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Video Ad Builder Final
- 1. Conducted by: Daniel Dyer Matt Ellis Marc Kirkland Neil Sinay Video Ad Builder
- 7. Video Ad Builder Strategy Planning Small and Medium -sized businesses Product Place Promotion Price Mass selling Sales promotion Publicity Advertising Traditional Media Internet Past Clients
- 8. Media time and space expenditures Source: Perreault & McCarthy, 2005 MEDIUM PERCENTAGE TV 28 leveraged mediums Direct Mail 23 Newspaper 22 not applicable to internet market Radio 9 Yellow Pages 7 MediaSpan's market Magazines 6 Outdoor 3 Internet 2
- 9. References IAB internet advertising revenue report conducted by PriceWaterhouseCoopers (n.d.). Retrieved March 27, 2008, from http://www.iab.net/insights_research/1357 Small Business Notes.com. (2007). How Many Small Businesses Are There? Retrieved March 31, 2008, from Small Business Notes.com: http://www.smallbusinessnotes.com/aboutsb/sbfacts/sbnu mber.html
- 10. Questions?
Editor's Notes
- MediaSpan’s intent is to change small and medium sized businesses attitudes about the cost of a professional quality video advertisement. MediaSpan wants to EDUCATE and PERSUADE these business types that existing technology helps erode high costs for advertising, compared to traditional mediums. The goal is for small and medium sized businesses to ADOPT this thinking as well and use web video advertising as a cost effective solution.
- The Bear hands model shows how the internet has modified traditional forms of marketing and made product development and promotion relevant to the internet consumer.
- MediaSpan’s promotion approach to the Video Ad Builder project
- More and more companies are shifting their focus with regard to spending. The general trend is for internet advertising to increase its market share significantly. 2007 was $21 Billion; 2006 was $16.9 Billion; 2005 was $12.5 Billion; 2004 was $9.6 Billion; 2003 was $7.2 Billion; 2002 was $6.0 Billion; 2001 was $7.1 Billion! SOURCE: IAB Internet Advertising Bureau audited by PriceWaterhouseCoopers.