The document discusses future trends in the construction media industry. It predicts that print circulations will continue declining while web traffic increases. Print is likely to focus more on in-depth analytical content and case studies. Companies may rely less on media to reach audiences and more on self-publishing content directly. Content strategies are moving towards business-critical information users will pay for behind paywalls. Social media and new formats like blogs, videos and photos will grow in importance for both media companies and those self-publishing. Search engine optimization and traffic will remain important for free content online.
The document discusses the challenges facing newspapers in transitioning to online media, strategies for increasing online readership and revenue, and emerging trends in online and mobile publishing. It notes a need for newspapers to better engage online readers and monetize their websites through approaches like cooperating with search engines on advertising and embracing new formats like tablets. Emerging areas like social and mobile media and user-generated content are also discussed as important to newspapers' online presence and viability.
The newspaper industry is shifting from traditional print models to digital as the internet changes how news is consumed and distributed. Newspapers now face declining print circulation and advertising revenue. As a result, newspapers are moving online and implementing paywalls to charge for digital content access. The New York Times has found success with its soft paywall, gaining over 640,000 paying digital subscribers. However, paywalls still have loopholes that limit their effectiveness as a long-term business solution for newspapers in the digital age. The future of the newspaper industry remains uncertain as it continues navigating this digital transition.
Pro’s and con’s of the digital newsroomliamsenior99
This document discusses the advantages and disadvantages of digital news platforms and social networking. Some key advantages of digital platforms are that they allow for 24/7 access to constantly updated news, easy access across devices, and new revenue opportunities through targeted advertising. However, digital news also faces challenges like short user attention spans, overreliance on advertising, and accuracy issues. Social networking provides benefits like connecting people, sharing knowledge, and building credibility, but can also be time consuming and unproductive at times, with risks of scams and harassment.
The document provides a history of the New York Times' online presence from 1996 to 2013. It summarizes the Times' early adoption of digital publishing in 1996 and continuous expansion of its online offerings over time, including the introduction of paid subscriptions, mobile apps, live video, and social media integration. Key events include the launch of TimesSelect in 2005, ending paid content in 2007, and introducing metered paywalls in 2011.
Pro’s and Con’s of the digital newsroomliamsenior99
Digital platforms have both advantageous and harmful impacts on news organizations' business models. They provide constant updates and easy access to news, but readers have short attention spans. While digital platforms allow niche markets and new revenue from ads, they also rely heavily on ads and some stories lack accuracy. Social networks are useful for sharing knowledge and building contacts but can be unproductive and expose users to scams.
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
Este documento parece ser um relatório de negócios que lista categorias como pedidos totais, vendas totais, rentabilidade, matéria-prima, industrialização, terceirização e outros itens para a empresa "HIGIE-PLUS", mas não fornece valores ou detalhes adicionais.
The document discusses the challenges facing newspapers in transitioning to online media, strategies for increasing online readership and revenue, and emerging trends in online and mobile publishing. It notes a need for newspapers to better engage online readers and monetize their websites through approaches like cooperating with search engines on advertising and embracing new formats like tablets. Emerging areas like social and mobile media and user-generated content are also discussed as important to newspapers' online presence and viability.
The newspaper industry is shifting from traditional print models to digital as the internet changes how news is consumed and distributed. Newspapers now face declining print circulation and advertising revenue. As a result, newspapers are moving online and implementing paywalls to charge for digital content access. The New York Times has found success with its soft paywall, gaining over 640,000 paying digital subscribers. However, paywalls still have loopholes that limit their effectiveness as a long-term business solution for newspapers in the digital age. The future of the newspaper industry remains uncertain as it continues navigating this digital transition.
Pro’s and con’s of the digital newsroomliamsenior99
This document discusses the advantages and disadvantages of digital news platforms and social networking. Some key advantages of digital platforms are that they allow for 24/7 access to constantly updated news, easy access across devices, and new revenue opportunities through targeted advertising. However, digital news also faces challenges like short user attention spans, overreliance on advertising, and accuracy issues. Social networking provides benefits like connecting people, sharing knowledge, and building credibility, but can also be time consuming and unproductive at times, with risks of scams and harassment.
