Vietnamese social media users highly trust word-of-mouth recommendations over traditional advertising. News and search engines are the most popular online activities. Reading others' comments about brands and browsing social networks are also very common. Facebook and ZingMe are the top social networks, while consumer electronics generate the most discussion. Direct seeding of influencers and forum marketing are recommended social media approaches for brands in Vietnam.
Ua Internet Market Development Internet ForumKatyaMikula
This document provides a summary of the internet market in Ukraine from a presentation by eVenture Capital Partners. It outlines that Ukraine has high internet growth but lower penetration compared to large European markets. Key points include that high-speed internet access in Ukraine is growing rapidly, e-commerce is growing 60% annually but still nascent, and online advertising is one of the fastest growing markets in Ukraine. The document proposes categorizing venture deals and analyzes which business models like transactions, advertising, subscriptions, and communities are more or less developed in Ukraine.
1) Magazine ads are more effective than TV or online ads in boosting purchase intent according to client studies. Magazines outperformed other media across multiple metrics in driving purchase funnel outcomes.
2) Magazines are the top medium for triggering consumers to conduct online searches, especially among older age groups.
3) Readership of magazines among 18-34 year olds has remained strong, with the average number of issues read per month increasing since 1999.
CitiBank leads Standard Chartered by 72% in the Share of Voice.Simplify360
The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, four major banks in Singapore namely DBS, Citibank, OCBC and Standard Chartered Bank are considered. The conversations in social media are tracked from 1st July to 31st July for a period of one month. The study is based on total of 38,301 conversations are collected for the purpose of the study.
Daedalus consumer engagement on facebookRevistaBiz
The document summarizes findings from a survey of 600 Romanian internet users about their engagement with brands on Facebook. It finds that younger users and students have liked more brand pages than average. The top reasons for liking pages are already being a fan of the brand and wanting updates on new products. Frequent posting and disappointing promotions or products are the main reasons users unlike pages. Lessons highlight the need to engage different age groups appropriately and maintain high quality relevant content to keep users engaged.
The BBC investigated the effectiveness of Facebook advertising by creating a fake company page called "VirtualBagel Ltd" that offered no real products. Within 24 hours, the page gained over 1,600 likes, mostly from India, Egypt, Indonesia and the Philippines. After 4 days, it had nearly 3,000 likes. However, the BBC questions whether these likes are real or from fake profiles, and whether Facebook adequately addresses this issue.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
This document discusses the increasingly complex stakeholder ecosystem that brands operate within across multiple online and offline channels. It notes that stakeholders can engage with brands through many intended and unintended touchpoints that collectively shape perceptions of the brand. Additionally, the document argues that most businesses still operate through internal silos between functions like marketing, PR, sales, etc. that inhibit a cohesive customer experience and limit understanding customer needs holistically. Breaking down these silos is presented as important for standing out in commoditized markets by providing a unified brand experience across touchpoints.
Ua Internet Market Development Internet ForumKatyaMikula
This document provides a summary of the internet market in Ukraine from a presentation by eVenture Capital Partners. It outlines that Ukraine has high internet growth but lower penetration compared to large European markets. Key points include that high-speed internet access in Ukraine is growing rapidly, e-commerce is growing 60% annually but still nascent, and online advertising is one of the fastest growing markets in Ukraine. The document proposes categorizing venture deals and analyzes which business models like transactions, advertising, subscriptions, and communities are more or less developed in Ukraine.
1) Magazine ads are more effective than TV or online ads in boosting purchase intent according to client studies. Magazines outperformed other media across multiple metrics in driving purchase funnel outcomes.
2) Magazines are the top medium for triggering consumers to conduct online searches, especially among older age groups.
3) Readership of magazines among 18-34 year olds has remained strong, with the average number of issues read per month increasing since 1999.
CitiBank leads Standard Chartered by 72% in the Share of Voice.Simplify360
The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, four major banks in Singapore namely DBS, Citibank, OCBC and Standard Chartered Bank are considered. The conversations in social media are tracked from 1st July to 31st July for a period of one month. The study is based on total of 38,301 conversations are collected for the purpose of the study.
Daedalus consumer engagement on facebookRevistaBiz
The document summarizes findings from a survey of 600 Romanian internet users about their engagement with brands on Facebook. It finds that younger users and students have liked more brand pages than average. The top reasons for liking pages are already being a fan of the brand and wanting updates on new products. Frequent posting and disappointing promotions or products are the main reasons users unlike pages. Lessons highlight the need to engage different age groups appropriately and maintain high quality relevant content to keep users engaged.
The BBC investigated the effectiveness of Facebook advertising by creating a fake company page called "VirtualBagel Ltd" that offered no real products. Within 24 hours, the page gained over 1,600 likes, mostly from India, Egypt, Indonesia and the Philippines. After 4 days, it had nearly 3,000 likes. However, the BBC questions whether these likes are real or from fake profiles, and whether Facebook adequately addresses this issue.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
This document discusses the increasingly complex stakeholder ecosystem that brands operate within across multiple online and offline channels. It notes that stakeholders can engage with brands through many intended and unintended touchpoints that collectively shape perceptions of the brand. Additionally, the document argues that most businesses still operate through internal silos between functions like marketing, PR, sales, etc. that inhibit a cohesive customer experience and limit understanding customer needs holistically. Breaking down these silos is presented as important for standing out in commoditized markets by providing a unified brand experience across touchpoints.
