This document discusses how to get sales and marketing working together effectively. It identifies common problems like unrealistic plans, function-led mentalities, blame cultures, and philosophical, strategic, and operational non-alignment. The key recommendations are to establish realistic plans, avoid favoring one function over others, shift to a problem-solving culture instead of blame, and ensure alignment on roles, strategies, processes, metrics and reporting. With the right frameworks like common metrics and teamwork, sales and marketing can be properly aligned to drive results.
Dave Kellogg presentation to a high-growth SaaS company's All Hands meeting / speaker series in February, 2019. Discusses the key elements of making a great SaaS company, but quantitative and qualitative.
Churn is Dead, Long Live Net Dollar Retention, SaaStr Annual @ Home, SaaStr 2...Dave Kellogg
A slightly revised version of my presentation at SaaStr Annual 2020 which focuses on understanding SaaS business from a metrics viewpoint with a particular focus on the health of the installed base as measured by churn rates and net dollar retention rates
Dave Kellogg SaaStr 2021: A CEO's Guide to MarketingDave Kellogg
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Presentation I gave to a high-growth startup with my perspectives on high-growth companies and how to manage the challenges that come with high growth.
Dave Kellogg presentation to a high-growth SaaS company's All Hands meeting / speaker series in February, 2019. Discusses the key elements of making a great SaaS company, but quantitative and qualitative.
Churn is Dead, Long Live Net Dollar Retention, SaaStr Annual @ Home, SaaStr 2...Dave Kellogg
A slightly revised version of my presentation at SaaStr Annual 2020 which focuses on understanding SaaS business from a metrics viewpoint with a particular focus on the health of the installed base as measured by churn rates and net dollar retention rates
Dave Kellogg SaaStr 2021: A CEO's Guide to MarketingDave Kellogg
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Presentation I gave to a high-growth startup with my perspectives on high-growth companies and how to manage the challenges that come with high growth.
SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model wit...saastr
Most SaaS companies are not using pricing to its full potential. We all know pricing is important, but because it is complicated, and often intimidating, we choose an overly simplistic approach. This session will highlight some evidence-based principles that will help you avoid common pricing mistakes and put you on the fast-track to capturing opportunity, without getting lost in analysis, data, and conflicting opinions.
Dave Kellogg GainSight Pulse Everywhere 20201: NDR Key BenchmarksDave Kellogg
This presentation discusses net dollar retention (NDR), aka dollar-based net retention and/or net revenue retention rate (NRR), for SaaS companies first discussing prior-generation metrics (e.g., churn, LTV), the rise of NDR, why NDR matters to both the company and the Customer Success team, and then looks at "what good looks like" in terms of an NDR rate. Spoiler: median is 104% for pre-public and 111% for public, roughly.
Balderton Meetup: How To Build a Marketing Machine with Dave KelloggDave Kellogg
These are the slides from a recent presentation I did at a Balderton Capital meetup in London, discussing with portfolio company CMOs and CEOs how to build a marketing machine.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, you’ll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Consistent b-to-b account growth is often hindered by organizations creating barriers to cross-selling and up-selling. This white paper outlines the 3 critical components of Strategic Account Management (S.A.M.) Plans that high performing b-to-b organizations use to eliminate those barriers and excel at organic account growth.
Last week we surrounded ourselves with over 6,000 of the world’s best digital marketers, leaders, and industry experts for
Connections 2013. There's no comparison to the buzz created when thousands of energized marketers come together in one place. It sparks new ideas, guides you to undiscovered answers, and leaves you with a renewed passion for the work you do.
The following tweets were selected out of thousands because they best describe the transformation of marketing, leadership, and
technology.
Mastermind Masterclass: The SaaS Org Chart with David Sackssaastr
You’re the founder of a nicely growing SaaS startup which has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you’re done?
