The document summarizes research into marketing practices of pharmaceutical companies through case studies and interviews. Case studies of Claritin and Lipitor found differences in packaging and advertising between US/Canada and Europe. Interviews found that pharmaceutical representatives meet with doctors and pharmacists for 10-30 minutes to provide information, but independent assessment is still needed. While representatives have useful roles, direct-to-consumer drug advertising is seen as generally inappropriate.
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
Role of Medical Representative | PharmaaddaAditiMehra14
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
The basics of launching a pharmaceutical drug-
Based on studies done on the practices of 13 top pharmaceutical companies in the world.
For more, write to info@markivmedical.com
Description of the Brand Booster Program which includes three innovative marketing approaches: the Brand Preference Mix to increase market share - the Behavioral Prescriber Segmentation to increase the efficiency of field forces and the Individual Prescriber Plan to fine tune the marketing mix
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
Role of Medical Representative | PharmaaddaAditiMehra14
Know what is the Role of Medical Sale Representative from this article. If you are looking for more information regarding the Role of Medical representative then visit http://www.pharmaadda.in/role-of-medical-representative
The basics of launching a pharmaceutical drug-
Based on studies done on the practices of 13 top pharmaceutical companies in the world.
For more, write to info@markivmedical.com
Description of the Brand Booster Program which includes three innovative marketing approaches: the Brand Preference Mix to increase market share - the Behavioral Prescriber Segmentation to increase the efficiency of field forces and the Individual Prescriber Plan to fine tune the marketing mix
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
Antibiotics In Acute Respiratory Failureshabeel pn
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Nimalox is a non steroidal anti inflammatory drug with
analgesic and antipyretic properties and cox-2
selective inhibition
it's a study to re-branding Nimalox
MBA Cairo University
Description of the major classes of antimicrobial drug, resistant mechanisms developed by bacteria to combat the action of antimicrobials, and the control measures needed to limit this horizontal gene transfer.
abscess advanced trauma life support anterio advanced trauma life support antibiotics apically repositioned flap dental diseases dr dr shabeel drshabeel’s face eye trauma lidocaine anodontia management medical medicine misuse and abuse orthodontics teeth braces pharmacy pn preparation dental students for community based ed presentations s abscess abscess tooth active orthodonti shabeel shabeel"s shabeel’s shabeelpn trends of antimicrobial usage in dental practice View all
’s abscess abscess advanced trauma life support anterio abscess tooth active orthodontics adolescent advanced trauma life support aesthetic dentistry airway management alignment of teeth amalgam anesthesia in dentistry anesthetics in dentistry anterior open bite antibiotic resistanace antibiotics antibiotics and leukopenia aphthous ulcers apically repositioned flap apicoectomy appliances arch dental arch form orthodontics braces arch length orthodontics braces arch wire orthodontist braces ayurvedha baby teeth bloger boil books braces braces teeth cancer canker sore pain cavity preparation children community based learning congenitally missing teeth cosmetic dentistry csf leaks dental dental anesthetics dental restorations dental teeth dento alveolar fractures disease
This presentation is about MRSA which is also known a 'superbug.' It consist of information on MRSA,MRSA infection,its genetics,types,symptoms,prevention,research,etc
The newer antibiotics added to Our Arsenal against resistant bacteria. Know about the upcoming antibiotics and newer antibiotics in use.
Free text at
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DISPERCAM, Marketing Plan for 2011
Markeiting & IMC plan for pharmaceutical product. using modern and emotional communication concept can be used for direct marketing by medical reps.
