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The Cloud Concierge
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The Cloud Concierge
Ajay Patel, VP Product Management, Oracle Fusion Middleware
Ralf Dossmann, Dir. SOA / Middleware, Enterprise Solutions Group, Oracle
Cloud Computing




Cloud Attributes
 –   Service-based
 –   Scalable and Elastic
 –   Shared
 –   Metered by Use
 –   Uses Internet Technologies
 (Source: Gartner)
Cloud = SaaS, PaaS, IaaS


                                               Applications delivered as a service
           Software as a Service
                                               to end-users over the Internet


                                               App development & deployment
           Platform as a Service
                                               platform delivered as a service


                                               Server, storage and network
       Infrastructure as a Service             hardware and associated software
                                               delivered as a service



© 2009 Oracle – Proprietary and Confidential
               4
Cloud Locations



                             SaaS                                   SaaS

                             PaaS                                   PaaS

                             IaaS                                    IaaS

                            Internet                             Corporate
                                                                  Network
            Public Cloud:               Both offer:           Private Cloud:
            • No infrastructure setup   • High efficiency     • Greater control
            • Minimal management        • High availability   • Easier to integrate
            • Lower upfront costs       • Elastic capacity    • Lower total costs
            • OpEx                                            • CapEx and OpEx



© 2009 Oracle Corporation                                                             5
Computing Platform Evolution

       Monolithic              Proliferation            Standardization                Consolidation

                                                                                     4
                                                     3
                            2
       1
   • Centralized             • Distributed             • Standardized platform,    • Centralized control
                                                         management, tools
   •   Shared                • Dedicated infrastructure                            • Shared resources
                                                       • Reduced operational
                             • Explosion of apps and
       Limited applications are the same capabilities                              • Virtualization
   •             These services                          costs
                                                                                   • Standardized deployments
   •             at the heart of cloud
       Limited access
                             • Ubiquitous access
                                                       • Efficiency within silos
   •   Limited user                                      of standardization        • Automation
       experience            • Fragmented islands      • Inefficient utilization   • Grid
                             • Inefficient


© 2009 Oracle Corporation                                                                                   6
Shared Services: Leveraging Cloud in the Enterprise

         From: Standardization                          To: Consolidation




                                                 Security

                                                     HA, DR
                                 Shared
                                 Services
                                 Model

                                            • Lower operational cost
                                            •Efficiency
                                            • Better hardware utilization
                                            ••Agility
                                              Faster, self-service deployment
                                            • Higher reliability, availability
                                            •Quality of Service
                                            • Higher performance, scalability
                                            • Improved, centralized security


© 2009 Oracle Corporation                                                        7
Old Environment vs. New
   Old                           App   App   App   App   App
   • Dedicated stacks
   • Heterogeneous app
     components
   • Complex, costly
     management

   New
   • Shared resources, elastic   App   App   App   App   App
     capacity
   • More homogeneous,
     reusable components
   • Consistent, efficient
     management



© 2009 Oracle Corporation                                      8
Old Lifecycle vs. New

                                  App                   App

                 App



       Dept builds app
        from scratch                                                 Inefficient; dept or IT
                                                                     pays for underutilized
                            IT provisions and    IT adjusts capacity       resources
                               deploys app           on request


                                  App                   App
                 App


                                                                         Efficient; dept
    Dept assembles app                                                  pays for exactly
   from shared services                                                 what is needed
                        Dept deploys app using    Capacity adjusts
      and components
                          self-service portal      automatically


© 2009 Oracle Corporation                                                                  9
Private Cloud - Middleware Architecture

     Composite Apps / Business Services



             Shared Service

                              Shared Service
 Apps




                                                              Registry/Repo



                                                                              Portal Server



                                                                                              BPM Server*
                                                Service Bus


                                                                 Service




                                                                                                            Management



                                                                                                                         Management
                                                                  sitory




                                                                                                                          Enterprise
Custom                                                                                                      Management




