Lemonlight’s own Social Content Strategist Chloe Romero is teaming up with Founder and CEO Akvile DeFazio of AKvertise to break down how running video ads on platforms like Pinterest, LinkedIn, Reddit, and more could transform your marketing strategy in 2019.

1. UsingVideoAds
onUnexpectedPlatforms
Exploring Pinterest, LinkedIn, and More
Presented by Chloe Romero
Social Content Strategist
Lemonlight
Akvile DeFazio
Founder and CEO
AKvertise

2. Overview
1. About Lemonlight
2. About AKvertise
3. Introduction
4. LinkedIn Video Ads
5. Pinterest Video Ads
6. Exploring Other Platforms
7. Conclusion
8. Q&A

3. Lemonlight
Founded in 2014, Lemonlight has created over 5,300 branded videos and
video ads for companies of all sizes. Through the creation of affordable,
high-quality video content, we help brands enhance their marketing
strategy and reach their target audience.
About Chloe Romero
As Social Content Strategist, Chloe shapes Lemonlight’s online presence,
talking directly to customers and helping with partnership outreach and
content creation. She’s also the unofficial spokesperson for Lemonlight,
providing her video expertise to businesses big and small.

4. AKvertise
AKvertise is a social media advertising agency based in central California.
Since 2014, we have been helping businesses increase their reach,
visibility, traffic, engagement, leads, and sales through effective Facebook,
Instagram, Twitter, LinkedIn, and Pinterest Ads strategies.
About Akvile DeFazio
With 10+ years of experience, bringing together consumers and brands
is what Akvile, President of AKvertise, does best. As a conversion driven
marketer, she is passionate about helping businesses expand their online
visibility and reach their goals.

5. Introduction
Why use paid ads?
1 Reach your exact audience.
2 Generate more leads.
3 Increase brand awareness – at any budget!

6. Introduction
Why focus on LinkedIn / Pinterest?
1 Most companies focus on Facebook Ads.
2 LinkedIn is perfect for B2B.
3 Pinterest is highly visual – perfect for
getting a memorable message accross.

7. Introduction
Why focus on video ads?
1 93% of business reported gaining a new
customer as a direct result of a video
posted on social media.
2 More people remember your product after
seeing a video.

8. LinkedIn

9. Benefits of LinkedIn Video Ads
>> Reach the Right Audience
• Great for B2B
• LinkedIn has over 500 million users
»» Reach decision makers, influencers, opinion leaders, etc.
>> Generate Leads
• Seamless Integration
»» LinkedIn offers pre-filled lead forms
>> Stand Out
• Video ads launched March 2018
• LinkedIn feed isn’t saturated with video ads – yet!
>> Increase Awareness of Your Brand

10. Types of Video for LinkedIn Ads
Social Content Videos
• 15-second video; fun, “viral” content
• Increases brand awareness
Customer Testimonials
• Adds social proof
• Sincere, positive customer feedback gives your
brand credibility
Product Reviews
• Adds social proof
• 90% of consumers say their buying decisions are
influenced by online reviews

11. Audience Targeting for LinkedIn Video Ads
TARGETING
OPTIONS:
Demographics
• Age
• Location
• Interests
• Skills
• Job Title
• Company Industry
Custom Targeting
• Website Visitors
• Email List Contacts
• Account Contacts
Audience Expansion
Expands your audience to people
with similar audience attributes

12. Optimizing LinkedIn Video Ads
That’s why you’ve got to test:
Copy (Headlines, description copy, link copy, etc.)
Video Length
Audience Targeting
Budget
Video Type
Video ads won’t necessarily work
immediately!

13. LinkedIn Video Ads - Bonus Tips
>> Keep it short!
Try and get your message across in under a minute.
>> Steer clear of promos.
Keep your videos informational and educational. No
one is browsing LinkedIn looking for coupons or sales.
>> How much should you budget?
LinkedIn ads can be expensive. Cost per click can be
as high as $4-5, so have a clear and measurable goal
in mind and use video in combination with text and
other social ads.

14. Pinterest

15. Benefits of Pinterest Video Ads
>> Expand Your Reach and Visibility
• 250 million monthly active users
• 67% of users discover a new brand or product from business
content
>> Stand Out
• Heavily underutilized advertising channel, especially with video
>> Drive Sales
• 93% of users use the platform to plan or make purchases

16. Types of Video for Pinterest Ads
Promoted Video Pins
• From 4 seconds to 30 minutes in length
• Mobile device placement
How-To / Instructional Videos
• Brings products / services to life in meaningful ways
• Inspirational, more likely to convert
• Time saving / life hacks for potential customers

17. Types of Video for Pinterest Ads
Product / Service Videos
• Showcase features
• Show product/service in use
• Present a problem and solution
• Customer testimonials (remarketing)

18. Audience Targeting for Pinterest Video Ads
TARGETING
OPTIONS:
Target by
• Age
• Gender
• Location
• Language
• Device
• Interest
• Keyword
Audience Targeting
• Email Lists
• Pinterest Tag
• Engagement
• Actalikes
Expanded Targeting

19. Optimizing Pinterest Video Ads
Variables to test:
Audience Targeting (Awareness or Remarketing)
Ad Copy
Video Content (Visual, Acoustic, and Textual; Duration)
Video Width (Standard vs. Max)
Call to Action (In-Copy or Button Only)
Landing Page

20. Pinterest Video Ads - Bonus Tips
>> Bright, colorful, captivating video content
>> Showcase your brand
>> Provide context
>> Add a Call to Action
>> Text Overlay
>> Logo

21. Exploring
Other Platforms

22. Platforms to Keep an Eye On
Tumblr
• Long ignored by brands as advertising platform
• Highly engaged, visual audience
• Auto-plays ads in users’ dashboard and feeds
• Tumblr ads also promoted across Yahoo!

23. Platforms to Keep an Eye On
Quora
• No video ads yet, but Quora allows users to submit
video answers to questions.
• Advanced audience targeting features show Quora
is developing their ad platform

24. Platforms to Keep an Eye On
Reddit
• Launched video ads in September 2018
• Ads appear natively, as people scroll down their feed

25. Conclusion

26. Conclusion
Biggest lesson?
1 Test video ads on unexpected platforms
2 Don’t think one unsuccessful video ad
= all video ads
3
4
Be creative
Be bold!

27. ThankYou
Send us your questions!
akvertise.com lemonlight.com