The document provides a history of the New York Times' online presence from 1996 to 2013. It summarizes the Times' early adoption of digital publishing in 1996 and continuous expansion of its online offerings over time, including the introduction of paid subscriptions, mobile apps, live video, and social media integration. Key events include the launch of TimesSelect in 2005, ending paid content in 2007, and introducing metered paywalls in 2011.
The newspaper industry is shifting from traditional print models to digital as the internet changes how news is consumed and distributed. Newspapers now face declining print circulation and advertising revenue. As a result, newspapers are moving online and implementing paywalls to charge for digital content access. The New York Times has found success with its soft paywall, gaining over 640,000 paying digital subscribers. However, paywalls still have loopholes that limit their effectiveness as a long-term business solution for newspapers in the digital age. The future of the newspaper industry remains uncertain as it continues navigating this digital transition.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document summarizes the New York Times' business and strategy around implementing a paywall for its online content. It discusses the newspaper industry trends of declining print circulation and advertising revenues. The NYT first attempted paywalls in the 1990s and 2000s with limited success before implementing a metered paywall system in 2011 that allowed some free access. By early 2012, the metered paywall had achieved 390,000 paid subscribers, 70% of whom registered for digital-only access. However, the impact on website traffic and online ad revenues was uncertain. The document recommends the NYT continue the paywall strategy in the short term but slowly phase it out over the long run.
The document discusses the New York Times' implementation of a paywall in 2011 and lessons learned. It covers the Times' background, early results of the paywall which generated 390,000 paid subscribers, and a SWOT/PEST analysis. It considers options like all-access vs exclusive content models and concludes the paywall was a temporary measure for the declining newspaper industry and that the Times' future success requires embracing changes for the digital era.
This document discusses the reinvention of media through subscription business models and paywalls. It argues that:
1) Traditional media faced declining advertising revenue and cut costs significantly in the 2000s as the myth of free content spread.
2) Some companies experimented with paywalls starting in the late 2000s, with many seeing success in slowing circulation declines or growing digital subscribers.
3) The future of media involves deeper customer relationships through offerings like multi-device access, content bundling, and predictable subscription revenue rather than simple "Paywall 1.0" models. This represents a business model transformation from paywall-centric to relationship-centric models.
The newspaper industry is shifting from traditional print models to digital as the internet changes how news is consumed and distributed. Newspapers now face declining print circulation and advertising revenue. As a result, newspapers are moving online and implementing paywalls to charge for digital content access. The New York Times has found success with its soft paywall, gaining over 640,000 paying digital subscribers. However, paywalls still have loopholes that limit their effectiveness as a long-term business solution for newspapers in the digital age. The future of the newspaper industry remains uncertain as it continues navigating this digital transition.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document summarizes the New York Times' business and strategy around implementing a paywall for its online content. It discusses the newspaper industry trends of declining print circulation and advertising revenues. The NYT first attempted paywalls in the 1990s and 2000s with limited success before implementing a metered paywall system in 2011 that allowed some free access. By early 2012, the metered paywall had achieved 390,000 paid subscribers, 70% of whom registered for digital-only access. However, the impact on website traffic and online ad revenues was uncertain. The document recommends the NYT continue the paywall strategy in the short term but slowly phase it out over the long run.
The document discusses the New York Times' implementation of a paywall in 2011 and lessons learned. It covers the Times' background, early results of the paywall which generated 390,000 paid subscribers, and a SWOT/PEST analysis. It considers options like all-access vs exclusive content models and concludes the paywall was a temporary measure for the declining newspaper industry and that the Times' future success requires embracing changes for the digital era.
This document discusses the reinvention of media through subscription business models and paywalls. It argues that:
1) Traditional media faced declining advertising revenue and cut costs significantly in the 2000s as the myth of free content spread.
2) Some companies experimented with paywalls starting in the late 2000s, with many seeing success in slowing circulation declines or growing digital subscribers.
3) The future of media involves deeper customer relationships through offerings like multi-device access, content bundling, and predictable subscription revenue rather than simple "Paywall 1.0" models. This represents a business model transformation from paywall-centric to relationship-centric models.
