The document outlines the capabilities and offerings of the Icareus suite for HBBTV, presenting it as a comprehensive solution for developing, managing, and distributing HBBTV applications and services. Key features include real-time multiplexing, content management, third-party integrations, and user experience customization, facilitating operations for broadcasters and service providers. The suite also supports monetization through various advertising models and enhances viewer engagement via interactive applications like catch-up TV and audience analytics.

1. Yrityksille
ICAREUS SUITE
THE LEADING
HBBTV
PRODUCT
PORTFOLIO
THE MOST COMPLETE SOLUTION FOR HBBTV

2. GLOBAL CUSTOMER BASE

3. WHY SHOULD YOU WORK WITH ICAREUS?
WE PROVIDE A
COMPLETE SOLUTION
TO DEVELOP, MANAGE
AND DISTRIBUTE HBBTV
3

4. WHY SHOULD I GO FOR HBBTV?
HBBTV CAN GIVE
BROADCASTERS THE EDGE
THEY NEED TO COMPETE
WITH CABLE AND IPTV
OPERATORS.
4

5. BROADCASTER AND OTHER THIRD-PARTY PLATFORMS
CONTENT DELIVERY
NETWORK (CDN)
BROADBAND
VIDEO DELIVERY
VOD SYSTEMS
LIVE STREAMS
BILLING SYSTEMS
CREDIT CARDS
SOCIAL MEDIA
TWITTER/FACEBOOK
AD
NETWORKS
EPG DATA
THIRD-PARTY HBBTV
APPLICATIONS
BROADCASTED HbbTV APPLICATIONS
AND SIGNALLING FOR BROADBAND
APPLICATIONS
VIDEO STREAMING
BROADBAND HBBTV APPLICATIONS
ANALYTICS OTT SUBTITLINGNEWS FEEDS
MONITORING
SYSTEMS
VIDEO TRANSCODING
CONTENT
MANAGEMENT
SYSTEMS
ICAREUS MODULES
3RD PARTY MODULES
SCREEN MODULES

6. ICAREUS PLAYOUT
THE HEAD-END
SOLUTION FOR
HBBTV
6

7. PLAYOUT MODULES
Generation of all necessary
PSI/SI tables to manage
multitransponder DVB networks
7
PSI/SI
EPG
HBBTV
OTA
Complete EPG management
and transmission
TV Applications AIT and DSM-CC
Carousel generation
Management of TV and STB
over-the-air updates
SCHEDULER
MULTIPLEXER
Schedules activities like starting streams and timers.
Communicates with the Management Console.
Multiplexes all streams into
outputs in either an ASI-or
IP card.
EPG
SOURCES
AV
STREAMING
LIVE
ENCODERS
PLAYLISTS
APPLICATIONS &
OBJECT
CAROUSEL
REPOSITORY
DATA
CAROUSEL
REPOSITORY
STREAM (TS)
RECORDER
PLAYOUT
MANAGEMENT
CONSOLE
Live and File –based
video playout for digital
TV networks
Can be used to record
the output for analysis
User interface to configure and
monitor Icareus Playout servers
CORE MODULESCONTENT SOURCES AND
INTEGRATION POINTS

8. ICAREUS PLAYOUT BENEFITS
TRUSTED BROADCAST TECHNOLOGY
Shorter time-to-market with Icareus Playout
Robust and sophisticated digital head-end solutions with multi-standard support
No hidden costs
Flexible and Modular platform
Select the modules you need
Grow as you go
Scalability from small to enterprise systems
Full Support for HbbTV with future versions
Single and multi-network PSI/SI generation
Automated and Manual EPG generation
Existing integration with programme data providers and automation systems
Java API provided for 3rd parties
Turn-key testing and piloting
Standard and Extended maintenance agreements
8

