This PDF file is a 4-page Brief report excerpt from the complete 70-page Corporate Internet Executive Research Study report published by the Internet Strategy Forum. For more information, visit http://wwww.internetstrategyforum.org.
CMOs need a digital marketing hub to manage their growing digital marketing operations. A digital marketing hub would allow CMOs to plug in various digital marketing modules to gain efficiencies. Companies that can manage brands' first party and third party data through data management platforms will be well positioned to help CMOs with their digital marketing hubs. Agencies, Google, and brands themselves may be some of the biggest winners as they help manage the shift to digital marketing.
The document discusses consumer insights in Southeast Asia. It notes that the company Cimigo employs 300 professionals to advise clients reaching 3 billion consumers across India, Hong Kong, Vietnam, Indonesia, China, and the Philippines. Cimigo offers consulting and research services related to understanding consumer behavior. The document also provides details on a study of internet usage in Vietnam, finding continued growth with over 30 million users, more than half of the population now online including beyond major cities and gender. It suggests marketers should listen and engage consumers across more diverse segments through mobile and social platforms.
The document reports on a survey of 503 business decision-makers about their use of social media in business purchasing processes. Key findings include:
- Respondents saw the greatest increases in using search engines and supplier websites over the past year. Younger respondents reported higher increases in using social media like Facebook, blogs, and Twitter.
- Respondents perceive spending the most time on search engines and supplier websites each month. Younger respondents spent more time on social media and advertising.
- Over half saw benefits of social media like access to others' experiences, while three-fifths cited weaknesses like unreliable information. Younger respondents were more likely to see no weaknesses.
- 38% used social media in their purchase
EEC 2013: Segmentation Strategies Across ChannelsLiveIntent
We are currently undergoing a radical shift in the delivery of information. As the recipients of today strive for more and more information, they demand to have it THEIR way, as in THEIR media. They require branded content and context; they seek to define the delivery media of their choice; and they want both privacy protection and the benefits of data driven marketing. Learn how to strategically use segmentation strategies to engage and empower your subscribers across channels.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
CMOs need a digital marketing hub to manage their growing digital marketing operations. A digital marketing hub would allow CMOs to plug in various digital marketing modules to gain efficiencies. Companies that can manage brands' first party and third party data through data management platforms will be well positioned to help CMOs with their digital marketing hubs. Agencies, Google, and brands themselves may be some of the biggest winners as they help manage the shift to digital marketing.
The document discusses consumer insights in Southeast Asia. It notes that the company Cimigo employs 300 professionals to advise clients reaching 3 billion consumers across India, Hong Kong, Vietnam, Indonesia, China, and the Philippines. Cimigo offers consulting and research services related to understanding consumer behavior. The document also provides details on a study of internet usage in Vietnam, finding continued growth with over 30 million users, more than half of the population now online including beyond major cities and gender. It suggests marketers should listen and engage consumers across more diverse segments through mobile and social platforms.
The document reports on a survey of 503 business decision-makers about their use of social media in business purchasing processes. Key findings include:
- Respondents saw the greatest increases in using search engines and supplier websites over the past year. Younger respondents reported higher increases in using social media like Facebook, blogs, and Twitter.
- Respondents perceive spending the most time on search engines and supplier websites each month. Younger respondents spent more time on social media and advertising.
- Over half saw benefits of social media like access to others' experiences, while three-fifths cited weaknesses like unreliable information. Younger respondents were more likely to see no weaknesses.
- 38% used social media in their purchase
EEC 2013: Segmentation Strategies Across ChannelsLiveIntent
We are currently undergoing a radical shift in the delivery of information. As the recipients of today strive for more and more information, they demand to have it THEIR way, as in THEIR media. They require branded content and context; they seek to define the delivery media of their choice; and they want both privacy protection and the benefits of data driven marketing. Learn how to strategically use segmentation strategies to engage and empower your subscribers across channels.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
Vietnamese social media users highly trust word-of-mouth recommendations over traditional advertising. News and search engines are the most popular online activities. Reading others' comments about brands and browsing social networks are also very common. Facebook and ZingMe are the top social networks, while consumer electronics generate the most discussion. Direct seeding of influencers and forum marketing are recommended social media approaches for brands in Vietnam.
