Video marketing 101
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This document provides an overview of using video marketing. It discusses how video can be incorporated into marketing campaigns to promote companies, products, and services. It also outlines strategies for creating effective video content, distributing videos online and through social media, and measuring the success of video marketing efforts through analytics. The key message is that video is a powerful way to engage customers, enhance brands, and improve various marketing metrics.
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Video marketing 101
- 1. 1 Video Marketing 101 OR HOW I LEARNED TO LOVE YOUTUBE……. Audit Visuals
- 2. Marketing 2 The process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Capturing marketing insights Connecting with customers Building strong brands Delivering and communicating value Creating long-term growth And developing marketing strategies and plans Me? like & Humm? #? How? Why?
- 3. Video Marketing Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. 3
- 8. Video Marketing Background YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Prior to PayPal, Hurley studied design at Indiana University of Pennsylvania. Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. 8
- 9. Video Marketing Background 9 Today the top 100 Global Brands have over 1,272 YouTube channels with 150,240 videos that attract over 4.7 Billion views. The top 100 Brands publish over 7,000 videos a month. Last year alone Disney produced 1,177,939,526 views, exceeding Google at 986,350,372 views. Why so many views? Human beings have a need to learn and be entertained. Just that simple. Google Stock 1500 1000 500 0 2011 2012 2013
- 10. Why Use YouTube Video in a Marketing Strategy? Video in and of itself won’t replace websites, direct mail, print advertising, or tradeshows. But it’s an effective way to generate interest and enhance these other media channels to make them more effective. Video can help your marketing online in these four primary areas: Behavioral Analytics Conversion Efficiency Search Engine Optimization (SEO) 10
- 11. Strategies in Video Marketing Blogging E-Mail List Pay per View Target Involvement Social Media Marketing 11
- 12. What is Success? (Measurements) Number of new prospects Demographics Statistics Geographical Statistics Time Spent Watching Video Hours Saved in Telling Your Story 12
- 13. Video Marketing Tactics Target Commercials Educate Your Buyer/Seller Create Content for your Marketing Strategies Strange but True: Team Building. 13
- 14. All You Need to Do Choose your Target Market Create a message Create a Compelling Concept Create a budget Draft a script/storyboard Check for legal issues Select your cast and crew Select props Select a location Shoot the video Edit the video Select tracks and graphics Broadcast video Measure the success 14
- 15. Or Not Find a production company that has been down this road. Independents that work with small business and professionals = $ Small production companies that work with mid-sized organizations = $$$ Large production houses that work with organizations and networks = $$$$$$ 15
- 16. Integrating Video into your Marketing Plan First the Pain Your product/service is confusing Sales Redundancy Sales Inconsistency New product/service New concept to the market 16
- 17. Integrating Video into your Marketing Plan Value Points for Video Showing your inventory and/or facility Show your competitive advantage Show the price-value relationship Build Credibility Build Trust 17
- 18. Integrating Video into your Marketing Plan The Plan Your Website Snail Mail E-Mail Social Media Events Trade Shows Seminars/Webinars Print Advertising 18
- 19. Integrating Video into your Marketing Plan Types of Video Testimonials Meaningful Educational/Informational Entertainment “Edutainment” 19
- 20. The Launch Where to use Video on your Website Web content Product pages Testimonials Case Studies Blogs Frequently Asked Questions Learning Centers About Us pages 20
- 21. The Launch Hosting Video on YouTube http://www.youtube.com/channel/UC_Of4jDnIZyIyZkkYMPjTtw 21
- 22. The Launch Create Visibility with Social Media Blogs Industry newsletters and news websites Online forums and communities in your market Facebook Google+ LinkedIn Twitter YouTube 22
- 23. Expectations What to Measure with YouTube Define your business goals Attract a large number of video views Reach many unique viewers Reach your market target Reach a larger social media market Produce sales 23
- 24. Expectations Creating Reports YouTube Analytics Tracking viewer numbers Examining Traffic Sources Analyzing user behavior What’s the “impact”? 24
- 25. Summary Marketing can be challenging, especially for a smaller business with limited capital. Learn the ropes and get used to seeing yourself on the small screen; you could become the spokesperson for a very successful company! Keep these tips in mind, get creative in your approach and have fun with it! YouTube is one of the top 2 searched sites by Google in the world. Many web visitors would choose to watch a quick video rather than read the content. Video can increase lead generation. Video can increase conversion through testimonials and other resources. Video tutorials can help save money on the cost of customer service staff. Blogging video increases content being indexed in Google. Video increases brand awareness 25
- 26. Thank You……. 26
Editor's Notes
- Resources: Video Marketing for Dummies: Authors Kevin Daum, Bettina Hein New Rules of Marketing & PR: Author David Meerman Scott Video Marketing Author Michael Tasner Video Marketing Pioneers Author Randy Berry Social Media for Dummies Author Guerrilla Facebook Marketing Jay Contad Levinson & Kelvin Lim Small Business Marketing Ramon Ray Inbound Marketing Brian HalliganSoci