                                                                                                              Identity
                              Shared Services Infrastructure
                                                                                                             / Security
Packaged



           Standardized Application Server


                                               Server Infrastructure
Private Cloud - Middleware Architecture

     Composite Apps / Business Services



             Shared Service

                              Shared Service
 Apps




                                                              Registry/Repo



                                                                              Portal Server



                                                                                              BPM Server*
                                                Service Bus


                                                                 Service




                                                                                                            Management



                                                                                                                         Management
                                                                  sitory




                                                                                                                          Enterprise
Custom                                                                                                      Management




                                                                                                              Identity
                              Shared Services Infrastructure
                                                                                                             / Security
Packaged



           Standardized Application Server


                                               Server Infrastructure
Requires New Approach

• People
  – Demand service levels not dedicated systems
  – Transform “server huggers” into “service providers”
  – Measure and reward resource utilization and SLAs

• Process
  – Simplify and standardize IT processes based on best practices so you
    can replicate and automate
  – Monitor and charge back IT resources based on actual usage

• Technology
  –   Standardized development and deployment application infrastructure
  –   Pool and share standard modular IT resources
  –   Dynamic allocation to ensure SLAs are met
  –   Optimize utilization and availability
Key Capabilities

1. Platform Provisioning
  – How to automate and streamline the creation and deployment of application
    platform stack?
  – How do you ensure tenant isolation and protect information?
2. User Provisioning
  – How to add and remove cloud users, manage user credentials and access
    permissions?
3. Dynamic Scaling
  – How do you enable capacity scale-up / scale-down?
4. Monitoring and Reporting
  – How to gain understanding what is happening inside the cloud?
5. Metering and Chargeback
  – How to recoup your cloud investment?
6. Management and Control
  – How to effectively manage application and platform assets?
7. Unified Develop, Test and Deploy experience
Oracle Fusion Middleware
Foundation of Enterprise Private Cloud


                                                 BPM Suite
        Platform Provisioning




                                                                            Enterprise Manager
                                                 SOA Suite
                                Metering




                                                                                                 Security
                                              Application Grid

                                              Oracle Database

                                           Oracle Enterprise Linux

                                                 Oracle VM

       Open, enterprise grade platform
       Streamlined platform provisioning using pre-configured
       platform profiles
       Application isolation
       Streamlined user provisioning and access management
       Integrated management – complete visibility into application
       and platform assets
       Configurable Monetization

                                                © 2009 Oracle Corporation                                   14
HW Virtualization Is Not Enough

Plus:
• Reduced Time to Market for Enterprise,       SOA Service          Custom App
  Departmental Apps
• Reduced Administration Cost
• Guaranteed Predictable Performance
                                                     Application Grid
• True Dynamic Scaling                        Virtualized HW Resources
App Server Shared ServicesSecurity
• Centrally Managed Policy-Based

• Greater Resource Utilization
                                               SOA Service          Custom App
• Easier to Manage Boxes
                                               App Server           App Server
• Reduced Space & Power
• Dynamic HW Environment
                                              Virtualized HW Resources
  SOA Service          Custom App          Issues not resolved:
  App Server           App Server          • Simplifying Application Deployment
                                           • Reducing Operational Costs
                                           • Managing Application SLA’s
Accelerated Delivery, Stellar Savings
 Oracle WebLogic Suite


                Leading global financial services company headquartered in Zurich.
                Business include private banking, investment banking and asset
                management with more than 47,000 employees and offices in more
                than 50 countries.