From Customer Success Summit 2017 - Thomas Lah, Executive Director at TSIA discusses, "Building Customer Success Organizations".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
“You can download this product from SlideTeam.net”
Monitor the vision, mission, and values of your organization by using the Annual Strategic Planning PowerPoint Presentation Slides. Focus on the priorities and strengthen different operations of your business with the aid of strategic management PPT slideshow. You can develop numerous strategies and attain the organizational objectives with the help of this professionally designed business plan presentation template. Use our annual strategic planning PowerPoint graphic to create an overall report on the previous and current statistics of the company. Take the assistance of the operational planning PowerPoint layout to develop an accurate staffing plan that enhances the performance of the organization. There are various high-quality icons present in the deck that makes your presentation eye-catchy and informative. Employ the marketing plan presentation slides to minimize the cost of performance. You can represent the relevant information about the market size by downloading our ready-to-use strategic planning PPT theme. https://bit.ly/3kms8gG
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
SiriusDecisions Advanced Waterfall Use Cases - Circulate 2016Full Circle Insights
www.fullcircleinsights.com
Jon Donlon discusses the Demand Waterfall and explores the best practices to unlocking sales and marketing performance in world class organizations.
April 11, 2016 @ the Circulate 2016 conference hosted by Full Circle Insights, a B2B marketing analytics and funnel metrics solution provider.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Looking to have a blast and re-energize participants in a classroom or workshop? Want a light-hearted exercise that suits everyone from frontliners to senior executives? Look no further - this exercise is it!
The Silly Cow Exercise can be used as an ice-breaker or a warm-up activity and is perfect for training programs such as Creative Thinking, Design Thinking, Ideation Techniques, Value Proposition Canvas, Business Model Innovation, Service Design, Organization Design, etc.
INTRODUCTION TO THE SILLY COW EXERCISE:
In today's modern business, organizations need to innovate their products, services, business models and ecosystems to create competitive advantage.
The Silly Cow Exercise is an excellent and fun activity to unleash people's creative juices to generate innovative ideas. Participants are required to create and sketch an innovative business based on the characteristics of a cow.
The exercise encourages out-of-the-box thinking and uses a creative approach for teams in the visualization of ideas. The Silly Cow Exercise can be conducted in a meeting room, classroom, workshop or any suitable space.
OBJECTIVES OF THE SILLY COW EXERCISE:
1. As an ice-breaker, to welcome participants and get them to warm up to each other so as to create a cordial and comfortable environment for learning.
2. To prepare participants for an ideation session that is focused on the organization's specific needs (e.g. designing a new service).
EQUIPMENT/TOOL REQUIRED:
1. Flip chart papers
2. Marker pens of a few colors for each team
3. Masking tape
4. Wall to tape stuff on
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Slides from a presentation I gave at VC CEO portfolio summit on Unlearning as we scale enterprise software startups focusing on how to think about the "next-level people" and "dance with who brung ya" adages along with thoughts on generalizing the former adage, hiring next-level people, and unlearning in general, specifically with infering false causality for success.
SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model wit...saastr
Most SaaS companies are not using pricing to its full potential. We all know pricing is important, but because it is complicated, and often intimidating, we choose an overly simplistic approach. This session will highlight some evidence-based principles that will help you avoid common pricing mistakes and put you on the fast-track to capturing opportunity, without getting lost in analysis, data, and conflicting opinions.
Dave Kellogg GainSight Pulse Everywhere 20201: NDR Key BenchmarksDave Kellogg
This presentation discusses net dollar retention (NDR), aka dollar-based net retention and/or net revenue retention rate (NRR), for SaaS companies first discussing prior-generation metrics (e.g., churn, LTV), the rise of NDR, why NDR matters to both the company and the Customer Success team, and then looks at "what good looks like" in terms of an NDR rate. Spoiler: median is 104% for pre-public and 111% for public, roughly.
Balderton Meetup: How To Build a Marketing Machine with Dave KelloggDave Kellogg
These are the slides from a recent presentation I did at a Balderton Capital meetup in London, discussing with portfolio company CMOs and CEOs how to build a marketing machine.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, you’ll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Consistent b-to-b account growth is often hindered by organizations creating barriers to cross-selling and up-selling. This white paper outlines the 3 critical components of Strategic Account Management (S.A.M.) Plans that high performing b-to-b organizations use to eliminate those barriers and excel at organic account growth.