The New York Times launched a metered paywall in March 2011 that allowed free access to a certain number of articles per month before requiring a digital subscription. By December 2011, the paywall had attracted 390,000 subscribers. While digital advertising revenue increased in 2011 for the Times, print advertising revenue declined. This document discusses the Times' consideration of various options for its digital business model and the challenges newspapers face from new technologies and changing audience behaviors and preferences.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Bill Gates discusses the importance of content for making money on the internet. He argues that while industries like TV manufacturing benefited from the television revolution, the long term winners were those who delivered information and entertainment over the new medium. Similarly, while software will remain important for Microsoft, the broad opportunities on the internet will involve supplying various forms of information and entertainment. However, monetizing content online remains a challenge, as advertising and subscription revenues are still minimal, and people are hesitant to pay for online content through traditional payment methods. The development of technologies to easily charge small amounts for individual pieces of content will help address this challenge over time.
The document discusses potential revenue models for monetizing microlocal online publications, including selling the content platform, selling advertisements, selling services, and selling products. It notes that while low costs may lead to low profits initially, pursuing multiple streams of revenue like memberships and advertising could help publications be sustainable. It also suggests that leveraging social networks and user engagement may be important strategies as traditional media monopolies decline.
How consumers use technology and its impact on their livesGailGore1
The evolution of technology and the internet has significantly impacted how consumers use and access the internet in their daily lives. There are now over 4.92 billion internet users globally who primarily access the internet using mobile devices. The widespread adoption of smartphones and mobile internet access has allowed consumers to be constantly connected online. Video consumption has also increased dramatically, with many consumers now spending over 10 hours per week watching online videos. As internet speeds and connectivity improve further, it is predicted that internet-connected devices will continue proliferating and changing the way consumers work, learn, entertain themselves and interact with each other in their daily lives.
The document discusses the challenges facing newspapers in transitioning to online media, strategies for increasing online readership and revenue, and emerging trends in online and mobile publishing. It notes a need for newspapers to better engage online readers and monetize their websites through approaches like cooperating with search engines on advertising and embracing new formats like tablets. Emerging areas like social and mobile media and user-generated content are also discussed as important to newspapers' online presence and viability.
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
The document summarizes a study on the viability of subscription models for online news. The study surveyed over 800 Hong Kong residents on their willingness to pay for online news access. The results found that very few users actually paid for online content, and most had no intention to pay in the future, preferring free alternatives. Younger users and those who spent more time reading newspapers were more likely to pay, while higher income individuals were less likely. The research concluded that online news has a demand curve of zero, meaning consumers will consume free news but any price above zero leads to zero demand, making subscription models difficult for generating economic viability for online news publishers.
Discuss the issues raised by media ownership in the production and exchange o...Keith Day
The document discusses issues related to media ownership in the newspaper industry. It notes that falling newspaper sales are forcing companies to reconsider their business models as audiences increasingly access news online. While large media conglomerates own multiple platforms, this concentration of power and influence raises concerns. The traditional newspaper model is flawed as audiences now demand instant, online news access. For newspapers to survive, they must adapt to new media and provide customized content and services audiences want.
How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
This document discusses the evolution of technology and access to the internet over time. It begins by describing how the internet was originally developed for data transmission between US government computers in the 1960s. Standards were established in 1983 allowing different networks to connect as a "whole" internet. Access expanded dramatically in the following decades as personal computers and mobile devices became more widespread and affordable. Today over 4.5 billion people use the internet for activities like online shopping, social media, and streaming videos. However, barriers still exist for some due to costs, remote locations, literacy levels, and lack of relevant content in their languages.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
Assignment 2 - Evolution of Digital Marketing Ricardo Torrão
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
The document provides information about newspapers and the newspaper industry in the UK, including:
1) Newspaper circulation has declined 38% since 2004 and is falling at around half a million copies per day. If the rate of decline continues, newspapers may become unviable as a business in the future.
2) Newspapers are attempting to establish new digital business models to monetize their online content as audiences increasingly consume news on the internet. However, charging for online content has met with limited success so far.
3) Technological changes such as smartphones, tablets, and the ability to access up-to-the-minute online news have transformed how audiences consume media and made newspapers less competitive. Newspapers must adapt
Newspaper revision guide 2015 revision copyKeith Day
The document discusses newspapers and the challenges they face in the UK media landscape. It provides statistics showing newspapers have lost over half their circulation in the last 12 years. Experts predict that at the current rate of decline, no households will buy newspapers by 2025 unless publications stop or change their business model. The document examines different newspaper models like digital-only versions and paywalls. It suggests the future may involve charging for online content or finding new ways to engage audiences through interactivity and user-generated content.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
The document discusses various statistics and analyses related to social media marketing. It references a viral video campaign involving Mentos and Coke that generated over 6,100 videos on YouTube and appearances on television shows. It also discusses metrics for measuring website traffic and engagement, including time on site, page views, referrals from blogs, forums, and search engines. Key performance indicators discussed include conversions and returning versus new visitors.