This document provides an overview of Facebook and how government agencies can use it. It discusses Facebook's mission to connect people and make the world more open. It then covers how to set up an official Facebook page for an agency, post engaging content, grow a fan base, and use analytics to understand audience reach. The document offers best practices for community guidelines, comments, and coordinating Facebook with other outreach channels.
MUJI has expanded its social media presence to include platforms like Twitter and Facebook. In 2010, MUJI launched official Facebook and Twitter accounts to better communicate with customers globally. MUJI aims to use social media to share brand messages and promotions, and to strengthen customer engagement worldwide. The number of MUJI's Facebook fans grew to over 50,000 in early 2011, demonstrating the potential of social media to reach more consumers internationally.
NK in Numbers is the largest social networking service in Poland with over 11 million real users. The average NK user profile is similar to the average Polish internet user - most are women aged 25-44 living in cities with a secondary education. Every day over 1 million users log on for social and entertainment purposes. NK sees over 2 million daily active users engaging in activities like commenting, photo sharing, and using microblogging and games. NK's reach has remained stable over the past two years according to market research firm Megapanel PBI/Gemius. NK continues developing its mobile and games offerings and generates over half its revenue from performance marketing and digital advertising.
1. A document from Facebook analyzing its user demographics and growth in China from June 2011.
2. It finds that Facebook had over 30 million users in China at the time, with the majority between ages 20-39.
3. Growth was rapid with user numbers increasing over 30% month-over-month and China was on track to become one of Facebook's largest markets outside the US.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Summary of digital marketing and advertising terms, techniques and trends. Great way for those new to the industry to get ramped up for a career in digital.
This document discusses establishing a digital presence in China. It provides insights into China's digital landscape including:
- China has over 500 million internet users and mobile internet usage is growing exponentially.
- Popular social media platforms in China include Qzone, Weibo, and Renren rather than Facebook and Twitter.
- To succeed digitally in China, companies need a holistic strategy that addresses their website, social media, influencers, search, and analytics.
- Burson-Marsteller's D/BM practice helps companies establish an effective digital presence in China through audits, strategy, engagement, and measurement.
The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
The document discusses MyParichay, an enterprise hiring platform on Facebook. It aims to transform recruiting and hiring through Facebook by leveraging its large user base and social graph capabilities. Key points include:
1. MyParichay allows companies to access over 30 million passive candidates on Facebook.
2. It provides tools for employer branding, employee referrals, and enabling recruiters to build referral networks.
3. MyParichay's social features and algorithms help reveal hidden candidates in a recruiter's extended social network.
This document summarizes the key findings of a study that examined how Australians are using the internet. Some of the main findings include:
- Most Australians access the internet using home desktop computers, laptops, or mobile phones. Younger Australians are more likely to use mobile devices.
- Australians spend on average over 15 hours per week online, with the internet becoming deeply integrated into daily life.
- Browsing the internet, email, social networking, and internet banking are some of the most common online activities. Younger Australians are more active on social media and video sites like YouTube.
- How people use the internet varies by age, gender, and device - with differences in activities like social
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
Customer experience in a digital age (preview)Geert Martens
We're no longer living in material world, we're living in an experience world. It's no longer Madonna, it's Lady Gaga who rules the world. What is the impact of the digital age on the way consumers take decisions? And how can you impact this from a business perspective? The answer: great customer experiences
This document discusses recommendations for driving sales of laptops in the Cairns area. It analyzes the target audience, which includes many families with children. It recommends outdoor advertising to drive traffic to a landing page and search engine marketing to target those already researching laptops. It also discusses using Cadreon's online targeting platform to optimize the campaign in real-time based on performance data.
Online Campaigning in Baden-Württemberg and beyondMarko Bachl
Online Campaigning in Baden-Württemberg and beyond. Vortrag im Studien- und Dialogprogramm
für Wahlkampfexperten aus Europa
Konrad-Adenauer-Stiftung, Stuttgart, 25.03.2011
Ein kurzer Überblick über den Online-Wahlkampf in Baden-Württemberg vor der Landtagswahl 2011
The document discusses using Facebook to improve recruiting and hiring through MyParichay. It aims to leverage Facebook's large user base and targeted capabilities to attract more and higher quality candidates. MyParichay allows companies to create a career page on Facebook, launch their employer brand, and connect with over 30 million passive candidates. It also automates employee referral programs and allows recruiters to build referral networks cost effectively. The technology is hosted on Amazon cloud and provides secure, private communication and tracking of referrals and hiring metrics.