Last week we surrounded ourselves with over 6,000 of the world’s best digital marketers, leaders, and industry experts for
Connections 2013. There's no comparison to the buzz created when thousands of energized marketers come together in one place. It sparks new ideas, guides you to undiscovered answers, and leaves you with a renewed passion for the work you do.
The following tweets were selected out of thousands because they best describe the transformation of marketing, leadership, and
technology.
Mastermind Masterclass: The SaaS Org Chart with David Sackssaastr
You’re the founder of a nicely growing SaaS startup which has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you’re done?
From Customer Success Summit 2017 - Thomas Lah, Executive Director at TSIA discusses, "Building Customer Success Organizations".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
“You can download this product from SlideTeam.net”
Monitor the vision, mission, and values of your organization by using the Annual Strategic Planning PowerPoint Presentation Slides. Focus on the priorities and strengthen different operations of your business with the aid of strategic management PPT slideshow. You can develop numerous strategies and attain the organizational objectives with the help of this professionally designed business plan presentation template. Use our annual strategic planning PowerPoint graphic to create an overall report on the previous and current statistics of the company. Take the assistance of the operational planning PowerPoint layout to develop an accurate staffing plan that enhances the performance of the organization. There are various high-quality icons present in the deck that makes your presentation eye-catchy and informative. Employ the marketing plan presentation slides to minimize the cost of performance. You can represent the relevant information about the market size by downloading our ready-to-use strategic planning PPT theme. https://bit.ly/3kms8gG
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
SiriusDecisions Advanced Waterfall Use Cases - Circulate 2016Full Circle Insights
www.fullcircleinsights.com
Jon Donlon discusses the Demand Waterfall and explores the best practices to unlocking sales and marketing performance in world class organizations.
April 11, 2016 @ the Circulate 2016 conference hosted by Full Circle Insights, a B2B marketing analytics and funnel metrics solution provider.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Looking to have a blast and re-energize participants in a classroom or workshop? Want a light-hearted exercise that suits everyone from frontliners to senior executives? Look no further - this exercise is it!
The Silly Cow Exercise can be used as an ice-breaker or a warm-up activity and is perfect for training programs such as Creative Thinking, Design Thinking, Ideation Techniques, Value Proposition Canvas, Business Model Innovation, Service Design, Organization Design, etc.
INTRODUCTION TO THE SILLY COW EXERCISE:
In today's modern business, organizations need to innovate their products, services, business models and ecosystems to create competitive advantage.
The Silly Cow Exercise is an excellent and fun activity to unleash people's creative juices to generate innovative ideas. Participants are required to create and sketch an innovative business based on the characteristics of a cow.
The exercise encourages out-of-the-box thinking and uses a creative approach for teams in the visualization of ideas. The Silly Cow Exercise can be conducted in a meeting room, classroom, workshop or any suitable space.
OBJECTIVES OF THE SILLY COW EXERCISE:
1. As an ice-breaker, to welcome participants and get them to warm up to each other so as to create a cordial and comfortable environment for learning.
2. To prepare participants for an ideation session that is focused on the organization's specific needs (e.g. designing a new service).