Piano Media is a paid content expert that helps publishers launch paid subscription services. It operates paid content platforms for both individual publishers and groups of publishers launching together in a country. Piano's technology allows flexible paid models for different types of content. It handles payment processing, user authentication, and provides analytics to help optimize paid content strategies. Piano has experience successfully helping over 60 media brands launch paid services across Europe.
DailyPaywall.com VS Pearson PLC - Conceptual Art with Piracy & Sharing EconomyPaolo Cirio
This document discusses Daily Paywall, an art performance project by Paolo Cirio. For a year, Cirio broke through the paywalls of major publications like the Financial Times, Wall Street Journal, and The Economist to redistribute over 60,000 pay-per-view articles for free. The project aimed to promote democratic education by offering readers monetary rewards for answering quizzes and allowing journalists to claim compensation. It also sought to generate public debate on issues of knowledge formation and media consumption through new media. However, the project faced legal backlash from Pearson PLC, the owner of the Financial Times and The Economist, for copyright infringement.
The New York Times launched a metered paywall in March 2011 that allowed free access to a certain number of articles per month before requiring a digital subscription. By December 2011, the paywall had attracted 390,000 subscribers. While digital advertising revenue increased in 2011 for the Times, print advertising revenue declined. This document discusses the Times' consideration of various options for its digital business model and the challenges newspapers face from new technologies and changing audience behaviors and preferences.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
Bill Gates discusses the importance of content for making money on the internet. He argues that while industries like TV manufacturing benefited from the television revolution, the long term winners were those who delivered information and entertainment over the new medium. Similarly, while software will remain important for Microsoft, the broad opportunities on the internet will involve supplying various forms of information and entertainment. However, monetizing content online remains a challenge, as advertising and subscription revenues are still minimal, and people are hesitant to pay for online content through traditional payment methods. The development of technologies to easily charge small amounts for individual pieces of content will help address this challenge over time.
The document discusses potential revenue models for monetizing microlocal online publications, including selling the content platform, selling advertisements, selling services, and selling products. It notes that while low costs may lead to low profits initially, pursuing multiple streams of revenue like memberships and advertising could help publications be sustainable. It also suggests that leveraging social networks and user engagement may be important strategies as traditional media monopolies decline.
How consumers use technology and its impact on their livesGailGore1
The evolution of technology and the internet has significantly impacted how consumers use and access the internet in their daily lives. There are now over 4.92 billion internet users globally who primarily access the internet using mobile devices. The widespread adoption of smartphones and mobile internet access has allowed consumers to be constantly connected online. Video consumption has also increased dramatically, with many consumers now spending over 10 hours per week watching online videos. As internet speeds and connectivity improve further, it is predicted that internet-connected devices will continue proliferating and changing the way consumers work, learn, entertain themselves and interact with each other in their daily lives.
The document discusses the challenges facing newspapers in transitioning to online media, strategies for increasing online readership and revenue, and emerging trends in online and mobile publishing. It notes a need for newspapers to better engage online readers and monetize their websites through approaches like cooperating with search engines on advertising and embracing new formats like tablets. Emerging areas like social and mobile media and user-generated content are also discussed as important to newspapers' online presence and viability.
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
The document summarizes a study on the viability of subscription models for online news. The study surveyed over 800 Hong Kong residents on their willingness to pay for online news access. The results found that very few users actually paid for online content, and most had no intention to pay in the future, preferring free alternatives. Younger users and those who spent more time reading newspapers were more likely to pay, while higher income individuals were less likely. The research concluded that online news has a demand curve of zero, meaning consumers will consume free news but any price above zero leads to zero demand, making subscription models difficult for generating economic viability for online news publishers.
Discuss the issues raised by media ownership in the production and exchange o...Keith Day
The document discusses issues related to media ownership in the newspaper industry. It notes that falling newspaper sales are forcing companies to reconsider their business models as audiences increasingly access news online. While large media conglomerates own multiple platforms, this concentration of power and influence raises concerns. The traditional newspaper model is flawed as audiences now demand instant, online news access. For newspapers to survive, they must adapt to new media and provide customized content and services audiences want.
