1. A document from Facebook analyzing its user demographics and growth in China from June 2011. 2. It finds that Facebook had over 30 million users in China at the time, with the majority between ages 20-39. 3. Growth was rapid with user numbers increasing over 30% month-over-month and China was on track to become one of Facebook's largest markets outside the US.

1. 1
2011 6 28
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2. 2
Facebook
”Facebook ”
”Facebook ”
2011 6 27
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3. Facebook
3
 Facebook 20 30
800,000
237 7
700,000
 50 32
1
600,000
 Facebook 213
500,000 155 4:3
400,000
 20~39 30
300,000
 10 20 20~24
200,000 34
100,000
 25
0
40 2
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4. Facebook
4
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5. Facebook
5

Facebook
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6. Facebook
6
800,000
200,000
700,000
180,000 600,000
500,000
160,000 400,000
300,000
140,000 200,000
100,000
120,000 0
25-29
35-39
45-49
55-59
64-
20-24
30-34
40-44
50-54
60-64
100,000
19
80,000
60,000
40,000
20,000
0
19
20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 64-

 98 26%
 40 40
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7. Facebook
7
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8. Facebook
8
 98 72%
 “ ” 7.4%
2.8%
 2011 6 7 Facebook
Facebook
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9. 9
 Facebook 10 20
30
 10 20
Facebook

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10. 10
http://www.facebook.com/socialmedia.sorasol
Facebook 980
" PDF
"
Facebook
http://fbapp.sorasol.co.jp/fbpage/paid.html
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11. 11
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