Before                                         After

• Hand crafted heterogeneous servers          • Common Java Application Platform
• Increasing administration costs and         • 190 applications on 400 hosted
 complexity across 200 Java                      /shared servers
 applications                                 • 30% reduction in one time
• Audit and regulatory compliance was            development costs
 at risk                                      • 35% reduction in recurring
                                                 maintenance and support costs
                                              • Faster time to deploy/change
Getting Started

    App 1
    App 1
                      App
                      App         App
                                  App                           Dept 1              Dept N
                      N1
                       N1         N2
                                   N2
   WebLogic
   WebLogic          WebLogic Domain
   Domain 1
                     WebLogic Domain                Web
                                                     Web        Web
                                                                Web                       RAC
                                                                                           RAC           RAC
                                                                                                         RAC
   Domain 1                 NN                      Tier 1
                                                    Tier 1     Tier N
                                                               Tier N                   Instance 1
                                                                                         Instance 1   Instance N
                                                                                                       Instance N



                                              Shared Resources
                                              Shared Resources


                                                Shared Storage
                                                Shared Storage
• Shared Resources
     •   Physical Resources - CPU, RAM, Disk
     •   Shared file storage for platform profiles, binaries etc.
• Web Tier, JEE Environment and S/W Load Balancers
     •   Dedicated shared pool of physical resources for Web, JEE tier and s/w load balancers
     •   Available Resources are allocated to any of these tiers on demand
• Data Tier
     •   Dedicated pool of physical resources for data tier
• Enterprise and Identity Managers
     •   Installed on their dedicated boxes. Doesn’t need to be on shared pool.
Reference Architecture
                                                                                                                   Configure
                                                                                                                   new Web,
                                                                    H/W Load Balancer                              JEE nodes
                                                                                                                   Instantiate
                                               S/W Load Balancer                             S/W Load Balancer
                                                                                                                   s/w LB if


                          Enterprise Manager
                          Enterprise Manager
                                                                                                                   needed
   Identity Manager.
   Identity Manager.


                                                Oracle HTTP
                                               WLS Domain N                                  WLS Domain N
                                                                                              Oracle HTTP          Instantiate
                                                    Server                                        Server           OHS, Add
                                                                                                                   node


                                                                                             WLS Domain N          Instantiate
                                                                                              WLS Domain           Domain,
                                                   WLS Domain 1           WLS Domain 2
                                                                                                   N               Add node



                                                                                                                   Instantiate
                                                                   Database 1                      Database N      database
                                                                     RAC                             RAC




 Mgmt                    Mgmt
 Store                   Store                                                                      Self Service
                                                                                                        App
Admin                  Application                                                       Signup,
Identity               Performance                                                       scale
Store                  and Platform                                             LOB
                                                                                                    Provisioning
                       Usage Metrics
                                                                                                      Engine
Evolving to optimized Virtual Java Infrastructure

                                                WebLogic Adaptive Services
                                                WebLogic Adaptive Services
                                                Manager
                                                Manager
                                                •
                                                    •
                                                            SLA governance for Java apps.
                                                            SLA governance for Java apps.
                                                •
                                                    •
                                                            Policy-based decision making
                                                            Policy-based decision making
                                                •
                                                    •
                                                            Automated config. & deployment
                                                            Automated config. & deployment

                                                WebLogic Server Virtual Ed.
                                                WebLogic Server Virtual Ed.
                                                •
                                                    •
                                                            Virtual software appliance for WLS
                                                            Virtual software appliance for WLS
  APP         APP         APP         APP       •           Pre-configured, integrated, tested
                                                    •       Pre-configured, integrated, tested
              WLS
                APP       WLS
                            APP       WLS
                                    APP APP     •           Rapid deployment on virtual pool
                                                            Rapid deployment on virtual pool
  WLS
APP APP     APP         APP                         •


  JVM
WLS WLS
  LVM       WLS WLS
              JVM
              LVM         LVM
                          JVM
                        WLS WLS
                          Liquid
                                       LVM
                                       JVM
                                    WLS WLS
                                      Liquid
                                    WLS WLS
                                                    JRockit Virtual Edition
                                                     JRockit Virtual Edition
  Liquid      Liquid
                            VM       VE VM VE               Virtualized Java container w/o OS
    VM
    OS
JRVE JRVE       VM
                OS
            JRVE JRVE       OS
                        JRVE JRVE       OS
                                    LVM LVM         •
                                                        •   Virtualized Java container w/o OS
                                                    •
                                                        •
                                                            Reduced memory consumption
                                                            Reduced memory consumption
                Oracle OVM                          •
                                                        •
                                                            Enables Java applic. appliances
                                                            Enables Java applic. appliances