Facebook based social hiring my parichayRanjan Sinha
MyParichay Revolutionizes Social Hiring in India. MyParichay runs on top of FAcebook and is India's largest Job BOard on FAcebook with more jobs than Naukri and Monster combined. I
Christian Goodman: The Power of Connections Compete
LinkedIn connects over 120 million professionals globally and provides insights about connections, behaviors, and data. The average consumer is more digitally connected than ever before, with LinkedIn being the largest professional network. LinkedIn aims to connect professionals worldwide to make them more productive and successful by providing trusted professional identities, insights from network data, and opportunities for knowledge sharing.
Friendster is a leading social network in Asia, with over 100 million registered users and 65 million monthly unique visitors. It is the top social network in several Asian countries and has high user engagement levels. While social networks generally have little overlap in their user bases, Friendster's user base is 75% unique from other major networks, giving it strong opportunities for growth. Friendster has a large mobile presence with over 1.5 billion monthly mobile page views and being in the top 10 mobile sites in several Asian countries. It has launched features like mobile-based text alerts and money transfers between users. Friendster is also a leading platform for fan profiles and applications, giving brands and organizations new ways to engage with audiences through social media.
- A survey of 500 Vietnamese Facebook users aged 39 and younger found that 74% had negative experiences on Facebook and 32% have more than one account.
- The most common reasons for negative experiences were too many advertisement posts from connections and fake/fraud posts. The biggest reason for multiple accounts was to separate business and personal use.
- 36% of respondents use Facebook for more than 3 hours per day, with notebooks and desktops being the most popular devices to access Facebook.
Khảo sát hành vi của Teen Việt Nam tháng 12/2012Nguyễn Duy Nhân
The document summarizes the results of a market research survey conducted in January 2012 among 300 teenagers in 3 major cities in Vietnam (HCMC, Hanoi, Danang) regarding their lifestyles and behaviors. Some key findings include:
- Teenagers' daily schedules vary between weekdays and weekends but generally involve school, entertainment activities like internet/TV, meals with family/friends, and studying.
- Entertainment activities popular at home are TV, music, internet while outside activities include hanging out with friends, eating out, coffee shops.
- Teenagers tend to dress in trendy styles and favor colors like white, black, red. Popular idols are Korean pop stars and Disney characters
This document provides an overview of Facebook and how government agencies can use it. It discusses Facebook's mission to connect people and make the world more open. It then covers how to set up an official Facebook page for an agency, post engaging content, grow a fan base, and use analytics to understand audience reach. The document offers best practices for community guidelines, comments, and coordinating Facebook with other outreach channels.
MUJI has expanded its social media presence to include platforms like Twitter and Facebook. In 2010, MUJI launched official Facebook and Twitter accounts to better communicate with customers globally. MUJI aims to use social media to share brand messages and promotions, and to strengthen customer engagement worldwide. The number of MUJI's Facebook fans grew to over 50,000 in early 2011, demonstrating the potential of social media to reach more consumers internationally.
NK in Numbers is the largest social networking service in Poland with over 11 million real users. The average NK user profile is similar to the average Polish internet user - most are women aged 25-44 living in cities with a secondary education. Every day over 1 million users log on for social and entertainment purposes. NK sees over 2 million daily active users engaging in activities like commenting, photo sharing, and using microblogging and games. NK's reach has remained stable over the past two years according to market research firm Megapanel PBI/Gemius. NK continues developing its mobile and games offerings and generates over half its revenue from performance marketing and digital advertising.
1. A document from Facebook analyzing its user demographics and growth in China from June 2011.
2. It finds that Facebook had over 30 million users in China at the time, with the majority between ages 20-39.
3. Growth was rapid with user numbers increasing over 30% month-over-month and China was on track to become one of Facebook's largest markets outside the US.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Summary of digital marketing and advertising terms, techniques and trends. Great way for those new to the industry to get ramped up for a career in digital.
This document discusses establishing a digital presence in China. It provides insights into China's digital landscape including:
- China has over 500 million internet users and mobile internet usage is growing exponentially.
- Popular social media platforms in China include Qzone, Weibo, and Renren rather than Facebook and Twitter.
- To succeed digitally in China, companies need a holistic strategy that addresses their website, social media, influencers, search, and analytics.
- Burson-Marsteller's D/BM practice helps companies establish an effective digital presence in China through audits, strategy, engagement, and measurement.
The document discusses digital marketing trends in Vietnam. Internet and social media usage in Vietnam has grown significantly in recent years, with over 30 million internet users in 2011 representing a penetration rate of 35%. Facebook is the most popular social network in Vietnam, with over 3.8 million users concentrated in the 18-34 age range. Search engine usage is also high, with 80% of internet users in Vietnam utilizing search engines. The document then outlines various digital marketing strategies used in Vietnam such as social media, online advertising networks, search engine marketing, and viral marketing techniques.
The document discusses MyParichay, an enterprise hiring platform on Facebook. It aims to transform recruiting and hiring through Facebook by leveraging its large user base and social graph capabilities. Key points include:
1. MyParichay allows companies to access over 30 million passive candidates on Facebook.
2. It provides tools for employer branding, employee referrals, and enabling recruiters to build referral networks.
3. MyParichay's social features and algorithms help reveal hidden candidates in a recruiter's extended social network.
This document summarizes the key findings of a study that examined how Australians are using the internet. Some of the main findings include:
- Most Australians access the internet using home desktop computers, laptops, or mobile phones. Younger Australians are more likely to use mobile devices.