The document provides a history of the New York Times' online presence from 1996 to 2013. It summarizes the Times' early adoption of digital publishing in 1996 and continuous expansion of its online offerings over time, including the introduction of paid subscriptions, mobile apps, live video, and social media integration. Key events include the launch of TimesSelect in 2005, ending paid content in 2007, and introducing metered paywalls in 2011.
Pro’s and Con’s of the digital newsroomliamsenior99
Digital platforms have both advantageous and harmful impacts on news organizations' business models. They provide constant updates and easy access to news, but readers have short attention spans. While digital platforms allow niche markets and new revenue from ads, they also rely heavily on ads and some stories lack accuracy. Social networks are useful for sharing knowledge and building contacts but can be unproductive and expose users to scams.
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
Este documento parece ser um relatório de negócios que lista categorias como pedidos totais, vendas totais, rentabilidade, matéria-prima, industrialização, terceirização e outros itens para a empresa "HIGIE-PLUS", mas não fornece valores ou detalhes adicionais.
The document summarizes the services provided by AdviCoach, a business coaching company. AdviCoach coaches business owners individually to increase profits and get more personal time. Coaches provide awareness of business opportunities and challenges, education in best practices, and accountability for goals. Coaching focuses on strategic and tactical issues related to time, team, and money. AdviCoach is one of the largest business coaching companies, dominating 33% of the North American market.
O documento apresenta dados sobre pedidos, vendas, rentabilidade e custos de produção de uma empresa. Os números mostram que a rentabilidade total é positiva, apesar dos altos custos com matéria-prima, terceirização e outros gastos necessários para a industrialização dos produtos.
Future trends in the construction mediawillmann1971
The document discusses future trends in the construction media industry. It predicts that print circulations will continue declining while web traffic increases. Print is likely to focus more on in-depth analytical content and case studies. Companies may rely less on media to reach audiences and more on self-publishing content directly. Content strategies are moving towards business-critical information users will pay for behind paywalls. Social media and new formats like blogs, videos and photos will grow in importance for both media companies and those self-publishing. Search engine optimization and traffic will remain important for free content online.
The document discusses the high cost of loans for purchasing a Kancil vehicle. There is a large gap between the estimated cost of RM10,000 provided by lenders and the actual market price of RM28,277. This gap represents interest charges added by lenders. Large interest payments on loans can lead borrowers who cannot afford payments to face compound interest charges, increasing their debt over time.
A tabela mostra os números de pedidos, vendas, rentabilidade e custos de produção de uma empresa. Os dados indicam que a empresa teve um bom desempenho geral, com lucro total positivo apesar dos altos custos de matéria-prima, terceirização e outros gastos.
Kim Kardashian is known for her fashion style including black leggings, leather jackets, and high heels. The document lists several of her outfits including a one shoulder padded dress by Brian Lichtenberg, a Tracy Reese spring 2010 dress, and an outfit of black leggings, a white blazer and House of Harlow necklace. Kim Kardashian also has her own perfume and a website called Shoe Dazzle.
Dominic Sorresso has broad experience in automotive, IT, insurance, and business process outsourcing. He is an entrepreneur who has launched new products, processes, and distribution channels. Throughout his career, he has grown revenue and profits through innovative marketing initiatives. He developed formal processes for sales, product management, and business development. Sorresso has an MBA and is proud family man.
This document discusses the use of pronouns like "one" and "ones" as replacements for nouns. It provides examples showing how "one" can replace a singular noun and "ones" can replace a plural noun. It also includes fill-in-the-blank questions testing the use of these pronouns as replacements for nouns mentioned earlier in the text.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Social Media Strategic Planning - ChannelsBrian Huonker
This document provides an overview of social media strategic planning and outlines best practices for setting goals, auditing current profiles, developing content strategies, and using analytics. It includes templates for conducting a social media audit and developing strategic plans for blogs, social networks like Facebook, LinkedIn and Twitter, online video, photo sharing, and presentation sharing sites. The templates provide objectives, action items, and key metrics to track for each channel.
1. Dokumen tersebut membahas berbagai metode pengambilan sampel dalam penelitian kuantitatif, termasuk probability sampling dan non-probability sampling.
2. Probability sampling meliputi simple random sampling, systematic sampling, stratified random sampling, dan cluster sampling. Sedangkan non-probability sampling meliputi convenience sampling, purposive sampling, dan quota sampling.
