I was on an interesting ORM panel a couple of weeks ago and I got asked to prepare a 3min presentation/talk on whether I believed communities are killing brands. A fun little presentation on the topic.
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
This document discusses marketing to millennials and the importance of innovation. It provides statistics about millennials, such as their population size and spending power. It then discusses six truths about innovative brands that appeal to millennials: 1) engage early adopters, 2) create experiences and adventures, 3) treat content as brand fuel, 4) join the participation economy, 5) embrace experimentation, and 6) stand for more than profit. Each truth is accompanied by statistics and examples of how brands can apply these truths in their marketing. The overall message is that brands must innovate and focus on experiences, content, and meaningfulness in order to effectively engage and market to millennials.
A presentation detailing the distinct value set of the millennial generation and some of the events that have led to their differing perception of time and space. The presentation than illustrate some case studies from the car industry, providing some examples of companies who are effectively engaging this generation.
SXSW 2014 | You Can Use Glass For Good Or...Mutual Mobile
Materials are via Sam Gaddis, Chief Marketing Officer, Mutual Mobile for presentation at South by Southwest (SXSW) Interactive Festival 2014.
We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
The document discusses strategies that marketers can employ during an economic downturn or recession. It suggests focusing on the three M's: money, medium, and message. For money, it recommends being more efficient with advertising budgets by targeting specific regions, negotiating last-minute ad placements, or focusing on proven vehicles. For medium, it says to concentrate spending on formats with strong ROI. For message, it advises crafting messages that address consumer concerns like value and confidence. Examples include Hyundai's buyer assurance program and GameStop's targeting of gamers and gift-givers. The overall conclusion is that downturns need not mean cutting marketing if the three M's are optimized strategically.
Mobile technology has grown tremendously since 1994, with over 50 million SIM cards in South Africa alone and mobile internet usage above that of the US. Most people now rely on mobile as their primary communication device rather than landlines. While some perceive mobile advertising as too expensive, it reaches more people than TV, as over 70% of digital messages are sent via mobile phones. Marketers have been slow to adopt mobile but it provides opportunities for proximity, participation and generating user content. To remain relevant, marketers must embrace the changes in how people use mobile technology.
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
This document discusses marketing to millennials and the importance of innovation. It provides statistics about millennials, such as their population size and spending power. It then discusses six truths about innovative brands that appeal to millennials: 1) engage early adopters, 2) create experiences and adventures, 3) treat content as brand fuel, 4) join the participation economy, 5) embrace experimentation, and 6) stand for more than profit. Each truth is accompanied by statistics and examples of how brands can apply these truths in their marketing. The overall message is that brands must innovate and focus on experiences, content, and meaningfulness in order to effectively engage and market to millennials.
A presentation detailing the distinct value set of the millennial generation and some of the events that have led to their differing perception of time and space. The presentation than illustrate some case studies from the car industry, providing some examples of companies who are effectively engaging this generation.
SXSW 2014 | You Can Use Glass For Good Or...Mutual Mobile
Materials are via Sam Gaddis, Chief Marketing Officer, Mutual Mobile for presentation at South by Southwest (SXSW) Interactive Festival 2014.
We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
The document discusses strategies that marketers can employ during an economic downturn or recession. It suggests focusing on the three M's: money, medium, and message. For money, it recommends being more efficient with advertising budgets by targeting specific regions, negotiating last-minute ad placements, or focusing on proven vehicles. For medium, it says to concentrate spending on formats with strong ROI. For message, it advises crafting messages that address consumer concerns like value and confidence. Examples include Hyundai's buyer assurance program and GameStop's targeting of gamers and gift-givers. The overall conclusion is that downturns need not mean cutting marketing if the three M's are optimized strategically.
Mobile technology has grown tremendously since 1994, with over 50 million SIM cards in South Africa alone and mobile internet usage above that of the US. Most people now rely on mobile as their primary communication device rather than landlines. While some perceive mobile advertising as too expensive, it reaches more people than TV, as over 70% of digital messages are sent via mobile phones. Marketers have been slow to adopt mobile but it provides opportunities for proximity, participation and generating user content. To remain relevant, marketers must embrace the changes in how people use mobile technology.