The document summarizes data from surveys about mobile wallet features and mobile banking. Some key findings include:
- Paying bills, using a phone as ID, and organizing rewards were the mobile wallet features rated as extremely or very valuable by 39% of smartphone owners.
- Younger generations like Gen Y are more likely than older groups to see value in mobile wallets and remote deposit capture features.
- About 1 in 5 consumers currently use a banking app on their phone, with the top 5 banks and credit unions having the highest mobile app usage rates.
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
Minh-Ha Nguyen’s presentation on the challenges and opportunities of doing e-commerce in China highlights:
• Trends in China e-commerce, including mobile commerce
• Challenges of doing business in China, including the myth of China e-commerce as a low-cost distribution channel and what drives the high cost of China e-commerce
• Benefits of e-commerce in China
• Opportunities available for China e-commerce companies
• Opportunities available for the product manufacturers supplying these e-commerce companies in China
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
The survey results document summarizes a survey of over 2100 participants on their use of SharePoint. Some key findings include:
- Most respondents were IT professionals or SharePoint analysts, with the primary roles being developer, end user, or IT pro.
- Over 80% of organizations are currently using or considering SharePoint, with the majority deploying SharePoint 2010 over 2007.
- Top uses of SharePoint include portal/communication, enterprise content management, and workflow. The most challenging issues are user adoption/training and strategy.
- Over 40% of respondents said they do not have a training program for users, and most rated user experience as only somewhat adequate and requiring in-house design improvements.
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
Social Intranets - Taking Advantage of Social Within Your OrganizationPrescient Digital Media
Prescient's Vice President and General Manager Carmine Porco joins Josh Anstey, VP of Partner Engagement at Elcom to present a one hour webinar on social intranets.
To view a recording of this webinar, please visit: http://www.prescientdigital.com/articles/view-social-intranets-taking-advantage-of-social-within-your-organization
The document summarizes a presentation given by Jane McConnell on future intranet trends. McConnell is an intranet strategy consultant based in France. She discussed findings from her annual Global Intranet Strategies Survey of over 300 organizations worldwide. Key trends identified include a shift to more front-door intranets focused on user experience, team-oriented intranets that facilitate collaboration, people-focused intranets allowing more user-generated content, place-independent intranets accessible from anywhere, and real-time intranets supporting faster business processes. McConnell advised developing strategies for governing these emerging types of intranets.
The document discusses the evolution of the digital landscape and internet marketing. It provides information on key aspects of the digital ecosystem including hardware providers, software companies, web hosting, search engines, content sites, and internet marketing. It also summarizes the growth of internet users globally and in countries like the US, India, and China. The document highlights trends in digital advertising spending and revenue for various digital channels over time. It also outlines consumers' online behaviors like curating, producing, commenting, sharing, and watching content. Finally, it contrasts pre-digital and digital marketing approaches and lists some popular social media marketing platforms.
Raona - How to implement an effective social media strategy - isc_2012Pablo Peris
We all know the standard features that come with SharePoint 2010 but having the right functionalities doesn’t always mean to have the right strategy. In this session we will show you some examples that have been successful across several projects; including some customizations, twitter integration or new concepts that help adoption like “gamification”. Come to join us and let’s get social with SharePoint!
The document discusses trends in multi-channel contact centers that increase agent workload complexity. It emphasizes that improving agent performance is important for customer experience. Emerging technologies like proactive communications, social media integration, and mobile/video support require new agent skills. Enterprises are investing in workforce optimization and home agent support to address these changes. Optimizing wait time can reduce costs by shifting activities like training into idle agent periods.
