIRATES AIRLINES
Emirates has always been known as one of the
world's best carriers and has won buckets of awards. Most
passengers say it is a lot to do with the fantastic service
from economy to first-class, the larger and more modern
in-flight entertainment

5. Marketing Strategy of Emirates
1. Products Strategy
– Diamond First Class
– Pearl Business Class
– Coral Economy Class
2. Distribution & Place Strategy
– Global Network
– Flight every week 3500
Tickets for Emirates
3. Pricing Strategy
– Major Link
– Premium Pricing Policy
3. Promotion Strategy
– Advertising
– Sponsorship
– Event and Exhibition
– Digital Marketing
– Social Media

7. Emirates Airline Vision Statement
Maintain international recognition as one of the leading
aviation and security services business in the world and
set a benchmark within the industry.

8. Emirates Airline Mission Statement
Commit to safeguarding all customers, staff and assets against
acts of unlawful interference through continuous reviews,
training Android education. Implement internationally
established industry standards and practices, to ensure a safe
and secure environment while facilitating business growth.

9. Swot analysis of
Emirates Airline

10. Strength
• Strong Backing
• A Strong hub in Dubai
• Good Customer Service
• Oil-Rich Country
• Excellent advertising
• Size
• Sponsor ship

11. Opportunities
• Partnership
• More Destinations
• New Fleet

12. Weakness
• Not In the USA
• Dependence on International Traffic
• Intense Competition

13. THREATS
• Regulations
• Increasing Competition
• Pandemic

14. Conclusion
• Emirates such as any company in any other field has
advantage and disadvantage but its develop itself and they
work as a group to improve their service and satisfy the
customer and attract the customers from all over the world.
• They have excelled field of aviation and the way they
providing their services.
• They are depending on the leadership concept so that it has
become leading company in the field of aviation

15. Thank You