                                                    Oracle OVM Infrastructure
                                                    Oracle OVM Infrastructure
                                                    •
                                                        •
                                                            Pools server resources
                                                            Pools server resources
                                                    •
                                                        •
                                                            Device drivers & resource control
                                                            Device drivers & resource control
                                                    •
                                                        •
                                                            Container isolation & portability
                                                            Container isolation & portability
Oracle in the Cloud


             • Oracle provides key infrastructure products to enable Cloud
               environments
             – Oracle DB, RAC, Fusion Middleware, VM, Enterprise Manager
             – Grid Computing
             • Oracle Platform for SaaS
             – Foundation for SaaS, private Cloud environments
             – Available to ISVs via monthly licensing model
             • Oracle On Demand and SaaS Offerings
             – Hosted and Managed Applications deployments
             – CRM On Demand, Beehive On Demand, Sourcing On Demand
             • Support for Amazon Web Services
             – Product certifications, pre-packaged AMIs, licensing




© 2009 Oracle Corporation                                                    20
Resources


             • General information: Oracle.com/goto/cloud
             • Technical information and downloads:
               http://www.oracle.com/technology/tech/cloud/index.html
                  – Demos and tutorials
                  – Amazon Machine Images for Oracle products
                  – White Papers


             • How can Cloud Computing benefit YOU?
                  – Engage your local Oracle team to find out




© 2009 Oracle Corporation                                               21
The Cloud Concierge