The document provides analytics on social media conversation about the Put Foot Rally from April to July 2012. It shows that the conversation generated over 20 million opportunities to see and had an estimated advertising value of over R4.7 million. The majority of conversation came from consumers on Twitter and was generally positive in sentiment with no negative mentions. Key topics included the rally itself as well as its associated charities like Project Rhino.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides a summary of the social media conversation around the Bookmarks 2011 awards from August 14th to November 11th. It analyzes key dates and events in the buildup to the awards, including when finalists were announced and workshops were held. It also summarizes the volume and sentiment of conversations around these periods. Some observations made include that engagement increased significantly once media partners got involved, and that thought leadership articles could help extend the impact of workshops. The document also analyzes the top winners by conversation volume and self-congratulation among staff.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
Woolworths launched a campaign called "LoveBirds" that generated over 300 conversations in its first week with nearly 70 mentions per day mostly on Twitter. The campaign was widely endorsed by consumers and created new brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions with an estimated advertising value of over R82,000. The consumer response commended Woolworths' reaction, seeing the brand as one that wants to help customers.
Consumers drove 98% of the online conversation about Sax Appeal on Twitter, showing the influence of individuals on social media. While Twitter was dominant platform for discussion, only 3.4% of messages mentioned Sax Appeal's charitable purpose. The event was mostly seen as fun for students rather than its objective of raising money for charity.
Silicon cape (sponsored by Cell C) 2011 - JanBrandsEye
At the first Silicon Cape Initiative event of 2011 Cell C was the main sponsor. This presentation provides some high level data about the event itself.
This document summarizes an analysis of online conversations mentioning "GeekRetreat" from January 1-12, 2011. There were 876 mentions reaching over 1.6 million people, with an estimated advertising value of R379,204. Twitter generated 94.9% of conversations, with @elanlohmann mentioned 91 times. 95.9% of conversations were positive, and negative comments primarily criticized the event as pointless or not diverse. The document recommends increasing press coverage and community participation to expand the event's reach.
BrandsEye - Battle of the Fans (Currie Cup)BrandsEye
Between October 25th and November 1st, over 15 million conversations took place online about the Currie Cup rugby final between the Sharks and Western Province teams. This social media discussion generated an estimated $3.4 million in free advertising for the teams and event. The Sharks received 56% fan support compared to 44% for Western Province, and reached 38% more fans online. The game day saw over 2,000 online conversations, making up 36.1% of the total discussion over the 8 day period. After the game, mentions of the Sharks online outpaced those of Western Province.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
The document discusses ORM (Object Relational Mapping), different types of insights that can be gained from online data including quantitative and qualitative insights, and strategies for managing crises. It also briefly touches on topics like consumer power, learning systems, honorable business practices, and recommendations for building trust.
The document discusses online reputation management (ORM) and its four key elements: monitor, measure, manage, and maximize. It monitors conversations online through buzz monitoring and mention tracking. Measurement involves qualitative and quantitative metrics to understand reputation, reach, and sentiment. Management creates action plans to positively engage and build relationships. Maximization uses learnings to improve campaigns and make strategic business changes. The overall goal of ORM is to understand one's online reputation and honorably guide conversations to maximize opportunities.
Online reputation management involves monitoring online conversations, measuring sentiment, managing discussions, and maximizing opportunities. It has four elements - monitor by searching online for brand mentions, measure qualitative and quantitative metrics, manage conversations during reputation crises, and maximize opportunities through operational optimization and business strategy changes. Effective ORM requires understanding conversations, engaging stakeholders transparently and resolving issues rapidly to positively impact a brand's reputation and share price over time.
The campaign received over 800 online conversations that were mostly positive. 89% of conversations were from consumers on Twitter and 99.8% of conversations were positive. The campaign generated an estimated advertising value of R270,973.83. BobForGood has maintained a very positive online reputation that has improved throughout the campaign. Sentiment was almost entirely positive which helped set an increasingly positive social norm over time to sustain momentum. Media coverage was effective across various forms of media including press, consumers, and enterprises.
The document provides analytics on social media conversation about the Put Foot Rally from April to July 2012. It shows that the conversation generated over 20 million opportunities to see and had an estimated advertising value of over R4.7 million. The majority of conversation came from consumers on Twitter and was generally positive in sentiment with no negative mentions. Key topics included the rally itself as well as its associated charities like Project Rhino.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides a summary of the social media conversation around the Bookmarks 2011 awards from August 14th to November 11th. It analyzes key dates and events in the buildup to the awards, including when finalists were announced and workshops were held. It also summarizes the volume and sentiment of conversations around these periods. Some observations made include that engagement increased significantly once media partners got involved, and that thought leadership articles could help extend the impact of workshops. The document also analyzes the top winners by conversation volume and self-congratulation among staff.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
Woolworths launched a campaign called "LoveBirds" that generated over 300 conversations in its first week with nearly 70 mentions per day mostly on Twitter. The campaign was widely endorsed by consumers and created new brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions with an estimated advertising value of over R82,000. The consumer response commended Woolworths' reaction, seeing the brand as one that wants to help customers.