3. Besar sampel dan metode pengambilan sampel dapat mempengaruhi hasil penelitian melalui variabilitas jawaban, bias sampling, dan motivasi subjek.
GW•NEWS #4, le magazine de GW international consultantgwatwork
Consultant conseil marketing & communication
GW• international consultant
• définition et mise en place des stratégies marketing & communication
• conception, création, réalisation et suivi de fabrication des budgets
• communication corporate, luxe, image, packaging, événementiel, bio, brand management, lancement de produit/marque, marketing direct, marketing opérationnel, marketing 360°, promotion des ventes, fidélisation, relations presse, marketing on-line/off-line, sites internet, visual merchandising...
exemples de prestations :
- prestations d'audit, de conseil et de mise en oeuvre de stratégies de marketing, de communication, de publicité, d'organisation, de management de projets, de solutions de communication interne et externe pour les entreprises, les institutions et les associations
- prise en charge de la réalisation complète de la documentation d'entreprise, qu'elle soit commerciale ou institutionnelle
- stratégie et création de marques, image de marque et communication visuelle
- le bilan et le choix d'image, les supports de communication et les outils plurimédia, le périmètre de communication, la création de site internet, le webdesign
- le management de projet
- lancement de marque/produit, ouverture de boutique
- programme de fidélisation
- la conception, création, rédaction, la gestion et la réalisation des outils marketing/communication...
Spécialisations : exemples de moyens/supports :
identité visuelle-logo-charte graphique-consommables-carte de visite-en-tête-plaquette-dépliant-catalogue produits-argumentaire vente-journal interne-rapport annuel-magazine-flyer-annonce presse-affiche-packaging-sticker-signalétique-carte de fidélité-marketing direct-mailing-emailing-sms-site internet-marketing viral-buzz-promotionnel-mécaniques promo-bons de réduction-dotation-jeux-concours-fidélisation-PLV-événementiel-relations publiques-relations presse...
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
Reinventing B2B Publishing is a white paper looking at the challenges of adapting to a digital environment.
This white paper argues that B2B publishers will have to frequently reinvent their business models in the face of a still evolving digital landscape.
It calls for publishers to collaborate with other disciplines to drive new revenues and to tailor their products to the specific markets they serve. It also has a number of mini-case studies of B2B publishers already succeeding in the digital space.
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
The document discusses how businesses can take advantage of Web 2.0 technologies to grow. It provides examples of how companies in various industries like retail, entertainment, government and finance are leveraging technologies like user reviews, recommendations, community contributions and data mashups to enhance customer experience, gain insights and increase transparency. It also discusses how IBM is using social networking and collaboration tools internally to improve research, productivity and innovation.
The keynote presentation covered four major technology trends: cloud computing, social media and networking, mobility, and green technology/alternative energy. The presentation also discussed lessons learned over the past 10 years and what the speaker would do differently, such as developing more recurring revenue streams, focusing on retaining top talent, and being more globally aware and entrepreneurial.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
The document summarizes the services provided by AdviCoach, a business coaching company. AdviCoach coaches business owners individually to increase profits and get more personal time. Coaches provide awareness of business opportunities and challenges, education in best practices, and accountability for goals. Coaching focuses on strategic and tactical issues related to time, team, and money. AdviCoach is one of the largest business coaching companies, dominating 33% of the North American market.
O documento apresenta dados sobre pedidos, vendas, rentabilidade e custos de produção de uma empresa. Os números mostram que a rentabilidade total é positiva, apesar dos altos custos com matéria-prima, terceirização e outros gastos necessários para a industrialização dos produtos.
Future trends in the construction mediawillmann1971
The document discusses future trends in the construction media industry. It predicts that print circulations will continue declining while web traffic increases. Print is likely to focus more on in-depth analytical content and case studies. Companies may rely less on media to reach audiences and more on self-publishing content directly. Content strategies are moving towards business-critical information users will pay for behind paywalls. Social media and new formats like blogs, videos and photos will grow in importance for both media companies and those self-publishing. Search engine optimization and traffic will remain important for free content online.
The document discusses the high cost of loans for purchasing a Kancil vehicle. There is a large gap between the estimated cost of RM10,000 provided by lenders and the actual market price of RM28,277. This gap represents interest charges added by lenders. Large interest payments on loans can lead borrowers who cannot afford payments to face compound interest charges, increasing their debt over time.