How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
This document discusses the evolution of technology and access to the internet over time. It begins by describing how the internet was originally developed for data transmission between US government computers in the 1960s. Standards were established in 1983 allowing different networks to connect as a "whole" internet. Access expanded dramatically in the following decades as personal computers and mobile devices became more widespread and affordable. Today over 4.5 billion people use the internet for activities like online shopping, social media, and streaming videos. However, barriers still exist for some due to costs, remote locations, literacy levels, and lack of relevant content in their languages.
The document discusses how the internet has revolutionized modern society by allowing people to access information, communicate, shop online, and consume online media like never before. It provides statistics on the growth of internet users worldwide from 2007 to 2016, average internet speeds increasing nearly 1800% from 1993 to present day, and the top devices used to access the internet. The internet has changed how people search for information, make purchases, and consume entertainment. Online shopping and video streaming have become increasingly popular consumer trends that continue to evolve with new technologies and communication methods.
Assignment 2 - Evolution of Digital Marketing Ricardo Torrão
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
The document provides information about newspapers and the newspaper industry in the UK, including:
1) Newspaper circulation has declined 38% since 2004 and is falling at around half a million copies per day. If the rate of decline continues, newspapers may become unviable as a business in the future.
2) Newspapers are attempting to establish new digital business models to monetize their online content as audiences increasingly consume news on the internet. However, charging for online content has met with limited success so far.
3) Technological changes such as smartphones, tablets, and the ability to access up-to-the-minute online news have transformed how audiences consume media and made newspapers less competitive. Newspapers must adapt
Newspaper revision guide 2015 revision copyKeith Day
The document discusses newspapers and the challenges they face in the UK media landscape. It provides statistics showing newspapers have lost over half their circulation in the last 12 years. Experts predict that at the current rate of decline, no households will buy newspapers by 2025 unless publications stop or change their business model. The document examines different newspaper models like digital-only versions and paywalls. It suggests the future may involve charging for online content or finding new ways to engage audiences through interactivity and user-generated content.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
The document discusses various statistics and analyses related to social media marketing. It references a viral video campaign involving Mentos and Coke that generated over 6,100 videos on YouTube and appearances on television shows. It also discusses metrics for measuring website traffic and engagement, including time on site, page views, referrals from blogs, forums, and search engines. Key performance indicators discussed include conversions and returning versus new visitors.
Piano Media is a paid content expert that helps publishers launch paid subscription services. It operates paid content platforms for both individual publishers and groups of publishers launching together in a country. Piano's technology allows flexible paid models for different types of content. It handles payment processing, user authentication, and provides analytics to help optimize paid content strategies. Piano has experience successfully helping over 60 media brands launch paid services across Europe.
DailyPaywall.com VS Pearson PLC - Conceptual Art with Piracy & Sharing EconomyPaolo Cirio
This document discusses Daily Paywall, an art performance project by Paolo Cirio. For a year, Cirio broke through the paywalls of major publications like the Financial Times, Wall Street Journal, and The Economist to redistribute over 60,000 pay-per-view articles for free. The project aimed to promote democratic education by offering readers monetary rewards for answering quizzes and allowing journalists to claim compensation. It also sought to generate public debate on issues of knowledge formation and media consumption through new media. However, the project faced legal backlash from Pearson PLC, the owner of the Financial Times and The Economist, for copyright infringement.
This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.
iMedia Brand - Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
This document discusses connecting online media to offline purchases. It provides an example of a large specialty retailer that was able to attribute 12% of offline point-of-sale revenue, representing $63 million in sales, to online media after integrating offline transaction data. The analysis found that two-thirds of attributed conversions were from multi-touch journeys and one-in-five were multi-channel. It recommends testing budget shifts and expanding digital programs like display based on the performance insights gained from connecting online and offline data.
The document analyzes the core competences and capabilities of the New York Times (NYT) that have allowed it to survive challenges over its long history. Key resources include its reputation for quality journalism that attracts loyal audiences and advertisers. Valuable capabilities include the ability to innovate and reach a large, global audience across multiple platforms. Rare capabilities that are difficult for competitors to replicate include the NYT's brand integrity and experienced journalists. The document conducts a SWOT analysis and uses the resource-based view framework to examine how the NYT has leveraged its strategic assets to transition successfully to the digital age.