EQUIPMENT/TOOL REQUIRED:
1. Flip chart papers
2. Marker pens of a few colors for each team
3. Masking tape
4. Wall to tape stuff on
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Slides from a presentation I gave at VC CEO portfolio summit on Unlearning as we scale enterprise software startups focusing on how to think about the "next-level people" and "dance with who brung ya" adages along with thoughts on generalizing the former adage, hiring next-level people, and unlearning in general, specifically with infering false causality for success.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
TechStars Talk on Organizational Health (Kyle Porter)SalesLoft
I gave this talk at FounderCon (the annual TechStars founder conference). It's entirely focused on organizational health: (core values, culture, meeting, rhythm, vision, mission, meetings, company pulse, sales development)
Common Questions about Career & EntrepreneurshipAamir Qutub
Building a successful career takes time, effort, and patience. If you’re willing to sacrifice some free time and you’re willing to get out of your comfort zone, you will succeed. It’s not that hard, honestly. It just takes courage and commitment to follow everything that you’ve targeted.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/EewegaQ2Am8
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
Lead Generation Best Practices (learned from 500+ website redesigns)
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to contact forms, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
You Cant Be Agile If Your Code Sucks (with 9 Tips For Dev Teams)Peter Gfader
Our industry has a problem: We are not lacking software methodologies, programming languages, tools or frameworks but we need great software engineers.
Great software engineering teams build quality-in and deliver great software on a regular basis. The technical excellence of those engineers will help you escape the "Waterfall sandwich" and make your organization a little more agile, from the inception of an idea till they go live.
I will talk about my experiences from the last 15 years, including small software delivery teams until big financial institutions.
* Why would a company like to be "agile"?
* How can a company achieve that?
* How can you achieve Technical Excellence in your software teams?
* What developer skills are more important than languages, methods or frameworks?
----
What is the difference between Agile and Business Agility? I will use this as an intro exercise.
---
What is "Business Agility"? Why is Agility important? What is Software Craftsmanship?
What can we do to improve our Technical Excellence?
https://beyond-agility.com
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...Doyle Buehler
How to Grow Your Digital Genius to Accelerate Your Business Growth.
Design, develop & activate your breakthrough strategic digital marketing for rapid business growth.
Building Your Digital Genius With A #Breakthrough Digital strategy through storytelling.
Create a digital strategy foundation.
In the Digital Age, story matters now more than ever for the GROWTH of your business.
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsSales Hacker
What You'll Learn:
- How reps can create daily content that keeps them top of mind with their prospects
- Why you should be writing status updates instead of LinkedIn articles
- How to craft an opening sentence that captures attention and results in massive engagement
- The #1 thing you need to do immediately after publishing content on LinkedIn
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Similar to How to get sales and marketing working together (20)
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Slides from my SaaStock USA presentation on connecting the c-suite to the ground truth. Discusses both why and how you can do so. How includes [1] deploying CI, [2] doing third-party win/loss, and [3] doing an annual proprietary market study.
Balderton Metrics that Matter in 2023.pdfDave Kellogg
Slides from the Balderton version of my Kiwi SaaS presentation, Metrics that Matter in 2023, designed to talk about which SaaS metrics matter today that, in some cases, were not as important 12-24 months ago.
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Slides from the presentation I gave at SaaS Metrics Palooza which discuss how VCs and operators view metrics differently by drilling into CAC payback period as an example.
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Presentation I gave to a private equity portfolio company CEO summit on various marketing topics, including how to think about marketing, scaling marketing, organizing marketing, planning and budgeting, the marketing/sales relationship, and measuring marketing.
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1. How to Get Sales and Marketing Working
Together to Drive Results
Dave Kellogg
8/28/2020
Presentation (and all Kellblog by Dave Kellogg materials) licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
4. Agenda
• Self introduction
• What goes wrong?
• How to stop/prevent it?
• What it looks like when it’s right
• Q&A
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
5. Self-Introduction
• CMO of two startups
• Versant, Business Objects
• CEO of two startups
• MarkLogic, Host Analytics
• Board of five startups
• Aster Data, Granular, Nuxeo, Alation, Profisee
• Advised/invested in many more
• MongoDB, Tableau, GainSight, FloQast, ClearedIn, Faros, NetSpring, Kelda, Fortella
• Blogger
• Love learning and teaching about our amazing Silicon Valley system
• Best way to learn a topic is to write an essay about it
Fairly unique perspective
- 10 years looking up at CE0
- 10 years being looked at as CEO
- 10 years looking across at CEO
Good markets and tough ones
Fair weather and foul
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6. <Insert Shameless Plug for Kellblog Here>
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7. Agenda
• Self introduction
• What goes wrong?
