![QUESTIONNAIRE FOR RURAL CONSUMER<br />Q.1 What influenced you to buy a particular brand?<br />[ ] Advertisement [ ] Word of Mouth<br />[ ] Attractive Packaging [ ] Dealer<br />[ ] Shop Display [ ] Family/Friends/Relatives<br /> [ ] Any Other (Please Specify) __________________________________<br />Q.2 Do promotional schemes affect your choice ? [ ] Yes [ ] No <br />Q. 3 Which one of the following policies affects your selection? [ ] Discount Policy [ ] Promotional Policy <br />Q. 4 Four different companies launch different promotional schemes on their products. Rank these schemes in order of your preference that will change your buying decision. [ ] Money back offer. [ ] Prizes on the bottle cap. [ ] Prices on the specific number of bottle caps. [ ] Bumper prize. <br />Q.5 If a particular brand is not available with the retailer you will?<br />[ ] Drop the idea of buying products<br />[ ] Go to another retail outlet<br />[ ] Try another (competitor’s) brand<br />Q6. Do you find any price difference in between rural and urban area’s product?<br /> [ ] Yes[ ] No<br />QUESTIONNAIRE FOR RURAL DEALER <br />Q1. Why you choice rural market?<br />Q2. Which is the most effective strategy for the promotion of the product?<br /> [ ] Wall Paintings<br /> [ ] Customer contact<br /> [ ] Van Campaigns<br /> [ ] Event Management<br /> [ ] Radio <br />Q3. Do you use some extra strategies for the product promotion?<br /> [ ] Yes [ ] No<br />Q4. If Yes, then what type of strategies you use? If No then Why?<br /> <br />Q5. What type of challenges are facing during the promotion of product?<br />Q6. What Type of opportunities is in rural market?<br />Q7. Which marketing strategy or scheme dramatically affects the sale of products? [ ] Availability [ ] Good Advertising [ ] Low Price/Cost<br />Q8. Rank the following offers in order of your preference that attracts you the most to sell a particular brand ? [ ] Brand that offer discounts [ ] Brand that offer good promotional schemes [ ] Brand that offer stock on credit basis [ ] Brand that offer good marketing support <br />](https://image.slidesharecdn.com/questionnaireforruralconsumer-110422101541-phpapp01/85/questionnaire-for-rural-consumer-1-320.jpg)
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Questionnaire for rural consumer
- 1. QUESTIONNAIRE FOR RURAL CONSUMER<br />Q.1 What influenced you to buy a particular brand?<br />[ ] Advertisement [ ] Word of Mouth<br />[ ] Attractive Packaging [ ] Dealer<br />[ ] Shop Display [ ] Family/Friends/Relatives<br /> [ ] Any Other (Please Specify) __________________________________<br />Q.2 Do promotional schemes affect your choice ? [ ] Yes [ ] No <br />Q. 3 Which one of the following policies affects your selection? [ ] Discount Policy [ ] Promotional Policy <br />Q. 4 Four different companies launch different promotional schemes on their products. Rank these schemes in order of your preference that will change your buying decision. [ ] Money back offer. [ ] Prizes on the bottle cap. [ ] Prices on the specific number of bottle caps. [ ] Bumper prize. <br />Q.5 If a particular brand is not available with the retailer you will?<br />[ ] Drop the idea of buying products<br />[ ] Go to another retail outlet<br />[ ] Try another (competitor’s) brand<br />Q6. Do you find any price difference in between rural and urban area’s product?<br /> [ ] Yes[ ] No<br />QUESTIONNAIRE FOR RURAL DEALER <br />Q1. Why you choice rural market?<br />Q2. Which is the most effective strategy for the promotion of the product?<br /> [ ] Wall Paintings<br /> [ ] Customer contact<br /> [ ] Van Campaigns<br /> [ ] Event Management<br /> [ ] Radio <br />Q3. Do you use some extra strategies for the product promotion?<br /> [ ] Yes [ ] No<br />Q4. If Yes, then what type of strategies you use? If No then Why?<br /> <br />Q5. What type of challenges are facing during the promotion of product?<br />Q6. What Type of opportunities is in rural market?<br />Q7. Which marketing strategy or scheme dramatically affects the sale of products? [ ] Availability [ ] Good Advertising [ ] Low Price/Cost<br />Q8. Rank the following offers in order of your preference that attracts you the most to sell a particular brand ? [ ] Brand that offer discounts [ ] Brand that offer good promotional schemes [ ] Brand that offer stock on credit basis [ ] Brand that offer good marketing support <br />