How to Embed a PowerPoint Presentation Using SlideShareJoie Ocon
This document provides instructions for embedding a PowerPoint presentation into a blog using SlideShare or Scribd. It outlines uploading the presentation to SlideShare, allowing embedding, copying the embed code, and pasting it into the blog post HTML to display the presentation. It also mentions previewing the post before publishing.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
The document discusses how newspapers have adapted to the growth of the internet by creating news websites and pursuing technological convergence. Some newspapers like the Daily Telegraph have implemented "paywalls" which restrict access to content online unless users pay a fee. A paywall fully blocks access, while a "threshold" allows some free access before requiring payment. Clay Shirky argues that distributing news online changes its nature and challenges newspapers to adapt while keeping their identity. The future of newspapers may rely more on online revenue through paywalls as print circulation continues to decline compared to digital readership.
The document discusses how the internet has impacted newspaper distribution and consumption. It questions whether online newspapers are reducing print sales and how well publishers are utilizing their online potential. Readers' habits are changing as people demand news on their own terms across different devices and platforms like smartphones, tablets and apps. While some fear citizen journalism may undermine professional reporting, greater transparency online may establish new forms of credibility. The future of newspapers will depend on how successfully they can build integrated and interactive digital presences.
Canada's most powerful editors discuss print's future position relative to on-line news sources
Keywords: 2008 economic crisis, 2008 financial crisis, advertising revenues, Canadian Journalism Foundation, Canadian newspapers, Charlotte Empey, CJF, community newspapers, custom content, daily newspapers, digital media, future of newspapers, Google, Gutenberg's Last Stand: Reinventing the Modern Newspaper, Internet news, John Stackhouse, journalism, Lou Clancy, Metro English Canada, Metro News, Michael Cooke, National Post, news audiences, news consumption statistics, newspaper advertising, newspaper delivery, newspaper editors, newspaper readers, newspaper reader demographics, newspaper reader statistics, Newsweek, pay-walls, paywalls, printed newspapers, Postmedia News, radio newscasts, Scott White, search engine optimization, SEO, television newscasts, The Canadian Press, The Globe and Mail, The New York Times, Toronto Star, Twitter, Victoria Gaitskell
New York Times new digital subscription plans, March 2011NiemanLab
This slide deck, distributed to members of the media on March 17, 2011 by The New York Times, lays out the NYT's plans for charging for access to nytimes.com and its mobile apps.
The document examines eight models for digital content monetization as publishers seek new ways to generate revenue amid declining online ad sales. It discusses four characteristics of content people are willing to pay for and defines the eight models, including content licensing, the "free-mium" model, paywalls/subscriptions, and microtransactions. The models each have strengths and weaknesses for publishers to consider based on their content, consumers, and business goals.
The document proposes developing an online community for a TV magazine website to enhance engagement with readers and leverage opportunities of web 2.0. It discusses how social networking allows two-way communication between companies and users. Examples are given of magazines that have launched social capabilities and purchased social networks to generate traffic and subscriptions. Developing a branded social platform on the TV magazine site could improve content sharing and recommendations among readers.
The document discusses the history and evolution of online journalism. It begins by defining cyber or digital journalism as the distribution of editorial content via the internet rather than print or broadcast. The first form of online journalism was teletext in the UK in 1970, which allowed viewers to choose stories to read immediately. Videotex systems later launched but closed down due to failing to meet user demand. Online journalism has benefits like low costs, fast publishing, and quick feedback. However, it also has limitations such as higher error margins due to less fact-checking, fewer gatekeepers to verify information, and lower quality editing compared to print publications.
The document provides an instructor's manual for a chapter on online content and media. It outlines the chapter's teaching objectives, key terms, and brief chapter outline. The chapter will explain trends in online content consumption, revenue models, and the impact on industries like publishing and entertainment. It will also discuss how convergence of technology, content and industries is affecting profitability of online content. The instructor's manual provides teaching suggestions, key points from the chapter, and end of chapter questions to help students understand the challenges of monetizing online content.
Bitcents is a micropayment system that allows publishers to charge small fees per article or story. It aims to provide an alternative revenue source for publishers beyond advertising. Content remains discoverable through platforms like Google News and social media under the Bitcents model. Publishers can integrate Bitcents with just a few lines of code and control their own pricing. Subscriber networks built by developers work with Bitcents to provide additional tools and services for discovering, sharing, and consuming paid content across different publishers.
The trends and evolution of monetization strategies in the world of news publication and digital media. We looked at several early adopters in this space and how they adapted to the market situation. Most importantly we have tried to look at some of the evolving needs and trends in this space that will help you understand what lies ahead.
