This document outlines a digital marketing campaign for Urban Outfitters. The objectives are to increase online shopping by 10% and conversion rates by 15%. The target audience is tech-savvy 18-30 year old men and women living in cities. The big idea is an interactive online film portraying Urban Outfitters as a lifestyle cult and its consumers as cult members to reinforce the brand identity. The film will be promoted on social media and search engines to engage customers and drive traffic. Performance will be measured using engagement, social interactions, and conversion metrics. The budget for the 3-month campaign is $112,500.