A tabela mostra os números de pedidos, vendas, rentabilidade e custos de produção de uma empresa. Os dados indicam que a empresa teve um bom desempenho geral, com lucro total positivo apesar dos altos custos de matéria-prima, terceirização e outros gastos.
Kim Kardashian is known for her fashion style including black leggings, leather jackets, and high heels. The document lists several of her outfits including a one shoulder padded dress by Brian Lichtenberg, a Tracy Reese spring 2010 dress, and an outfit of black leggings, a white blazer and House of Harlow necklace. Kim Kardashian also has her own perfume and a website called Shoe Dazzle.
Dominic Sorresso has broad experience in automotive, IT, insurance, and business process outsourcing. He is an entrepreneur who has launched new products, processes, and distribution channels. Throughout his career, he has grown revenue and profits through innovative marketing initiatives. He developed formal processes for sales, product management, and business development. Sorresso has an MBA and is proud family man.
This document discusses the use of pronouns like "one" and "ones" as replacements for nouns. It provides examples showing how "one" can replace a singular noun and "ones" can replace a plural noun. It also includes fill-in-the-blank questions testing the use of these pronouns as replacements for nouns mentioned earlier in the text.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Social Media Strategic Planning - ChannelsBrian Huonker
This document provides an overview of social media strategic planning and outlines best practices for setting goals, auditing current profiles, developing content strategies, and using analytics. It includes templates for conducting a social media audit and developing strategic plans for blogs, social networks like Facebook, LinkedIn and Twitter, online video, photo sharing, and presentation sharing sites. The templates provide objectives, action items, and key metrics to track for each channel.
1. Dokumen tersebut membahas berbagai metode pengambilan sampel dalam penelitian kuantitatif, termasuk probability sampling dan non-probability sampling.
2. Probability sampling meliputi simple random sampling, systematic sampling, stratified random sampling, dan cluster sampling. Sedangkan non-probability sampling meliputi convenience sampling, purposive sampling, dan quota sampling.
3. Besar sampel dan metode pengambilan sampel dapat mempengaruhi hasil penelitian melalui variabilitas jawaban, bias sampling, dan motivasi subjek.
GW•NEWS #4, le magazine de GW international consultantgwatwork
Consultant conseil marketing & communication
GW• international consultant
• définition et mise en place des stratégies marketing & communication
• conception, création, réalisation et suivi de fabrication des budgets
• communication corporate, luxe, image, packaging, événementiel, bio, brand management, lancement de produit/marque, marketing direct, marketing opérationnel, marketing 360°, promotion des ventes, fidélisation, relations presse, marketing on-line/off-line, sites internet, visual merchandising...
exemples de prestations :
- prestations d'audit, de conseil et de mise en oeuvre de stratégies de marketing, de communication, de publicité, d'organisation, de management de projets, de solutions de communication interne et externe pour les entreprises, les institutions et les associations
- prise en charge de la réalisation complète de la documentation d'entreprise, qu'elle soit commerciale ou institutionnelle
- stratégie et création de marques, image de marque et communication visuelle
- le bilan et le choix d'image, les supports de communication et les outils plurimédia, le périmètre de communication, la création de site internet, le webdesign
- le management de projet
- lancement de marque/produit, ouverture de boutique
- programme de fidélisation
- la conception, création, rédaction, la gestion et la réalisation des outils marketing/communication...
Spécialisations : exemples de moyens/supports :
identité visuelle-logo-charte graphique-consommables-carte de visite-en-tête-plaquette-dépliant-catalogue produits-argumentaire vente-journal interne-rapport annuel-magazine-flyer-annonce presse-affiche-packaging-sticker-signalétique-carte de fidélité-marketing direct-mailing-emailing-sms-site internet-marketing viral-buzz-promotionnel-mécaniques promo-bons de réduction-dotation-jeux-concours-fidélisation-PLV-événementiel-relations publiques-relations presse...
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
Reinventing B2B Publishing is a white paper looking at the challenges of adapting to a digital environment.
This white paper argues that B2B publishers will have to frequently reinvent their business models in the face of a still evolving digital landscape.
It calls for publishers to collaborate with other disciplines to drive new revenues and to tailor their products to the specific markets they serve. It also has a number of mini-case studies of B2B publishers already succeeding in the digital space.