Cyber journalism, also known as online or digital journalism, refers to journalistic content created and distributed via the internet. It has several advantages over traditional print and broadcast media, such as lower distribution costs, more opportunities for interaction and discussion, and new ways of storytelling using multimedia. However, online journalism also faces challenges including potential accuracy issues from speed of publication and verifying the credibility of sources.
This document provides guidance on using social media in public relations and marketing. It discusses how social media has impacted consumers, media and stakeholders. It outlines how to develop an online communications strategy, including auditing the online environment, tools, tactics, targets and teams. It also discusses measuring social media efforts and provides a detailed review of common online communications tools.
The document proposes creating an "Information Valet Economy" to help sustain journalism through a shared-user network. It would establish a federated authentication system allowing consumers to access news and content across sites using a single account and ID. Consumers could control their data sharing and be compensated for viewing ads. News organizations and other content providers would also be compensated through the network, addressing challenges facing journalism from loss of advertising revenue to the open web. The project would convene stakeholders to develop this shared-user network and business model as a new economic solution for news and information on the internet.
The document proposes creating an "Information Valet" system to help sustain journalism through a shared user network. It would allow consumers to access news and content across multiple websites using a single account, while getting compensated for viewing ads through micropayments. Publishers and advertisers could also participate by sharing revenues and targeting ads better through personalized user profiles managed by the "Valets" with user consent. This could create new revenue streams for news organizations and a simplified online experience for consumers with more control over their data and access to premium content.
This document discusses the challenges facing the newspaper industry as readers increasingly get their news online rather than from print publications. It notes that newspaper circulation and advertising revenue have sharply declined as people get news digitally. While newspapers have tried strategies like consolidation, spinoffs of print divisions, and paywalls online, these have not reversed the downward trends. The document suggests that further consolidation may be needed to help newspapers gain scale and resources to successfully transition to digital-first business models.
The document discusses various business models for online journalism as the traditional paid advertising and circulation model is no longer sustainable for newspapers. It describes how newspaper revenue is declining as advertisers move online. It also discusses approaches like charging for online content, the Wall Street Journal subscription model, generating revenue from online ads, nonprofit funding models, and media convergence across different platforms.
Digital Concepts to Serve the Newspaper IndustryRManning
Digital Concepts to Serve the Newspaper Industry discusses strategies for newspapers to embrace new digital technologies. It recommends that newspapers leverage social media to engage readers, provide content optimized for mobile devices and location, and focus on hyper-local content relevant to individual communities. The document also discusses challenges newspapers face from giving away content online and losing revenue from print subscriptions and advertising. It provides principles for newspapers to develop personalized and customizable digital content, leverage both long and short form journalism, and engage readers across online and mobile platforms.
The document discusses the concept of crowdsourcing in journalism. It defines crowdsourcing as outsourcing tasks traditionally performed by employees to a large, undefined network of people. It describes three types of crowdsourcing: professionals who share their work, packagers who gather content from multiple sources, and tinkerers who solve problems. Real examples of crowdsourcing in journalism are provided, such as newspapers inviting readers to report voter issues. The benefits of crowdsourcing include gathering information quickly from many sources and engaging readers.
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
The New York Times is transitioning to focus more on its online presence as newspaper readership declines. While print advertising revenue is decreasing, online readership is growing 20-30% annually. The NYT aims to capitalize on this growth by developing more engaging online content like video and social media integration. It also wants to increase profits by charging for some archived content, but recently cancelled its paid subscription service due to concerns about losing readers. The NYT brand remains very trusted for journalism and it seeks to leverage its credibility online.
2. Paywall
A method of preventing internet users from
accessing content certain types of content
unless they pay a fee.
3. Examples of Paywalls
Paywalls can vary in implementation
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Allow no/limited access unless there is payment
Allow limits to visits before payment
Allow unlimited visits to limited content unless
payment
Allow unlimited access with ads, ad free
access for payment
4. Examples of Paywalls
“The Times of London: no access to the site
without first paying. That’s is the riskiest
option. The site ends up losing 90% of its
audience (and the related advertising
revenue) but hopes to offset the loss by
gathering enough online subscribers.
Without the promotional booster of free
contents, this is a challenge – to say the
5. Examples of Paywalls
“Others choose to give some of the site for free and put the most
valuable contents — sometimes the digital version of the print edition
— behind a paywall.
Editorially speaking, this leads to the creation of two categories: cheap
fodder available for free (often created by junior staffers), and more
“noble” content produced by the most senior members of the
newsroom who also feed the print version.