Marketing Automation Enables – Not Drives – Optimized Lead Generation ProgramsG3 Communications
This document summarizes a webinar on marketing automation and lead generation. It discusses how marketing automation enables optimized lead generation programs rather than directly driving them. It also notes that integrating human touch impacts results. The webinar panelists shared their experiences implementing marketing automation and challenges they faced integrating systems and data. They discussed the need for clear business requirements and agreed upon processes between marketing, sales, and operations.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
Vietnamese social media users highly trust word-of-mouth recommendations over traditional advertising. News and search engines are the most popular online activities. Reading others' comments about brands and browsing social networks are also very common. Facebook and ZingMe are the top social networks, while consumer electronics generate the most discussion. Direct seeding of influencers and forum marketing are recommended social media approaches for brands in Vietnam.
The document summarizes data from surveys about mobile wallet features and mobile banking. Some key findings include:
- Paying bills, using a phone as ID, and organizing rewards were the mobile wallet features rated as extremely or very valuable by 39% of smartphone owners.
- Younger generations like Gen Y are more likely than older groups to see value in mobile wallets and remote deposit capture features.
- About 1 in 5 consumers currently use a banking app on their phone, with the top 5 banks and credit unions having the highest mobile app usage rates.
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
Minh-Ha Nguyen’s presentation on the challenges and opportunities of doing e-commerce in China highlights:
• Trends in China e-commerce, including mobile commerce
• Challenges of doing business in China, including the myth of China e-commerce as a low-cost distribution channel and what drives the high cost of China e-commerce
• Benefits of e-commerce in China
• Opportunities available for China e-commerce companies
• Opportunities available for the product manufacturers supplying these e-commerce companies in China
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
The survey results document summarizes a survey of over 2100 participants on their use of SharePoint. Some key findings include:
- Most respondents were IT professionals or SharePoint analysts, with the primary roles being developer, end user, or IT pro.
- Over 80% of organizations are currently using or considering SharePoint, with the majority deploying SharePoint 2010 over 2007.
- Top uses of SharePoint include portal/communication, enterprise content management, and workflow. The most challenging issues are user adoption/training and strategy.
- Over 40% of respondents said they do not have a training program for users, and most rated user experience as only somewhat adequate and requiring in-house design improvements.
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
Social Intranets - Taking Advantage of Social Within Your OrganizationPrescient Digital Media
Prescient's Vice President and General Manager Carmine Porco joins Josh Anstey, VP of Partner Engagement at Elcom to present a one hour webinar on social intranets.
To view a recording of this webinar, please visit: http://www.prescientdigital.com/articles/view-social-intranets-taking-advantage-of-social-within-your-organization
The document summarizes a presentation given by Jane McConnell on future intranet trends. McConnell is an intranet strategy consultant based in France. She discussed findings from her annual Global Intranet Strategies Survey of over 300 organizations worldwide. Key trends identified include a shift to more front-door intranets focused on user experience, team-oriented intranets that facilitate collaboration, people-focused intranets allowing more user-generated content, place-independent intranets accessible from anywhere, and real-time intranets supporting faster business processes. McConnell advised developing strategies for governing these emerging types of intranets.
The document discusses the evolution of the digital landscape and internet marketing. It provides information on key aspects of the digital ecosystem including hardware providers, software companies, web hosting, search engines, content sites, and internet marketing. It also summarizes the growth of internet users globally and in countries like the US, India, and China. The document highlights trends in digital advertising spending and revenue for various digital channels over time. It also outlines consumers' online behaviors like curating, producing, commenting, sharing, and watching content. Finally, it contrasts pre-digital and digital marketing approaches and lists some popular social media marketing platforms.
Raona - How to implement an effective social media strategy - isc_2012Pablo Peris
We all know the standard features that come with SharePoint 2010 but having the right functionalities doesn’t always mean to have the right strategy. In this session we will show you some examples that have been successful across several projects; including some customizations, twitter integration or new concepts that help adoption like “gamification”. Come to join us and let’s get social with SharePoint!
The document discusses trends in multi-channel contact centers that increase agent workload complexity. It emphasizes that improving agent performance is important for customer experience. Emerging technologies like proactive communications, social media integration, and mobile/video support require new agent skills. Enterprises are investing in workforce optimization and home agent support to address these changes. Optimizing wait time can reduce costs by shifting activities like training into idle agent periods.