• How to stop/prevent it?
• What it looks like when it’s right
• Q&A
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
8. (Note: marketers like this scene more than sellers)
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-
NonCommercial 4.0 International License.
9. Ever Seen This?
The Sales and
Marketing
Double
Drowning
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-
NonCommercial 4.0 International License.
10. He Said,
She Said
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License.
11. Anything Else Sound Familiar?
• “Our <sellers/marketers> can’t talk about business value.”
• “Our messaging is totally undifferentiated.”
• “We don’t have enough pipeline and it’s <sales/marketing/alliances> fault.”
• “Our <sellers/marketers> don’t understand solutions.”
• “Nobody’s ever heard of us.”
• “Our real job is to focus on brand.”
• “Sales shouldn’t have to prospect, they should just be closing machines.”
• “If we made sushi, our marketing dept would call it cold, dead fish.”
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
12. A Friendly Reminder from
Niccolò Machiavelli
Warring princes means a weak king
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-
NonCommercial 4.0 International License.
13. The First Big Insight
Are these problems or
symptoms?
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
14. Agenda
• Self introduction
• What goes wrong?
• How to stop/prevent it?
• What it looks like when it’s right
• Q&A
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
15. The Underlying Problems
• Unrealistic plans
• Function-led mentality
• Blame culture
• Non-alignment (philosophical, strategic, operational)
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
16. Is Your Plan Realistic?
• The trouble usually starts when you’re missing plan
• Is the plan pro forma, ex-aere, ex-rectum, or driver-based?
• Are the drivers set in line with historical and/or industry norms?
• Are driver changes sufficiently incremental and rationally credible?
• e.g., if sales productivity will increase 10% to $1.1M ARR/rep next year, why?
• Is your model too optimistic?
• e.g., do it model sales turnover and ramp resets?
• Are you suffering from an Excel-induced hallucination?
Kellblog by Dave Kellogg is licensed under a Creative Commons
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17. Are You (Perhaps Unconsciously) Function-Led?
• “Our engineering is world-class, but our marketing is below par.”
• “We’re a sales-driven company, the product is crap, but we sell the
hell out of it.”
• “We’re a people-driven company, we’re all about culture.”
• “Our product is great, but our S&M is inefficient.”
• (Note: nobody ever says they’re marketing-led!)
• “Are we product-driven, sales-driven, or customer-driven?”
Kellblog by Dave Kellogg is licensed under a Creative Commons
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18. Substitute departments for organs and you’ll get my point
The Mildly
Offensive
“Who’s In
Charge” Joke
One day the different parts of the body were having an argument to see which should be in
charge.
The brain said, “I do all the thinking so I’m the most important and I should be in charge.”
The eyes said, “I see everything and let the rest of you know where we are, so I’m the most
important and I should be in charge.”
The hands said, “Without me we wouldn’t be able to pick anything up or move anything. So
I’m the most important and I should be in charge.”
The stomach said, “I turn the food we eat into energy for the rest of you. Without me, we’d
starve. So I’m the most important and I should be in charge.”
The legs said, “Without me we wouldn’t be able to move anywhere. So I’m the most
important and I should be in charge.”
Then the rectum said, “I think I should be in charge.”
All the rest of the parts said, “You?!? You don’t do anything! You’re not important! You can’t
be in charge.”
So the rectum closed up.
After a few days, the legs were all wobbly, the stomach was all queasy, the hands were all
shaky, the eyes were all watery, and the brain was all cloudy. They all agreed that they
couldn’t take any more of this and agreed to put the rectum in charge.
The moral of the story?
You don’t have to be the most important to be in charge, any asshole can do it.
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License.
19. The Answer: Play No Favorites
• Who’s my favorite salesperson?
• “The one who sold the most last quarter. I love that guy/gal.”
• What’s my favorite department?
• “I don’t have one.”
• (It’s a stupid question. What’s my favorite organ? I need them all.)