- Australians spend on average over 15 hours per week online, with the internet becoming deeply integrated into daily life.
- Browsing the internet, email, social networking, and internet banking are some of the most common online activities. Younger Australians are more active on social media and video sites like YouTube.
- How people use the internet varies by age, gender, and device - with differences in activities like social
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
Customer experience in a digital age (preview)Geert Martens
We're no longer living in material world, we're living in an experience world. It's no longer Madonna, it's Lady Gaga who rules the world. What is the impact of the digital age on the way consumers take decisions? And how can you impact this from a business perspective? The answer: great customer experiences
This document discusses recommendations for driving sales of laptops in the Cairns area. It analyzes the target audience, which includes many families with children. It recommends outdoor advertising to drive traffic to a landing page and search engine marketing to target those already researching laptops. It also discusses using Cadreon's online targeting platform to optimize the campaign in real-time based on performance data.
Online Campaigning in Baden-Württemberg and beyondMarko Bachl
Online Campaigning in Baden-Württemberg and beyond. Vortrag im Studien- und Dialogprogramm
für Wahlkampfexperten aus Europa
Konrad-Adenauer-Stiftung, Stuttgart, 25.03.2011
Ein kurzer Überblick über den Online-Wahlkampf in Baden-Württemberg vor der Landtagswahl 2011
The document discusses using Facebook to improve recruiting and hiring through MyParichay. It aims to leverage Facebook's large user base and targeted capabilities to attract more and higher quality candidates. MyParichay allows companies to create a career page on Facebook, launch their employer brand, and connect with over 30 million passive candidates. It also automates employee referral programs and allows recruiters to build referral networks cost effectively. The technology is hosted on Amazon cloud and provides secure, private communication and tracking of referrals and hiring metrics.
Facebook based social hiring my parichayRanjan Sinha
MyParichay Revolutionizes Social Hiring in India. MyParichay runs on top of FAcebook and is India's largest Job BOard on FAcebook with more jobs than Naukri and Monster combined. I
Christian Goodman: The Power of Connections Compete
LinkedIn connects over 120 million professionals globally and provides insights about connections, behaviors, and data. The average consumer is more digitally connected than ever before, with LinkedIn being the largest professional network. LinkedIn aims to connect professionals worldwide to make them more productive and successful by providing trusted professional identities, insights from network data, and opportunities for knowledge sharing.
Friendster is a leading social network in Asia, with over 100 million registered users and 65 million monthly unique visitors. It is the top social network in several Asian countries and has high user engagement levels. While social networks generally have little overlap in their user bases, Friendster's user base is 75% unique from other major networks, giving it strong opportunities for growth. Friendster has a large mobile presence with over 1.5 billion monthly mobile page views and being in the top 10 mobile sites in several Asian countries. It has launched features like mobile-based text alerts and money transfers between users. Friendster is also a leading platform for fan profiles and applications, giving brands and organizations new ways to engage with audiences through social media.
- A survey of 500 Vietnamese Facebook users aged 39 and younger found that 74% had negative experiences on Facebook and 32% have more than one account.
- The most common reasons for negative experiences were too many advertisement posts from connections and fake/fraud posts. The biggest reason for multiple accounts was to separate business and personal use.
- 36% of respondents use Facebook for more than 3 hours per day, with notebooks and desktops being the most popular devices to access Facebook.
Khảo sát hành vi của Teen Việt Nam tháng 12/2012Nguyễn Duy Nhân
The document summarizes the results of a market research survey conducted in January 2012 among 300 teenagers in 3 major cities in Vietnam (HCMC, Hanoi, Danang) regarding their lifestyles and behaviors. Some key findings include:
- Teenagers' daily schedules vary between weekdays and weekends but generally involve school, entertainment activities like internet/TV, meals with family/friends, and studying.
- Entertainment activities popular at home are TV, music, internet while outside activities include hanging out with friends, eating out, coffee shops.
- Teenagers tend to dress in trendy styles and favor colors like white, black, red. Popular idols are Korean pop stars and Disney characters
This document discusses puberty and the hormonal changes that occur during puberty. It covers:
- The hypothalamic-pituitary-gonadal axis and how it regulates puberty. Hormone levels like FSH, LH, and estradiol rise leading to physical changes.
- The physical changes of puberty including breast development, pubic hair growth, menarche, and the growth spurt. It describes the Tanner stages used to evaluate development.
- Factors that can affect the timing of puberty like genetics, nutrition, health, and environment. Puberty is normally completed by ages 15-17.
Social Media Marketing Report Viet Nam 2013 (Báo cáo nghiên cứu- Marketing tr...InfoQ - GMO Research
Báo cáo này là kết quả của dự án nghiên cứu về tình hình sử dụng internet và sử dụng mạng xã hội tại hai thành phố lớn nhất Việt Nam là Hà Nội và Hồ Chí Minh. Nghiên cứu tập trung vào nhóm đối tượng có sử dụng mạng xã hội nhằm đưa ra những thông tin quan trọng cho những người làm marketing.