The most successful paywall implementation has been the Wall Street
Journal: it now has more than 1m paid subscribers, but it took 10 years to
get there.”
6. Examples of Paywalls
"The third option involves a metered system. The
principle is simple: once you’ve seen a certain number of
stories in a given period of time, you need to become a
paid subscriber to keep viewing the site. Some
newspapers have been quite successful at deploying
such a metered system.
For example, the Financial Times has set the cursor
to 10 stories per month before hitting the paywall,
after which the reader is asked to pay between € 4.99
and €7.49 (about $7.30 and $11) per month,
7. Why do Newspapers use a Paywall?
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"They have exclusive information that nobody else has - and can charge for it.
Sites are able to charge higher ad rates, because they
will have better demographics on their users and can
market their site as a "premium" experience.
An additional revenue stream might make up for print
advertising that continues to fall.
They train people to pay for content, after years of
experiencing it for free elsewhere.”
8. Paywall Boston Globe
The Boston Globe launched a new site...designed
much like the New York Times' paywall (the two
papers are owned by the same parent company)
access to the Globe's site costs more than a
subscription to its print paper. But, and this is the big
but, print subscribers get free access to all digital
content. Here are the numbers: For $3.99 a week,
you can get access to BostonGlobe.com. But for
$3.50 a week, you can get a Sunday paper and
9. Paywall Stratagem
This is a good deal for the papers because their
primary goal isn't to get more money from the web:
it's to staunch the bleeding of subscribers they've
faced ever since people started getting news online,
and maybe (hopefully) pick up even more paper
subscribers. And paper subscribers mean more money
for the newspaper, since advertising revenues per
revenue are much greater for print than on the web. And
advertising -- not subscriptions -- is where the real
money lies.
10. Issues of Online Advertising
“Using a broad brush, about half of the audience is
composed of casual users dropping by less than 3 times
a month, or sent by search engines; 25% come more than
10 times a month. Over the years, as audience segmentation
increased, media buyers (and publishers) selected the
simplistic counting of Unique Visitors (UVs) as the metric of
choice. In the meantime, all forms of Search Engine
Optimization (SEO) and Search Engine Marketing (SEM)
outfits have further elevated the collecting UVs as the
primary goal for online publishers. Along with that
practice came cheating.”
11. Issues of User Backlash
“Project for Excellence in Journalism's
annual state of the news industry
study found that 82% of users would
abandon their favorite news site if
they put up a paywall.”
12. Issue of Community
the big thing that traditional journalism is missing is that the online
experience is not just about the content. It is about the
relationships. Relationships are why blogs (and social networks)
are more valuable than traditional publish-and-forget media.
Furthermore, loss of relationships has the potential for devastating the
content behind paywalls: not only are customers going to
engage elsewhere, becoming part of communities elsewhere on
the Web — but the journalists writing behind paywalls are being
cheated of the opportunity to build their own broader notoriety and
personal brands.
13. Community Paywalls
“One of the key principles behind De Correspondent is
that the news outlet and its community of readers are
two parts of one thing, not just a seller on one side and a
consumer on the other. In a telling detail, the Dutch
news outlet doesn’t even refer to its reader
comments as “comments,” but instead calls them
“contributions” — unlike many news sites, which
completely ignore and/or downplay comments or reader
feedback. Said co-founder Sebastian Kersten:”
14. Chicago Sun-Times: Bitcoin Paywall Test
...perhaps most encouragingly for content providers, less
than 2% of bitcoin users donated an amount of less than
25 cents, while 31% donated between 25 cents and
$13 for content
As an alternative to bitcoin gifting, readers were also
able to donate tweets in support of the Taproot
Foundation.
15. NYT Online History
01/19/1996
The New York Times on the Web – www.nytimes.com – goes online, giving readers
anywhere in the world access to the newspaper’s articles and pictures on the night
of publication.
06/25/2000
The New York Times and New York Times Digital inaugurate a continuous news operation,
providing updated news and analysis around the clock.
09/19/2005
TimesSelect, a premium online offering from The New York Times, is launched. (NYT
Select)
04/03/2006
NYTimes.com redesign is launched with improved navigation, cleaner design and new
personalization options.
16. NYT Online History
09/07/2006
Launch of mobile.nytimes.com.
10/02/1007
NYTimes.com introduces new section on Health.
09/24/2007
NYTimes.com launches real estate property listings product for
mobile users.