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The Cloud Concierge

  • 2. <Insert Picture Here> The Cloud Concierge Ajay Patel, VP Product Management, Oracle Fusion Middleware Ralf Dossmann, Dir. SOA / Middleware, Enterprise Solutions Group, Oracle
  • 3. Cloud Computing Cloud Attributes – Service-based – Scalable and Elastic – Shared – Metered by Use – Uses Internet Technologies (Source: Gartner)
  • 4. Cloud = SaaS, PaaS, IaaS Applications delivered as a service Software as a Service to end-users over the Internet App development & deployment Platform as a Service platform delivered as a service Server, storage and network Infrastructure as a Service hardware and associated software delivered as a service © 2009 Oracle – Proprietary and Confidential 4
  • 5. Cloud Locations SaaS SaaS PaaS PaaS IaaS IaaS Internet Corporate Network Public Cloud: Both offer: Private Cloud: • No infrastructure setup • High efficiency • Greater control • Minimal management • High availability • Easier to integrate • Lower upfront costs • Elastic capacity • Lower total costs • OpEx • CapEx and OpEx © 2009 Oracle Corporation 5
  • 6. Computing Platform Evolution Monolithic Proliferation Standardization Consolidation 4 3 2 1 • Centralized • Distributed • Standardized platform, • Centralized control management, tools • Shared • Dedicated infrastructure • Shared resources • Reduced operational • Explosion of apps and Limited applications are the same capabilities • Virtualization • These services costs • Standardized deployments • at the heart of cloud Limited access • Ubiquitous access • Efficiency within silos • Limited user of standardization • Automation experience • Fragmented islands • Inefficient utilization • Grid • Inefficient © 2009 Oracle Corporation 6
  • 7. Shared Services: Leveraging Cloud in the Enterprise From: Standardization To: Consolidation Security HA, DR Shared Services Model • Lower operational cost •Efficiency • Better hardware utilization ••Agility Faster, self-service deployment • Higher reliability, availability •Quality of Service • Higher performance, scalability • Improved, centralized security © 2009 Oracle Corporation 7
  • 8. Old Environment vs. New Old App App App App App • Dedicated stacks • Heterogeneous app components • Complex, costly management New • Shared resources, elastic App App App App App capacity • More homogeneous, reusable components • Consistent, efficient management © 2009 Oracle Corporation 8
  • 9. Old Lifecycle vs. New App App App Dept builds app from scratch Inefficient; dept or IT pays for underutilized IT provisions and IT adjusts capacity resources deploys app on request App App App Efficient; dept Dept assembles app pays for exactly from shared services what is needed Dept deploys app using Capacity adjusts and components self-service portal automatically © 2009 Oracle Corporation 9
  • 10. Private Cloud - Middleware Architecture Composite Apps / Business Services Shared Service Shared Service Apps Registry/Repo Portal Server BPM Server* Service Bus Service Management Management sitory Enterprise Custom Management Identity Shared Services Infrastructure / Security Packaged Standardized Application Server Server Infrastructure
  • 11. Private Cloud - Middleware Architecture Composite Apps / Business Services Shared Service Shared Service Apps Registry/Repo Portal Server BPM Server* Service Bus Service Management Management sitory Enterprise Custom Management Identity Shared Services Infrastructure / Security Packaged Standardized Application Server Server Infrastructure
  • 12. Requires New Approach • People – Demand service levels not dedicated systems – Transform “server huggers” into “service providers” – Measure and reward resource utilization and SLAs • Process – Simplify and standardize IT processes based on best practices so you can replicate and automate – Monitor and charge back IT resources based on actual usage • Technology – Standardized development and deployment application infrastructure – Pool and share standard modular IT resources – Dynamic allocation to ensure SLAs are met – Optimize utilization and availability
  • 13. Key Capabilities 1. Platform Provisioning – How to automate and streamline the creation and deployment of application platform stack? – How do you ensure tenant isolation and protect information? 2. User Provisioning – How to add and remove cloud users, manage user credentials and access permissions? 3. Dynamic Scaling – How do you enable capacity scale-up / scale-down? 4. Monitoring and Reporting – How to gain understanding what is happening inside the cloud? 5. Metering and Chargeback – How to recoup your cloud investment? 6. Management and Control – How to effectively manage application and platform assets? 7. Unified Develop, Test and Deploy experience
  • 14. Oracle Fusion Middleware Foundation of Enterprise Private Cloud BPM Suite Platform Provisioning Enterprise Manager SOA Suite Metering Security Application Grid Oracle Database Oracle Enterprise Linux Oracle VM Open, enterprise grade platform Streamlined platform provisioning using pre-configured platform profiles Application isolation Streamlined user provisioning and access management Integrated management – complete visibility into application and platform assets Configurable Monetization © 2009 Oracle Corporation 14