Mời bạn tải bản pdf của Báo cáo và xem thêm các dự án nghiên cứu khác tại: http://infoq.vn/business/research
1) According to a survey in Vietnam, 90% of urban 20-39 year olds own smartphones and spend over half their daily internet time on mobile. 50% of online shopping and YouTube usage in Vietnam is via smartphones.
2) Digital advertising spending accounts for 27% of total ad spending worldwide but only 5-10% in Vietnam, indicating a gap between brands and consumers. Television remains the dominant media at 91 minutes consumed daily versus 103 minutes on mobile internet.
3) Facebook is the dominant social media platform in Vietnam, used by 98% of urban 20-39 year olds, who spend an average of 2.5 hours per day on it. The average Vietnamese user likes 48 brand pages primarily to
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
1) The document discusses social network usage in Vietnam based on data from comScore. It finds that social network usage has grown rapidly in Vietnam with the popular local platform Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger, between 15-24 years old. They spend more time online on average than older users.
3) Key activities on social networks in Vietnam include photo sharing, instant messaging, and visiting entertainment and news sites. Usage is focused around aspirational younger demographics.
Puberty is the physiological transition from childhood to reproductive maturity associated with growth spurts and development of primary and secondary sexual characteristics between ages 8-14. It is controlled by the hypothalamic-pituitary-gonadal axis, which stimulates sex hormone secretion and profound biological changes. Precocious or delayed puberty may have underlying pathological causes that require investigation through assessments of medical history, examinations, blood tests, and imaging to diagnose conditions and guide management.
Vietnam's social media usage was surveyed by Asia Plus Inc. The key findings were:
- Facebook and Zalo were the most used social media platforms in Vietnam.
- Vietnamese used social media primarily for keeping up with friends/networks and receiving news.
- Most Vietnamese accessed the internet via smartphones.
- Brand pages were "liked" mainly to receive product/event info and discounts. Videos ads under 30 seconds received the most engagement.
- Friends and family were considered the most trusted sources of information over advertising. However, 41% had purchased products after seeing online ads.
The survey provided insights into Vietnamese social media behaviors and attitudes toward digital advertising.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
This document provides information about puberty and reproductive development in females. It discusses physical changes during puberty like breast development, hip widening, and growth of pubic hair. It also describes the female reproductive system including the uterus, ovaries, fallopian tubes, and vagina. The menstrual cycle is explained in detail, covering hormone regulation, egg maturation and release, potential fertilization, and menstruation if not pregnant. Pregnancy and the stages of development are briefly outlined as well.
This document discusses puberty and precocious puberty in females. It defines puberty as the physiological phase of development lasting 2 to 5 years where the genital organs mature. Signs of puberty in females include menarche, development of secondary sex characteristics, physical development, and psychological changes. Precocious puberty is defined as the appearance of any secondary sex characteristics before age 8. The document discusses the types, causes, diagnosis, and treatment of precocious puberty. The treatment aims to arrest maturation until the normal age while maximizing adult height.
The document discusses the advantages and disadvantages of using Facebook. Some key advantages are that Facebook allows users to search for old friends, communicate less awkwardly with strangers, find people with similar interests to join groups, and check information about other students. However, some disadvantages are that excessive Facebook use can decrease health, weaken long-distance relationships, enable criminal activities, make people lazier by wasting time, and increase risks of malware infection. The document presents arguments around both the pros and cons of using Facebook.
For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner.
Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community.
From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.
1) The document describes a global study of over 8,000 online consumers to understand how social media, TV, and mobile influence purchase decisions.
2) It finds that tapping influential social media users to spread brand messages, optimizing how different media touchpoints work together, and transforming points of influence into calls to action are effective strategies for marketers.
3) Specifically, it shows how targeting the top 10% of social media users who are "super influencers" with large social networks can help spread brand messages widely. Combining TV, social media, and mobile messaging strategically at different stages of the purchase process can accelerate it in a synergistic way.
1) The document describes a global study of over 8,000 online consumers to understand how social media, TV, and mobile influence purchase decisions.
2) It finds that tapping influential social media users to spread brand messages, optimizing how different media touchpoints work together, and transforming points of influence into calls to action are effective strategies for marketers.
3) Specifically, it shows how targeting the top 10% of social media users who are "super influencers" with large social networks can help spread brand messages widely. Combining TV, social media, and mobile messaging strategically creates synergy that accelerates the purchase process.
Social media has become an important customer service channel that can reduce costs while improving satisfaction. Companies can use social media to reduce churn, drive sales, and improve processes based on customer feedback. While it requires training and cultural changes, social media customer service improves the customer experience at a lower cost compared to traditional channels.
