The document provides guidance for planning the visual elements of a music video through pre-production techniques like concept boards, storyboarding, and creating a shot list. It recommends exploring ideas and the "look and feel" of the video through concept boards. A storyboard should bring the concept to life by showing the sequencing of shots. Finally, a shot list is a working document for filming that lists each shot in sequence with details like framing, actions, and required props. The document uses an example music video concept to demonstrate how to apply these pre-production techniques.