1. Josh Whipday Music Video: Here it goes again, OK Go - Concept
Narrative: Mise-en-scene:
A concept video that performs a dance routine, there is no real They have used treadmills to dance on and perform a dance
story behind the video. routine.
Setting: The band are wearing bright and colourful clothing and it looks
like a ‘happy’ video and song. An unusual idea to use the
It looks like a studio with a curtain behind them on the
treadmills but it quickly becomes a fun video to watch
treadmills
Characters:
Band/Artists
Target Audience:
Possibly aimed at teenagers as it seems to be a fun and
energetic video.
Camera shots:
The camera is static all the way through the video and focuses
Editing:
on the whole scene from the front. This shows the band and
the routine in full. It looks as though they have filmed the video in one ‘take’ to
preserve the continuity of the dance routine.
Music Video Style:
Concept video with an unusual idea to film a dance routine on
treadmills.