Social media provides opportunities for brands to interact directly with consumers. Brands can use social media to build relationships with customers, promote their message to those who will share it, and learn more about consumer preferences. While many media consumption habits are shifting online and to mobile devices, social media usage is growing rapidly, especially among younger demographics. For brands, developing a presence on social media allows reaching customers where they are already engaged and facilitating conversations to help build loyalty and understanding.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
A survey found that 51% of consumers are interested in accessing additional content or interacting with social media while watching TV. Dramas and comedies were the genres where consumers most wanted this. 64% recalled seeing social media symbols like Facebook likes and hashtags while watching TV. While 53% were familiar with how to use these symbols, only 33% had actually interacted with them. The greatest motivator for interacting was to get more information about the show.
1) Consumers communicate both online and offline across various contexts that are important for marketers. All media can be considered social media if planned properly to target consumers during social interactions.
2) Research shows that adults often communicate with others simultaneously while consuming media. Certain demographics, like young singles, display more online social behavior while consuming media like TV.
3) Targeting young singles during weekday evenings when watching TV dramas provides opportunities to reach influential consumers during peak social media consumption.
The document discusses the rise of social media and its implications for customer relationship management (CRM). It notes that over 180 million unique visitors access social media daily and over 600 million users are on social networks, with usage exceeding traditional email and search engines. As social network adoption increases across age groups, customers are more engaged and invested in social platforms. The document argues that companies must adopt social CRM tools to engage with customers on social media and gain insights from social conversations. It provides examples of early social CRM vendors and acquisitions in the space.
Are Your Brand's Ads Seen On Facebook? Here's How To Ensure They Will Be.Julie Hansen
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In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
Vietnamese Social Media Landscape
1. Marketing on
Vietnamese
Social Media
Guide
Copyright 2010 NM Incite. This text is for position
only.
2. More consumers trust Internet discussion
posts than trust television advertising
Word-of-Mouth is the most trusted advertising vehicle.
Source: Nielsen Global Trust in Advertising Q3, 2011 2
Copyright 2011 NM Incite. Confidential and proprietary.
3. Most popular online activities
News 99
Using a search engine 89
Instant Messaging 87
Streaming video 80
Health & medical info 75
Education/study related 74
Streaming audio 72
Sporting news/results 68
Email 64
Playing online games 64
Using social networks 56
Base: All digital Vietnamese 15+ (n=973) 3
Copyright 2011 NM Incite. Confidential and proprietary.
4. Top 5 social media activities
1. Reading others’ comments about
brands, products and services 47%
2. Browsing other people’s content
on social networking platforms 46%
3. Reading online forums/discussion
boards 46%
4. Updating a social networking
profile 44%
5. Sending private messages via
social networking platforms 37%
Base: All digital Vietnamese 15+ (n=973) 4
Copyright 2011 NM Incite. Confidential and proprietary.
5. Brand engagement via social media
19%
of all digital Vietnamese have clicked the
Brand interaction
is occurring via
social channels
Facebook ‘Like’ button to show their
approval for a brand or organisation.
Discussing Connecting with
brands/products brands/products on
online social media sites
18% 10%
Base: All digital Vietnamese 15+ (n=973) 5
Copyright 2011 NM Incite. Confidential and proprietary.
6. Adoption of social mobile has
emerged
20
18
18
16
15
14 14 14 14
18%
14
13
12
12
10
% 10
8
7
6
of online social
networkers aged
4
20-29 access via
2
mobile.
0
Total Male Female 15-19 20-29 30-39 40+ AB C DEF
years years years years
Base: Digital Vietnamese 15+ who participate in social networking (n=777) 6
Copyright 2011 NM Incite. Confidential and proprietary.
7. Social networks in Vietnam
7
Copyright 2011 NM Incite. Confidential and proprietary.
8. On which networks have local digital
consumers set up a profile?
39% 34% 30% 29%
Host
Edit
Direct
Proxy Access
Common ways to overcome
35
facebook blockage 23 24
Base: Digital Vietnamese 15+ who participate in social networking (n=777) 8
Copyright 2011 NM Incite. Confidential and proprietary.
9. Zing and Facebook both fare well in the local
market
Main profile Second profile
37
Facebook
14
31
Zing/Zing Me
35
18
Yahoo! 360 Plus
19
10
YouTube
28
1
Twitter
1
…followed by Facebook with
just over half of first or
Tamtay.vn
1 second profiles.
0
0 5 10 15 20 25 30 35 40
%
Base: Digital Vietnamese 15+ who participate in social networking and have a main profile (n=505) and who have a ‘second’ profile (n=309)
9
Copyright 2011 NM Incite. Confidential and proprietary.
10. Video viewing is dominated by ...
52%
For half the market, YouTube is the single most
used source of video. Second are Zing.vn 12%
share and 24h.com.vn 11% share.
Base: Digital Vietnamese15+ who accessed video online in the last 12 months (n=797) 10
Copyright 2011 NM Incite. Confidential and proprietary.
11. What people do on social networking sites
First heard/saw some breaking news 69
Played games 69
Posted photos/pictures or links 55
Posted videos or links to videos 50
Clicked into an ad/commercial message 13
Engaged with a band/musician/celeb 11
Shared your physical location with others 9
11% 30-39
vs.