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
The document discusses how businesses can take advantage of Web 2.0 technologies to grow. It provides examples of how companies in various industries like retail, entertainment, government and finance are leveraging technologies like user reviews, recommendations, community contributions and data mashups to enhance customer experience, gain insights and increase transparency. It also discusses how IBM is using social networking and collaboration tools internally to improve research, productivity and innovation.
The keynote presentation covered four major technology trends: cloud computing, social media and networking, mobility, and green technology/alternative energy. The presentation also discussed lessons learned over the past 10 years and what the speaker would do differently, such as developing more recurring revenue streams, focusing on retaining top talent, and being more globally aware and entrepreneurial.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.pdffathimahardwareelect
Change of Pace. Answer 2 of the 3 questions posed below. Your choice.
1. During the 1990,s, DVD players became widely available and the rental DVD market took off.
NetFlix (www.netflix.com) initiated online DVD rental service creating a new market. Examine
the NetFlix site and determine the firms basic strategy. What are the challenges to its strategy?
Consider timing of the initiation of NetFlix: was it too early or right on time? How have Wal-
Mart, Amazon, and Apple attempted to differentiate their online services from NetFlix?
2. Podcasting, blogging, on line photo sharing, on line video and twittering are five technologies
that are enabling a much broader set of content publishers and content users. Describe the nature
of these industries and analyze the competitive situation of each using all six forces in Figure 4.3.
3. Compare the business models for Google and Yahoo using the Table 3.8. Make sure to
identify how they are different . How do you see their business models evolving over the next
five years?
Note. Comments and feedback will be proved wiyh annotations to the essay and comment in the
student grade center.
Solution
1. Netflix isn\'t just disseminating indicates delivered for U.S. groups of onlookers. It
additionally creates unique arrangement for supporters in non-U.S. markets that are additionally
accessible to U.S. supporters – for instance, \"Marseille,\" a French political dramatization; or
\"Hibana,\" a Japanese show about the nation\'s aggressive parody scene.
2. Netflix conveys programming \"on request\" by means of the web, watchers can pick what and
when to watch as opposed to watching \"what\'s on.\" So where a customary channel\'s
assignment is to build up a calendar, the key errand of an entrance is developing a library of
projects.
3. Netflix adopted niche strategy where they develop a program for different audiences as per
their interest. Their they show case serial dramas, actions series, horror series and exclusive
films.
2. A). Podcasting- The expression \"Podcasting\" is gotten from the iPod (Apple Computer\'s
prevalent gadget for playing packed sound documents) and \"broadcasting.\" Podcasting takes
into consideration sound records that would have been already downloaded and played on a PC
to be consequently downloaded and tuned in to on convenient music playing gadgets, (for
example, the iPod and other MP3 players). Podcasting has turned out to be prevalent as it enables
audience members to time– move content, i.e., to listen — when it suits them — to radio– like
programming on compact MP3 and related gadgets. Disappointment with customary radio —
which has excessively promoting and is seen to have nonexclusive programming — is powering
enthusiasm for programming that better meets the individual needs and interests of purchasers.
Podcasting speaks to a move from mass telecom to on– request customized media.
1. Podcasting enables audience members to take part in time– moving, while at the same time
giving .
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
There is still room in the online news market for another player that can differentiate itself from existing sites. A new site should focus on personalizing the user experience by organizing content in many ways and letting users generate context through tagging. It should also localize content for different geographies. This can be achieved by first focusing on proper data organization, collaborating intelligently, and having an integrated structure. While startup costs may not break the bank, it will still take hard work to gain traction in the competitive online news space.
This document summarizes a student's final project on revenue models for newspapers. It addresses four main research questions: 1) Which revenue models are currently most relevant? 2) What are the key drivers of selecting certain models? 3) How does corporate strategy of multi-channel/multi-product companies impact revenue models? 4) What will be the main trends in revenue models in the future? The student conducted a literature review and case study of the Blick Group in Switzerland to answer these questions and develop insights on sustainable revenue models for print and digital newspapers going forward.