9. ICAREUS PLAYOUT IS USED
TO SIGNAL & BROADCAST
HBBTV APPLICATIONS
Key component needed by all head-ends for HbbTV
Icareus Playout is tested and deployed for HbbTV
(1.1 and 1.5) for both DVB-T and DVB-T2
Main Features
• Real-time multiplexing of carousels and AIT signaling
• Automatic and Extensive Manual configuration of key DVB descriptors
• No limitations on the number of carousel instances
• Dynamic data updates on broadcasted carousels
• Multi-network support for regional services
• Full Java API for extensive integration with 3rd party systems
• User-friendly drag-and-drop management console for service configuration
• Real-time monitoring of services running SNMP
9
ICAREUS PLAYOUT CAROUSEL MANAGEMENT CONSOLE GUI

10. ICAREUS SUITE FOR HBBTV APPLICATIONS
MANAGING YOUR
HBBTV SERVICES
MADE EASY
10

11. ICAREUS SUITE PRODUCT VERSIONS
FOR BROADCASTERS, OPERATORS AND SERVICE PROVIDERS
OTT PLATFORM
MULTIPLATFORM SERVICE
Full OTT platform to manage the user
experience and content flow for
multiplatform on-demand and live content
KEY FEATURES
• On-demand Asset Management
• OTT Channels Management
• EPG Management
• Subscriber management
• PayTV package management
• VOD package management
• Device management
• Streaming server and CDN integrations
TV APPS
APPLICATIONS MANAGEMENT
Modules to develop, manage, distribute
and integrate HbbTV and other TV
applications.
• TV Application hosting
• TV Application management
• User management
• Multi-account management
• 3rd party developer support
• Scalable
KEY FEATURES

12. SUITE MODULES
1
2
USER
MANAGEMENT
ASSET
MANAGEMENT
CHANNEL
MANAGEMENT
PACKAGE
MANAGEMENT
WEB
SERVICES
API
APPLICATION
AND DEVICE
MANAGEMENT
TV APPLICATIONS AND VIDEO CLIENTS
EPG
SOURCES
STREAM
SOURCES
BILLING
CAS
MANUAL
INGESTION
AUTOMATIC
INGESTION
SUBSCRIBER
MANAGEMENT
SYSTEMS
CONTENT
MANAGEMENT
SYSTEMS
SOCIAL MEDIA
PLATFORMS
Live and File –based video
playout for multiplatform
Linear and on-demand package
management and integrations to 3rd
party systems
Ingestion, Management and
Publishing of on-demand content
Both administrative and end-user
access and profile management
Management of user
experience, application
features and devices

13. Freedom in services
• Icareus Suite provides tools to ingest your content, to repurpose
it and to publish it on HbbTV devices or any other platform
Freedom in user experience
• Icareus Suite Manager is a platform to manage TV Anywhere
User experience on PC, Mobile and Connected TV
• All the UIs are customized to meet your brand’s look-and-feel
• Linear channels – Linear channel EPG and video streams
• VOD & Catch-up - Selection of distributed content
• Application Portals –applications that your subscribers can use
Flexibility in integration to 3rd party platforms
• To widen the offered services by utilizing existing legacy
platforms, billing system, etc. are key in cost efficient
deployments – with Icareus, all existing solutions can still be
used through Suite’s open APIs 13
SERVICE
MANAGER

14. INTUITIVE
WEB USER
INTERFACE
14
Single user interface to manage all configurations
Different user levels
Workflow features
• Integrated video transcoder
• Web services API
• Unlimited HbbTV Application hosting

15. h
15
HBBTV APPLICATIONS
INCLUDED TO PILOT
FOR QUICK
DEPLOYMENT
ICAREUS: EPG, CATCH-UP, AUDIENCE MONITORING, VIEWER RATINGS, VOTING, RADIO,
VOD, FACEBOOK, TWITTER

16. LAUNCH HBBTV
ICAREUS HBBTV LAUNCHER
The Launcher automatically starts when the
viewer switches to a channel and monitors user
behavior in the background.
Provides links to multiple features and
applications which can be enabled/scheduled as
required.
Support branding for advertisers and banner
advertising
Web interface allows configuration of the look-
and-feel as well as functionality.
16
A prompt is automatically
shown to wake up user
action