Found an item to buy 9
Engaged with organisation/brand/product 8 7% 15-29
Made a positive ‘public’ comment 4
Made a negative ‘public’ comment 3
Advertised an item you’re trying to sell 3
Engaged with government/politician 1
0 10 20 30 40 50 60 70
%
Base: Digital Vietnamese 15+ who participate in social networking (n=777) 11
Copyright 2011 NM Incite. Confidential and proprietary.
12. What types of brands do they connect with?
Media
Entertainment / Health / Technology Fashion programs /
festivals / beauty personalities /
events / arts
movies
Men much more likely to connect with entertainment
than women (46% vs. 26%). 30-39s more likely to
connect to retailers than any other category.
Base: Digital Vietnamese 15+ who participate in social networking (n=777) 12
Copyright 2011 NM Incite. Confidential and proprietary.
13. Brand connection categories
Entertainment/the arts/festivals/events 36
Health/beauty brands or products 33
Technology brands or products 31
Fashion brands or products 26
TV/radio programs, personalities or movies 23
Fast food brands or products 17
Grocery brands or products 16
Restaurants, cafes, bars, clubs etc. 15
Sports brands or products, teams or events 15
Retailers 12
Travel and leisure services 9
Charities or not for profit organizations 3
0 5 10 15 20 25 30 35 40
%
Base: Digital Vietnamese 15+ who participate in social networking (n=777) 13
Copyright 2011 NM Incite. Confidential and proprietary.
14. Consumer electronics is the most
popular category of involvement
57%
read other consumers’ online
comments about electronics.
40% read about clothing.
Men are more likely to
discuss electronics
than women,
42%
actively posted comments or
as are 20-29 year olds
reviews about electronics.
29% actively posted comments or
reviews about movies.
Base: All digital Vietnamese 15+ (n=973) 14
Copyright 2011 NM Incite. Confidential and proprietary.
15. 75% 55% 27%
entertainment exclusive general
/ interest info updates/info
Motivations for connecting with brands on
social networks
27% 19% 18%
to have a for offers to ask a
conversation and deals question
Base: Digital Vietnamese 15+ who have connected with brands / organisations via a social network (n=40)
15
Copyright 2011 NM Incite. Confidential and proprietary.
16. The Group Buying category has emerged in
Vietnam
41% aware of Group Buying
offers
1% have signed up to receive offers
20% of those who have received a Group
Buying offer have purchased
12% of those who have signed up to receive deals or offers have
purchased more than once
Base: All digital Vietnamese 15+ (n=973) 16
Copyright 2011 NM Incite. Confidential and proprietary.
17. The way social media is informing and
influencing consumer purchase decisions
Done in past 12 months Done monthly or more often Done weekly or more often
47
Reading other people’s
comments about brands, 31
products or services
14
Reading review is
25
more than writing
Watching an online video
about a product or service
16
you were thinking about
buying
5
18
Discussing / posting your
own reviews about brands, 10
products or services
4
0 5 10 15 20 25 30 35 40 45 50
%
Base: All digital Vietnamese 15+ (n=973) 17
Copyright 2011 NM Incite. Confidential and proprietary.
18. How consumers publish their opinions
58% social networking / community sites
40% forum / message board
18% blogs
14% online review site
12% on retailer’s official site
9% on news website
Base: Digital Vietnamese 15+ who write comments / reviews (n=232) 18
Copyright 2011 NM Incite. Confidential and proprietary.
19. Where consumers read comments vs. where they
watch video
Read Watch
52
A social networking site
43
Online forum/message 35
board 12
Company’s official 34
website 30
25
Retailer’s official website
18 Watching videos to support
17 decisions about consumer
Someone’s blog
20 electronics, clothing and
Independent 16
movies are the most popular.
‘review’/opinion website 11
YouTube
66
News website
12
0 10 20 30 40 50 60 70
%
Base: Digital Vietnamese 15+ who read comments / reviews (n=465) and those who have ever watched online
video about products, services (n=330) 19
Copyright 2011 NM Incite. Confidential and proprietary.
20. Next steps after social media & rich media...
Action after reading Action after watching online
Used a search engine to find 67
suppliers of the product/service 76
Visited the product/service 41
providers’ website to find out
47
more
Told others about the 30
video/comments 30
Shared the video/comments 16
with others 19
Actually purchased the 5
product/service 5
Contacted the product/service 4
provider to find out more
3
(email, web form, telephone)
2
Visited the store/business
3
13
I did none of the above
8
0 10 20 30 40 50 60 70 80
%
Base: Digital Vietnamese 15+ who read comments / reviews (n=465) and those who have ever watched online video
about products, services (n=330) 20
Copyright 2011 NM Incite. Confidential and proprietary.
21. Where do consumers search online for
product information before buying
Google 89
Company website 60
Classified websites 38
Online Chat 37
Forums 36
Social networks to ask friends 23
Yahoo, Google Answer 19
Onlines News 13
Base: Digital Vietnamese 15+ who read comments / reviews (n=465) 21
Copyright 2011 NM Incite. Confidential and proprietary.
