12 ideas for how to improve marketing and sales by using video as part of your marketing communications mix.

1. Video Marketing
Presentation to
Business Over Breakfast Wessex
6 January 2011
By Mark Stonham
mark@wurlwind.co.uk
07980 929896
NB. Graphics and examples replaced by relevant links

2. Video Marketing
To help you:
Make money Save money Save time

3. Content Marketing

4. Right message, right time, right
channel, right medium
Selling Cycle
Buyer Cycle
Attract
Awareness
Engage
Interest
Nurture
Desire
Transact
Action
Deliver

5. 12 video marketing ideas
• Presented to stimulate thought and discussion
• Video can also be a catch-all for ‘non-text’
• Many benefits available;
– traffic, brand, conversion etc.
• Many price-points;
– Depending on scope, quality, resource used etc.
• Useful distinction between;
– Video PRODUCTION and Video MARKETING

6. 1. Viral Video
• Ben & Sam – Tinsel for Tots
• http://tonycoll.posterous.com/once-in-a-
while-a-video-just-makes-you-proud

7. 2. Video Compilation
• JW Sports Solutions
• http://www.youtube.com/watch?v=2-Gj3-
fyc5g&feature=related
• http://www.jwfitnesssolutions.co.uk/

8. 3. Slidecast
• http://www.slideshare.net/MarkStonham/integrated-marketing-sales-6127811

9. 4. To Tube or not to Tube?
Video Search Engine Optimisation
Hosted or Posted?
Start at http://www.google.com/support/youtube/

10. 5. Video Syndication
• Tube Mogul
• http://www.tubemogul.com/about/oneload
• Traffic Geyser
• http://www.trafficgeyser.com/

11. 6. The About Us Page
The Hero’s Journey
http://en.wikipedia.org/wiki/Monomyth
&
The Prospect’s Journey
Interesting outline at http://www.inflexion-
point.com/Blog/bid/38920/The-Buyer-s-Journey-Revisited-Part-Two

12. 7. Landing or Offer Page

13. 8. Video Blog
• Tony Coll explains at
• http://www.businessrevieweurope.eu/business-
features/operations/increase-your-google-ranking-video-blogs

14. 9. Video email 1:many
• http://www.getresponse.com/index/hostedapps

15. 10. Video testimonials
• Example at http://www.essentiamail.com/

16. 11. Video Email 1:1
• Example at - http://play.goldmail.com/lfvguaqmip17
• Product info - http://share.goldmail.com/?PID=33929

17. 12. Screen Capture - Screencast
• http://en.wikipedia.org/wiki/Screencast

18. Summary
• Video in context of Marketing and Sales
• 12 ideas to stimulate your thoughts
• Implementation options:
– Outsource,
– Assisted
– DIY
• Awareness, Education, Training

19. Video Marketing
Feedback
Questions
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