7 Habits of Highly EffectiveYouTubers: Actionable Tactics to Step up Your YouTube Game Immediately    How to drum up aware...
Why YouMust YouTube• 800,000,000 users (about the same  as Facebook)• 4 Billion page views a day, which  adds up to 1,000,...
What my company does ishelps business1. Your Channel2. Your Content3. Optimization – Videos4. Branding & Cross-Promotion5....
Your YouTube Channel.Your Homebase. Build Community here.
Channel = Your Video Hub.Your videos are like subpages to a website:Feature them here and drive traffic to thechannel. Opt...
Channel Step 1: Name it and Claim it• Think branding.• Band / Songwriter Name or Record Label• Add “Music” or “Band” if ne...
Channel Step 2:    Upload a background image. Get info                                 “above the fold.”Brand your channel...
Channel Step 2:    Upload a background image. Get info                                 “above the fold.”Brand your channel...
Channel Step 2:    ASK for the subscription.Brand your channel background.
Chanel Step 3:Add Description Copy and Links to    Fill out the “About” section thoroughly.Websites and Social Media Profi...
Chanel Step 3:Add Description Copy and Links to    Fill out the “About” section thoroughly.Websites and Social Media Profi...
Channel Step 3:Add Description Copy and Links to    Fill out the “About” section thoroughly.Websites and Social Media Prof...
Channel Step 3:Add Description Copy and Links to    Fill out the “About” section thoroughly.Websites and Social Media Prof...
Channel Step 4:                                Feed view offers nothing of value toFeature your Signature Video.   viewer.
Channel Step 4:                                Don’t do it.Feature your Signature Video.
Channel Step 4.5:Feature your Signature Video.   Yes, autoplay it.            And Autoplay it.
Channel Step 5:      Adding videos to playlists also helps                               with search.Build and Feature Pla...
Channel Step 6:                                    Make deals with other musicians orCross Promote Relevant Channels     v...
Know Pros and Cons of Partner   Partner channels have more opportunities                                for branding but m...
Your Video Content.Connectability. Accessibility. Sharability.
Your Video Content• Length• Variety: Create clips at varying lengths  to use for different types of promotion.• Audio qual...
Optimization – Videos.Discoverability. Findability. Get Discovered!
Talking to Search Engines.YouTube, Google Video, and Google Universal!
Optimization:Videos & Titles• Metadata (Titles, Tags, Video Description,  and Category)• File name – use keywords.• Title:...
Good but could use more:Optimization:Video Tags (Keywords)• Up to 500 characters for tags.  • Make it a goal to use all of...
Optimization:Video Descriptions• Up to 5,000 Characters in Description.  • The more content, the better your chances    of...
Branding & Cross-PromotionSharability. Be prepared to travel far.
Annotation                                         Annotation                 Annotations:      Make call-outs and add add...
More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere:  • Twitter  • Facebook  • Gool...
More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere:  • Twitter  • Facebook  • Gool...
Socialization.Build Community. Engage and Interact.
Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding.• Reply to all Comments.• Build Pl...
Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Pla...
Cheaters Never Win.• How to see how people are getting views:
Cheaters Never Win.• How to see how people are getting views:
Cheaters Never Win.• How to see how people are getting views:
CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
CTA – Call-to-Action Ads.Clickable and linkable to external destinations,off YouTube.
To set up a CTA Ad, you must sign up        for Google Adwords for Video.
Advertising.Google Adwords for Video: In-stream & In-Search.
Login to YouTube and then open a new      TrueView Ads: GooTube offers lots of                                          re...
Login to YouTube and then open a new      Advertise in Search Results.         tab to: http://ads.youtube.com
If you are going to “buy views,” do it this   In-stream Ads.  way. REAL VIEWS from REAL PEOPLE.
Happy Tubing!Twitter: @JuliePerryWebsite: www.BLASTmedia.comYouTube: www.YouTube.com/BLASTmediaPR
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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia

Presentation Date: June 20, 2012 at New Music Seminar, NYC

Accompanying video: http://youtu.be/yykJ6gxtGPM

How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.

Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.

Accompanying video: http://youtu.be/yykJ6gxtGPM

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  • Presentation Date: June 20, 2012

    This is an older video but is being uploaded to accompany the recently published video of the actual presentation.