Consumers drove 98% of the online conversation about Sax Appeal on Twitter, showing the influence of individuals on social media. While Twitter was dominant platform for discussion, only 3.4% of messages mentioned Sax Appeal's charitable purpose. The event was mostly seen as fun for students rather than its objective of raising money for charity.
Silicon cape (sponsored by Cell C) 2011 - JanBrandsEye
At the first Silicon Cape Initiative event of 2011 Cell C was the main sponsor. This presentation provides some high level data about the event itself.
This document summarizes an analysis of online conversations mentioning "GeekRetreat" from January 1-12, 2011. There were 876 mentions reaching over 1.6 million people, with an estimated advertising value of R379,204. Twitter generated 94.9% of conversations, with @elanlohmann mentioned 91 times. 95.9% of conversations were positive, and negative comments primarily criticized the event as pointless or not diverse. The document recommends increasing press coverage and community participation to expand the event's reach.
BrandsEye - Battle of the Fans (Currie Cup)BrandsEye
Between October 25th and November 1st, over 15 million conversations took place online about the Currie Cup rugby final between the Sharks and Western Province teams. This social media discussion generated an estimated $3.4 million in free advertising for the teams and event. The Sharks received 56% fan support compared to 44% for Western Province, and reached 38% more fans online. The game day saw over 2,000 online conversations, making up 36.1% of the total discussion over the 8 day period. After the game, mentions of the Sharks online outpaced those of Western Province.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
The document discusses ORM (Object Relational Mapping), different types of insights that can be gained from online data including quantitative and qualitative insights, and strategies for managing crises. It also briefly touches on topics like consumer power, learning systems, honorable business practices, and recommendations for building trust.
The document discusses online reputation management (ORM) and its four key elements: monitor, measure, manage, and maximize. It monitors conversations online through buzz monitoring and mention tracking. Measurement involves qualitative and quantitative metrics to understand reputation, reach, and sentiment. Management creates action plans to positively engage and build relationships. Maximization uses learnings to improve campaigns and make strategic business changes. The overall goal of ORM is to understand one's online reputation and honorably guide conversations to maximize opportunities.
Online reputation management involves monitoring online conversations, measuring sentiment, managing discussions, and maximizing opportunities. It has four elements - monitor by searching online for brand mentions, measure qualitative and quantitative metrics, manage conversations during reputation crises, and maximize opportunities through operational optimization and business strategy changes. Effective ORM requires understanding conversations, engaging stakeholders transparently and resolving issues rapidly to positively impact a brand's reputation and share price over time.
The campaign received over 800 online conversations that were mostly positive. 89% of conversations were from consumers on Twitter and 99.8% of conversations were positive. The campaign generated an estimated advertising value of R270,973.83. BobForGood has maintained a very positive online reputation that has improved throughout the campaign. Sentiment was almost entirely positive which helped set an increasingly positive social norm over time to sustain momentum. Media coverage was effective across various forms of media including press, consumers, and enterprises.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
4. “ Companies are deeply afraid of their markets.” - Cluetrain Manifesto, 1999
5. “ There are no secrets. The networked market knows more than companies do about their own products . And whether the news is good or bad, they tell everyone.” - Cluetrain Manifesto, 1999
6.
7. “ 66% of brand touch points are controlled by consumers.” - McKinsey Quarterly, 2009
11. NO They doing your R&D for you. While providing you with a platform for communication.
12. Thanks @timshier Now please sit down – you scaring the children. Samurai Jack now knows.
Editor's Notes
In the 90s we started to get an indiciation, with the advent of the internet, that communities may start having more power than the brands themselves…
This culminated in the Cluetrain manifesto – 95 thesis’s looking at the new brand and consumer environment. It had brands running for cover with an innate acceptance for what it said…
… but a fear of what was to come. The environment was going through a radical change.
One which pealed away the years of marketing and communications hype and when the dust settled the consumer came out ontop. Not because of their individual impact but because of how well consumers were able to share idea, co-ordinate efforts and behave as a mob.
Never again could the truth be covered up. Brands who try eventually get found out and suffer the consequences.
But with 66% of brand touch points controlled by the consumer we have ourselves a problem. Brands need to get their consumers to build their brand on their behalf – no easy activity. There are however two approaches.
Firstly, actively reinforce the desired behavior in consumers.
Secondly, accept that we cannot know the answer as the environment is constantly shifting. Instead look to resolve problems identified by consumers and use this to build consumer centric businesses.
And the model to achieve this is simple. Identify a problem based on consumer data. Resolve the problem. PR and communicate the solution as it’s being resolved. Watch the consumer response to your resolution and find the next problem to fix.
So, in summary. No, consumers are not killing brands. They are giving them all the necessary feedback to be bigger, better and more focused on what their clients needs actuall are.