10 ten best, average and worst Points of Pharmaceutical marketingAnjum Iqbal
10 ten best, average and worst Points of Pharmaceutical marketing.
Basically this presentation is related to the pharmaceutical marketing. . . that which type of strategies become best , worst and average for the pharmaceutical marketing.
Leading pharmaceutical marketing services in chandigarhAbhishek Nayak
Find here top leading pharmaceutical companies in chandigarh in India. There companies provide pharmaceutical marketing services, pharma franchise service and pcd distributorship.
Quick Start - Your partner for pharmaceutical and medical marketing in Ukraine Sergei Shevchenko
Quick start - pharmaceutical marketing company, follow the philosophy of partnership in the complex solving business problems in key areas:
- sales and marketing
- opening of offices
- search and recruitment
- assessment, training, motivation
- general management and optimization of business processes
- strategic planning
MedicinMan is the first-of-its-kind effort to foster a culture of excellence among the of field sales professionals in Pharma, Medical Devices, Diagnostics, Disposables and Surgicals.
10 ten best, average and worst Points of Pharmaceutical marketingAnjum Iqbal
10 ten best, average and worst Points of Pharmaceutical marketing.
Basically this presentation is related to the pharmaceutical marketing. . . that which type of strategies become best , worst and average for the pharmaceutical marketing.
Leading pharmaceutical marketing services in chandigarhAbhishek Nayak
Find here top leading pharmaceutical companies in chandigarh in India. There companies provide pharmaceutical marketing services, pharma franchise service and pcd distributorship.
Quick Start - Your partner for pharmaceutical and medical marketing in Ukraine Sergei Shevchenko
Quick start - pharmaceutical marketing company, follow the philosophy of partnership in the complex solving business problems in key areas:
- sales and marketing
- opening of offices
- search and recruitment
- assessment, training, motivation
- general management and optimization of business processes
- strategic planning
MedicinMan is the first-of-its-kind effort to foster a culture of excellence among the of field sales professionals in Pharma, Medical Devices, Diagnostics, Disposables and Surgicals.
The Book has received the Pharmacy Council of India Endorsement by the President. It gives a creative landscape for Pharmaceutical marketing filled with innovative and practical marketing strategies for all pharmacy students and marketing professionals.
For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.
Prescription Pharmaceuticals Market, Global Revenue, Trends, Growth, Share, S...Scalar Market Research
Prescription Pharmaceuticals Market to grow from USD 761.85 billion in 2016 and reach USD 918.74 billion by 2020, growing at a CAGR of 4.8% during the forecast period.
Browse report : https://www.scalarmarketresearch.com/market-reports/prescription-pharmaceuticals-market
The Book has received the Pharmacy Council of India Endorsement by the President. It gives a creative landscape for Pharmaceutical marketing filled with innovative and practical marketing strategies for all pharmacy students and marketing professionals.
For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.
Prescription Pharmaceuticals Market, Global Revenue, Trends, Growth, Share, S...Scalar Market Research
Prescription Pharmaceuticals Market to grow from USD 761.85 billion in 2016 and reach USD 918.74 billion by 2020, growing at a CAGR of 4.8% during the forecast period.
Browse report : https://www.scalarmarketresearch.com/market-reports/prescription-pharmaceuticals-market
BIOSIMILARS - Regulation and Market Trends Joseph Pategou
Nowadays patients and physicians can have access to three types of drugs: a originators, a generic or a biosimilar.
Those drugs have different regulatory systems that apply in Europe; moreover the biosimilars regulation is evolving and may change. Regulation is an important factor that can give more confidence to patients and healthcare professionals. As a consequence, biosimilaires will grow.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
All Our Health - A Call to Action to All Healthcare ProfessionalsViv Bennett
A Public Health England programme - All Our Health is a call to action for all healthcare professionals, individually and collectively, to close the health and wellbeing gap,
contribute to a radical upgrade in prevention and public health and develop a social movement for health
Public health policy development in developing countries Ruby Med Plus
Public Health policy development in developing countries is addressed by four policy questions:
1. Does the introduction of a health policy at national, international level imply corresponding improvement in the quality of health of a country/population?
2. For effective health systems with efficient outcome: should health related policies be locally/nationally or internationally motivated (initiated)?
3. Should developing countries rely on the West for changes in the health of their population?
4. What is the impact of health policies adopted at the international scene on the health of populations in developing countries?
Post 1These farmers overseas need to be educated on the parasite.docxstilliegeorgiana
Post 1
These farmers overseas need to be educated on the parasite problem abroad. The government needs to step in and subsidize some sort of medication program, and have spot checks on who has the most outbreak. Also the heard numbers need to be limited. Another way would be to come up with a way to spray the areas the animals have been grazing. There are some ways to cure the problem for the short term, by rotational grazing, mineral blocks and fecal egg counts. In the southern part of the U.S we also have a lot more parasite resistance as they do overseas, but with our producers they have better standards of medicating animals, and overall herd management.
Post 2
I agree with you that education is so important, especially overseas where there are some livestock owners that lack knowledge about how to manage parasites or use drugs for treatment. I'm not sure about how many veterinarians there are in certain countries or how much they're relied on in flock management, but if they're not available to help educate these producers, I agree with you that it would be great if the government could step in and help. These parasites are costing countries millions of dollars, so I would think their government would want to help. I liked that you brought up the fact that herd numbers need to be limited because as we learned in our small ruminant parasite lecture, overstocking is the biggest problem on small ruminant farms.