17. ACCESS TO HBBTV
IS CONTROLLED BY
YOU ICAREUS HBBTV RED-BUTTON APPLICATION
The red button application automatically starts when the viewer
switches to your channel.
Provides links to multiple features and applications which can be
enabled/scheduled as required.
Optimised codebase for a quick launch and fluid operation.
Web interface allows configuration of the look-and-feel as well as
functionality.
17

18. ENHANCED EPG
EXPERIENCE
ICAREUS HBBTV EPG
The Icareus Enhanced EPG offers a hybrid EPG for both the broadcast and
broadband channels.
The Integrated Catch-up feature allows the viewing of both past (and future)
programming.
The Icareus Suite also supports Pay-TV to offer premium channels.
18
Play button
of catch-up
TV

19. WEB TV - LINEAR
CHANNEL OVER IP
TO NICHE TARGET AUDIENCES
HbbTV provides an opportunity for TV operators and broadcasters to provide new TV
channels with PayTV without need for new broadcast licenses or bandwidth, just over IP.
With new Web TV channels, it is possible to reach profitable also the smaller nice
audiences, like some sports fans.
As an example, Icareus has built IP based TV service for horse racing fans that pay 16 €/
month for the service.
In addition to subscription or transaction PayTV business models, it is possible to create
advertisement based channels.
Icareus Suite givs opportunity to create new TV channels even with its web UI by using the
“Playlist feature” to create channel from available assets.
19

20. CATCH-UP ON YOUR
FAVOURITE SHOWS
ICAREUS CATCH-UP / VOD APPLICATION
The Icareus Catch-up TV application enables quick deployment of
the common service to HbbTV.
We can integrate to your existing catch-up TV platform via the
web services API or provide an turn-key solution, even from
cloud.
Supports premium content payments and HD video.
The integration to the Icareus Enhanced EPG application enables
viewers to access past and future programmes directly from the
EPG.
20

21. 'START-OVER' YOUR
PROGRAMME
ICAREUS START-OVER APPLICATION
The most popular application in France is the start-over
application. This enables viewers to re-start any on-going
programme, so never missing the start of a favourite
show.
Icareus can integrate with your existing Catch-up TV
platform or provide an turn-key solution from the cloud.
This feature is integrated with the Icareus red-button
application.
21

22. VIDEO-ON-DEMAND
OVER IP
LAUNCH YOUR OWN VIDEO RENTAL SERVICE
Likewise with the WebTV channels, HbbTV provides an opportunity for traditonal TV
operators and broadcasters to start new video rental services.
Icareus Video-on-demand application offers nice user experience, different monetization
packages and optional DRM service.
In addition Icareus Suite has transcoder integrated to the platform to prepare 3-10 different
quality asset version to optimize the user experience.
Solution gives you the freedom to choose daily/weekly/monthly/yearly subscription or pay-
per-view transaction business models or then use the pre-roll or post-roll advertisements.
For 3rd party content owners and aggregators, Icareus Suite provides tools to upload the
content automatically to the platform or then even access their own count on Suite to
manage their own content.
22

23. KEEP TRACK OF
YOUR VIEWERS
ICAREUS HBBTV AUDIENCE MONITORING
The Icareus Suite tells you what your viewers are watching on your
channels or networks.
Channel changes are tracked and time spent watching your programmes
logged.
Audience Monitoring enables you to build detailed viewer profiles and offer
targeted advertising and information.
The Monitoring feature is integrated into the Icareus red-button application.
23

24. HBBTV PORTAL
MAIN PORTAL TO ACCESS HBBTV SERVICES
Portal offers 2 level
access to applications
and advertising
Offers possibility to
login for
premium/personalised
services
Portal content is
managed via web
interface
24
Banner
Advertising
Broadcast
channel
Links to
channels own
Hbbtv apps
HbbTV Apps
and services

25. ON-SCREEN
BANNERS
On-screen banners can be used to
launch videos or mini-portals to get
detailed information of the advertised
product or service
 click yellow button to open
Icareus Suite and Launcher support
showing scheduled banners on-screen
Banners can be linked to Icareus
Advertising portal
25
HbbTV Banners are
synchronised with
advertising playout
and shown during the
correct commercial
(break)

