Viral & Social Marketing Explained

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Diffusion Media explain everything you need to know about making a successful viral marketing campaign. A presentation created for the iStrategy 2010 conference.

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In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through. Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication. See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0

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