Running head: FORMATIVE AND OUTCOME EVALUATION 1
FORMATIVE AND OUTCOME EVALUATION 3
Formative and Outcome Evaluation
Implementation of my marketing plan will rely on execution of the laid out steps in two phases involving, the members of staff in the cafeteria and the promotional team working to draw students towards the suggested meal plan. First, I will require the promotion team to put on exquisite outfits that draw the attention of the teens in middle school towards the cafeteria. Secondly, I will require the team to talk with potential customers passing by the cafeteria in a friendly tone and offer the meal plan to those who listen to them. In marketing, an excellent pitch of the product being promoted catches most consumers’ attention and in cases where the strategy is ineffective, meal samples can be offered at the beginning of the week.
The second phase will involve the delivery of high quality breakfast meals to the students visiting the cafeteria in an exquisite fashion. The aim of this phase is to supersede the expectations of the teens and provide them with a high variety of healthy and affordable foods (Parker & Thorson, 2009). The members of staff should serve the students politely and follow up on the customer’s level of satisfaction by making enquiries. The aim of this phase is to ensure acceptance of the healthy meal plan and minimize rejection for students with varying food preferences.
The marketing plan will be executed over a period of one month, which will involve feasibility tests and constant ...
Healthcare is Getting Disrupted... Is Pharmacy Ready?Hillary Blackburn
Change is coming for the healthcare industry, particularly as digital disruption is happening. Within the broader healthcare industry, pharmacy will be impacted and should be ready to help the profession grow and thrive.
The detailed presentation on role of Pharmacist in the health care system. It also explain the theme of pharmacy day for 2022.
Its emphasize the there is change in the scope of pharmacist and challenges ahead to meet the society expectation and tells about how to achieve the same.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
12. Reference
• Applbaum, K. (2006). Pharmaceu/cal marke/ng and the inven/on of the medical consumer. PLoS
Medicine, 3(4), e189.
• Bernhardt, J. M. (2006). Improving health through health marke/ng. Preven.ng chronic disease, 3(3).
• Bonaccorso, S. N., & Sturchio, J. L. (2002). For and against: Direct to consumer adver/sing is medicalising
normal human experience: Against. BMJ: Bri.sh Medical Journal, 324(7342), 910.
• Cardarelli, R., Licciardone, J. C., & Taylor, L. G. (2006). A cross-sec/onal evidence-based review of
pharmaceu/cal promo/onal marke/ng brochures and their underlying studies: Is what they tell us
important and true?. BMC Family Prac.ce, 7(1), 13.
• Dave, D. M. (2013). Effects of Pharmaceu.cal Promo.on: A Review and Assessment (No. w18830).
Na/onal Bureau of Economic Research.
• Delbaere, M., & Smith, M. C. (2014). Literally Experts: Exper/se and the Processing of Analogical
Metaphors in Pharmaceu/cal Adver/sing. Health Marke.ng Quarterly, 31(2), 115-135.
• Dorn, S. D., Farley, J. F., Hansen, R. A., Shah, N. D., & Sandler, R. S. (2009). Direct-to-consumer and
physician promo/on of tegaserod correlated with physician visits, diagnoses, and
prescrip/ons. Gastroenterology, 137(2), 518-524.
• Fox, N. J., Ward, K. J., & O’Rourke, A. J. (2005). The ‘expert pa/ent’: empowerment or medical dominance?
The case of weight loss, pharmaceu/cal drugs and the Internet. Social Science & Medicine, 60(6),
1299-1309.
• Frosch, D. L., Krueger, P. M., Hornik, R. C., Cronholm, P. F., & Barg, F. K. (2007). Crea/ng demand for
prescrip/on drugs: a content analysis of television direct-to-consumer adver/sing. The Annals of Family
Medicine, 5(1), 6-13.
13. • Gellad, Z. F., & Lyles, K. W. (2007). Direct-to-consumer adver/sing of pharmaceu/cals. The American
journal of medicine, 120(6), 475-480.
• Levy, R. (1994). The role and value of pharmaceu4cal marke4ng. Archives of family medicine, 3(4), 327.
• Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. D. (2013). On Reducing Informa/on Asymmetry in US
Health Care. Health marke.ng quarterly, 30(4), 379-398.
• Moynihan, R., & Henry, D. (2006). The fight against disease mongering: genera/ng knowledge for
ac/on. PLoS Medicine, 3(4), e191.
• Narendran, R., & Narendranathan, M. (2013). Influence of pharmaceu/cal marke/ng on prescrip/on
prac/ces of physicians.
• Rollins, B. L., & Perri, M. (2014). Pharmaceu5cal marke5ng. Jones & BartleU Publishers.
• Smith, M. C. (1991). Pharmaceu5cal marke5ng: strategy and cases. CRC Press.
• Spiller, L. D., & Wymer Jr, W. W. (2001). Physicians' percep/ons and uses of commercial drug informa/on
sources: an examina/on of pharmaceu/cal marke/ng to physicians. Health marke.ng quarterly, 19(1),
91-106.
• Tiefer, L. (2006). Female sexual dysfunc/on: A case study of disease mongering and ac/vist
resistance. PLoS Medicine, 3(4), e178.
• Wazana, A. (2000). Physicians and the pharmaceu/cal industry: is a gio ever just a gio?. Jama, 283(3),
373-380.
• White, R. F. (2006). Direct-to-consumer adver/sing and the demise of the ideal model of health
care. INDEPENDENT REVIEW-OAKLAND-, 11(2), 223.
• Wilkes, M. S., Bell, R. A., & Kravitz, R. L. (2000). Direct-to-consumer prescrip/on drug adver/sing: trends,
impact, and implica/ons. Health Affairs,19(2), 110-128.