Reviewing the old business model / Proposing Web 2.0 strategies for online news publishing
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The document discusses problems with the current business model for online news publishing and proposes some Web 2.0 strategies. Specifically, it notes that while online and print readerships originally overlapped in 1998, online readership has since declined. It suggests open access, user-generated content, tagging, hyperlocal information, and exploring opportunities outside traditional geographic markets as potential strategies. It emphasizes the need for rational analysis of trends to inform business decisions.
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Example
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2) It describes how news sites are evolving from traditional "walled gardens" to "gateways" that aggregate and curate content from various sources.
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- One-third of respondents now get news from at least two devices, indicating a trend toward multi-platform news consumption.
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2) Both adult and younger audiences are increasingly using internet technologies, showing its ability to appeal to all age groups.
3) The internet has affected younger audiences (16-24) the most who almost all use it, while older audiences (75+) are less engaged. It has increased accessibility but also created new issues around privacy, crime, and harmful/disturbing content online.
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These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
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Reviewing the old business model / Proposing Web 2.0 strategies for online news publishing
- 1. Reviewing the old business model / Proposing Web 2.0 strategies for online news publishing H. Iris Chyi Assistant Professor School of Journalism UT Austin
- 4. Back in 1998 Source: Chyi & Lasorsa (2002) Newspaper Print penetration (%) Among all respondents (N = 818) Online penetration (%) Among Web users (n = 484) Online penetration (%) Among all respondents (N = 818) National Wall Street Journal 13 11 6 USA Today 12 14 8 New York Times 11 10 6 Regional Dallas Morning News 11 6 3 Houston Chronicle 9 6 3 Local Austin American-Statesman 74 30 18
- 15. Strategies in the Web 2.0 era
- 20. Think outside the box of news
- 32. It is 2005, and you are the publisher of the New York Times... Should you launch the fee-based premium program TimesSelect?
- 33. It is 20__, and you are the publisher of the New York Times... China has the largest Internet population in the world. Should you launch a Chinese edition?
- 35. Thank you for your attention and thank the Statesman for providing great research opportunities for a graduate student 10 years ago.
Editor's Notes
- Why? Definition