1. BROAD AREA RETAIL MANAGEMENT

12. QUESTIONNAIRE Respondent name : - _______________________________________________ Place: - _______________________________________________ Date: - _______________________________________________ Gender Male Female Age group 15-20 21-25 26-30 Up to 31 Martial status Married Unmarried Education 10+2 Graduate Post graduate Professional degree Family background Urban Rural Occupation Business Govt. job Private job Student No. of family members 0-1 2-4 5-6 Up to 7 Annually income Below 200000 200000-400000 400000-600000 Up to 600000

13. Ques. Rate a scale of 1-5 for following factors (1-excellent) (2-good) (3-average) (4-bad) (5-very bad) 1 2 3 4 5 Prime location taste Affordable price Product variety Nutrition value ambience Behavior of staff parking freshness

14. Ques.when you visit MCDONALD’S which type of food you like most? (a)Vegetarian (b)non vegetarian (c) both Ques.How did you come to know about Mc Donald’s? (a)friends (b)newspaper (c)advertisement (d)others Ques.when you hear MC D what comes in your mind? (a)A wonder place (b)great food (c)neat & clean place (d)costly

21. Monthly Income

22. 1.Prime location

23. 2.Taste

24. 3.Price

25. 4.Variety

26. 5.Nutrition value

27. 6.Ambience

28. 7.Behavior of staff

29. 8.Parking Facility

30. 9.Freshness