• What kind of “driven” are we?
• (Stealth for what’s your favorite function)
• “We are strategy driven. We make a strategic plan based on our situation and
we execute it.”
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20. Blame Culture
• Unrealistic plan → missing plan → seeking someone to blame
• “I’m not trying to blame anyone; I’m just trying to fix problems.”
• Are you, really? Listen to your language. Record and replay the meeting.
• Listen for backward-looking, perhaps-implicit blame statements
• This is why you must not play favorites (i.e., it destroys the credibility of non-
blame-seeking statements)
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
21. Blame Culture vs. Problem-Solving Culture
Blame Statements Problem-Solving Statements
The SDRs are below plan How can we improve SDR productivity? What is our
SDR productivity relative to peers?
The effing salespeople are too lazy to prospect Should salespeople prospect in our model? Why
aren’t they? What incentives do they lack? What
tools do they lack? Let’s ask them.
Competitor X has better marketing than we do How can we improve our messaging and enablement?
Should we make that a key focus with task force?
Should we bring in a consultant to help?
Let’s do a thorough review of marketing (best said
with stern, punitive overtone)
Let’s listen to 5 Gong calls together and take notes on
what we can do better.
No one’s heard of us and/or we have a bad reputation Let’s run a market study to get some data on where
outside-in demand funnel and leakage.
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
22. Philosophical Non-Alignment: Role
Type 1 Marketer
• Marketing exists to promote our
brand and brand values
• Sales are my implementation
pawns
• CPG or agency background
Type 2 Marketer
• Marketing exists to make sales
easier
• Sales is my internal customer,
but it’s a tough-love relationship
• Software background
Kellblog by Dave Kellogg is licensed under a Creative Commons
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See https://kellblog.com/2020/04/26/marketing-exists-to-make-sales-easier/
Please be type 2
23. Strategic Non-Alignment
These are all company strategy questions that the exec team must
decide and align on.
• Should we build content for vertical X?
• Should we focus on differentiation or value in our messaging?
• What is our ideal customer profile? (Do we need help identifying it?)
• What segments should we target?
• What 1-3 key themes do we want to drive this year?
• What are the top 5 things we want from marketing this year?
Kellblog by Dave Kellogg is licensed under a Creative Commons
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24. A Note on Planning for CMOs
A key skill for any successful CMO is the ability to say “no.”
(Just don’t get too good at it.)
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25. Operational Non-Alignment
• Definitions
• What is an MQL, SAL, SQL, S3, S4,…?
• What is the exit criterion (singular on purpose) for advancing?
• Process
• What accountability do we have on accepted oppties?
• What is acceptable aging at each step?
• At what steps are which fields mandatory?
• How do we will fill in close date and oppty value?
• Reporting
• What’s included in pipeline reporting?
• What expected value reports do we produce? (e.g., stage, FC category)
Kellblog by Dave Kellogg is licensed under a Creative Commons
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26. Agenda
• Self introduction
• What goes wrong?
• How to stop/prevent it?
• What it looks like when it’s right
• Q&A
Kellblog by Dave Kellogg is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.
28. Common Metrics, Quarterly Demandgen
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29. Common Metrics, Weekly Funnel and Pipeline
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30. Common Metrics, Next-Quarter Pipeline and Competition
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31. Teamwork
Kellblog by Dave Kellogg is licensed under a Creative Commons
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32. Q&A
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-
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33. See Also
• Aligned to Achieve by Tracy Eiler and Andrea Austin
• https://kellblog.com/2020/03/04/stopping-the-sales-marketing-double-
drowning/
• https://kellblog.com/2020/04/26/marketing-exists-to-make-sales-easier/
• https://kellblog.com/2013/08/16/sales-is-from-mars-and-engineering-is-
from-venus/
• https://kellblog.com/2017/11/10/using-close-rates-to-align-sales-targets-
and-marketing-budgets/
• https://medium.com/axeleo/how-to-align-sales-and-marketing-once-and-
for-all-213c8068dd1e
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