The document summarizes key themes from the INMA World Congress including the strategic state of news media worldwide. It discusses the rise of platforms like Facebook and Google, the shift to reader revenue business models, and lowering expectations for advertising. Other topics include the rapid emergence of new mobile storytelling forms, the increasing role of AI and big data, and lessons around focusing on consumers, subscription models, and re-focusing sales efforts.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
O'Reilly eBook: Creating a Data-Driven Enterprise in Media | eubolrVasu S
An O'Reilly eBook about Creating a Data-Driven Enterprise in Media DataOps Insights from Comcast, Sling TV, and Turner Broadcasting.
https://www.qubole.com/resources/ebooks/ebook-creating-a-data-driven-enterprise-in-media
The document outlines strategies discussed at a media management conference on innovative strategies in print and online media. Key points discussed include:
1. Publishers worldwide face unprecedented disruption from social media, mobile shift, and ad blocking. Journalists face economic uncertainty and decreasing trust.
2. Print strategies discussed reinventing print for profit through product adjustments, brand diversification including educational projects, events, and supplements.
3. Online strategies must focus on video, newsletters, social media, and developing a mobile focus. Paid content strategies include freemium models and memberships.
4. Integrated newsrooms bring together print and online teams and may include new roles like social media editors. Organizational models vary
Digital media is constantly evolving. In 2014, tablet sales are expected to surpass PC sales. While the internet has had a massive impact after 25 years, its lasting effects are still uncertain. Australians now spend much more time online than the amount media companies spend on digital advertising. As more content is consumed on mobile devices, TV is adapting to remain relevant through new forms of content and delivery. Brands need to become publishers by creating their own engaging content instead of just advertising. Younger users are moving to private messaging apps over public social networks, which could impact how brands reach audiences. The fragmented media landscape across different devices, platforms, and regions also poses challenges for advertisers. Changes in privacy regulations and the inability of cookies to
Posterscope share predictions for the OOH landscape in 2018
OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before.
Background about me. 16 years in publishing, of which I’ve nine on Contract Journal, and the last three as editor of the website. So I know construction pretty well. Will start with a bit of context on print vs web, run through the development of the CJ site, the main features of the other media websites, and then look in more detail at how the construction media landscape is changing. Finally, I have included an appendix section which runs through a few more practical dos and don’ts in relations to video, features, press releases etc. I may cover some ground which you know already – so if I see your eyes glaze over, I’ll skip through to the next section. Is there anything particular that you would like from this?
What do you think of the future of print? Long-term view: CJ was 32,000 when I joined in the early 00s, was down to 21,000 when I left. CN, 45,000 in the early 1990s. Now down to 14,000. Web stats: CJ was 250,000 when I started as web editor in May 2007. It climbed to a peak of 1.3m in March 2009, and thereafter was around about the 1.1m to 1.2m mark each month. More on analysis when I come to CN. Design – Building (and AJ) are examples of how a print title can still look great. But online design is and will continue to get better.
RSS feeds a big feature of the site – the thinking being that depending on your specialism, you can sign up for whatever is your particular area of interest. Similarly, they have several different specialist newsletters. Analysis is the big push for CN. News breaks daily, so a weekly newspaper is quickly out-of-date. The idea of analysis is to say what the news means. Nick Edwards stated Construction News is now hiring people with high analytical ability . He sees the printed construction press becoming a source of “actionable content” supplying more relevant stories that people can “pick up and use in their jobs”. Is that true? What do you think? CNinsight. Click on contractor name for recent contracts activity - could be useful. Contractor profile – essentially information you would get on company’s website. Technical coverage less. Nick Edwards doesn’t see the community as being important.
Possibly there is need to know – contracts information. But this is covered by Glenigan. A lot of construction news is a ‘commodity’, as Paul Mason notes. You can find it on other sites like TCI. As we’ve seen with CN, there is a move towards analytical, or premium content. But there is no history of this market having a particular appetite for that kind of content, let alone paying for it. Online advertisers have been sold a message based on high traffic. If you consider that roughly one third to one half of all visits to those sites will come via search engines, that is a lot of traffic that is likely to be lost. How will advertisers respond? Particularly when there are free alternatives. We may see a change in approach to pay walls, with a micro-payments system coming in, which would allow payments from ‘casual users’ who have come from search engines but only want to access 1 or 2 articles a month. So they might be charged 20p per article view, rather than say, a £10 a month subscription. Various forms of this are under consideration by the FT and Murdoch’s US sites. But I think this would require a recognised pan-internet system, similar to Paypal, for it to be adopted widely.
