This document discusses the challenges facing TV service providers and how Microsoft's technologies address those challenges in three key areas: reliability, security, and quality; supporting one platform across multiple networks and devices; and enabling innovation and differentiation. It provides an overview of Microsoft Mediaroom and how it powers live and on-demand entertainment across different networks and devices with a single platform. It also discusses how Mediaroom allows for innovation through features like multi-screen experiences and an open application platform.

1. tv platforms & ott Viêt Nguyen Cao September 15 2011

2. Agenda Introduction: Challenges for TV service providers Reliability, security, quality One platform, multiple networks, multiple devices Innovation and differentiation

3. Introduction

4. Key trends Multiple networks: broadcast, managedbroadband, Internet Multiple devicesrapidlyreleased Consumer demandisshifting to non-linear content To a diversity of entertainment services and content Impact for TV service providers Increasedcompetition Cost of multiple platforms Cost and time to develop applications Quality of content is key Need to innovate to differentiate Challenges for TV service providers

5. Challenges for TV service providers (2) Microsoft has designed a wide set of technologies to answerthose challenges Our guidingprinciples: Reliability, security, quality. To ensurequality of premium content and quality of service to support differentiation One platform, multiple networks and devices. To reducecosts, enable cross device scenarios Innovation and new experiences To differentiate the entertainmentexperience

6. 1. Reliability, Security, Quality

8. More than 3 dozen operator partners have deployed Mediaroom-powered TV services across 20 countries, equaling more than 7M subscriber households and 15M set top boxes deployed

10. SMOOTH STREAMING

11. Proven, widely deployed solution The Americas EMEA APAC

12. EXAMPLES OF OTT TECHNOLOGIES CUSTOMERS

13. 2. ONE PLATFORM, MULTIPLE NETWORKS AND MULTIPLE DEVICES

14. Mediaroom 2.0 Overview Mediaroom Service Components Cloud: Mediaroom service platform powers the entertainment cloud for operator partners Mediaroom Core Services (Monitoring, Management, Content ingestion, Security) Mediaroom Data Service Mediaroom Advertising Platform* Mediaroom Presentation Framework Technologies: Content & video technologies built into Mediaroom Networks: Delivery of IP content via range of network types Microsoft PlayReady Microsoft Silverlight IIS Smooth Streaming Operator-Managed QoS Network Operator Best-Effort Network Mobile Internet Screens & Experiences: Mediaroom client software and APIs enable multi-screen services and companion scenarios

16. Multi-screen services and companion scenarios in & out of the home

18. Target consumers in & out of managed network

19. Expand service offerings – including over-the-top

21. Great consumer experience and differentiated UX

22. “Must-have” features and applications

24. 3. INNOVATION AND DIFFERENTIATION

25. BEST USER EXPERIENCE Instant Channel Change On-screen Guide Video on Demand DVR Change channels in the blink of an eye The intuitive on-screen Guide and user interface Find movies and videos to watch – right now Record, play, pause, rewind, and fast-forward TV Media Sharing Multiview Parental Controls Remote Record Connect your TV to your PC for instant access to personal media See up to six different screens at one time on your television Control the shows your family members can watch Program your DVR from your PC or mobile phone

26. ANY TIME, ANYWHERE Anywhere Features Anytime Features Extend DVR capabilities from one TV to all the TVs in the home so you can watch recorded shows from anywhere Rewind or restart currently airing program, regardless of whether the show is being recorded or the TV was switched off or tuned to another channel

27. MEASURABLE IMPACT OF USER EXPERIENCE « Deutsche Telekom ended 2010 with a total of 1.6 million customers for its IPTV platform(…), a growth of 81% comparedwith 2009. » RapidTVNews – 25/02/2011

28. Open Application Platform Eco-system of 300 partners On-line tools Developper/Operatorconferences

29. Mediaroom for MOBILE DEVICES

30. Mediaroom on Xbox

31. CONCLUSION OTT has deeplychanged consumer habits and multiplied the sources of entertainment TV service providers must: Ensurereliability, security, quality, to ensure premium content Seek one platform, multiple networks and devices, to control costs Enable Innovation and new experience to differentiate

32. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.