26. CHANNEL
SPONSORSHIP
On-screen banners as shown when
user switches a channel  click
yellow button to open
Banners are based on a schedule,
thus different ads can be shown at
different times of a day
Banners can be linked to Icareus
Advertising portal
26
Banners are shown when
user changes channel
Different call-to-actions
can be offered

27. NEXT STEPS FROM
BANNER
27
Social Media call-to-
actions via simple
images
Brand videos and
long-form TV
commercials over IP
Call-to-actions and
coupons
TV / Advertisement
portals and more
detailed information
and content
User clicks YELLOW -button

28. CALL-TO-ACTION
COUPON
User’s inteaction is amplified by
offering e.g. mobile coupons
Real-time reports on ad-engagement
Integration to back-end systems
possible to track down the usage of
coupons
28
Viewer’s contact
details are asked to
get verified leads for
marketing purposes

29. ADVERTISING
PARTNER PORTAL
The portal enable service provider
to collect advertisers and
promotions into a single place.
Adverts can be images, videos or
links to mini advertiser portals
29

30. TARGETED VIDEO
ADVERTISING
PERSONALISED ADVERTISING VIA BROADBAND
The Icareus HbbTV Advertising Platform can substitute default broadcast
commercials with broadband delivered videos based on the viewer profile
and/or their regional location.
Broadcasters are able to reach more niche target groups during popular
shows instead of “wasting” that reachable audience.
Provides exact data on what is being watched and for how long and if the
viewers switched channel during a break.
These features are integrated with the Icareus red-button application.
30

31. MANAGING AD
CAMPAIGNS
ADVERTISEMENT IS SOLD AS CAMPAIGNS
The advertisements are sold as campaigns. The
campaign includes e.g. number of shows or
interactions.
The Icareus Suite broadband back-end platform
includes the features to manage HbbTV Ad
campaigns.
On the back-end side the campaign administrator
can create and manage the campaigns and the
parameters. e.g. number shows of HbbTV ad,
scheduling, interaction time etc.
31

32. ASK YOUR VIEWERS
IF THEY LIKE YOU
ICAREUS HBBTV RATING APPLICATION
The Icareus Rating application enables broadcasters to build polls
and questionnaires quickly and easily
Polls will automatically be presented to viewers based on the EPG
relevance and previous response behaviour
The application is not intrusive
The feature is integrated with the Icareus red-button application
32

33. LET YOUR VIEWERS
TELL YOU WHAT
THEY LIKE
ICAREUS LIKETM
The viewer can recommend a programme to other users in his/her
network by pushing a coloured button (e.g. yellow).
The viewer’s friends can see the recommendation on their screens
immediately and can change the channel if they wish.
33

34. WEATHER
INTERESTS EVERYBODY
Local weather service, so that user can
define the locations.
Shows two selected locations.
The info shows is location, current
temperature, min/max temperature, weather
(rain, storm, sunny etc).
Uses high quality weather databases.
34

35. DON’T FORGET
THE KIDS!ICAREUS CASUAL GAMES FOR KIDS AND ADULTS
Gaming has been proven to increase the
stickiness of your TV channels considerably.
HbbTV casual games can be customised with
your branding to offer new revenue sources.
A catalogue of games is available off-the-shelf.
35

36. MANAGING
HBBTV APPS
ON CLOUD BASED ENVIRONMENT
Icareus Suite acts as back-end solution for HbbTV
applications so that applications can easily utilize
the other Icareus Suite features and API interfaces
for videos, Live channels, packaging, and invoicing.
Icareus Suite provides tools for managing and
hosting HbbTV applications. It provides both front-
end and back-end functionalities in scalable cloud
environment.
With the tools, it is possible to create new HbbTV
application instances, GUIs can be customized and
configures, the apps can be scheduled etc.
36

37. NEED MORE HBBTV APPS?
PLEASE CONTACT US.
37
Icareus Ltd.
sales@icareus.com
+358 9 22890801

38. WE HELP YOU TO GET STARTED AND ASSIST
YOU UNTIL YOU HAVE REACHED YOUR GOAL
CARE FREE HBBTV.