Fifth iMedia is a one-stop digital media company in Vietnam that has expanded from an ad network into mobile advertising, social media, search engine marketing/optimization, and email. Mobile and location-based marketing will be important trends. Mobile internet usage in Vietnam grew 400% in the past year, with nearly 40% of Vietnamese accessing the internet via mobile. Younger users access the internet via mobile twice as often as older users. Marketers are interested in location-based tools for word-of-mouth, reviews, special offers, and customer relationship management.

1. Trends in
MOBILE MARKETING
Mobile Ad Network and Location – Based marketing will be the trend in the future
Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia

2. Fifth iMedia was founded in 2008.
Started as an ad-network in the Vietnamese new
media market.
Grown significantly and expanded its network of
products further into the Social media , Search (
SEM, SEO ) Mobile Ad/Marketing and Email.
Today, Fifth iMedia is a one-stop shop digital
media company offering innovative strategy /
solutions for internet & mobile campaign.

3. Understanding Mobile users
Mobile Advertising Outlook 2012
Mobile Ads In Vietnam
Location-Based Marketing

4. Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too.
Gain a deep understanding of smartphone consumer behavior specifically with regard to:

5. General Smartphone Usage

12. Action – Oriented Searchers

18. Location . Location . Location

23. Purchase Briven shoppers

31. Reaching the Mobile User

34. Mobile internet In Vietnam
19 M
Internet traffic by mobile
phone in Vietnam grew 400%
compared to last year,
(Source : Buzzcity)

35. Accessed internet on mobile phone in Vietnam
Nearly 40% have already
accessed the internet via
their mobile or smart
phone
Source : Cimigo

36. Mobile internet accesss by age
People in the age 15 - 24 access the internet twice as often via mobile
phone than people aged 35 - 49
(Source : Cimigo)

37. Activities conducted on mobile internet

38. Asia smartphone penetration 2011

39. Mobile Advertisers
Outlook
19 May, 2012

40. Mobile Advertising Behavior

44. Mobile Advertising Attitudes

49. MOBILE ADS
In Vietnam
Vietnam ranked No.4 in global revenue of mobile Internet
advertising network of BuzzCity. (Q3, 2011)

50. Mobile Now Top Media Channel in Vietnam (Source : Inmobi)

51. Mobile Now Top Media Channel in Vietnam
(Source : inMobi)

52. Location! Location! Location!

53. Why do marketers love location-based tools so much?
•Free word of mouth
•Reviews
•Specials
•CRM

55. THANK YOU !
PHAN TIEN DONG
Business Development manager , Fifth iMedia
E : dongpt@5imedia.vn