The document outlines a presentation by Jeremy Otto on mobilizing causes through mobile technology, detailing the evolution of mobile communications from 1G to 4G. It includes strategies to enhance fundraising events through digital engagement and user interaction, while also addressing challenges such as technology accessibility and participant preparedness. Lastly, it emphasizes the importance of continuous learning and creativity in optimizing mobile initiatives for nonprofit causes.

1. Mobilizing your cause
Presented by @Jeremy_Otto
Director of web & new media,
UJA Federation of Greater Toronto
Nonprofit Marketing Consultant | Art Director | Digital Fundraising Fan

3. Session agenda:
A brief history of mobile tech
Where we’re at now
Fundraiser-thon ideas
Live event engagement
Your to-do list
Questions?

4. The evolution of
mobile communications
Back to the Future.

5. 1G
1st gen signal
1980 - 1990
ANALOG
2.9 – 5.6 Kbps
Narrow band
wireless network
Voice

6. 2G
2nd gen signal
1991 - 2000
DIGITAL
56 – 114Kbps
Narrow band
wireless network
SMS, E-mail, Roaming

7. 3G
3rd gen signal
2001 - today
DIGITAL
0.5 – 14Mbps
Radio / TV stream
mCommerce
Mobile broadband

8. 4G
4th gen signal
2009 - tomorrow
DIGITAL
100Mbps – 1Gbps
Also called WiMax / LTE
VoIP, Broadband capacity
& speed

9. Source: Cisco, (June 10, 2010), Cisco Visual Networking Forecast,
2009-2014. http://www.ciscovni.com/vni_forecast/index.htm

10. Source: 2011 Canadian Wireless Telecommunications Association

11. Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus
Consulting and the Canadian Wireless Telecommunications Association

12. Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus
Consulting and the Canadian Wireless Telecommunications Association

13. +
Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus
Consulting and the Canadian Wireless Telecommunications Association

14. Fundraiser-thons
How you can enhance your participant’s experience.

15. My marketing mantra
From concept to content to clicks

16. Creative concepts
Creative concepts are imaginative pathways
between asking the right questions
and discovering the right answers.

21. Technology:
Internet enabled smart phone
QR codes
Mobile browser
E-mail

22. Return on Engagement:
Identified tech savvy supporters
602 visits to branded UJA pages
1,207 page views
18 new Facebook fans
46 new e-mail addresses
136 user submissions
49 live event photos
Syndication of user generated content

24. Challenges:
Tech learning curve
A lot of information to absorb on poster
QR code / URL must be large,
visible & unobstructed
Many walkers unprepared

25. Live event
engagement

33. Live event
engagement

34. Registration
[or data grab]
Petition
[digital signatures]
User poll
[real-time feedback]
Donation
[optimized pledge form]

35. Tweet: #LiveDebate
Like us on Facebook
Check-in using FourSquare
Visit our mobile website / app
Live silent m-auction
Participate in our poll
Text2Give / mobile donation

40. Source: Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved
from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf

46. Personal
solicitations

47. Annual report
[optimized for m-web or app]
Canvasser training
[e-book, quiz]
Video
[good experience]
Donation
[optimized pledge form/swipe]

48. Annual report
[optimized for m-web or app]
Canvasser training
[e-book, quiz]
Video
[good experience]
Donation
[optimized pledge form/swipe]

49. Annual report
[optimized for m-web or app]
Canvasser training
What
[e-book, quiz]
now?
Video
[good experience]
Donation
[optimized pledge form/swipe]

50. Your to-do list:
Educate yourself
Analyze
Mobile payment strategy
Optimize
Be creative

51. Thank You!
Questions?
@Jeremy_Otto
Director of web & new media,
UJA Federation of Greater Toronto
JewishToronto.com
@UJAFederation