22. Social Media Marketing
Suggested Approaches
• Direct Seeding: Identify and contact core
influencers directly to promote products and
services.
- Works with blogs and forums
- Require relationship with Online Community
Managers and core influencers
• Indirect Seeding: Advertise in the online
communities where consumers are having an online
discussion..
- Guided by knowing key communities, people,
and topics of interest
• Create your own community: Build a branded
community on popular social networks like facebook
or zing
22
22
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
23. Social Media Marketing
Direct Seeding Ideas
Direct seeding of core influencers requires the identification and profiling of the
key “influencers” of discussion about the brand and/or the category. There are
several options for leveraging these individuals to promote the brand.
• Invite to events or special programs
• Seed with product demos or free
samples
• Provide news/product info that isn’t
available to other communities
• Provide special offers or promotions
• Provide channel for feedback – ask for
their input!
23
23
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
24. Social Media Marketing
Forum Seeding
• 40% consumers publish their opinions on Forums and
36% consumers search for product information on
forums before buying
• Forums discussions rank higher and have more
impressions in Search Engine
• Forums seeding drives focused and fast influence with
low cost.
• Forums seeding create
more engagement than
Social Network
24
Copyright 2011 NM Incite. Confidential and proprietary.
25. Social Media Marketing
Forum Seeding
• Build relationship with Online Community Managers
• Focus on quality over quantity. Pick a place and do it
well. Don’t spread yourself too thin.
• Amplify effects by combing traditional media
with social media to create an integrated marketing
strategy
• Focus on building loyalty and
advocacy: Be responsive and
educative, maintain
community even after
campaign
25
Copyright 2011 NM Incite. Confidential and proprietary.
26. NM Incite can provide actionable intel for
your seeding campaign
• List of Top Social Media sources where people discuss about your
product or product category: Top social networks, forums, blogs…
• List of Top forum threads that discuss your brand: To know the
context of discussions about your brand or product category…
• List of influencers: Who are they,
where they are most active, their
profiles, post history, contacts….
• List of online articles written about
your brands: the sources of these
articles, how often they are cited
26
26
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
27. Build your own branded community
Zing – owned by VNG
• Combined with off-line campaign,
TVC, banner, event
• Access to Zing’s members and forum
• Contact VNG for a managed
campaign
Facebook
• Drive discussions through recipe
sharing, gossip, events, celebrity
• Access to facebook members
• Free of charge
• Easy to measure reach and
effectiveness
27
27
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
28. NM Incite can measure the effectiveness of
your campaign
Buzz Volume
Messages generated about your products as the result of your
campaign versus key competitors’ campaigns within a timeframe.
Discussion Topics
Categorize messages based on topics naturally occurring within
discussion about your product from a random sample of
messages
Consumer Sentiment
• Categorize messages into one of five sentiment areas: Positive,
Negative, Mixed, or Neutral discussion from a random sample of
messages
• Net Sentiment Score = Positive – Negative / Positive + Negative
+ Mixed
Qualitative Insights
Notable quotes from messages about your product, organized by
key themes
28
28
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
29. Managing Social Media Crisis
Rules of engagement
• Share facts, not opinion – Do not release canned,
opinion driven statements. Share the facts of the
situation from your side and do not deviate from them.
• Speed is Key – Respond quickly and confidently. If you
don’t get the information to the bloggers, media,
discussion forum posters and others, someone else will.
• Don’t close up – Continuing transparency through a
crisis is key. It may hurt in the short term, but long term it
will help to renew and revitalize your company image.
The community will find out all of the information eventually, therefore you will
be better off if you release it.
• Be the Expert – You are the expert in your industry. Explain the problem,
explain the steps you are doing to solve the problem. Don’t allow third parties
to be the go to place for information – it is your right and responsibility to be
central to the discussion.
29
Copyright 2011 NM Incite. Confidential and proprietary.
30. NM Incite provides Brand Defensive and
Crisis Management Tool
Crisis Warning
• Setting up an alert email once crisis topic such as Food
poisoning or Food Recall is detected and the number of
discussions involved this topic reaches a certain threshold
• Buzz audit report to track brand social media health which
uncovers unknown customer criticisms
Post Crisis Analysis
An analytical research into the crisis once it has happened to
assess the extent and the reach of the crisis and compare it with
the brand’s other crisis the past or competitors’ crises in the past.
Access to Crisis Management Experts
• NM Incite’s actionable recommendations when a crisis hits
30
30
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.
31. For questions, please contact:
Peter Nguyen
Manager, NM Incite t: + 84 8 3997 8088 x: 8174
CENTRE POINT - 106 Nguyen Van f : + 84 8 3845 5348
Troi St. m: +84 977 550 665
Phu Nhuan Dist. HCM. City, e: son.nguyen@nielsen.com
Vietnam
Peter Nguyen
fiickdotcom
Peter Nguyen
31
31
Copyright 2011 NM Incite. Confidential and proprietary.
Copyright 2011 NM Incite. Confidential proprietary.