CRM   Social Media                                                        	                                   	           ...
04                                                                                        11                              ...
4:612%               38%      62%
web                WEB
1.Social Media                 ⾯面                                                            ⽰示        :twitter      ⼿手   ...
web•                                    n    MUJInet                       n              MUJI net                      ...
Social Media                                                    Twitter     2009 10         29               facebook     ...
12%500      500
MUJI C           net    C     store            C    net            	C          	   MUJI WEB       C                       ...
MUJI. net            MUJI0.3                 MUJI3.0            (B) to C               (B) with C                         ...
MUJI net member
1.Social Media                 ⾯面                                                            ⽰示        :twitter      ⼿手   ...
web•                                    n    MUJInet                       n              MUJI net                      ...
MUJI Gift Card                       	  •                  •                &                    •                        ...
Gift card       Gift Card
C to C
Social Media                                                     Twitter    2009 10           29              facebook    ...
C                       C                   C             MUJIC       	   net WEB       C             store    C          ...
MUJI C           net    C     store            C    net            	C          	   MUJI WEB       C                       ...
facebook MUJI Global site open 2010/10/26           MUJI
facebook •                                                   •                            Global                • Twitter ...
Twitter    facebook• 140                        Twitter        facebook                      deep   Global Communication  ...
Social Media         MUJI                                   share with…                                                   ...
"                                                       "                                "                                ...
facebook global site         facebook
on Facebook "www.facebook.com/muji.jp & /muji
Global Promotion   Global Gift
2011   1   facebook JP   fan 10,000                                        facebook
⾏行行                               ⾯面   ⽰示     ⽅方        ⾯面   ⽰示                      ⼈人                         ⼊入   ⾏行行⽰示...
                          ⽤用Twitter                                                                "                     ⾯...
MUJI to GO                  
             	                                     	                      	                  ...
facebook 1,110               
                 605                                505          83       	   Twitter 1,899
facebook   50,000
facebook       50,000             		                     		                                     		                        ...
2011 1            facebook• facebook   earned Media       owned Media                    paid Media Owned Media   owned Me...
Social Media                         web                                                                     Twitter      ...
Social Media   On line to OffLine Off Line
Social Media       Global Marketing                                                                      ROI
web      WEB
44
第16回Looops.TV 良品計画 奥谷様資料
第16回Looops.TV 良品計画 奥谷様資料
第16回Looops.TV 良品計画 奥谷様資料
第16回Looops.TV 良品計画 奥谷様資料
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第16回Looops.TV 良品計画 奥谷様資料

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2011/07/26 第16回Looops.TVは”日本最先端ソーシャルブランド「無印良品」徹底研究”。良品計画 Web事業部長 奥谷様の資料を公開いたします。

Published in: Business, Technology

第16回Looops.TV 良品計画 奥谷様資料

  1. 1. CRM Social Media
  2. 2. 04 11 2Confidential Copyright 2010 Ryohin Keikaku Co.,Ltd. All Rights Reserved. 10/Dec/2010
  3. 3. 4:612% 38% 62%
  4. 4. web WEB
  5. 5. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  6. 6. web•  n  MUJInet n  MUJI net
  7. 7. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " " " "
  8. 8. 12%500 500
  9. 9. MUJI C net C store C net C   MUJI WEB C C C C
  10. 10. MUJI. net MUJI0.3 MUJI3.0 (B) to C (B) with C PC PC+MOBILE
  11. 11. MUJI net member
  12. 12. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
  13. 13. web•  n  MUJInet n  MUJI net
  14. 14. MUJI Gift Card •  •  & •  •  10% •  •  1,000 1,000 Gift Card •  1,000 Gift Card 1,000 MUJI Gift Card •  10% 3
  15. 15. Gift card Gift Card
  16. 16. C to C
  17. 17. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " 15,000 " facebook & Twitter " " iPhone
  18. 18. C C C MUJIC   net WEB C store C C C
  19. 19. MUJI C net C store C net C   MUJI WEB C C C C
  20. 20. facebook MUJI Global site open 2010/10/26 MUJI
  21. 21. facebook •  •  Global • Twitter facebook Social Media ! Twitter
  22. 22. Twitter facebook• 140 Twitter facebook deep Global Communication •  Twitter •  twitter Tweet-sense facebook •  facebook Social Media !
  23. 23. Social Media MUJI share with… MUJI fan •  •  •  •  facebook MUJI
  24. 24. " " " " " " MUJI " − World Gift 120,000
  25. 25. facebook global site facebook
  26. 26. on Facebook "www.facebook.com/muji.jp & /muji
  27. 27. Global Promotion Global Gift
  28. 28. 2011 1 facebook JP fan 10,000 facebook
  29. 29. ⾏行行 ⾯面 ⽰示 ⽅方 ⾯面 ⽰示 ⼈人 ⼊入 ⾏行行⽰示 ⼿手 ⼊入 ⾯面 ⽰示 ⼊入⼒力力 ⽰示 ⼤大
  30. 30.    ⽤用Twitter " ⾯面 twitter :twitter ⽰示 :twitter
  31. 31. MUJI to GO 

  32. 32. facebook 1,110 
 605 505 83 Twitter 1,899
  33. 33. facebook 50,000
  34. 34. facebook 50,000 
 
 

  35. 35. 2011 1 facebook• facebook earned Media owned Media paid Media Owned Media owned Media earned Media ( HP) (SNS) ADK-I
  36. 36. Social Media web Twitter 12 x
  37. 37. Social Media On line to OffLine Off Line
  38. 38. Social Media Global Marketing ROI
  39. 39. web WEB
  40. 40. 44

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