now more about me @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
Chapter 23
Pharmaceutical Manufacturers
Learning Objectives
Familiarity with largest drug companies and their record of fraud violations
7 elements of a mandatory compliance program
Role of the Compliance Officer
Purpose of policies and procedures on compliance
Areas of greatest drug company fraud risk
Analyze compliance program effectiveness
Questions & complaints about compliance
Introduction
Drugs constitute 10% of health care spending
Reasons for continued growth in expenditures on drugs
Few factors slowing that growth
Pharmaceutical Manufacturers & Their Fraud Violation Records
Pharmaceutical industry composed of a few very large, highly competitive companies
Top 10 pharmaceutical companies based on their revenues in 2010 and 2011
Largest federal fraud settlements with pharmaceutical companies in last five years
Active Corporate Integrity Agreements with pharmaceutical companies in early-2013
Seven Elements of Effective Compliance
Implementing written policies and procedures
Designating a Compliance Officer and Committee
Conducting effective training and education
Developing effective lines of communication
Conducting internal monitoring and auditing
Enforcing standards through disciplinary guidelines
Responding to problems & taking corrective action
Designating a Compliance Officer and Compliance Committee
Compliance Officer – focal point for compliance activities, full-time, sufficient authority, staff & resources, direct access to CEO and BOD
OIG-prescribed responsibilities of the CO
Compliance Committee – advise and assist the CO, understand company operations, integrity, judgment, assertiveness, and accessibility
Written Policies and Procedures
Code of Conduct – fundamental principles and values to provide overall direction to employee work behavior
Policies and procedures – governing employee actions in areas of operations where there is the highest risk of potential liability under federal fraud and abuse laws
Risk areas defined by OIG Program Guidance for Pharmaceutical Manufacturers
7
Integrity of Data Used to Determine Government Reimbursement
Many federal and state health care programs base their reimbursement rates for drugs on price and sales data submitted by drug firms
Failure to submit high integrity data exposes a company to liability under the False Claims Act, the Civil Monetary Penalties Statute, and the Anti-Kickback Statute
Prices reported must reflect any adjustments made to prices charged to purchasers
Kickbacks and Other Illegal Remuneration
Violations of the Anti-Kickback Statute (AKS) may result in criminal penalties
Identify paying relationships with persons able to generate federal health care revenues for the company
Examine reasons for each of the relationships
Criteria for judging legal risk of a relationship
Modify the relationship or fit it into one of the “safe harbors”
Risky Relationships:
Purchasers and Their Agents
Discounts and other remuneration to purchasers
Product supp ...
Highlights From 7th Medical Science Liaison/MSL ConferenceExL Pharma
Current trends, issues and challenges facing MSL's in the pharmaceutical industry. Presented at the 7th MSL Best Practices conference, April, 2010. For further information, please visit www.exlpharma.com
Description of the ELITE Program based on four pillers: 1. the prescriber insight - 2. the brand preference mix - 3. the the high impact interactions - 4. Job passion
Method, tools and recommendations to boost Medical Science Liaisons Competence and performance.
Presentation of best practices to manage key opinion leaders
Building Relationships with Doctors for Effective Marketing in Pharma Industr...
Pharmaceutical Marketing Presentation
1. Pharmaceutical Marketing: an investigation into current practices through case studies and interviews MSc in Pharmaceutical Quality Assurance and Biotechnology Paul Sherlock C99026309
Regulations US, EU, Japan and Ireland Ethics – how companies skirt around the regulations and the consequences Marketing Case study – Claritin comparison of websites and advertisements Interviews with doctors/pharmacists – 10 questions that dealt with their background, how often they would see a rep, the balance of the information, how important information is, guidance, dealing with marketing material, DTC advertising influence of the internet
Straight into trying to get you to go to the doctor
Starts off serious, leads into him enjoying time with his family while voice over explains all about Lipitor and goes serious again with him suggesting that the viewer goes to the doctor That his doctor said that he wasn’t doing anything to avoid a heart attack
The objective of the interviews was to find out opinions of pharmacists and doctors that pharmaceutical companies sell their products to. I also interviewed reps that sell the products for the companies.
DTC - power of decision out of the doctors hands, add to cost, patients need more guidance than advertisements All had patients come to them asking for drugs they had seen on the internet Useful role in providing information about new drugs and treatments Gifts – two thought that gifts don’t influence prescribing habits while one thought they would
Medical representatives institute of Ireland
E-media – investigation into the effect of social websites, how the company is interacting, giving advice with patients and customers, what possible regulations and guidelines could be implemented – how companies are using the digital social media like Facebook and others, regulation over social media More global comparisons – possible for someone working in industry with access to global data Larger survey of doctors etc. - more international perspective, compare different country's doctors/pharmacists
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