What type of content do you like Cemex to be featured in most? News accounted for 80% to 90% of all editorial traffic on the CJ.com (not including jobs or UGC). Most of it is ‘managed’ – by government departments, through OJEU notices, by press officers such as yourselves. In many weeks, the biggest story is likely to be ‘on diary’. Which is why Paul Mason thinks it is becoming a ‘commodity’. Journalists get to choose what goes on their sites or in their magazines. But they’re under pressure. And online, volume means more traffic. So the good press release is one that needs minimal work done to it, almost be copied and pasted. But of course – this makes the journalist effectively a middle man. So why not miss him out entirely? Here’s the press release upload website. Advantages: it is a content provider; journalists/customers subscribe to its services; it is good for SEO, eg. south east consortium asbestos. (Liz uses Industry Today.) Different angles on stories. How about some research? Something that addresses the problems of your customers, where you can attach some data to the story? Law firms often do this sort of thing before a new piece of legislation, about the industry’s readiness for it, and then subtly plug their services. I liked the pallet recycling press release. Could you do the same for, eg. contractors’ willingness to use recycled aggregates? Top 5 and Top 10s are good too – tips for recycling packaging waste? Q&As. Work well online. See appendix.
Do any of you use social media for your Cemex work? Vast number. Twitter, forums, blogs, Facebook, LinkedIn. So if you are going to engage with social media, don’t spread yourself too thinly. But I think certain forums and blogs will become increasingly influential. Appendix - Forum examples. SkyscraperCity.com (nearly 400,000 members). Classic Machinery Network. HSE forum. Building Network. Appendix - Blog examples. London Reconnections. Hindhead. Elemental. Should PRs engage with them? Depends on resources. Examples of HSE and NFDC on asbestos debate on CJ forum. If there was something inaccurate about a Cemex product on a forum being read by thousands, is that something you should do as you would in a trade mag? Why not post on a forum – same as writing a letter? But chance of more, and immediate feedback. Twitter is a good way of networking with the press. Follow them, find out what stories they’re chasing, have conversations with them. Works well in a marketing sense, Paul Wilkinson client got 50k order from a tweet. Use tools like SocialMention.com to track if your company is picked up on social media. Also Google Alerts for wider web coverage. Can set up emails to check if you’ve been picked up.
Construction ideal for videos, but subject matter important with Videos. Don’t have somebody talking direct to the camera, the best videos are those where words or photos cannot tell the story. Eg. Demolition, machinery, timelapse of projects. What could work for Cemex? Time lapse of quarry restoration? Video of blasting of quarry? Videos of machines in action – collaborate with machinery manufacturer? Publishers like CN have to host a video anyway, so why not set up your own YouTube account. That way, 1, you can simply give publishers the embed code and save them the job of uploading it, and 2, you will get more views to the video simply by it being on YouTube. See Finning. Building.co.uk/flickr has a Flickr group – add your images, best ones are published on back page of magazine. Being on YouTube or Flick also good for SEO.
Email means you know where your alerts are going, obviously useful from a marketing perspective in that it allows you to build a customer database. Same true in PR terms. Design and content crucial though if they are to be opened. 81% of emails are spam. Big issue with filtering, junk mail folders. RSS feed. Disadantage is you don’t know who they’re going out to. But you can keep track of how many. So, Example of Low Energy Air Filters blog, 1,500 subscribers. RSS feeds also allow more granular content to be served up, so if you are a regional contractor, or if you are only interested in housing, you can just subscribe to relevant feeds. In Google News, you can set up an RSS feed based on items you search for. Also – from a personal perspective, RSS readers are a great way of organising and finding content you’re interested in.
Do you do much SEO work on the Cemex site? Is Google going to remain all powerful. Well, searches doubled last year to 131 billion. So, probably yes. SEO undoubtedly important as a marketing tool for reaching your customers, but it’s important too for reaching journalists. So SEO important in press release on two counts: one, important anyway for reaching your own customers; two, important as a means of reaching journalists who are researching articles about certain terms. SEO research. Use Google Keyword tool, but designed for people interested in advertising on Google. Other paid for versions may be better.
App launched by Bdonline – though primitive. Building has beta mobile site. Cemex app for ready mix service: http://www.readymix2go.co.uk/