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Issued raised by media ownership
- 1. + Issued raised bymedia ownership Ill Manors and SkyFall
- 2. + Issued raised bymedia ownership Debate and Explore the advantages and disadvantages of large conglomerates and smaller independent companies. For example: Film London Microwave, Film London's Micro-budget feature film & BBC Film produced Ill Manors (All independent companies). Whereas Sony & MGM produced Skyfall(Both large international conglomerate companies).
- 3. + Major Companies Production Willbe able to take risks when making the film Wont need to collaborate to secure funding Can be more ambitious with the film for example have bigger stars, more special effects and travels to better locations Distribution More money therefore they have better links to other companies They can use synergy and cross media convergence to promote the film for example games, music and toys Exhibition The film has to do well as the companies involved would have spent a lot of money and they need to get the money back from consumers of the film Advantages Disadvantages
- 4. + Independent Company Production andExhibition They are able to take risks due to the fact that there is less money involved within the making of the film Production Smaller budget so the film will be less ambitious Often has to secure the extra funding and finance Distribution Has to be targeted as there is less money to spend on marketing the film The film is expected to make less revenue at the Box Office Cant withstand losses with Box Office returns Advantages Disadvantages
- 5. + Skyfall The successof Skyfall was ensured when the film achieved critical acclaim, since it had backing of a company that was able to use cross media convergence as it owns companies within a range of industries. For Sony’s Skyfall it resulted in a huge amount of ‘word-of- mouth’ for a big budget film and helped the film become a blockbuster. Such are the benefits of cross media ownership by these giant institutions.
- 6. + Ill Manors Thereare difficulties faced by smaller companies with relatively small marketing budgets and few easy opportunities for synergy Ill Manors has received largely positive reviews from critics Its budget was £100,000 and it was able to make £453,570 at the UK Box Office Ill Manors is an example of a film that tried to push the boundaries through and received a relative success compared to it budget. Due to it not being part of a conglomerate it was able to take more risks in terms of subject matter. A bigger company would not be able to do this.
- 7. + How do independentcompanies compete with major companies? Viral marketing helped Ill Manors make money whilst overcoming the mass American film industry. For example their website gave the audience easy access to information about the film, video clips, trailers, pictures and downloads which make the audience feel more involved. The downloads were a way of free advertising for example of someone has the background on their phone or a ringtone, their friends may ask where it was from and it would help spread information about the film through word-of-mouth.
- 8. + Ill Manors andMedia Ownership The challenge was to attract a core niche audience, with a low budget, unknown cast and low production values It is not a conglomerate so it cannot withstand losses It had to be financed by ‘Film London’, ‘BBC Films’ and was supported by ‘Skillset’, ‘ UK Film Council’ and the Mayor of London Its advertising campaign had to be targeted at a specific audience.
- 9. + Skyfall and MediaOwnership Sony and MGM produced Skyfall With distribution Sony is able to use it status as a conglomerate. It had a very broad appeal and blanket advertising and publicity were used. They have much more power than small independent companies and it is able to use viral marketing in a bigger way. For example they had their own website which contained story plots, videos, extended clip, exclusive videos, wallpapers, Facebook cover photos, Twitter skins and stills from the film which could be found in the gallery section of the website.