Marketing Automation Enables – Not Drives – Optimized Lead Generation ProgramsG3 Communications
This document summarizes a webinar on marketing automation and lead generation. It discusses how marketing automation enables optimized lead generation programs rather than directly driving them. It also notes that integrating human touch impacts results. The webinar panelists shared their experiences implementing marketing automation and challenges they faced integrating systems and data. They discussed the need for clear business requirements and agreed upon processes between marketing, sales, and operations.
Social Networks the Next Emerging Spectrum in Asymmetric Warfare and Counter ...IBMGovernmentCA
This document discusses how social networks are transforming asymmetric warfare and counterinsurgency operations. It explores how militaries are using professional social networks for improved collaboration, communication, and intelligence gathering. Examples are provided of how social media monitoring detected threats and provided timely warnings. The document also discusses best practices for social media monitoring and analytics to support military and law enforcement operations.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
The document discusses digital marketing trends for 2013 according to a product marketing manager at Adobe. It notes that 2013 will be the year of optimizing and marketing content across channels. It also discusses priorities for organizations which include content marketing, conversion rate optimization, and social media engagement. Mobile optimization and targeting/personalization are also highlighted as top priorities. The document emphasizes spreading great content through social channels to engage audiences anywhere.
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
Social Analytics overview and demos - customer facing and "voice of the employee". Presentation delivered at IBM Connect 2013 in Orlando on Jan 28, 2013.
Online Communities: Impacts on Live Marketing Strategies Yves Cretegny
The document discusses an online community called Lift which aims to bring together like-minded people through talks, workshops, and social events. Lift events attract around 1,000 conference participants onsite, over 7,000 online community members, and more than 160,000 online visitors. The agenda is determined by an online proposition and voting system run by the community.
- The document discusses a Forrester survey of 156 eCommerce leaders on their technology investments and challenges.
- Most retailers currently use home-grown or licensed on-premise solutions, but cloud solutions are gaining popularity among smaller retailers.
- Retailers have ambitious growth plans for global expansion and mobile, but have low confidence that their current solutions can scale to meet future needs.
- The survey aimed to understand challenges with current platforms and determine true total costs of maintaining eCommerce technologies.
Watch the webinar: http://monetate.com/webinar/successful-ecommerce-replatforming/
A lot can go wrong when implementing an ecommerce platform: Unrealistic timelines, inflated expectations, and poor vetting of solutions are just a few of the common challenges that can lead to failed ecommerce projects. This webinar will explore the lessons learned and some of the best practices involved in successful ecommerce replatforming initiatives.
Join Brian Walker, Vice President, Principal Analyst at Forrester Research, who will discuss key findings in the latest Forrester Consulting Thought Leadership Paper commissioned by Monetate. Brian serves eBusiness & Channel Strategy professionals and specializes in how businesses can best use technology to drive results.
Featuring:
• Brian Walker, Vice President, Principal Analyst at Forrester Research
• Eric Miller, Director of Product Management, Monetate
The document summarizes the findings of CompTIA's 2013 study on enterprise mobility trends. Some key findings include:
- Productivity gains and allowing employee flexibility were the top drivers for companies adopting mobility solutions.
- Many companies take a mixed approach to device provisioning, providing some devices while also allowing BYOD.
- Security was identified as a major risk and top concern for mobile solutions. A lack of mobility skills among IT staff was also a challenge.
- Benefits of mobility included improved productivity, collaboration and ability to engage customers across locations.
This document provides a market analysis for the North American information technology sector based on secondary research. It highlights that 42% of contracts are currently in the investment phase. The top trigger factors for investment are centralized data retention (43%) and real-time/predictive analysis (39%). Key partners include SAP, Microsoft, Oracle and Autonomy. Top investing sectors are telecom, media & entertainment (18%), financial services (15%), and consumer products & distribution (15%). The top investment areas for CIOs are big data, dashboards and document management, while for senior managers they are CRM on cloud, in-memory computing and data warehousing.
Similar to 2009 Internet Strategy Forum Corporate Internet Executive Research Study -- 4-Page Sample Brief (20)
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.