    Accompanying video: http://youtu.be/yykJ6gxtGPM
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7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

  1. 1. 7 Habits of Highly EffectiveYouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube Presentation Date: June 20, 2012 Accompanying video: http://youtu.be/yykJ6gxtGPM with Julie Perry, Vice President & Social Media Director at BLASTmedia
  2. 2. Why YouMust YouTube• 800,000,000 users (about the same as Facebook)• 4 Billion page views a day, which adds up to 1,000,000,000,000 a year.• Mobile Access & Home T.V. Access• #2 Search Engine in the World• YouTube IS a Social Network.• 72 Hours of video uploaded every minute.
  3. 3. What my company does ishelps business1. Your Channel2. Your Content3. Optimization – Videos4. Branding & Cross-Promotion5. Socialization6. CTAs (Call-to-Action Ads)7. Advertising (Adwords for Video)
  4. 4. Your YouTube Channel.Your Homebase. Build Community here.
  5. 5. Channel = Your Video Hub.Your videos are like subpages to a website:Feature them here and drive traffic to thechannel. Optimize your Channel..
  6. 6. Channel Step 1: Name it and Claim it• Think branding.• Band / Songwriter Name or Record Label• Add “Music” or “Band” if need be.• NOT “JoeSchmoe1969” or “xxxTina84xxx”• Use http://www.YouTube.com/user/YourChannel when linking.
  7. 7. Channel Step 2: Upload a background image. Get info “above the fold.”Brand your channel background.
  8. 8. Channel Step 2: Upload a background image. Get info “above the fold.”Brand your channel background.
  9. 9. Channel Step 2: ASK for the subscription.Brand your channel background.
  10. 10. Chanel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  11. 11. Chanel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  12. 12. Channel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  13. 13. Channel Step 3:Add Description Copy and Links to Fill out the “About” section thoroughly.Websites and Social Media Profiles
  14. 14. Channel Step 4: Feed view offers nothing of value toFeature your Signature Video. viewer.
  15. 15. Channel Step 4: Don’t do it.Feature your Signature Video.
  16. 16. Channel Step 4.5:Feature your Signature Video. Yes, autoplay it. And Autoplay it.
  17. 17. Channel Step 5: Adding videos to playlists also helps with search.Build and Feature Playlists.
  18. 18. Channel Step 6: Make deals with other musicians orCross Promote Relevant Channels venues to help each other out. and/or Partners’ Channels.
  19. 19. Know Pros and Cons of Partner Partner channels have more opportunities for branding but must run ads. Channels.
  20. 20. Your Video Content.Connectability. Accessibility. Sharability.
  21. 21. Your Video Content• Length• Variety: Create clips at varying lengths to use for different types of promotion.• Audio quality.• Intros for branding. Extros for connecting.• Call to action?• Ask and you shall receive.
  22. 22. Optimization – Videos.Discoverability. Findability. Get Discovered!
  23. 23. Talking to Search Engines.YouTube, Google Video, and Google Universal!
  24. 24. Optimization:Videos & Titles• Metadata (Titles, Tags, Video Description, and Category)• File name – use keywords.• Title: Up to 100 Characters.• Title: Balance between talking to search engines and piquing interest.• Title: Say if it’s a cover song or music video.
  25. 25. Good but could use more:Optimization:Video Tags (Keywords)• Up to 500 characters for tags. • Make it a goal to use all of them.• Tags: Use quotes around phrases. Bad: good quantity but no quotes used:• Tags: Consider “sounds like.”• Tags: Add music venues for live recordings.
  26. 26. Optimization:Video Descriptions• Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers. • Include lyrics in description!• Description: Start with URL at beginning.• Description: Use http:// in front of URLs to hyperlink them.
  27. 27. Branding & Cross-PromotionSharability. Be prepared to travel far.
  28. 28. Annotation Annotation Annotations: Make call-outs and add additional infoCross link videos and playlists. via annotations. Also brand and cross promote within the video content. Gain subscribers.
  29. 29. More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog.
  30. 30. More Optimization:Cross-Platform Promotion• You get it started.• Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog. Share
  31. 31. Socialization.Build Community. Engage and Interact.
  32. 32. Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding.• Reply to all Comments.• Build Playlists. • Add your videos to them.
  33. 33. Optimization via Socialization:Audience Engagement• Always allow Comments and Embedding• Reply to all Comments.• Build Playlists. • Add your videos to them.• Comment on other videos and subscribe to other channels.• Add Contacts!
  34. 34. Cheaters Never Win.• How to see how people are getting views:
  35. 35. Cheaters Never Win.• How to see how people are getting views:
  36. 36. Cheaters Never Win.• How to see how people are getting views:
  37. 37. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  38. 38. CTA – Call-to-Action Ads.Tell your audience what to do. Help them do it.
  39. 39. CTA – Call-to-Action Ads.Clickable and linkable to external destinations,off YouTube.
  40. 40. To set up a CTA Ad, you must sign up for Google Adwords for Video.
  41. 41. Advertising.Google Adwords for Video: In-stream & In-Search.
  42. 42. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to show you how to tab to: http://ads.youtube.com use.
  43. 43. Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
  44. 44. If you are going to “buy views,” do it this In-stream Ads. way. REAL VIEWS from REAL PEOPLE.
  45. 45. Happy Tubing!Twitter: @JuliePerryWebsite: www.BLASTmedia.comYouTube: www.YouTube.com/BLASTmediaPR

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