Video Content Marketing Meetup
Video is fast rising to become the single most important content format of our times. While text has been king in the past, due to its importance for SEO, video has overtaking most social networks as the preferred medium. But video can be hard, compared to text. The equipment, time and willingness to step in front that camera can be quite scary. That's why we have invited Saskia Mertens, Head of Social Media from GEDANKENtanken over to our meetup to talk about how she and her team turn a series of interviews into a ton of content pieces for Youtube (>1 mio views / month), Facebook, Instagram, Twitter, etc. About Saskia: She is responsible for the strategic development of the social media team of GEDANKENtanken and all organic actions and content published on the different channel to expand the GEDANKENtanken community. What Saskia loves about working in Social Media: the combination of being creative and working analytical. Download the presentation slides and video recording for free: http://get.pirateskills.com/video Cheers, Ben Ben Sufiani Captain of Pirate Skills a: Im Mediapark 5, 50670 Cologne, Germany w: https://pirateskills.com e: ben@pirateskills.com
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Video Content Marketing Meetup
- 2. BEN SUFIANI Founder since 2008 Growth Marketer Founder of Pirate Skills
- 5. TODAY’S JOURNEY • Why video content? • What type of videos? • What makes a good video? • What can I do with the video? • How to master video content?
- 6. SASKIA MERTENS • Head of Social Media at GEDANKENtanken • love the combination of creativity and analytics
- 9. What’s the goal? • Reach • Trust • Branding • Top of mind
- 10. #2 WHAT TYPE OF VIDEOS?
- 13. • Product Trailer VIDEO TYPES
- 16. #3 WHAT MAKES A GOOD VIDEO?
- 17. • relevance • length • engagement • goal WHAT MAKES A GOOD VIDEO?
- 18. #4 WHAT CAN I DO WITH THE VIDEO?
- 55. PODCAST
- 56. SUMMARY 39,352 94,474 24,260 39,643
- 57. #5 HOW TO MASTER VIDEO CONTENT MARKETING?
- 59. LINKS Subtitles tutorial Instagram publishing/analytics tool Podcast publishing/analytics tool YouTube keyword tool
- 60. SOCIAL MEDIA NEWS futurebiz Allfacebook Buffer Newsletter Socialnomics onlinemarketing.de Jane Manchun Wong
- 61. SASKIA MERTENS • saskia.mertens@gedankentanken.com • linkedin.com/in/saskiamertens-gedankentanken • @saskimerti
- 62. TODAY’S JOURNEY • Why video content? • What type of videos? • What makes a good video? • What can I do with the video? • How to master video content?
- 63. BECOME A GROWTH MARKETER • The complete Growth Marketer training • 6 full-day workshops 9-17 at Startplatz • Early-access to the online courses