09/17/2007
NYTimes.com ends TimesSelect and opens up content for free.
17. NYT Online History
05/02/2007
NYTimes.com launches new site dedicated to Small Business “Small
Biz”.
04/05/2007
NYTimes.com relaunches its Automobiles site.
03/27/2007
Times Reader (replaced by NYT app) is released as a
subscription product.
11/29/2007
The New York Times Style Magazine launches web site.
18. NYT Online History
12/09/2008
NYTimes.com introduces Times Widgets.
12/04/2008
NYTimes.com launches Times Extra, an alternative view of the home
page featuring news headlines and links from third-party sources.
09/26/2008
NYTimes.com hosts live streaming video of the 2008 presidential debate
– its first live video feed on the homepage.
09/23/2008
NYTimes.com launches new social network TimesPeople in public beta.
19. NYT Online History
09/23/2008
The New York Times expands Business and Technology coverage online
with the launch of new and redesigned sections.
07/22/2008
NYTimes.com and LinkedIn form a strategic relationship that gives
LinkedIn members a more focused and personalized experience on
the Business & Technology pages of NYTimes.com.
07/10/2008
NYTimes.com’s iPhone application is released. It gives readers offline
capabilities, a photo browser with links to related articles and
personalization options.
20. NYT Online History
01/07/2008
The New York Times and CNBC announce a digital content sharing
agreement in the areas of business and technology, including
finance, economics, money management and personal finance.
05/12/2009
NYTimes.com launches TimesWire, a new way for readers to
view the news in a timeline format.
05/11/2009
TimesReader 2.0 launches with enhanced capabilities – now
available for Windows, Mac OS and Linux.
21. NYT Online History
03/30/2009
The International Herald Tribune, the global edition of The New York Times,
joins forces with The New York Times on the Web to create a new online
Global Edition, which combines the international voice of the IHT with the
worldwide breadth of reporting of The New York Times and the digital
expertise of NYTimes.com.
02/20/2009
NYTimes.com hosts its first-ever Times Open event, bringing together
industry leaders and developers across the Web to learn about new
applications, data resources and the trends that are shaping the future
of Web development.
22. NYT Online History
12/02/2009
The New York Times launches Times Skimmer, a new
application for NYTimes.com that provides online
readers with the layout and experience of paging
through a newspaper, making it easy to browse
through headlines and discover stories deep within
sections of the Web site.
01/20/2010
The New York Times announces plans to implement a
metered model for NYTimes.com in 2011.
23. NYT Online History
03/28/2011
Launched digital subscription packages on NYTimes.com and
across other digital platforms. Launched in Canada in midMarch and globally on March 28.
09/09/2011
NYTimes.com launched India Ink, an English-language Web site
offering news and analysis about Indian politics, culture, business,
sports and lifestyle.
07/11/2011
The New York Times released the NYTimes app for Windows
Phone.
24. NYT Online History
11/10/2011
NYTimes.com expanded Bits, its leading technology news site, to
offer more breaking news and analysis on the business of
technology.
11/15/2011
The New York Times released The Collection, a fashion app for iPad,
which houses all fashion journalism from NYTimes.com, Thursday
and Sunday Styles, T Magazine, The Moment and the International
Herald Tribune.
06/14/2012
Relaunched Windows phone news app.
25. NYT Online History
02/01/2012
Launched Business Day Live, a live video program featuring
original video news reports of the day’s most important
business stories on the NYTimes.com homepage every
weekday morning.
10/02/2012
Launched HTML5 web app for iPad.
06/24/2012
Launched The New York Times on Flipboard for iPad and
iPhone.
26. NYT Online History
04/26/2012
Launched Ricochet, a social media advertising
program that blends media buying with a brand’s
social media and owned media strategies.
02/28/2012
Launched the Election 2012 app for Android.
12/13/2012
Launched e-book program.
27. NYT Online History
11/13/2012
Redesigned digital crosswords.
08/26/2012
Relaunched video experience for optimal viewing across platforms
and devices, for the Web, smartphones and tablets, as well as The
Times’s assortment of mobile apps.
12/12/12
Relaunched Android News app 3.0.
10/25/2012
Launched HTML5 web app for Windows 8.
28. NYT Online History
09/18/2013
Released news apps designed for iOS 7.
07/18/2013
Launched news app for Leap Motion.
07/10/2013
Launched news app for Amazon Kindle Fire.
04/23/2013
Offered free unlimited access to online video.