  • 15. HW Virtualization Is Not Enough Plus: • Reduced Time to Market for Enterprise, SOA Service Custom App Departmental Apps • Reduced Administration Cost • Guaranteed Predictable Performance Application Grid • True Dynamic Scaling Virtualized HW Resources App Server Shared ServicesSecurity • Centrally Managed Policy-Based • Greater Resource Utilization SOA Service Custom App • Easier to Manage Boxes App Server App Server • Reduced Space & Power • Dynamic HW Environment Virtualized HW Resources SOA Service Custom App Issues not resolved: App Server App Server • Simplifying Application Deployment • Reducing Operational Costs • Managing Application SLA’s
  • 16. Accelerated Delivery, Stellar Savings Oracle WebLogic Suite Leading global financial services company headquartered in Zurich. Business include private banking, investment banking and asset management with more than 47,000 employees and offices in more than 50 countries. Before After • Hand crafted heterogeneous servers • Common Java Application Platform • Increasing administration costs and • 190 applications on 400 hosted complexity across 200 Java /shared servers applications • 30% reduction in one time • Audit and regulatory compliance was development costs at risk • 35% reduction in recurring maintenance and support costs • Faster time to deploy/change
  • 17. Getting Started App 1 App 1 App App App App Dept 1 Dept N N1 N1 N2 N2 WebLogic WebLogic WebLogic Domain Domain 1 WebLogic Domain Web Web Web Web RAC RAC RAC RAC Domain 1 NN Tier 1 Tier 1 Tier N Tier N Instance 1 Instance 1 Instance N Instance N Shared Resources Shared Resources Shared Storage Shared Storage • Shared Resources • Physical Resources - CPU, RAM, Disk • Shared file storage for platform profiles, binaries etc. • Web Tier, JEE Environment and S/W Load Balancers • Dedicated shared pool of physical resources for Web, JEE tier and s/w load balancers • Available Resources are allocated to any of these tiers on demand • Data Tier • Dedicated pool of physical resources for data tier • Enterprise and Identity Managers • Installed on their dedicated boxes. Doesn’t need to be on shared pool.
  • 18. Reference Architecture Configure new Web, H/W Load Balancer JEE nodes Instantiate S/W Load Balancer S/W Load Balancer s/w LB if Enterprise Manager Enterprise Manager needed Identity Manager. Identity Manager. Oracle HTTP WLS Domain N WLS Domain N Oracle HTTP Instantiate Server Server OHS, Add node WLS Domain N Instantiate WLS Domain Domain, WLS Domain 1 WLS Domain 2 N Add node Instantiate Database 1 Database N database RAC RAC Mgmt Mgmt Store Store Self Service App Admin Application Signup, Identity Performance scale Store and Platform LOB Provisioning Usage Metrics Engine
  • 19. Evolving to optimized Virtual Java Infrastructure WebLogic Adaptive Services WebLogic Adaptive Services Manager Manager • • SLA governance for Java apps. SLA governance for Java apps. • • Policy-based decision making Policy-based decision making • • Automated config. & deployment Automated config. & deployment WebLogic Server Virtual Ed. WebLogic Server Virtual Ed. • • Virtual software appliance for WLS Virtual software appliance for WLS APP APP APP APP • Pre-configured, integrated, tested • Pre-configured, integrated, tested WLS APP WLS APP WLS APP APP • Rapid deployment on virtual pool Rapid deployment on virtual pool WLS APP APP APP APP • JVM WLS WLS LVM WLS WLS JVM LVM LVM JVM WLS WLS Liquid LVM JVM WLS WLS Liquid WLS WLS JRockit Virtual Edition JRockit Virtual Edition Liquid Liquid VM VE VM VE Virtualized Java container w/o OS VM OS JRVE JRVE VM OS JRVE JRVE OS JRVE JRVE OS LVM LVM • • Virtualized Java container w/o OS • • Reduced memory consumption Reduced memory consumption Oracle OVM • • Enables Java applic. appliances Enables Java applic. appliances Oracle OVM Infrastructure Oracle OVM Infrastructure • • Pools server resources Pools server resources • • Device drivers & resource control Device drivers & resource control • • Container isolation & portability Container isolation & portability
  • 20. Oracle in the Cloud • Oracle provides key infrastructure products to enable Cloud environments – Oracle DB, RAC, Fusion Middleware, VM, Enterprise Manager – Grid Computing • Oracle Platform for SaaS – Foundation for SaaS, private Cloud environments – Available to ISVs via monthly licensing model • Oracle On Demand and SaaS Offerings – Hosted and Managed Applications deployments – CRM On Demand, Beehive On Demand, Sourcing On Demand • Support for Amazon Web Services – Product certifications, pre-packaged AMIs, licensing © 2009 Oracle Corporation 20
  • 21. Resources • General information: Oracle.com/goto/cloud • Technical information and downloads: http://www.oracle.com/technology/tech/cloud/index.html – Demos and tutorials – Amazon Machine Images for Oracle products – White Papers • How can Cloud Computing benefit YOU? – Engage your local Oracle team to find out © 2009 Oracle Corporation 21